One of many largest causes I’m a late(r) convert to AI is that AI-generated content material normally has some tells. And whereas I’m a little bit nearer to it than most, after I spot social media content material that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose belief within the particular person or model.
Whereas I firmly consider that authenticity is essential in every single place you market your enterprise, it’s particularly essential in the case of making connections and rising relationships on social media.
Actually, whereas I’m 100% on board with utilizing AI to brainstorm or flesh out concepts, I’ll by no means advocate blindly publishing AI-generated social, weblog, or e mail content material. With that in thoughts, I wish to share my strategy to using AI in social media strategies in a manner that means that you can be more practical in how you spend your time whereas nonetheless sounding such as you.
Desk of Contents
How AI Can Degree Up Your Social Media
AI isn’t going anyplace. ChatGPT alone is accountable for hundreds of thousands of conversations every single day. And the overwhelming majority of entrepreneurs responding to our 2025 Marketing Trends Survey say that AI is making a big affect on their work, to the tune of practically 80%.
With that in thoughts, you’re most likely already utilizing AI and doing so feeling fairly good about job safety. Simply 18% of entrepreneurs expressed concern that AI would take over most entrepreneurs’ job duties.
The remaining really feel assured that it’s going to both take away menial points of promoting or act as a associate, making advertising and marketing extra environment friendly. The important thing phrase right here? “Extra environment friendly.” Discover, I didn’t say “as a complete alternative.”
That’s as a result of generative AI has some particular telltale indicators. A few of them?
- Parallel building sentence construction — “not solely…but in addition.”
- Abundance of emojis — 🎉 💥 ♥️ ✅
- Generic hooks —…
