For those who belong to an enterprise sized group, you’ve most likely thought of getting an influencer advertising platform to assist your applications run easily.
Whereas massive orgs benefit from holding extra sources and finances, managing a number of campaigns, throughout a number of platforms, with a number of groups can get extremely advanced. In truth, 23% of marketers discover that managing program workflows throughout a number of groups is without doubt one of the massive challenges for producing a profitable influencer program.
Implementing an influencer advertising platform can’t solely assist massive organizations achieve higher transparency, group, and standardization throughout groups, it will probably assist them create workflows that may be replicated at scale, and optimize / measure efficiency at each the marketing campaign and program ranges.
That being stated, evaluating and bringing on an influencer advertising platform for a big workforce (or a number of) generally is a daunting activity. This text will present some suggestions for easily implementing an influencer advertising platform at scale.
Implement an Influencer Advertising Platform at Scale
Earlier than we information you thru how you can roll out an influencer advertising platform, let’s discuss by means of what sorts of options your platform ought to have.
A guidelines of important influencer advertising platform options
There are lots of options that an influencer marketing platform can have to make sure that your influencer applications are operating like a well-oiled machine throughout groups, manufacturers, and areas. If you’re nonetheless within the “analysis” face of selecting an influencer advertising platform try this lengthy guide that does a deep dive on the entire options which might be accessible (and what they’ll do for you).
Nevertheless, in case you have already chosen an influencer advertising platform, here’s a listing of important options that you would be able to run by means of to ensure you’ve made the best selection:
World influencer discovery, vetting, and cost. Your influencer advertising platform ought to provide the capacity to seek for influencers throughout a number of nations, languages, and platforms, and pay companions in several currencies. How you conduct these influencer searches, and the information accessible to you additionally issues. Your influencer advertising platform ought to assist you to:
- Discover influencers based mostly on mentions of your model, rivals, subjects of curiosity, and hashtags.
- Discover influencers by standards resembling job title, gender, location, language, platform, follower depend, and engagement fee.
- Filter your search by specifying viewers gender, age, household standing, pursuits, model affinity, location, occupation, and revenue degree.
Standardized processes and measurement. Your influencer advertising platform ought to assist align your group with a unified methodology for monitoring campaigns and KPI, and feed knowledge into your inside dashboards. Extra concretely, which means your influencer advertising platform ought to have:
- A world and unified System of File (assume a CRM for all the things influencer advertising)
- Each marketing campaign and full program reporting
- Knowledge lakes
Groups, manufacturers, and company collaboration and administration. An influencer advertising platform ought to present visibility for colleagues and company companions by sustaining influencer communications and duties in a single place (as a substitute of a scattered path of emails and spreadsheets). Your platform also needs to assist you set up workflows and handle entry throughout giant model portfolios and person teams by offering:
- Superior person roles and entry
- Standardized marketing campaign workflows
- Single signal on (SSO) capabilities
In-depth spend monitoring, effectivity metrics, benchmarking, and ROI insights. Your influencer advertising platform ought to give you the information it’s essential to make your influencer advertising spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up towards your competitors. Options to search for embrace:
- Spend monitoring and optimization
- Price-per-metric reporting
- Benchmarking and aggressive evaluation
Nonetheless uncertain how an influencer advertising platform may benefit your group? See how Colgate-Palmolive streamlined workflows and lowered marketing campaign prices by 40% with Traackr’s influencer marketing platform.
4 suggestions for implementing an influencer advertising platform
Adopting new processes and expertise at scale might be fairly the enterprise. However, a well-thought-out implementation plan could make this course of each quicker and simpler.
For instance, Groupe SEB, the world’s largest producer of cookware, was in a position to roll out Traackr’s influencer marketing platform to twenty-eight markets in a single yr — all resulting from its implementation plan.
Listed below are some suggestions that you would be able to take away from Groupe SEB’s success:
Tip 1: Ask your workforce what they need in an influencer advertising platform.
Certain, there’s a commonplace listing of important options which might be really helpful for giant organizations, however your groups usually tend to undertake a software program that they consider in. That is why one thing so simple as asking your groups what they need might be so highly effective. Attempt sending out a survey so your varied groups can inform you what options and insights they need from an influencer advertising platform.
Tip 2: Conduct a proof of idea.
One of the tough issues about bringing on an influencer advertising platform (or any new software program) to a big group is convincing your workforce that it’s well worth the effort. Earlier than leaping all the way in which in, strive testing your influencer advertising platform of selection out on a number of groups or markets. This can assist you affirm whether or not the platform is supplying you with the best knowledge and options.
Tip 3: Present in-depth upskilling, coaching, and verify ins for all groups.
There’s lots that modifications when implementing a brand new software program in your group, so it is smart that your groups may have questions. Be affected person with them and make investments time in answering their questions, getting them in control, and educating them on the advantages of this new change. Extra concretely, this implies offering:
- Onboarding and coaching. Accomplice together with your influencer advertising platform’s buyer success workforce to supply particular person onboardings and 1:1 trainings. Make sure that your groups have time to dive deep and ask questions.
- Submit-onboarding verify ins. Ship a observe up survey after every workforce is onboarded with the intention to ask what labored, what didn’t work, and why.
- Crew upskilling. Develop trainings, sources, reside Q&A classes, and person guides alongside your influencer advertising platform’s buyer success workforce to handle any information gaps. For instance, Groupe SEB hosted trainings about particular subjects like reporting and measurement.
Tip 4: Set up finest practices and utilization tips.
Whereas implementing a brand new software program might be tense, it’s additionally a time to refresh outdated habits and practices. For instance, when Groupe SEB was implementing Traackr it additionally took the chance to create world tips for influencer advertising finest practices. These tips laid out particular methodologies for outlining marketing campaign targets, and offered a big panel of use instances and benchmarks for markets’ inspiration.
Get the RFP Template
For those who’re out there for an influencer advertising expertise, we’ve put collectively an RFP template that can be utilized for evaluating distributors. The RFP template features a complete listing of influencer advertising expertise capabilities.
