As a marketer and video fanatic, I can confidently say a promotional video is essential to selling your model. In actual fact, 73% of respondents say video advertising and marketing is efficient at serving to them attain their firm’s general enterprise objectives.
However what makes an excellent promotional video? How a lot does it price to make one? How does one even make a promotional video?
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Don‘t fear, I’ve bought the solutions. Let’s go.
Desk of Contents
What’s a promotional video?
A promotional video promotes a product, enterprise, occasion, sale, or service. It may be brief, low-budget teasers that shortly seize your viewers’s consideration or extremely stylized, long-form movies that inform a narrative.
This promotional video from Nike is a superb instance of a long-form promotional video.
How a lot does it price to make a promotional video?
The price of making a promotional video can range relying on various factors, resembling video size, strategy, and whether or not you outsource manufacturing to an company or creator.
A promotional video can price anyplace from $1,000 to $6,000 or much more in case you go for the next or extra complicated manufacturing.
Nevertheless, I can confidently say that it is simpler now than ever to make compelling, persuasive promotional movies on a good price range.
For one, the vast majority of entrepreneurs have already got smartphones, which is like carrying high-quality digital camera gear in your pocket.
Take a look at this promotional video from Scrub Daddy. It is brief, easy, and will be simply made with a smartphone and minimal manufacturing gear.
Quite a lot of AI instruments, like HubSpot’s Clip Creator, can prevent money and time when creating the right promotional video. Simply be certain that your video nonetheless has that human contact.
AI instruments could make content material creation simpler, however I consider they need to be used extra as digital assistants moderately than as a method of changing a whole manufacturing group.
You do not wish to obtain the kind of backlash main corporations like Coca-Cola have received backlash for overusing generative AI to create promotional content material that lacks depth and appears weirdly uncanny.
What makes a persuasive promo video?
Like many customers, I spend an obscene quantity of hours scrolling by way of movies on apps like TikTok and Instagram.
Probably the most persuasive promo movies I’ve come throughout are compelling sufficient to cease my scroll useless in its tracks, and so they all have at the least a few of the following in frequent:
- A catchy hook
- A transparent drawback and answer
- Emotional enchantment
- Humor
When crafting a persuasive promotional video, take into consideration how one can instantly seize your viewers and pull them away from their infinite scrolling. Then, current an issue your target market usually experiences and market your model as the answer.
Lastly, embody emotional enchantment or humor to create a real connection between your viewers and your model, product, or service. Considered one of my favourite current promo movies comes from Scrub Daddy.
The video instantly raises eyebrows as a result of it features a viral clip of a sponge-cleaning potato. The issue is extra of a query: Is Scrub Daddy sturdy sufficient to scrub the dust, grime, and pores and skin from a potato, thus my dishes? The reply: Sure.
It additionally makes use of blunt, considerably crass humor to maintain the viewers entertained.
Easy methods to Create a Promotional Video
1. Give you an idea.
Ask your self, what makes your corporation distinctive? What issues does your product remedy? Who sometimes wants your companies? Then, create an fascinating idea round it.
For instance, recruitment software program firm Loxo acknowledges that many recruiters have problem monitoring candidates. Therefore, the corporate created a enjoyable promo video of recruiters making an attempt to trace down Massive Foot.
The concept is that if Loxo instruments can observe down the elusive Massive Foot, then they will observe down any potential job candidates.
2. Write a script.
After you have your idea, put together a script. What would you like your narrator, presenter, or actors to say? For those who want help placing collectively a script, a number of AI content generators available on the market will provide help to write a compelling story that can seize your viewers.
I‘ve used AI content material writers like ChatGPT and HubSpot’s free AI Content material author to jot down blogs and short-form video scripts in minutes.
Now that you’ve the instruments, what makes an excellent script? Bear in mind, you wish to seize your viewers’s consideration, so begin with a punchy, fascinating opener.
From there, it‘s a marketer’s selection. Would you like your video to be humorous, emotional, action-packed, or one thing else? No matter you select, be certain that your script displays the tone you need.
Lastly, finish the promo with a transparent name to motion that tells your viewers to take motion, resembling making a cellphone name, visiting the web site, or signing up on your publication.
3. Collect your supplies.
Movie your b-roll, document a voiceover, create your graphics, and mix all of your supplies to create a one-of-a-kind promotional video that can introduce your model, product, or service to your viewers.
If you wish to streamline the method, think about using AI instruments like HubSpot’s Clip Creator. This software makes use of machine studying and pure language processing to customise a video primarily based in your imaginative and prescient.
Clip Creator is amongst my favourite AI video-generating instruments, and I tested several others if you wish to discover the very best one for you.
As soon as your video is full, make any obligatory changes and submit to no matter platform you like.
Promotional Video Examples I Love
1. Scrub Daddy
If I had a nickel for each time I discussed Scrub Daddy in a weblog submit, I would have sufficient to retire, however who can blame me? Scrub Daddy is thought for offbeat, humorous, relatable promo movies that always go viral.
I like the instance under as a result of it takes viewers on a humorous, informal journey to Goal to choose up the newest Scrub Daddy product. The informal humor and POV make me really feel like I am operating errands with my favourite foolish uncle.
Even higher, the video is low-budget and shot with a smartphone, proving you do not want an enormous price range to make an impactful promotional video.
2. Loxo
I discussed this instance earlier within the submit, so I will not go into a lot element. Basically, I like this promotional video from Loxo due to its distinctive idea, clear goal (selling Loxo instruments), and fascinating story.
3. HubSpot
Okay, I is perhaps barely biased, however I like this current HubSpot promo video. Apart from being fantastically shot and edited, it additionally appeals to emotion by way of relatability.
As a marketer, I can verify that our days are busy with all of the content material we’ve to make and the channels we’ve to distribute it to. So, I resonated with the sense of urgency the promo video illustrates.
Additionally, discover how the promo exhibits the issue (overwhelmed marketer) and the answer (HubSpot).
It is Your Flip to Create
Creating your first promotional video can appear daunting, however as soon as you understand your price range and idea, you‘ll discover it’s not that scary. The hot button is to simply get began.
Now, you may have the instruments and information to do precisely that. Good luck!
