By Val Razo June 11, 2024
Instagram has 2 billion month-to-month customers, 83% of whom say they uncover and analysis merchandise in-app, making it a potent advertising and marketing channel.
As a visible social platform, it affords numerous choices for companies to advertise their services or products. There are carousel posts, vertical Reels movies, and ephemeral Tales. All these content material sorts, if finished proper, can yield spectacular attain.
Having an Instagram presence is a should. However if you wish to stand out from the gang, leveraging Instagram video advertising and marketing can deliver you forward of your opponents, as this content material format is taking the world by storm.
Primarily based on the Social Media Marketing Industry Report, 53% of entrepreneurs use Instagram for publishing movies frequently and 66% of entrepreneurs plan on rising their utilization of Instagram movies quickly. Now, it’s the second hottest platform for video content material after Fb.
Instagram movies may also be the golden ticket to drive extra gross sales, as 87% of entrepreneurs say video advertising and marketing helps them increase gross sales.
Scroll down your Instagram feed, and you will note extra movies than photos. Why do manufacturers favor video advertising and marketing on the platform? As a result of:
- Movies are simply comprehensible
- They present your product in motion
- The algorithm loves movies and pushes them to a wider viewers
So, how do you utilize Instagram video advertising and marketing to extend income in your model?
On this put up, we’re going to search out out the definition of Instagram video advertising and marketing, speak about its potential, and stroll via eight greatest practices on methods to drive extra gross sales with Instagram video advertising and marketing.
What’s Instagram video advertising and marketing?
First issues first: Instagram video advertising and marketing is a social media advertising and marketing technique the place manufacturers leverage movies to showcase and clarify methods to use their merchandise.
Instagram video advertising and marketing consists of completely different content material choices to select from, relying on the marketing campaign and enterprise objectives. These embody:
- Reels
- In-feed single movies
- In-feed video carousels
- IGTV movies
- Video advertisements
- Tales
Instagram customers love watching movies on the platform and here are their preferences in Instagram video types:
The potential of Instagram video advertising and marketing for gross sales
At first blush, evidently Instagram video advertising and marketing requires a lot effort and time.
Round 80% of small businesses ignore video content creation as it could require time, data, and energy to create eye-grabbing Instagram movies. However for a lot of manufacturers, Instagram video advertising and marketing technique is price giving a strive because it has large potential to drive gross sales.
Living proof:
The Korean hair care model GrowUS created Instagram video advertisements with product tags to see if this marketing campaign may simplify the web buy expertise. In two weeks, the marketing campaign drove great outcomes. Individuals who noticed it and shopped by way of Instagram video advertisements generated 1.7X progress in content material views and 3X extra gross sales as compared with web site guests who hadn’t seen this advert marketing campaign.
To grasp why Instagram movies provide great gross sales alternatives for manufacturers, we want to check out a number of statistics.
First, 82% of consumers decide to buy a product after watching a brand’s video, and Instagram movies allow you to showcase your merchandise from completely different angles. This helps the viewers make knowledgeable selections rapidly, shortening the gross sales cycle.
Second, demand for Instagram movies is rising quickly. Meta’s personal information claims that 91% of users watch videos on Instagram weekly. This implies folks have robust curiosity in this sort of content material sort.
What’s extra, Instagram video advertising and marketing can have an effect on shopper buy intent, as 87% of people take an action after seeing a product in a video, corresponding to trying to find extra product info, visiting a web site, or making a purchase order.
Lastly, Instagram movies have in-built options that enable folks to finish a purchase order with out leaving the app. Instagram affords shoppable product tags in movies and stay buying. So it has spectacular potential for video advertising and marketing, which helps to spice up lead generation conversions.
Now that we all know the immense gross sales potential of Instagram movies, let’s see how manufacturers can use them:
1 – Showcase your merchandise from all sides
Instagram movies provide spectacular conversion charges. Why? The viewers sees merchandise from all sides. And it helps to make knowledgeable selections in regards to the merchandise.
In actual fact, 48% of shoppers declare that watching product movies improve confidence of their on-line purchases.
Fortunately, there are a large number of video modifying instruments that assist simplify video creation, even for these with none prior expertise.
As an example, Videoleap by Lightricks (accessible for Android or iOS) makes it straightforward to create attention-grabbing Instagram movies and unveil product collections from all sides, with the assistance of varied ready-to-use templates in addition to AI-enhanced video results and filters.
To showcase your product from all sides, there’s no have to have expertise in video modifying – tons of of creators make and share their templates in an effort to browse the library and choose what fits your wants greatest.
2 – Leverage the ability of video storytelling
Impactful tales join your viewers to your model. Storytelling makes you look genuine and improves your possibilities of conversion.
Certainly, storytelling is what makes you completely different from others who hope for the eye of your viewers.
Video narratives can revolve round your model objective, how your merchandise impression lives, and even the founder’s journey.
For instance, Lego options one in every of its designers Carl Merriam constructing a jellyfish out of his Lego units and speaking about what makes it his favourite sea creature. The video is partaking, conveys an informative story, and makes the viewers wish to get their very own Lego units.
In case your video story resonates together with your viewers, it could actually assist to increase views on your reels additional. The key is straightforward: folks wish to repost it on their tales and feed.
3 – Take advantage of out of Instagram Story movies
Wish to promote a limited-time deal? Producing in-feed movies could waste your assets, as they’re irrelevant after the provide ends.
Simple to create and stay for under 24 hours, Instagram story movies are the proper short-form video format for advertising and marketing short-term gross sales. You possibly can provide early entry to your followers, promote upcoming occasions, or create buzz round your new product launches via tales.
For instance, occasion movies don’t match Glossier’s magnificence routine-centric Instagram feed. That’s why the model posts them in tales and saves them within the highlights.
Furthermore, there are numerous Instagram Story options that assist to transform viewers into clients and drive extra gross sales:
- Product tags. Embrace product tags on all merchandise you utilize in your video. It lets viewers study extra and make an impulse buy.
- Clickable hyperlink stickers. Add a hyperlink to your web site the place you present extra info whereas getting more web traffic.
- Countdown sticker. It’s an ideal Story characteristic if you happen to promote a time-limited sale, because it lets your viewers know when the provide ends. Thus, it encourages them to take motion quicker.
4 – Create a way of exclusivity with stay buying occasions
Make your viewers really feel particular with Instagram stay buying broadcasts on Instagram. It lets the purchasers interact with you straight, creates a way of exclusivity and urgency, generates sales leads and drives gross sales.
Try how Too Faced used the Dwell Scheduling characteristic on Instagram to create a buzz round their “Higher Than Intercourse Eau de Parfum” launch. Jerrod Blandino, the model’s Co-founder and Chief Inventive Officer, promoted the stay buying occasion on his profile. It inspired his followers to tune in on the printed.
End result? They bought 100% of their Instagram stock and drove 29,700 views on their product element web page.
To make good use of Instagram stay movies, you too can depend on Emplifi’s live stream feature to offer a multi-channel livestream resolution that engages your clients on completely different digital and social media platforms. Furthermore, it offers you a chance to offer real-time buyer care, get in-depth analytics, and repurpose movies for additional social media utilization.
5 – Clarify methods to use your merchandise with Instagram movies
Instagram video advertising and marketing is a superb instrument for product demonstration. You possibly can educate the purchasers on the perfect methods to make use of your product and assist them think about the way it would possibly match into their lives. This builds credibility, improves your buyer’s expertise, and prompts extra viewers to provide your merchandise an opportunity.
“In our mission to raised serve canine homeowners, we at PetLab Co. launched into creating academic Instagram movies. These movies dive into canine homeowners’ frequent errors and provide easy options utilizing our merchandise. By educating our viewers, we enhanced their understanding and care for his or her pets and demonstrated our merchandise’ real-world utility and advantages. This method strengthened our bond with our neighborhood and elevated our gross sales. In spite of everything, extra canine homeowners turned to us for dependable, problem-solving merchandise.”
Chris Masanto, the CEO and co-founder of PetLab Co.
And here’s how The Pet Lab.Co makes use of this Instagram video advertising and marketing technique in motion:
Try one other instance. It comes from PlayDoh and demonstrates clients methods to use their DIY clays.
6 – Reveal your merchandise with transition Instagram reels
Transition reels are the present rage. They allow you to showcase a number of merchandise inside a brief reel in a enjoyable and fascinating approach. This Instagram video format is superb for showcasing particular collections, or a number of methods to type your merchandise. They’re extraordinarily entertaining, protecting the viewer hooked till the tip.
What’s extra, these Instagram reels provide you with an ideal likelihood to showcase numerous merchandise and affect buy intent. Some corporations additionally add informative captions the place they embody displayed product codes in order that followers can seek for extra info as wanted.
In search of transition concepts? You possibly can take inspiration from creators like Jasmin Corley.
7 – Outsource video creation to Instagram influencers
There’s no have to have an in-house crew of videographers to create an interesting Instagram video in your profile; you could find dependable influencers and outsource this social media effort to them. Furthermore, a latest Meltwater report claims that video manufacturing is the commonest service for outsourcing.
Sure, it may be simpler to companion with related creators and ask them to create content in your model. They’re specialists at protecting their followers hooked and can do the identical for what you are promoting. Plus, collaborative movies allow you to leverage the Influencer’s credibility to persuade their viewers to buy your model.
For instance, Seoul-based HR know-how firm Wanted Lab partnered with related creators to extend registrations for his or her analytics service. The influencers then shot a vertical video within the 9:16 format for Instagram, highlighting the platform’s newly launched analytics providers and the way it will help job seekers.
The method paid off, and the model noticed 2.1X greater conversion charges via partnership advertisements than their common campaigns. Their conversions additionally elevated by 61%.
And if you wish to concentrate on one Instagram video format when working with influencers, take into account outsourcing reels.
Nick Baklanov, analysis specialist at HypeAuditor, claims that this video format is the perfect today:
“Our information reveals that 69.2% of paid collaborations between manufacturers and influencers are Reels. Reels additionally get extra likes and feedback than common photograph posts or carousels. When you use Instagram to advertise what you are promoting, you then undoubtedly want to make use of extra Reels.”
8 – Use video testimonials for belief and loyalty
Trendy clients hunt down peer suggestions earlier than making a purchase order. The significance of buyer critiques has grown over the previous couple of years.
Based on experiences, 78% of customers feel more confident making purchases after they see content material posted by different buyers. Add constructive buyer testimonials and mix engagement and authenticity collectively. It helps your clients overcome preliminary doubts and purchase your merchandise.
On this sense, video testimonials can do wonders. Most viewers consider that this video content material sort is tough to pretend.
Thus, it could possibly be a terrific thought to study from massive manufacturers. It’s time to make use of video testimonials as part of your Instagram video advertising and marketing technique. Furthermore, it drives gross sales!
For instance, Salesforce posted the above reel, the place Britta Seeger, a board member at Mercedes Benz talked about how Salesforce 360 helped them keep shut relationships with clients.
9 – Reduce via the noise with Instagram video advertisements
If you wish to lower via the noise and drive extra gross sales quick, use Instagram video advertisements. It is without doubt one of the best ways to use ads if you wish to audience segments and increase visibility.
Instagram video advertisements can yield spectacular outcomes. As an example, BCA Digital leveraged Instagram advertisements to focus on Gen Z audiences. The marketing campaign helped them stand out with an 8-point carry in commonplace advert recall.
In Quick
The above case research and examples present that with the fitting methods and partnerships, you’ll be able to generate revenue using videos on Instagram.
Nevertheless, it’s not a one-day course of. It’s essential to experiment to search out what video codecs fit your model the perfect.
Be affected person, hold experimenting, and comply with the above Instagram video advertising and marketing suggestions. All of those can result in spectacular gross sales progress via in-app movies.
