Wish to construct belief and enhance your enterprise’s credibility? Showcasing buyer opinions is without doubt one of the greatest methods to do it!
Whereas platforms like Google and Yelp are nice, Fb stays a powerhouse for social proof—with over 3.07 billion monthly active users participating.
For small enterprise homeowners, Fb opinions generally is a game-changer in attracting new prospects and strengthening your on-line status.
However right here’s the catch, not everybody visits your Fb enterprise web page straight. As a result of individuals often discover your enterprise by way of search outcomes and interact along with your web site first so merely don’t test Fb web page only for opinions.
So, how do you ensure these glowing enterprise opinions get seen?
Easy, embed Fb opinions in your web site! This not solely saves you the effort of continually asking for suggestions but additionally places buyer reward entrance and middle for potential consumers.
Plus, sturdy opinions act as highly effective testimonials, nudging guests towards buying or reserving a service.
On this information, we’ll stroll you thru the straightforward steps to embed Fb opinions in your web site and switch them right into a conversion-driving machine for your enterprise.
Let’s get began!
How one can Embed Fb Critiques on a Web site? (2 Straightforward Methods)
You possibly can place your Fb opinions in your web site in a number of alternative ways to construct credibility and belief with potential purchasers. No matter whether or not you employ a clean, hands-free method or one thing a bit extra hands-on, you possibly can add client suggestions to your web site with out a lot problem.
Under are the perfect methods so as to add Fb opinions in your web site:
The only and best technique to show Fb opinions in your web site is by using the SocialPilot Fb Critiques Widget. The widget receives and reveals your most up-to-date buyer opinions immediately, saving you time and maintaining your web site energetic with up to date suggestions.
With SocialPilot’s Widget, you possibly can:
- Seamlessly embed real-time buyer suggestions
- Customise the widget to match your model’s type
- Show opinions from a number of places in a single place
Observe these easy steps so as to add the SocialPilot Evaluation Widget to your web site:
Step 1: Create a SocialPilot Critiques Account
First, join a SocialPilot Reviews account in the event you haven’t already.

Step 2: Join Your Fb Web page
Log into SocialPilot, go to the “Places” part, and hyperlink your Fb Enterprise Web page to fetch opinions.
Step 3: Head to the “Widgets” Part
Navigate to “Widgets” within the dashboard and click on on “Create Widget” to start out constructing your Fb opinions widget.


Step 4: Fill All Sections of the Fb Critiques Widget
Right here’s tips on how to design your widget to match your web site’s appear and feel:


Step 5: Publish the Widget
As soon as your widget is prepared, click on “Publish” to make it dwell. If you wish to make modifications later, you’ll must unpublish, edit, and republish it. As a result of when you publish a widget, enhancing choices will probably be disabled.


Step 6: Copy the Embed Code
After publishing, click on on the widget and duplicate the HTML snippet offered.


Step 7: Add the Code on Your Net Web page Backend
Now, copy the offered HTML snippet.
- Open your web site’s supply code by way of your CMS or HTML editor.
- Paste the copied HTML code into the part the place you need the widget to look.
Step 8: Refresh Your Web site
As soon as executed, refresh your web site to make sure the widget seems appropriately.


Now that the evaluate widget is up and working, you can begin gathering person opinions and proactively contributing to your review generation campaigns.
2. Add Critiques on Web site Utilizing Fb’s Embed Code
Fb makes it simple to showcase the perfect buyer opinions proper in your web site with its embed characteristic! By including opinions, you possibly can spotlight constructive suggestions, construct belief with guests, and enhance conversions—all with none sophisticated setup.
Observe this step-by-step information to embed Fb Critiques in your web site:
Step 1: Go to Your Fb Enterprise Web page’s Critiques Part
First issues first—log into your Fb account and navigate to your Enterprise Web page. As soon as there, search for the “Critiques” tab on the high or aspect menu.
Can’t discover it?
The tab placement is dependent upon your web page’s settings. If it’s hidden, think about transferring it up in precedence so guests can simply see and go away opinions!
- Head over to your Fb Enterprise Web page and click on on “Settings” within the left-hand menu.
- Within the settings menu, choose “Privateness”.
- Inside the privateness settings, scroll down and click on on “Web page and Tagging”.
- Now search for the choice “Enable others to view and go away opinions in your Web page?” and toggle the swap on (it ought to flip from grey to blue)
- On the finish, save your new settings.
Step 2: Discover a Evaluation You Wish to Showcase
Now, scroll by way of your opinions and choose one which actually highlights your enterprise’s strengths. You’ll wish to showcase a detailed, constructive evaluate that makes potential prospects belief your model.


Tip: Use Fb’s filters like “Most Useful” or “Most Current” to rapidly discover the perfect opinions.
Step 3: Choose the “Embed” Choice
When you’ve discovered the right one, click on the three dots within the top-right nook of the evaluate field—subsequent click on “Embed.”
It will take you to the pop-up with the embed code and evaluate overview.


Step 4: Copy the Fb Evaluation Embed Code
On the Embedded Posts web page, click on on “Copy Code”. You’ll see a preview of how your evaluate will look in your web site.


Aside from visiting pages or Fb accounts, you possibly can straight generate embed code by way of this Facebook Code Generator page.


Observe: First, you might want to copy the URL of the submit you wish to share. Simply ensure the submit is public—you’ll see a grey globe icon subsequent to the time it was posted.
Step 5: Paste the Copied Code Into Your Web site
Virtually there! Now, go to your web site’s backend and paste the embed code the place you need opinions to look.
Which code format do you have to use?
- IFrame (really useful) – Works on most web site builders like WordPress, Wix, Weebly, Shopify, and many others.
- JavaScript SDK – A extra superior possibility for builders.


Step 6: Testing Code
When you’ve completed these steps, you possibly can check your Embedded Put up. Right here’s an instance of the way it ought to look:


How one can Customise Fb Evaluation Show on the Web site
Wish to make your Fb Critiques Widget mix seamlessly along with your web site’s design? In contrast to Fb Embed Code, which doesn’t give customization choices, SocialPilot offers you a lot customization choices to match your web site’s theme and enterprise objectives.
Right here’s how one can tailor your widget to make it look precisely the best way you need!
1. Select the Proper Fb Evaluation Widget Kind
SocialPilot provides six totally different widget sorts, every with its personal customization settings. Choose the one which most closely fits your web site’s design and person expertise.
I. Grid Widget: Finest for Structured Evaluation Shows
- Theme (Card Background, Textual content, Button Background, and Button Textual content for Customized Theme)
- Customized CSS Theme
- Heading
- Evaluation Supply
- Filter Objects
- Filter Tags
- Rows (1–10) and Columns (1–5)
- Measurement
- Depart a Evaluation button
- Customized Area Lock


II. Record Widget: Nice for a Scrolling Evaluation Record
- Theme (Card Background, Textual content, Button Background, and Button Textual content for Customized Theme)
- Customized CSS Theme
- Heading
- Evaluation Supply
- Filter Objects
- Filter Tags
- Rows (1–10)
- Measurement
- Depart a Evaluation button
- Customized Area Lock


III. Evaluation Button Widget: Superb for a Fast Evaluation Redirect
- Customized (Button Background and Button Textual content for Customized Theme)
- Customized CSS Theme
- Button Label
- The evaluate Button Redirects to
- Measurement
- Icon (ideally matching the “Redirect to” button)
- Customized Area Lock


IV. Common Score Badge Widget: Good for Showcasing Your Rankings
- Theme (Card Background and Textual content for Customized Theme)
- Customized CSS Theme
- Evaluation Supply
- Present Critiques Rely checkbox
- Measurement
- Form: Circle, Sq., or Star
- Present Stars (checkbox)
- Present Platform Icon (checkbox)
- Customized Area Lock


V. Carousel Widget: Finest for Sliding Evaluation Shows
- Theme (Card Background, Textual content, Button Background, and Button Textual content for Customized Theme)
- Customized CSS Theme
- Heading
- Evaluation Supply
- Filter Objects
- Filter Tags
- Measurement
- “Depart a evaluate” Redirects to
- Auto Slide Pace: Quick, Medium, Sluggish, or None
- Playing cards (per slide: Single or A number of)
- Interactions: Allow or disable Arrow
- Customized Area Lock


VI. Floating Slides Widget: Nice for a Pop-up Evaluation Showcase
- Theme (Card Background and Textual content for Customized Theme).
- Customized CSS Theme
- Place: the putting of the widget on the display screen (e.g., High Left, Backside Proper)
- Evaluation Supply
- Present Evaluation Textual content (uncheck or test to cover or show evaluate content material.)
- Filter gadgets
- Filter Tags
- Measurement
- Customized Area Lock


2. Customise Your Widget Theme
Need your evaluate widget to mix in completely along with your model colours? You possibly can select from Mild, Darkish, or Customized themes and tweak the next:
Customized theme choices:
- Card Background
- Textual content Coloration
- Button Background
- Button Textual content
Nonetheless, the variety of customization choices within the Fb evaluate widget is dependent upon the widget kind you choose.
3. Use Customized CSS for Superior Styling
Now subsequent you should use Customized CSS to utterly redesign the look of the widgets if you wish to create new designs or them in line with your model design pointers.
- Merely toggle on the CSS choice to open the code editor.
- As soon as the code window opens, you possibly can take the cursor to hover over the colour codes. It will open up the colour picker from the place you possibly can choose any of the out there shades for the weather in your widgets.
- You possibly can restore the widget’s default aesthetics by clicking “Reset.”
This offers you full management over the widget’s styling, guaranteeing seamless integration along with your web site’s aesthetics.
4. Customise Your Widget Heading
You can even customise the heading, which would be the essential title displayed on the widget.
This area is known as Button Label for the Evaluation Button widget and is unavailable for the Floating Slide.


However why it’s vital to embed Fb opinions and use widgets to show them in your web site?
Why Add Fb Critiques to Your Web site?
Do you know that 93% of consumers read online reviews earlier than making a purchase order?
That’s why showcasing Fb opinions in your web site generally is a game-changer on your model.
Right here’s why it issues:
- Enhance credibility & conversions: Actual buyer suggestions builds belief and encourages extra gross sales.
- Encourage extra opinions: Displaying opinions evokes prospects to share their very own experiences.
- Improve your Fb presence: Extra visibility means extra followers and engagement.
- Enhance search engine marketing & discoverability: Recent user-generated content material with related key phrases helps your web site rank greater.
- Strengthen model status: A stream of constructive opinions makes your enterprise look extra dependable and customer-focused.
With Fb being one of the vital trusted evaluate sources, embedding these testimonials offers potential prospects the boldness they want to decide on your model.
Listed here are some profitable case research of embedding Fb opinions on web sites:
- The dental clinic named TLC noticed a 14.08% rise in conversions after implementing a evaluate widget, resulting in an estimated $96,000 in extra annual income.
- A well-known affiliate marketer Chris, integrated the Gig Ads widget throughout blogs and noticed a 100% improve in conversion charges over two months.
- An company named Ontrack skilled a 23% uplift in conversion rates after including a opinions widget to their homepage, highlighting the influence of showcasing buyer suggestions prominently.
Troubleshooting & Widespread Errors: Might Happen Whereas Embedding Fb Critiques
Typically, issues don’t go as deliberate when embedding Fb opinions in your web site. When you’re working into points, don’t fear!
Listed here are frequent issues and their fixes to get your opinions displayed easily:
1. Fb Critiques Not Exhibiting Up
Potential causes and fixes when it’s not working:
- Your Fb Web page Critiques Are Disabled: Make sure that opinions are enabled in your Fb Enterprise Web page. Go to Settings → Privateness and test if opinions are turned on.
- The Evaluation Isn’t Public: Solely public opinions (marked with the 🌍 world icon) could be embedded. If a evaluate is non-public, it gained’t seem.
- Your Web page Has No Critiques But: If your enterprise hasn’t obtained any Fb opinions, there’s nothing so as to add! Begin by encouraging prospects to depart opinions.
2. The Embedded Code Isn’t Working
Causes and fixes:
- Incorrectly Copied Code: Double-check that you simply’ve copied the complete embed code with out lacking any half.
- Positioned within the Fallacious Part: Be sure to paste the code within the right place in your web site’s HTML or CMS (like WordPress, Wix, or Shopify).
- Conflicting JavaScript: If different scripts in your web site intervene, attempt utilizing the IFrame embed code as an alternative of the JavaScript SDK.
3. Critiques Seem Damaged or Misaligned
Potential causes behind damaged embedded opinions in your web site and the easiest way to repair them:
- CSS Conflicts: If the opinions don’t align correctly, test your web site’s CSS settings to regulate padding, margins, or width.
- Widget Theme Mismatch: Guarantee the chosen widget theme (Mild, Darkish, or Customized) blends effectively along with your web site’s design.
- Browser Cache Points: Attempt clearing your browser cache or opening your web site in Incognito Mode to see if the difficulty persists.
4. Fb Evaluation Widget Masses Slowly
Potential causes and fixes:
- Giant Variety of Critiques: When you’ve got a whole lot of opinions, filter them by score, date, or tag to indicate solely probably the most related ones.
- Sluggish Web site Internet hosting: Examine your web site’s velocity utilizing instruments like Google PageSpeed Insights to optimize loading occasions.
- Too Many Widgets: Keep away from embedding a number of evaluate widgets on the identical web page, as this may sluggish issues down.
5. Error Occurring: “This Content material Is Not Out there Proper Now”
Potential causes for it and tips on how to repair it:
- The Evaluation Was Deleted or Made Personal: If the unique reviewer deleted their remark or modified its privateness settings, it would now not be embeddable.
- Fb API Subject: Typically, Fb’s API is perhaps briefly down. Wait some time and take a look at once more.
6. Fb Critiques Not Updating Routinely
Potential Causes & Fixes:
- Cache Delay: Refresh your web site or clear your cache to load the newest opinions.
- Fb API Limitations: When you’re utilizing a third-party device like SocialPilot Evaluation Widget, ensure it’s syncing correctly with Fb.
7. Subject Not Talked about Above or Not Resolved
Right here’s what you are able to do:
- Attempt a unique embedding methodology – use SocialPilot’s Facebook Review Widget as an alternative of manually including.
- Examine Fb’s standing web page for any platform-wide points.
- Contact your web site developer in the event you suspect deeper integration issues.
- Attain out to the Assist group in the event you’re utilizing the SocialPilot widget and want help.
Summing Up
Fb opinions are a strong belief sign that may affect shopping for choices. As an alternative of letting them sit in your Fb web page, embed them in your web site for optimum influence.
Need the simplest technique to do it? Attempt the SocialPilot Reviews Widget—customise, embed, and handle opinions effortlessly in only a few clicks!
Begin now & flip opinions into conversions!