81% of marketers say {that a} most important problem for producing profitable influencer packages is discovering the precise influencers. Any marketer who has gone by means of the method of discovering and vetting prime influencers gained’t discover this too stunning. It takes quite a lot of effort and time! There are various issues to think about — viewers demographics, efficiency metrics, model match/affinity, and extra.
The excellent news is there are actually influencer advertising and marketing platforms that may assist velocity up this course of, and in some instances, even automate part of the method. Under we define how an influencer advertising and marketing platform might help you and your group effectively discover prime influencers.
Methods to Discover Prime Influencers in Much less Time with an Influencer Advertising Platform
Rapidly hone your search with aggregated knowledge
There’s a lot you are able to do manually, with quite a lot of time and elbow grease. Nonetheless, it’s typically not essentially the most environment friendly approach for you and your group to spend your time.
For this reason having an influencer marketing platform that compiles influencer knowledge is so vital — think about having one place you’ll be able to go to seek out all the data you might want to make a good move! Influencer advertising and marketing platforms primarily present three vital units of knowledge:
- Viewers demographics like age, gender, location, pursuits, earnings, and extra.
- Viewers sort, or an approximate breakdown of how lots of the influencer’s followers are actual versus spam/bot accounts.
- Efficiency metrics like impressions, attain, whole engagements, whole video views, engagement charges, and video view charges. Among the extra refined influencer marketing platforms like Traackr will even give you an influencer’s common engagement fee, so you may get a way of how they carry out over time.
Apart from these particular knowledge factors, the most effective varieties of influencer advertising and marketing platforms additionally help you search by means of an influencer’s previous content material and profile bios with key phrases. This lets you determine them based mostly on pursuits and subjects, and offers you a better likelihood of discovering influencers that match properly along with your model and product. For instance if you’re a delicate skincare model, you could possibly search for influencers who’ve brazenly talked about issues like zits, rosacea, eczema, or “irritable pores and skin” previously. Alternatively, in case your model finds it vital to work with influencers that share the identical worth (e.g. sustainability or physique positivity), you could possibly use these and associated phrases to look.
Tip: This course of doesn’t cease at efficiency metrics and content material key phrases. Be taught extra strategies for locating top influencers which can be the precise match on your model.
Replicate success with influencer lookalike options
Should you’ve already finished the work (guide or not) of discovering prime influencers as soon as, you may be capable to proceed constructing off your success! Some influencer advertising and marketing platforms have options that routinely suggest people who’re much like prime influencers, which might help you simply develop your influencer community.
For instance, Traackr’s Influencer Lookalike Suggestions function gives you with specialised lists of creators which have comparable attributes to prime influencers, like:
- Audiences – Traackr recommends profiles of influencers who’ve comparable viewers demographics
- Content material – Traackr recommends profiles of influencers with comparable content material
Traackr’s Influencer Lookalike function additionally gives you with deeper perception into how influencers are related to one another. For instance you’ll be able to browse distinctive influencer lists that present you:
- Notable Followers – Traackr exhibits you people who find themselves influential (have a giant viewers) that observe the influencer you have an interest in
- Notable Likers – Traackr exhibits you influential individuals who observe the influencer you have an interest in, and interact with their content material
Tip: Need to know extra about Traackr’s capabilities? Right here’s a weblog publish that particulars among the ways in which Traackr might help you discover top influencers. Or, you’ll be able to chat directly with one in every of our influencer advertising and marketing specialists.
