How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first got here out, I used to be skeptical. Whereas it got here up with some good concepts, I noticed it extra as a novelty than an actual copywriting software. Actually, I didn’t consider “nice” and “on-brand AI copywriting” would ever belong in the identical sentence.

To be clear, I nonetheless see my very own mind and strategy as a aggressive benefit. That hasn’t modified, however two issues have shifted:

• First, AI algorithms have turn out to be extra superior and intuitive, making it simpler to get higher output.
• Second, I’ve discovered easy methods to practice AI instruments in my voice and perspective constantly sufficient that they will now produce sturdy first drafts that really sound like me.

And, I’ve discovered the most important shift by pondering of myself as a duplicate chief and AI as a junior author. It has unbelievable concepts however wants sturdy guardrails, fixed suggestions, and clear route. And, I’m going to point out you ways.

Desk of Contents

Selecting the Proper AI Platform

For starters, I don’t consider that there’s a single “finest” AI platform for copywriting. It actually comes down to non-public desire.

ChatGPT was the clear winner among the many folks I spoke with for this text, with Claude and DeepSeek shut behind.

In case you’re already utilizing HubSpot, Breeze AI and AI Content Assistant now contains model voice capabilities too. The software might help your staff keep constant throughout emails, blogs, and touchdown pages immediately inside your advertising and marketing workflows.

Personally, I want ChatGPT. It’s the place I’ve spent essentially the most time, I’m snug with the platform, and most significantly, I understand how to engineer prompts and provides suggestions that will get good outcomes. Plus, since I’m already paying for it, it is smart to focus there.

In case you haven’t performed round with AI a lot but, I extremely suggest experimenting. Take a number of totally different platforms, feed every the identical prompts, and see what comes again.

Take note of:

• How intuitive the platform feels to you.
• How simply it “hears” and adapts to your suggestions.
• How properly the output matches your expectations.

Based mostly on the responses, the consumer expertise, and the way properly each matches as your copywriting assistant, you possibly can decide your go-to.

And bear in mind, you don’t need to decide to only one. A number of copywriters and strategists I spoke with use totally different platforms relying on the mission.

Coaching an AI Platform

The very first thing you want to learn about coaching an AI platform is that you may’t simply say “write like me” with none context.

It’s a garbage-in, garbage-out type of factor, and it’s on you to set it up for fulfillment.

So in the event you really need your generative AI platform to write down such as you, it’s a must to train it your voice and provides it good materials to work from, similar to you’ll in the event you have been briefing a junior copywriter.

Over the previous few years, I’ve skilled ChatGPT to grasp my writing type, and people of some totally different shoppers to ensure it is aware of what to observe for once I have to brainstorm, draft, or edit.

Placing It Into Motion

As I used to be getting ready to write down this information, a shopper mission got here alongside the place we have been synthesizing and updating the messaging for the mother or father firm and its dozen sub-brands.

It gave me the proper alternative to construct a transparent set of pointers for speaking throughout totally different companies, matters, kinds, and audiences — all whereas sustaining a constant, customer-first ethos.

I adopted the steps beneath, and I used to be blown away by how properly it labored.

That stated, I didn’t need this information to mirror solely my expertise.

You’ll additionally discover insights, quotes, and examples all through this text from different copywriters and strategists, so that you get a full, well-rounded perspective on what it actually takes to coach AI to write down such as you.

Steps to Practice an AI Platform to Write Like You

In case you’re questioning easy methods to practice AI to write down in your model voice, I need you to start out by pondering of AI as a brand new particular person in your staff, not simply an AI platform. It’s important to be crystal-clear, coach it alongside the way in which, and provide constructive suggestions and examples till it really understands your voice.

And in contrast to a junior copywriter, you possibly can inform your AI assistant that you simply hate what it’s finished, and no emotions get harm.

HubSpot’s Amy Marino shares that AI has finished a superb job capturing the staff’s customer-centric, value-focused strategy to repeat, whether or not for an inner or exterior mission.

“That stated, the place we have had essentially the most rounds of forwards and backwards has been in my pushes to be extra inventive, much less by-product or jargon-y, and to make use of concrete examples as an instance summary ideas,” Marino says.

She goes on to say that sharing earlier scripts, briefs, and language she cherished as examples helped AI perceive what she preferred and wished … and helped get to the end line quicker.

Step 1: Inform AI who you’re and what issues to you.

I’ve discovered that the very best place to start out is to inform AI that you simply’re coaching it on a brand new model voice and title it. That approach, if I say “write like Erin Pennings,” the AI I skilled will know to make use of my voice.

Extra importantly, with out this basis, AI will default to generic copy that doesn’t mirror your voice, values, or perspective.

I caught up with Justin Blackman, a model voice strategist who has labored with tons of manufacturers to nail their voice, beliefs, and messaging, to search out out what he’s seeing is working properly.

“Anybody I‘m doing voice finder periods with is discovering that it’s not a lot the copy as it’s the perception that is improved,” Blackman says. “With clarification in your strategy, views, and opinion, it gravitates towards the fitting type with fleshed-out concepts which can be about 83% publishable as is.”

Blackman says he’s been by means of the identical course of he places shoppers by means of and that he’s been impressed with the output when AI is correctly skilled on perception in addition to tone and vocabulary.

Professional tip: As a part of this step, take into consideration spelling out the massive image:

• Why you do what you do.
• The kind of viewers you are talking to.
• The sentiments or outcomes you wish to create together with your writing.

Step 2: Immediate AI to research your examples.

When you’ve given AI the massive image, the subsequent step is getting it to see your voice in motion.

That is the place your real-world examples are available.

I wish to feed AI a batch of sturdy samples — emails, social posts, gross sales pages, no matter matches. Then, ask it to research patterns and ask it to characterize the tone, cadence, type, and strategic decisions you make with out even pondering.

Once I received in contact with my colleague and good friend Chris Collins, a strategist who was an early adopter of AI-assisted writing, he shared that he takes an analogous strategy.

“I’ve a mission in Claude with a bunch of my most consultant posts, in addition to a voice information I created from them,” says Collins. “In reality, I feel you possibly can feed posts into Claude and ask it to create an in depth and particular information anybody may use, and it’ll do a fairly good job.”

Professional tip: When gathering examples, don’t simply dump them in. As a substitute, strive the next.

• Choose your finest work, items that really really feel like you.
• Clarify what you want about each, whether or not it’s the tone, the pacing, the phrase alternative, or the attitude.
• Feed each the writing and the context into AI. The extra you assist AI perceive why one thing works, the quicker it will probably be taught to recreate the identical feeling in new items.

Step 3: Supply suggestions and reiterate.

As soon as AI has reviewed your examples, it’s time to overview its understanding of your voice, not simply the copy it produces. At this stage, you’re how properly it will probably describe your tone, type, construction, and perspective.

• Did it decide up on the fitting themes?
• Is it lacking something essential?
• Is it overemphasizing one thing that’s probably not a precedence?

I’d encourage you to consider this step like reviewing a junior copywriter’s notes earlier than they ever write a draft to make certain they honestly perceive your voice earlier than you hand them a mission.

Once I was engaged on the shopper messaging mission, the AI’s first voice evaluation was surprisingly sturdy. It nailed the general tone, construction, and product focus. However, it missed one vital piece: the customer-first ethos that runs by means of each communication.

Which may sound small, however in an trade that’s not precisely recognized for buyer obsession, it was the most essential differentiator we would have liked to spotlight. By offering this suggestions to ChatGPT and providing some qualifying questions to make use of as a lens, it took the comms pointers from okay to nice.

The significance of sturdy setup and considerate prompting got here up once more once I spoke with Ana Mendes, advertising and marketing coordinator at MeetEdgar.

“Our greatest takeaway? AI could be extremely useful, particularly for small or busy groups, however solely when it’s skilled correctly and paired with considerate prompts,” Mendes shares.

Professional tip: When reviewing AI’s voice evaluation, focus not simply on what sounds good however on what actually issues to your model. The higher you articulate what’s lacking or what wants emphasis, the quicker AI will begin pondering the way in which you do.

Step 4: Develop pointers.

As soon as you’ve got reviewed and refined AI’s understanding of your voice, it’s time to get it on paper — or not less than into your AI software.

For this step, I need you to take the evaluation of your examples, use them to doc the tone, construction, themes, and key rules that outline the way you write and suppose, and the frequent traps to keep away from.

This doesn’t must be lengthy or fancy; it is simply clear sufficient that if somebody new (or your AI) picked it up, they may instantly “hear” you.

For instance, after refining the voice evaluation for my shopper with a number of sub-brands, I constructed a easy set of pointers that features the next.

• Key themes: Buyer-first pondering and solution-driven messaging.
• Tone: Direct, strategic, supportive — not overly formal or overly informal, however applicable for B2B audiences.
• Pacing and construction: Brief punchy intros, clear CTAs, skimmable layouts, and even examples of formatting for every sort of communication we do (emails, one-pagers, internet copy, and many others.).
• Language to keep away from: Overly technical jargon with out plain-language explanations (until talking to a extremely technical subset).

There’s, in fact, an amazing deal extra info that I made positive to incorporate, however this could provide you with an concept of the place to start out. From there, you possibly can all the time develop some “say this, not that” choices as properly.

Collins explains that documenting his voice for AI modified the whole lot: “I created an in depth, particular voice information primarily based on my strongest posts — and it made an enormous distinction in how properly AI may recreate my type constantly.”

Professional tip: Save your pointers someplace you (and AI) can simply reference them each time you kick off a brand new mission. I’ve discovered AI to be forgetful, so it’s a good suggestion to maintain these helpful.

Step 5: Put it into motion and iterate.

Coaching your AI isn’t a one-and-done mission. I feel the junior copywriter analogy is basically sturdy right here as a result of it requires fixed tweaking and coaching to get your AI to write down extra such as you.

Meaning, when you construct your pointers, begin utilizing them. Immediate AI utilizing your framework, overview the outputs, and preserve providing micro-feedback as you go.

You’ll in all probability discover that the extra you’re employed together with your AI, the higher it will get at anticipating your wants and catching your voice.

However you’ll additionally discover moments the place you continue to have to tweak, tighten, or reframe the rules to maintain evolving as you do. In reality, I don’t suppose this may ever change — regardless of how properly you practice the AI, there are many instances that it nonetheless … appears like AI.

My good friend Lindsay Hope is an AI and e mail strategist, and she or he places this so properly.

“AI copy performs finest when it’s tweaked with the human contact. You continue to need to tie any writing again to a human, and that’s what I see folks miss on a regular basis,” she says.

The overwhelming majority of individuals I spoke with agreed that AI not often will get it proper from the get-go and nonetheless wants a human editor.

Professional tip: Among the finest items of recommendation I discovered on this got here from Phillip DeRenzo, head of selling at iAsk.ai. He writes, “Learn your output out loud. If it makes you cringe, rework it.”

Prompts to Use

If you’re first coaching AI to seize your model voice, it’s simple to get caught pondering it’s a must to have an ideal voice information prepared. Which may have been true at one level, however I not consider it’s mandatory, not less than as you get began. As a substitute, I’d suggest setting the stage and refining from there.

These prompts ought to work throughout most main AI platforms, together with ChatGPT, Claude, and HubSpot’s content material assistant. Irrespective of which software you like, you possibly can observe this course of to start out coaching your AI extra successfully.

Immediate 1: Introduce the model and context.

Begin by giving AI a brief, clear intro to the model and viewers:

• We’re coaching a model voice for a [type of business — e.g., consulting agency, home goods brand, SaaS platform].
• The viewers contains [basic audience description — e.g., small business owners, busy parents, engineers, etc.].
• I’ll be importing examples of the very best work shortly. Don’t do something but — I’ll have extra directions.

Be aware: If in case you have finished some model voice work both by yourself or with an skilled like Blackman, then be at liberty to share extra info, however don’t let not having this cease you.

Immediate 2: Add the examples and clarify the context.

Reasonably than simply dumping samples in, assist AI perceive why you’re sharing each bit. Right here’s what that may appear like:

• I’m importing a number of examples, together with:

• Our web site homepage to point out you the general tone and positioning.
• Our companies web page, so you possibly can perceive what we do.
• Our top-performing welcome e mail as a robust instance of voice and pacing.
• LinkedIn posts that captured viewers engagement.
• I’ll have extra instructions shortly, so don’t begin analyzing but.

Immediate 3: Ask for clarifying questions earlier than evaluation.

Earlier than speeding into evaluation, encourage AI to ask if it has any questions concerning the objectives or requested final result (after which reply them):

• Earlier than you proceed with evaluation, what questions do you’ve gotten concerning the examples, the model voice, or the objectives for future content material?

Immediate 4: Ask for preliminary evaluation (and pattern buildings if related).

Now, that is the place I ask AI to determine patterns — and if relevant, pull out pattern buildings it sees throughout totally different content material varieties.

• Please analyze the examples and determine key patterns for tone, type, construction, emotional tone, and messaging strategy. (Sure, I all the time say please and thanks.)
• If related, recommend frequent structural outlines for items like emails, weblog posts, or social posts primarily based on the samples.

Right here’s what ChatGPT got here up with after I requested it to research a few of my content material:

Immediate 5: Supply suggestions on the evaluation.

That is the place you get to sharpen your copy chief abilities and deal with AI like a junior author you’re teaching. What did AI get proper? What did it miss? What wants tweaking?

• Good begin. Nonetheless, [add corrections: e.g., ‘the voice is more playful than formal,’ or ‘make sure to emphasize customer-first thinking’].
• You’ve missed layering on this essential worth, which ought to come first: [name the value or pillar]. You should use it as a intestine test by asking questions like: [list questions to use to make sure that the copy lands].
• Now revise your evaluation and add any lacking parts.

Immediate 6: Flip it right into a information.

Lastly, as soon as the evaluation feels stable, ask AI to show it right into a usable set of pointers that it or a junior copywriter may use to start out writing for this model. Make sure to let AI know to call this as “Your Model Identify Voice Tips” in an effort to ask for a recall anytime you begin a mission.

• Take that evaluation and switch it into model pointers any author (together with you) can use to write down content material for this model.
• Let’s name it [name] in order that once I ask you to recollect it, you are able to do so.
• At a minimal it ought to embody: Model abstract, viewers overview, core themes and values, tone, and any buildings.
• If there’s anything you discover related, please embody.

Right here’s a screenshot of the pattern information it developed:

Professional tip: In case you’re utilizing HubSpot’s AI Content Assistant, their model voice options might help reinforce consistency throughout weblog posts, emails, touchdown pages, and extra. It’s one other nice technique to layer in your voice as you scale content material creation.

Immediate 7: Recall and use the information.

Now, you’re able to go! Right here’s how I immediate once I’m prepared to choose up a brand new mission:

• We’re beginning a brand new mission for [Brand Name]. Do you bear in mind the voice information we created? Please pull it up.
• We are actually writing a [type of project] for [audience].
• Our objectives are [list goals], and the angle we’re after is [angle].
• Please give me three choices.

Professional tip: Create a devoted mission for every model voice you practice. In ChatGPT, you may also create customized GPTs to make use of, the place you save your examples, pointers, updates, and clarifications multi functional place for simple entry later.

Listed here are some examples of LinkedIn hooks GPT created utilizing that voice (which, ahem, is mine):

I requested it to proceed with the primary choice, and that is what it cranked out.

I cherished it. You’ll be able to anticipate to see it quickly on my LinkedIn (or one thing VERY shut).

Paperwork to Share

I’ve discovered that the examples you share matter simply as a lot because the prompts you employ.

Bear in mind, AI can solely be taught what you really give it. So if you would like it to choose up your finest tone, construction, and emotional resonance, it’s a must to feed it sturdy examples from the beginning.

Right here’s what I sometimes add (and what you must contemplate too):

1. Web site Pages

• Homepage: Reveals general tone, positioning, and first-impression language.
• About Web page: Reveals values of the corporate to determine the way you suppose.
• Key Companies/Product Pages: Helps AI perceive the way you discuss your affords and worth prop (with out sounding overly salesy until you propose it).

2. Emails

• High-Performing Emails: Share emails that received excessive open charges, click-throughs, or plenty of constructive replies.
• Welcome, Nurture & Gross sales Sequences: These normally really feel particularly on-brand and are nice for AI copywriting evaluation.

3. Social Media Posts

• LinkedIn Posts, Instagram Captions, Tweets, and many others.:

• Choose a number of posts that received sturdy engagement—not essentially viral numbers, however real feedback, saves, or shares.
• Social posts have a tendency to point out off extra persona and pure cadence, which helps AI hear your rhythm.

4. Lengthy-Kind Writing Examples

• Weblog Posts or Thought Management Items: These sometimes sound such as you and provide a robust sense of the way you wish to talk and suppose shifting ahead. AI can decide up the way you clarify concepts and converse to your viewers.
• Whitepapers and Ebooks: Not everybody has these, however in the event you do, they assist set up the way you current your self in additional formal kinds of writing

5. Model Paperwork (If You Have Them)

• Voice/Tone Guides: In case you’ve labored with a voice strategist (like Justin Blackman) or constructed a tough model information your self, share it—even when it’s imperfect.
• Core Messaging Frameworks: Something like model pillars, positioning statements, manifesto snippets, or buyer personas might help AI decide up your strategic priorities.

6. FAQs or Inner Coaching Docs

• Buyer-Going through FAQs: If in case you have a Assist Heart or FAQ web page that displays the way you clarify issues to clients, it’s pure gold for coaching tone and ease.
• Inner Playbooks/Coaching Supplies: Generally inner docs seize model tone higher than polished advertising and marketing copy. If it feels actual and consultant, share it.

Professional tip: Don’t overload the AI with junk. Selecting 5 to 10 nice items that present your finest work will provide help to get your finest outcomes.

Limitations of AI Copywriting

AI can do rather a lot. However on the finish of the day, it’s nonetheless a software, not a thoughts reader, a model strategist, and it’s undoubtedly not an alternative choice to your lived expertise or private perspective.

Even if you practice AI actually properly, there are nonetheless limitations it’s a must to work with (and round). Belief me — been there, finished that, received the fallacious t-shirt.

Right here’s what I like to recommend waiting for:

AI wants particular suggestions.

HubSpot’s Amy Marino emphasizes the significance of treating AI collaboration as an ongoing, iterative course of. She notes, “Embrace iterative collaboration: Be particular about what‘s working and what’s not. Direct suggestions like ‘X would not make sense as a result of Y’ or ‘too run-on, not sharp sufficient’ helped AI course-correct rapidly.”

Marino notes that by specifying constraints (like a 30-second time restrict or not more than 10 phrases for a headline), you’ll get extra sensible ideas that may suit your asset necessities.

AI can’t suppose such as you.

As Justin Blackman factors out, “The most important limitation of AI copywriting is that even when you will get it to write down such as you, it will probably’t suppose such as you. So it’s on you to ensure it is aware of your perspective.”

Blackman notes that AI can give you concepts, however these concepts might not be aligned together with your pondering until you give it that information. Then you possibly can carry it to life in a approach that is uniquely you.

In different phrases, AI can find out how you sound. However it will probably’t resolve what you consider. You continue to have to show it your perspective, your values, and your tackle what issues most.

AI first drafts are simply that — drafts.

Hope, who’s been integrating AI instruments into her workflow for years, made this level crystal clear. Hope says, “AI copy performs finest when it’s tweaked with the human contact. Something purely informational and missing story simply feels robotic, and audiences can inform.”

AI can prevent time by supplying you with a robust place to begin. Nevertheless it’s the non-public anecdotes, the humor, the emotional nuance — the issues solely you can add — that flip first rate drafts into stable copy.

AI wants you to steer the rhythm, not chase it.

Riley Westbrook, co-founder of Valor Coffee, summed it up superbly when he shared his strategy to AI. Westbrook says, “The most important mistake I see is when folks anticipate AI to search out their voice. It received’t. It’s important to hand it your rhythm. In case you do this, it’s a stable software. If not, you find yourself rewriting the entire thing anyway.”

Your model’s cadence — how the phrases really feel when spoken aloud — is one thing solely you possibly can train.

Skip this, and also you’ll spend extra time fixing drafts than really shifting tasks ahead.

AI is a folks pleaser (and never all the time a reality teller).

AI desires to make you cheerful. It’s skilled to be agreeable, which might really feel nice in your ego, however not all the time nice in the event you’re searching for robust, strategic suggestions. In reality, I’ve discovered it may be a bit like an echo chamber and supreme hype machine all rolled into one.

If you’d like trustworthy critiques, it’s a must to explicitly immediate AI to “be vital” or “push again” in your work. Even then, take its evaluation with a grain of salt.

AI is the typical of the web.

By default, AI regurgitates the collective data (and mediocrity) of what it’s been skilled on. That’s why in the event you don’t actively infuse your distinctive pondering, tone, and perspective into your prompts and edits, your copy dangers sounding like … the whole lot else on the market.

Your voice, your beliefs, and your nuance are what pull your copy out of the mushy center.

Generally, AI simply … appears like AI.

Irrespective of what number of reminders you give it about your model voice, typically the output simply feels “off” — flat, robotic, or plain bizarre. Or it fully ignores your suggestions.

If you end up saying issues like:

• “No, that is horrible.”
• “No, you are not listening.”
• “No, no, no — how else can I inform you this?”

It’s an indication to cease combating. I’ve discovered that one of the simplest ways to maneuver ahead is to surrender. By that, I imply shut the chat, begin a brand new one, briefly reframe the context, and see if a contemporary thread resets its reminiscence and will get you again on monitor.

Nice Examples of AI-Copywriting

AI isn’t right here to switch nice copywriters, however when skilled properly, it will probably completely provide help to create work that’s sharper, quicker, and nearer to the end line.

Marino shares, “I have been engaged on a number of kinds of promoting, advertising and marketing, and social copy for brand- and product-led campaigns.”

She mentions that she’s been testing a variety of copy varieties, together with:

• Marketing campaign technique, briefs, messaging, and analyses.
• Headline variations for promoting placements.
• Advert script copy for our world model marketing campaign targeted on HubSpot’s AI choices.
• Social media publish technology and variations.
• Various phrase decisions and phrasing for present copy that wanted a push.

Of these, she shares, “Probably the most profitable work with AI collaborations maintains brevity whereas introducing a contemporary perspective on standard limitations.”

Under are a number of real-world examples the place AI-assisted copywriting is working. As you learn them, I’d such as you to maintain a number of issues in thoughts that all of them have in frequent:

• They didn’t belief AI blindly.
• People did the pondering, emotional connecting, and reviewing.
• Making a suggestions loop made the outputs considerably stronger than ranging from scratch.

Chris Collins: Utilizing AI to Co-Create Deeper, Smarter Concepts

What he did: I’ve already shared how Collins skilled Claude on a big physique of his finest work, together with posts, messaging technique items, and a full voice information. However he didn’t cease there. He handled AI like a brainstorming accomplice to sharpen his concepts even additional.

Source

Right here’s how he approached it:

• He prompted Claude to generate a number of publish concepts primarily based on his voice and physique of labor.
• He selected one concept and requested AI to increase it utilizing deeper philosophical ideas: “Give an evidence of the brain-bound versus prolonged thoughts speculation as defined by Andy Clark with a purpose to elucidate the concept that know-how like AI or different exterior applied sciences increase our cognitive capacities.”
• He prompted Claude once more to make the examples particular to messaging technique, web site copy, and consulting companies.
• Lastly, he revised by asking Claude to create a tough, contradictory hook (e.g., “ChatGPT isn’t making you dumber”).

The outcome: A completed publish that felt not simply on-brand, however intellectually deeper and extra differentiated than what most AI outputs ship.

Collins notes, “For context, that is in a mission that has a LOT of my posts + a method information, so it has actually internalized how I write — that’s why it will probably do that so properly.”

Read Collins’ full post here ➔

Stacey Kalamaras: Turning AI Brainstorms Into Well timed LinkedIn Posts

What she did: When trademark lawyer Stacey Kalamaras wished to publish about Rory McIlroy’s profession grand slam win, she used ChatGPT to brainstorm methods to hyperlink golf and trademark legislation.

Right here’s how she approached it:

• Requested AI to recommend thematic connections between golf achievements and trademark safety.
• Chosen and edited one concept that aligned finest together with her voice and viewers.
• Refined the copy to really feel instructional however nonetheless gentle and well timed.

End result: A sensible, brand-aligned LinkedIn publish created quicker — with AI serving to form the preliminary concept, not the ultimate voice.

See Stacey’s post here ➔

Brandon Hardiman: Testing E-mail Tones to Have interaction Distressed Householders

What he did: Because the proprietor of Yellowhammer Home Buyers, Brandon has been integrating AI instruments into his copywriting and advertising and marketing workflow for better effectivity. He shared that among the best AI-generated copies he has created was for an e mail marketing campaign. Right here’s how he approached it:

• Prompted AI to draft three totally different e mail variations (heat, direct, pleasant).
• Reviewed and tweaked every model to make sure tone alignment with Yellowhammer Dwelling Consumers’ compassionate model type.
• Deployed and examined which model resonated most.

End result: AI got here up with the next choices:

Variation 1: Heat & Supportive

“We all know how overwhelming the whole lot is correct now. In case you’re fighting troublesome decisions about your property, you are not alone. Yellowhammer Dwelling Consumers is right here to help you in contemplating your choices with empathy and no stress.”

Variation 2: Direct & Reassuring

“Struggling together with your mortgage or going through foreclosures? We assist householders such as you get quick, handy options. Let’s talk about how we are able to help you at the moment.”

Variation 3: Pleasant & Informative

“Life tends to get in the way in which, and typically homeownership is extra disturbing than it is value. In case you’re desirous about promoting, we make it easy — no charges, no repairs, and in your schedule.”

The “Heat and Supportive” variation drove the best engagement, displaying how slight tone shifts can massively affect viewers belief and response.

Erik Wright: Turning AI Analysis Right into a Excessive-Performing Lead Magnet

What he did: Erik Wright, a self-described serial entrepreneur and Founding father of New Horizon Home Buyers, described how he used AI to draft a lead magnet: “7 Hidden Prices That Slash Your Dwelling Sale Earnings.”

Right here’s how he approached it:

• Prompted AI to create a factual first draft outlining typical hidden prices.
• Layered in actual shopper tales, regional insights (particular to Tennessee), and emotional hooks.
• Human-edited intros, transitions, and conclusions to spice up narrative circulate and relatability.
• Verified high quality by means of Originality.ai to make sure it reads as human-written.
• Examined content material with a small phase of the e-mail listing.
• Tracked efficiency metrics to refine future strategy.

End result: The human-enhanced piece elevated e mail open charges by 31% and lead magnet conversion charges by 22%—outperforming earlier downloads considerably.

Riley Westbrook: Enhancing AI to Preserve It Actual

What he did: Riley Westbrook, who runs Valor Coffee with two buddies, used AI to assist draft promotional copy for his or her Friday workplace supply service.

Right here’s how he approached it:

• Prompted AI for brief, informal blurbs — 4 traces max — about espresso and pastries.
• Edited the drafts aloud to chop any stiff or formal phrasing.
• Ensures every draft appears like one thing they’d really say—no huge, fake-sounding adjectives/

Instance AI Draft: “Gasoline your Friday with domestically roasted espresso and scrumptious pastries delivered proper to your workplace.”

Ultimate Human-Edited Model: “We carry sizzling espresso and contemporary pastries to your workplace each Friday. No prep. No stress. Only a stable technique to begin the day.”

End result: Copy that felt actual, informal, and true to Valor Espresso’s voice, with out falling into stiff, brochure-style traps.

On-brand AI copywriting is a course of.

I actually consider that AI isn’t right here to switch nice copywriters; it’s turning us into messaging strategists. Extra importantly, it’s elevating the bar for what good copy must be, and mediocre swill is not going to chop it (though it by no means ought to have!).

When you possibly can practice AI in your voice, model, and viewers, you get the trifecta: copy that appears like one thing you’d say, connects together with your viewers, and improves the way in which you present up.

The important thing to getting nice messaging out of AI requires coaching AI thoughtfully, giving clear route, pushing again on it, and reiterating as a lot as you want.

And if you do this, AI permits you to amplify your voice and create higher conversations.

In case you’ve tried utilizing AI to create on-brand copy prior to now and located it to be a swing-and-a-miss, there’s by no means been a greater time to provide it one other go, particularly utilizing this as a information.