How To Get More Views on LinkedIn: A Beginner’s Guide

LinkedIn’s unmatched networking capabilities are important for B2B entrepreneurs, with 40% of them reporting LinkedIn as the simplest platform for producing high-quality leads.

Nonetheless, with rising competitors, getting observed on LinkedIn is changing into more durable with every passing day.

So, how do you get extra views on LinkedIn?

The next article will cowl highly effective methods that can present you methods to improve attain on LinkedIn.

We are going to first begin by sharing recommendations on how one can get extra profile views on LinkedIn, after which transfer on to share some extra wonderful, actionable tricks to get eyeballs rolling in your LinkedIn posts.

Let’s get began!

The right way to Improve Views on LinkedIn Profile Pages?

And not using a full LinkedIn profile web page, you’ll considerably miss out on potential LinkedIn views. Let’s present you methods to optimize LinkedIn profile pages to get extra views.

1. Enhance Your LinkedIn Profile Picture

LinkedIn states that having an interesting, pleasant picture or professional-looking brand provides you 21x extra views than having no image. It creates a 9x improve in your connection requests, making it 36x extra seemingly so that you can obtain a message.

Check out some tricks to make your Linkedin profile picture stand out:

• Your picture must be skilled and approachable.
• Use an expert headshot or smartphone portrait filter.
• Photographs ought to have good lighting and a easy background.
• Customise your cowl picture: e.g., firm brand, nature, metropolis skyline, and so on.

2. File a Video Message

You may as well embrace a video message inside your profile image that LinkedIn customers can scroll over and click on on. This characteristic permits you to share your ideas, emotions, and what you’re about on the LinkedIn platform

Right here is an instance from LinkedIn advisor, Barb (Grey) Smith’s profile web page.

3. Use the Voice Recording Characteristic

Moreover, there’s a recording characteristic on your profile that permits you to go away as much as a 10-second spoken message on your LinkedIn viewers. Just like the video characteristic, this enables you one other alternative to attach extra personally with different LinkedIn customers.

4. Write a Catchy Profile Headline

Headlines are the most effective and best methods for customers to extend their views on LinkedIn profile pages. LinkedIn profiles with robust headlines seemingly get 30% more profile views. 

Your headline is your message to the world. Who’re you, and what do you do? This can be a query you wish to be answering.

Your profile viewers need a glimpse of what you’re about and the affect you will have. This is a wonderful alternative to offer them simply that.

Listed here are some tricks to make your headlines efficient:

• Make it fast and goal for a one or two-sentence-long headline.
• Write one thing memorable and catchy, and it’ll assist get the eye of potential viewers.
• Present LinkedIn viewers your persona by together with your profession path and what makes you distinctive.

Right here is a wonderful instance of a compelling headline.

It’s skilled, to the purpose, and consists of some playfulness by changing the phrase “world” with the emoji 🌎.

5. Add Hashtags to Your Profile

LinkedIn permits as much as three highlighted hashtags in your firm profile web page that you’re letting LinkedIn know you need your content material to be trending in.

Go to the Edit part of your organization profile web page and faucet ‘Hashtags.’ From right here, you possibly can create your hashtags of alternative or use the LinkedIn hashtag generator to generate them.

LinkedIn now permits you to embrace 5 highlighted hashtags inside your private profile web page by means of a characteristic known as ‘Creator mode.’ We are going to cowl methods to use this characteristic within the ‘FAQs’ part.

6. Use Your Abstract Part to Share Your Story

When describing the companies you present, the talents you supply, and the alternatives you open for others, don’t be afraid to precise your pleasure for what you do. Positivity is contagious, and it makes an enormous distinction when studying methods to get extra views on LinkedIn profile pages.

Listed here are a number of suggestions for sharing your story within the LinkedIn Abstract part:

• Showcase the important experiences you’ve had in your profession or firm journey. This may assist give your viewers an concept of the place you’ve been and the place you’re going.
• Cowl your most spectacular achievements, and likewise point out the businesses you’ve labored with, in addition to these you’re at the moment working with.
• Permit your self to be susceptible whereas sharing. This helps your viewers join with you on a deeper stage, as being open is a beautiful trait.
• If you happen to can, embrace knowledge associated to your progress as an organization or as a person and share how you will have impacted your shoppers and your group.
• Share a name to motion, as your abstract part is a wonderful technique to get individuals and companies concerned with your services or products.
• Ensure you optimize your abstract for particular key phrases. You need your model to be related together with your fields of curiosity, as it will assist your web page seem in additional LinkedIn and Google searches.
• Use humor professionally and successfully to deepen your connection together with your viewers. A light-weight and playful method generally is a wholesome juxtaposition to the seriousness of a extra conventional company atmosphere.

Check out this wonderful instance under from Inventive Director at Wunderman Thompson, Karen Abbate.

Karen’s abstract is bursting with enthusiasm. Karen talks concerning the issues she each loves and hates. She successfully implements humor and permits herself to be susceptible and private together with her viewers by discussing how her husband’s expertise with most cancers influenced her profession.

Lastly, she seamlessly sprinkles her work and life experiences inside her description.

7. Discover and hook up with your target market

Start with getting an understanding of your target market.

Take time to grasp who they’re by figuring out their qualities. This consists of some fundamental demographics like their subject of labor, their location, and their job positions. That is essential as a result of it’s going to provide help to higher assemble your content material.

One of the vital profound methods to get extra views on LinkedIn is to develop your community.

By doing this, you’ll improve the quantity of people that will probably have interaction together with your content material. Comply with and hook up with different individuals and teams in your fields of curiosity and you’ll develop your LinkedIn presence.

Let’s get you began right here:

Target market search tutorial

Utilizing the search bar within the prime proper nook of LinkedIn, seek for your matter of curiosity. On this instance, we’ve searched the time period, ‘digital advertising.’

You may fine-tune your search utilizing sure filters. Within the prime left nook, we’ve filtered for ‘Individuals.’ The default filter right here is ‘Jobs’, however when you click on on the icon, it’s going to assist you to scroll by means of the opposite filter choices.

You may as well filter for ‘Firms’, ‘Teams’, ‘Posts’, ‘Occasions’, and so on. This may provide help to join with others who’re additionally energetic on this subject.

You may fine-tune your search much more by clicking on the ‘All filters’ button to the appropriate of the primary button we talked about right here. This button permits you to filter your seek for the ‘Location’ you’re on the lookout for, the ‘Business’ and ‘Job Perform,’ and the particular ‘Expertise Stage’ of the LinkedIn customers you’re on the lookout for, amongst different useful filters.

The right way to get extra views on LinkedIn posts?

Now that we’ve proven you methods to optimize your LinkedIn profile web page for increased views and engagement, let’s discover how you are able to do the identical on your posts. To start, we’ll briefly cowl how the LinkedIn algorithm works, in addition to what you are able to do to leverage it correctly.

1. Perceive the LinkedIn Algorithm

The algorithm performs an unlimited position in rising the attain of LinkedIn posts. Listed here are 5 key components that encompass the LinkedIn algorithm in 2025. These components are:

• Relevance Takes the Lead – LinkedIn now emphasizes content material that resonates with customers’ skilled pursuits over engagement metrics like likes and shares.

• Dwell Time Positive factors Significance – The algorithm now tracks how lengthy customers linger in your posts, rewarding content material that captures consideration, even with out rapid engagement.

• Significant Conversations Over Remark Quantity – Content material that sparks considerate, in-depth discussions is now favored, relatively than simply posts with a excessive variety of generic feedback.

• Highlight on Experience and Perception – LinkedIn is pushing content material that demonstrates skilled information. Share helpful insights and recommendation to get observed.

• Precedence on First-Diploma Connections – Posts usually tend to attain your first-degree connections. Craft content material that engages your rapid community for optimum visibility.

Listed here are some fast suggestions we advocate to get LinkedIn’s algorithm to give you the results you want in 2025:

• Construction your content material to be simply readable – Make it simple for individuals to learn your content material by spacing out the sentences in your publish. Use bullets or emojis, utilizing one sentence per line after which putting areas between every sentence.
• Encourage individuals to click on on the “see extra” button – Clicking the ‘see extra’ button is a micro-engagement included within the LinkedIn algorithm. Attempt to spark curiosity. You may write questions and embrace the reply within the ‘see extra’ part or create a hook that pulls on your target audience’s pursuits.
• Don’t lead off the platform – The LinkedIn algorithm doesn’t reward third-party hyperlinks. As an alternative of placing your third-party hyperlinks in your publish, put them within the feedback part of your publish. This fashion, you’ll not be penalized. You may make a name to motion within the precise publish itself, saying, “click on the hyperlinks within the feedback to see extra.”
• Submit not less than 4 hours aside – If you happen to publish a number of instances a day, it’s essential to depart not less than 4 hours between your posts. Inside a four-hour timespan, the LinkedIn algorithm solely favors considered one of your posts, so that you gained’t be reaping essentially the most views out of your content material.

2. Introduce/re-introduce your self to the platform

In line with LinkedIn knowledgeable, Judi Fox, a superb technique to get began on constructing a following on LinkedIn posts is by letting your viewers know you can be getting extra energetic on the platform.

Make this announcement, after which ask who you need to comply with, have interaction with, and join with on this platform. Embrace hashtags associated to the perfect customers and communities you are attempting to draw.

Right here is an instance Judi gives:

This can be a highly effective publish as a result of it encourages tagging and engagement, and it may assist introduce you to individuals you haven’t beforehand related with, which is methods to prolong your community and get extra views on LinkedIn.

3. Correctly use hashtags

If you happen to’re questioning methods to improve attain on LinkedIn posts, then begin profiting from hashtags. In case you are not but utilizing them, you’re lacking out on helpful alternatives to extend your LinkedIn views. Simply be sure you’re doing it accurately.

Hashtag Suggestions:

• Solely use hashtags on the backside of your publish – The explanation for that is that in the event you use hashtags inside the textual content of the publish, they change into hyperlinks, and chances are you’ll danger your viewers clicking off of your publish.
• Use related hashtags that align together with your content material – Merely including trending hashtags gained’t assist in the event that they aren’t related to your area of interest. A LinkedIn hashtag generator can help to find the best-performing hashtags that match your {industry} and viewers, making certain higher engagement and attain.
• Hashtags should be within the precise publish to be rewarded by the LinkedIn algorithm – Hashtags is not going to be rewarded in the event you put them within the feedback part.
• Stick with it to 2 strains of hashtags per publish – Any extra strains than that could be visually overwhelming on your viewers.
• LinkedIn will penalize any publish with greater than 9 hashtags – Stick with 9 hashtags or much less to keep away from shedding any visibility on your publish.

Right here is a superb instance of Latasha James, a web-based educator, content material creator, and social media influencer, showcasing these hashtag suggestions in her personal publish.

4. Perceive the three content material technique classes

Three content strategy categories you possibly can put completely different LinkedIn-based content material into are:

• Business insights – Any such content material covers related information in your {industry}, however it’s also possible to share your extra opinion as a person, or an organization/model within the publish. You may as well share any related convention, occasion or podcast you lately listened to and hyperlink it to your publish.
• Storytelling – Any such content material consists of sharing buyer tales, worker tales, or private tales, in addition to the behind-the-scenes of your enterprise, like displaying your followers what you and your crew are at the moment engaged on or sharing your experiences.
• Relatability – Any such content material is sharing issues which can be relatable, issues which can be humorous, or share your pursuits, like books you’re studying and podcasts you’re listening to.

What ties all three classes collectively?

Every of those classes has a human component to them. LinkedIn communities need entry to your ideas and emotions on present articles, information, and content material. Additionally they need entry to your crew and present initiatives, your tales, and what classes you’ve discovered by means of your enterprise experiences.

Right here’s an instance of a publish from serial entrepreneur and social media influencer, Leila Hormozi.

This could be an instance of a ‘relatability’ publish, as Leila is being susceptible together with her viewers and on the similar time, utilizing her vulnerability as a educating second. Many individuals can relate to not being “100% assured” of their job, and giving individuals recommendation as to how they’ll transfer by means of these emotions, particularly from her place as a CEO, brings worth to her viewers.

5. Leverage LinkedIn’s content material sorts

The upper the standard of your content material is, the extra engagement you’ll get from LinkedIn customers, resulting in larger attain out of your viewers’s connections and elevated LinkedIn views.

Whether or not or not individuals are drawn to your content material will rely largely upon how properly you’ll be able to talk your concepts and produce worth to your viewers.

On this part, we are going to cowl a number of the most potent content material sorts you need to use that will help you maximize your posts’ engagement and improve LinkedIn views.

Have interaction your viewers with Textual content Posts

On this content material technique, it’s essential to hook individuals into your publish early since you need them to click on the ‘see extra’ button to see the remainder of your publish.

Listed here are some completely different approaches for drawing your readers in through textual content posts:

• Converse on to the reader – Individuals wish to really feel that your content material is written for them. This is a chance to narrate to your viewers, encourage them, or present them knowledgeable recommendation.
• Give them an fascinating or stunning statistic – This can be a nice technique to entice your readers and make them concerned with figuring out extra concerning the matter you’re speaking about in your publish. You may even present the reply within the ‘see extra’ part to encourage them to click on the button.
• Ask your viewers a related query – This may spark curiosity in your readers and gives you the chance to offer your reply in your publish. You may encourage engagement by asking your viewers what they suppose as properly.
• Well-liked or unpopular opinion method – You may appeal to curiosity out of your readers by agreeing or disagreeing with tendencies, norms, beliefs, or different opinions from consultants in your subject.
• Use listicles – Share your ideas about one thing after which present a listing of numbered steps or solutions for what you’re sharing about, e.g., “Right here is my morning routine as a CEO” after which listing the steps you soak up your morning routine.
• Use a weblog method – Piggybacking on the ‘listicles’ method, encourage individuals to have a look at your publish by treating it like a weblog publish, e.g., “The Finest Manner To…”, “How To Do…”, “5 Straightforward Methods To….”

Leverage the Energy of Video

Movies are a superb technique to construct belief together with your viewers, and it’s the quickest technique to join with them visually. We’ll present you methods to get extra views on LinkedIn posts utilizing these easy suggestions.

Listed here are a number of methods to make your Linkedin videos super-engaging:

• Ensure you are posting native movies – The LinkedIn algorithm rewards native content material and doesn’t reward externally linked movies when positioned within the publish. So as an alternative of sharing a hyperlink to a YouTube video in your publish, add it immediately in your publish.
• Shorter movies carry out higher than bigger movies – Intention for movies between 30 seconds to three minutes lengthy. If you happen to’ve examined your video and it’s not performing properly, attempt trimming the fabric into smaller, extra bite-sized movies after which publish the content material once more. This will provide help to get extra traction together with your content material.
• Ensure you embrace captions/subtitles in your LinkedIn video – Many individuals could also be watching your content material at work or with out headphones on in public locations. Do that by importing the SRT file to LinkedIn or modifying the captions contained in the video itself using a video editing program.
• Take heed to the textual content you utilize to drag your readers in – Hook them with a query or give them a name to motion to look at the video with out giving every little thing within the video away. It will also be useful in the event you let your viewers know the way lengthy the video is, e.g., “Better of all, the video is simply 35 seconds lengthy”.

Right here is a superb instance from digital marketing expert and social media influencer, Neil Patel.

The video is lower than 30 seconds lengthy, and it’s a smaller piece of content material he has taken from an extended video. He has a superb hook to drag in his viewers (showcasing the ‘unpopular opinion’ hook method), it’s native, and he’s included captions. That is an optimized publish.

Say Extra with LinkedIn’s Carousel Paperwork

Paperwork are such a potent type of content material that when customers go in your profile to see your previous posts, it has a featured part on the LinkedIn newsfeed.

These paperwork are swipeable visible recordsdata, which suggests you possibly can create a carousel-type of publish. The most important distinction between a carousel on LinkedIn versus different websites is that on LinkedIn, it’s both an uploaded PDF, a Phrase doc, or a PowerPoint slide deck.

PS: Spark dialog amongst your viewers by sharing swipeable carousel paperwork in your LinkedIn profile utilizing SocialPilot’s newest characteristic, ‘LinkedIn Doc Submit’. Preview slides, tailor titles, and script captions so as to add a personal touch.

Doc carousels strengthen your relationship together with your viewers as a result of the ideas you share might be very helpful to them, and lots of instances it leaves them wanting extra. We’ll go over and see the way it may help you improve views on LinkedIn.

Listed here are some actionable tricks to make your LinkedIn carousels swipe-worthy:

• Actionable suggestions work nice on carousel posts.
• Give individuals a step-by-step listing of issues they should do in an effort to full a objective you’re serving to them with.
• Make it aesthetically interesting by matching the slides together with your model colours.
• Use massive, catchy phrases, together with issues like buyer testimonials, statistics, and repurposed weblog content material.

Right here’s an ideal instance of a number of the suggestions listed above from serial entrepreneur and social media influencer, Gary Vaynerchuk.

The ultimate slide of your doc is a wonderful alternative to incorporate a name to motion that viewers can use to contact you or your organization and study extra about your services and products. You may as well use the final slide to encourage individuals to have interaction with the publish as we see in Gary’s instance under.

“Share” Your Opinion

One other essential content material technique is sharing. At any time when you’re sharing content material on LinkedIn, the worth of your publish comes from including your personal opinion. That is what customers are on the lookout for once they comply with you and interact together with your newsfeed, and it’s an essential issue to contemplate whereas studying methods to get extra views on LinkedIn posts. They need the distinctive perspective you will have on the content material itself.

Moreover sharing exterior events’ content material, an ideal method to LinkedIn content material sharing is showcasing your crew members’ content material. For instance, if a CEO or an intern creates or shares industry-related content material, you possibly can share/reshare their publish in your private or firm LinkedIn web page.

Alternatively,

When sharing exterior hyperlinks, hyperlinks to weblog posts, YouTube, information options, and different movies, do not forget that the LinkedIn algorithm doesn’t reward third-party hyperlinks in posts. Embrace these exterior hyperlinks within the feedback part of your publish and encourage individuals to click on the hyperlinks under, or add them to LinkedIn immediately.

Say Extra with LinkedIn Articles

One of the vital potent types of content material on LinkedIn is articles, and it’s the one type of content material that LinkedIn encourages you to share with different platforms, like Twitter and Fb.

Listed here are some nice tricks to optimize your articles from a LinkedIn coach and social media influencer, Madeline Mann.

• Create a high-quality title – And not using a catchy title, individuals will ignore your article. Share your distinctive expertise, the way you completed one thing, or converse on how one other knowledgeable or firm did. Additionally, attempt to embrace a quantity in your title, as individuals are drawn to numbers and quantified outcomes.
• Embrace actionable suggestions – Your readers need sensible recommendation they’ll apply instantly. Share examples and supply particulars for every tip, however goal to be temporary and clear. Individuals recognize a better learn.
• Make it skimmable – The most effective-performing articles are damaged up into smaller chunks, utilizing completely different header sections, bullet factors in quotes, and smaller, extra readable paragraphs.
• Add visuals – This may assist seize the eye of your readers and drive residence the purpose you are attempting to make. Keep away from inventory pictures and change them with actual statistics or examples.
• Finish with a name to motion – This can be a great spot to plug your self, and you may embrace your bio, your web sites and contacts, in addition to hyperlinks to different useful and related sources you’ve created.

This can be a nice publish from Madeline.

Earlier than even clicking on the article publish, individuals are drawn in by Madeline’s participating and catchy picture. Her title speaks of her quantified accomplishment and sparks readers’ curiosity.

When a LinkedIn article is optimized, it has the capability to go extraordinarily viral exterior of LinkedIn. What occurs is that when an article is shared, it may be reshared, giving it the power to achieve an exponential quantity of publicity.

Perceive your Viewers with “Polls”

One other highly effective technique for methods to acquire extra views on LinkedIn posts is to make the most of polls. Polls are wonderful instruments for accumulating viewers analysis and knowledge, asking advertising questions, and pulling in tons of engagement out of your LinkedIn viewers.

Maintain your posts easy. Put the query within the publish, create a call to action to vote, and showcase the identical query within the ballot. Right here is a superb instance from the LinkedIn coach and social media influencer, Vendy Steinberga.

Vendy is utilizing the final alternative right here to ask readers to share their distinctive opinion on the query. This is a wonderful technique to get individuals to have interaction within the dialog within the feedback part. She makes use of emoji’s in her ballot to be extra visually charming.

One other method to encourage engagement is so as to add your opinion to the publish itself after which ask your LinkedIn viewers to share their opinions within the feedback part.

Some nice inspirations for ballot content material are:

• Developments
• Business occasions
• World occasions
• Holidays
• Business information

Something you possibly can piggyback off of that’s already selecting up momentum will improve the possibilities of your ballot going viral. If you happen to publish continuously on LinkedIn, create a ballot as soon as per week. If you happen to don’t publish as typically, goal for twice a month.

LinkedIn Reside

The subsequent content material technique to achieve extra views on LinkedIn is thru LinkedIn Reside video. Why? Let’s have a look.

Benefits of Linkedin Reside video:

• That is a superb technique to construct up your group, your authority in your subject, in addition to your sense of belief together with your customers.

• LinkedIn Reside will get 7x extra reactions versus native movies and 24x extra feedback.

• It’s additionally actually good for repurposing your content material as a result of you possibly can take your finest snippets out of your LinkedIn Reside video and switch them into mini video clips.

6. Perceive the most effective time to publish on LinkedIn

Consider it or not, the times and instances at which you publish on LinkedIn can truly affect the success price of your publish.

Sure, there are finest days and instances to publish when most of your viewers is energetic on Linkedin to attach together with your publish.

However what’s your best time to post on Linkedin? Properly, there isn’t any one-time-fits-all reply right here. The proper technique to discover your finest time is to dive into your analytics part.

Nonetheless, to offer you a place to begin, right here is the common conclusion on the most effective time to publish on Linkedin throughout industries:

Whether or not you’re posting through your private profile web page or your organization profile web page, it’s essential that you simply reply to the feedback individuals make in your posts.

Most individuals and companies don’t make the most of this technique, so working towards these good habits will set you other than different LinkedIn customers, and it’ll drastically improve the variety of LinkedIn views of your content material.

Highly effective Commenting Practices:

• Reply to as many feedback already taking place in your personal content material – This may set off the LinkedIn algorithm to make your publish pop up extra in different individuals’s newsfeeds.
• Reply to posts you or your organization are tagged in – This can be a golden alternative to have interaction with the LinkedIn viewers and enhance your visibility.
• Have interaction in any posts that includes your hashtags the place your content material is already trending – Commenting on these posts will assist your content material to proceed to pop up on different individuals’s newsfeeds.

Aja Frost, head of Content material search engine optimization at Hubspot, used this as considered one of her major methods, and she or he was in a position to improve her views by 425%! Listed here are a few of Aja’s fast recommendations on commenting.

Aja’s Commenting Suggestions

• Don’t simply agree with what others say below your posts – Broaden on their feedback.
• It’s okay to disagree with sure feedback, however be well mannered.
• You may promote your services or products – However do it naturally.
• Be certain that your feedback are related – Individuals will ignore random feedback.

8. Make the most of tagging, however do it fastidiously

The LinkedIn algorithm will improve the publicity of a publish if a tagged firm or individual responds to the content material within the feedback part. Nonetheless, contemplate sure expectations earlier than tagging anybody in your posts.

As all the time, start with high quality content material. Don’t hassle tagging others to content material that isn’t nice. If the individuals or teams tagged within the publish don’t have interaction with it or untag themselves, you danger being penalized by LinkedIn.

What does this imply?

The publish has 24 hours of airtime in your newsfeed earlier than it’s determined by the platform whether or not the content material is as much as par or not. Penalization damages the algorithm of your publish, which inevitably decreases the variety of potential LinkedIn views out of your viewers.

On the brilliant aspect, if the tagged events have interaction together with your publish, chances are you’ll acquire their consideration and the eye of their viewers/networks, which is methods to acquire extra views on LinkedIn all through the platform. When a bunch interacts with a publish they’re tagged in, it pops up on their followers’ information feed, resulting in extra LinkedIn views.

Remaining Phrases

With such a big proportion of the world’s companies and entrepreneurs congregating on LinkedIn, you have to optimize your LinkedIn profile and posts to draw as many like-minded individuals as attainable.

Implementing these methods will provide help to see a dramatic improve in your community and viewership.

Consideration is among the most sought sources in right now’s busy on-line market, so enhance your possibilities of being observed by taking the steps essential to make this occur.

We hope this text will provide help to improve your views on LinkedIn! If it’s worthwhile to get good outcomes sooner and persistently on LinkedIn, you can begin utilizing a LinkedIn automation tool like SocialPilot.