Get on the For You Web page on TikTok
Each TikTok creator needs to be featured on as many For You pages as potential — it’s the easiest way to extend model consciousness and followers.
However with so many individuals vying for a coveted spot on the FYP, how will you compete?
Whereas there’s no surefire method for getting your movies on the TikTok For You web page, the next suggestions can enhance your possibilities:
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Submit at Peak Instances
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Use Efficient Hashtags
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Hop on Traits
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Be Inventive in Your Area of interest
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Experiment with Video Size
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Collaborate with Different Creators
Tip #1: Submit at Peak Instances
Determining the best time to post on TikTok is step one to reaching a bigger viewers.
The maths is straightforward: For those who publish when most of your target market is on-line, you’ll attain extra folks.
And the higher your video performs initially, the higher your possibilities of having it picked up by the For You web page.
Sadly, there isn’t one common excellent time to publish — the perfect time for you’ll be totally different from the perfect time for different manufacturers.
There’s nevertheless a simple means to determine what your best posting time is. Simply create (or swap to) a Professional Account on TikTok. You are able to do this beneath “Handle Account” beneath your consumer settings.
With a Professional Account, you possibly can entry insights about your viewers, together with the time of day that your followers are most lively and engaged.
When you’re outfitted with this intel, you possibly can alter your content material calendar accordingly.
Tip #2: Use Efficient TikTok Hashtags
As you scroll via the For You web page, you’ll discover that the majority movies have hashtags of their descriptions. It is because utilizing hashtags is without doubt one of the only methods to extend your attain on TikTok.
Identical to on Instagram, TikTok hashtags assist categorize your content material and enhance its discoverability.
There’s no have to go overboard with hashtag use, although. As an alternative, use strategic, widespread hashtags which can be related to your content material.
Right here are 2 straightforward methods to search out related TikTok hashtags:
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Scroll via the Uncover tab. You’ll see among the high trending hashtags, conveniently curated by TikTok.
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Seek for related matters and hashtags. On the high of the Uncover tab, you’ll see a search bar. For those who seek for key phrases related to your movies, you’ll see associated hashtags and, most significantly, the variety of views that movies utilizing these hashtags have garnered collectively.
There’s additionally been a lot of speculation round whether or not TikTok For You web page hashtags, reminiscent of #FYP and #foryoupage, can enhance your possibilities. Some customers adamantly consider these hashtags assist, however we haven’t seen any concrete proof to substantiate or deny this.
Tip #3: Hop on Traits
Traits rapidly come and go on TikTok — and, due to their viral nature, they make up a few of its hottest content material.
The For You web page is populated with movies of creators attempting out the newest traits, a few of which incorporate a tune or video impact. You may see what’s widespread on the app’s Sounds web page and use it as a springboard for creating content material with your personal tackle a development.
Becoming a member of in on these traits is an easy option to enhance your possibilities of showing on the FYP.
NOTE: Music and different trending sounds are a key aspect of viral TikTok movies — learn more about TikTok Sounds right here!
Tip #4: Be Inventive in Your Area of interest
From the skin wanting in, TikTok looks like a platform stuffed with lip-syncing and viral dance movies. However all types of area of interest matters thrive on the app, and customers wish to observe distinctive accounts.
So deal with creating enjoyable, artistic content material that’s related to your online business.
If you do that, your content material will come off as extra genuine (which is necessary on TikTok) and turns into simpler to categorise (which helps the algorithm resolve which customers to share your movies with).
Take @jasminerdh, for instance.
The Houston-based dental hygienist makes use of TikTok to publish movies about oral well being — and so they’ve been an enormous hit to date.
She’s amassed over 630,000 followers in lower than a yr by creating content material that’s each informative and enjoyable. On the similar time, she’s been capable of construct her model as a dental skilled.
Tip #5: Experiment with Video Size
A well-liked idea amongst some profitable TikTok creators is that shorter videos are more likely to get featured on the For You web page.
Why? Shorter movies are inclined to have a better completion fee, and many individuals consider TikTok’s algorithm favors movies that customers watched the complete means via or a number of instances.
You may create movies which can be as much as a minute lengthy on TikTok, so it’s value experimenting along with your video size. Preserve monitor of the way it impacts your view, likes, feedback, and follower depend.
Tip #6: Collaborate with Different TikTok Creators
Collaborating with different TikTok creators is an effective way to cross-promote your account and attain new audiences. Plus, if the creator you’re employed with steadily seems on the For You web page, you’ll seemingly profit from their viral attain!
Take @starface, whose TikTok feed is stuffed with influencer content material.
Final yr, Starface gifted @tonyyounmd — a plastic surgeon with practically 3 million followers on TikTok — a few of its merchandise. After attempting them out, he posted in regards to the firm totally free.
The unique video has since garnered 638,000 views, and Starface’s repost of that video has 57,000 views. That’s a ton of name publicity for each collaborators.
And that’s only one instance — manufacturers of all sizes are making creator collaboration part of their TikTok technique.
By following these 6 suggestions, you’ll enhance your possibilities of reaching extra TikTok For You pages — which is the easiest way to develop your following on TikTok.
So experiment, have enjoyable, and keep true to your area of interest!
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