How to Use It Effectively [Research + Tools]

Email marketing is integral to any advertising and marketing technique as a result of it’s an effective way to generate leads and convert audiences.

Whether or not you’re creating your first technique or trying to modify your course of, AI e-mail advertising and marketing instruments may help you save time, optimize your technique, and meet your e-mail objectives.

On this piece, I’ll go over how AI e-mail advertising and marketing instruments work, new information about how entrepreneurs at present use AI for e-mail advertising and marketing, and an inventory of instruments you’ll be able to leverage in your position.

Desk of Contents

What’s AI e-mail advertising and marketing?

AI e-mail advertising and marketing is a machine-learning-powered course of that helps entrepreneurs create e-mail campaigns that attain the proper audiences on the proper time with the proper messages.

AI e-mail advertising and marketing instruments use information (like your historic efficiency information) that can assist you optimize your e-mail technique, automation that can assist you save time on repetitive duties (like triggering an e-mail workflow), and generative AI that can assist you create e-mail content material.

When utilizing AI in e-mail advertising and marketing, you are able to do issues like:

• Analyze previous e-mail efficiency to determine the best way to optimize your e-mail methods, like the very best time to ship your emails or the topic traces that get essentially the most clicks.
• Compile email analytics so that you perceive the well being of your campaigns.
• Set off e-mail workflows after individuals take a selected motion.
• Clear up your e-mail lists to enhance deliverability.
• Write compelling copy that speaks to your viewers.
• Personalize e-mail content material to particular viewers segments.

Some instruments have one particular operate, like a generative AI e-mail instrument, whereas others provide a number of options.

Why must you use AI in e-mail advertising and marketing?

I’ve discovered that essentially the most important advantage of utilizing AI in e-mail advertising and marketing is that it saves time whereas bettering efficiency. The routine processes you spend time on can occur immediately, and you’ll launch your optimized campaigns quicker.

Most AI e-mail advertising and marketing instruments are additionally powered by machine studying, that means that they use information factors (from your enterprise and generally your trade) that can assist you optimize your e-mail technique.

You received’t be left to guess what works greatest as a result of the AI can have a look at your previous emails, and you’ll benchmark your efficiency in opposition to rivals to see the place you’ll be able to enhance.

If you happen to’re serious about studying extra in regards to the impression of AI on advertising and marketing, try this Marketing Against The Grain episode about advertising and marketing alternatives that AI unlocks for enterprise.

Click here to listen to the full episode.

What are the challenges with AI in e-mail advertising and marketing?

In fact, utilizing AI in e-mail advertising and marketing shouldn’t be with out its challenges. AI instruments are nonetheless comparatively new by way of know-how, in order that they’re not excellent.

Listed here are just a few challenges entrepreneurs face when utilizing AI in e-mail advertising and marketing and the way they remedy these points.

Tone

Anybody who’s requested ChatGPT to jot down an e-mail for them is aware of the primary output will normally sound formal. Tone is undoubtedly the most important problem entrepreneurs face when utilizing generative AI for e-mail advertising and marketing.

Most AI instruments have to be skilled to match your model’s voice and tone, and even then, you’ll most likely nonetheless have to edit it to sound precisely the way you need.

Meg O’Neill, co-founder of Intuitive Marketing Collective, will get round this problem through the use of clear and specific prompts.

“I would like [my emails] to sound like I’m speaking to a good friend,” says O’Neill. “I’ve added this requirement to my immediate, and it’s helped loads. Typically, I’ll give [the AI tool] the identify of a well-known enterprise particular person and ask it to jot down in an identical tone.”

High quality

Whether or not you employ AI to jot down the physique copy of your e-mail, generate topic line concepts, or define an e-mail funnel construction, the standard of the general content material isn’t going to be excellent the primary time round.

“The standard shouldn’t be all the time there,” says Jeanne Jennings, Founder and Chief Strategist for Email Optimization Shop, an e-mail advertising and marketing consultancy.

To beat this problem, Jennings takes a collaborative method by “micro-managing the AI instrument at every stage to get the standard content material I want. With out my collaborative method, the output is normally junk,” she states.

Knowledge Accuracy

Ben Schreiber, Head of ecommerce at Latico Leathers, says the most important problem he’s confronted utilizing AI in e-mail advertising and marketing is information accuracy and integration.

“Good high quality information is paramount to the success of utilizing AI techniques since any inaccuracies might result in unsuitable output outcomes,” says Schreiber.

“Now we have had points with outdated or incomplete information, which immediately impacts how effectively or poorly our campaigns carry out.”

How Entrepreneurs Are Utilizing AI in E-mail Advertising and marketing [New Research]

Our State of AI in Marketing report surveyed 1,062 U.S. advertising and marketing and promoting professionals about how they’re at present utilizing AI.

For starters, AI usage for marketing has elevated considerably since 2023.

74% of entrepreneurs who responded to the survey stated they use a minimum of one AI advertising and marketing instrument.

Whereas chatbots are the preferred advertising and marketing instrument utilized by entrepreneurs, 25% of entrepreneurs use AI by means of current CRM and advertising and marketing instruments with AI-enhanced options.

Listed here are just a few particular methods entrepreneurs are utilizing AI for e-mail advertising and marketing.

Content material Creation

By far, the most typical use case for AI instruments amongst entrepreneurs is content material creation. Of respondents who report utilizing AI, 43% say they use it for content material creation.

Whereas entrepreneurs use AI for every little thing from creating photographs to creating outlines, the preferred sort of content material to create is written content material.

There’s no denying AI’s means to generate textual content — each long-form and short-form — instantly, making it a terrific instrument for e-mail campaigns.

The truth is, 47% of entrepreneurs use AI to create e-mail advertising and marketing content material akin to newsletters or campaigns.

Testing

From topic traces to physique copy to design parts, testing is crucial to extend engagement and finally enhance your e-mail advertising and marketing efficiency.

Of entrepreneurs, 27% say they use AI instruments for brainstorming, and it’s secure to say testing e-mail content material falls into that class.

Undecided the best way to use AI for experimenting or brainstorming?

“Ask AI to give you particular testing concepts so that you all the time have a incredible checklist to select from to proceed bettering your e-mail efficiency,” recommends e-mail marketer Bethany Fiocchi Root, CEO and founding father of Oceanview Marketing.

Knowledge Assortment

E-mail advertising and marketing depends on information, however information assortment generally is a time-consuming course of for busy entrepreneurs. That’s the place AI is available in.

Not solely can AI instruments assist automate information assortment — reducing time spent on these duties considerably — they are often extra exact with the knowledge.

A majority of entrepreneurs (together with those that don’t at present use AI) agree that AI may help their organizations share information extra successfully.

From a management standpoint, 39% of selling administrators agree that AI and automation instruments assist workers make data-driven choices.

And the extra information you’ve, the extra you’ll be able to personalize your e-mail advertising and marketing.

The truth is, 69% of entrepreneurs agree that AI instruments may help them personalize the expertise their prospects get.

Automation

Lastly, entrepreneurs use generative AI to automate their processes. With AI, every little thing from scheduling e-mail campaigns to e-mail information entry is taken care of.

Of the entrepreneurs surveyed, 75% say utilizing AI for automation helps them cut back time spent on handbook duties and extra time on vital or inventive duties.

In different phrases, AI helps them deal with the facets of the job they take pleasure in moderately than on administrative duties.

15 AI E-mail Advertising and marketing Instruments

1. HubSpot AI Tools

Click here to learn more about HubSpot AI tools.

HubSpot has a number of e-mail advertising and marketing instruments and options to leverage to drive clicks and conversions.

AI Options

• Email Marketing Software that helps you simply create e-mail workflows and triggers to succeed in your goal audiences with the proper messages in any respect phases of their journey.
• Inbox automation instrument that scans your emails and recommends duties primarily based on e-mail content material and might auto-populate contact properties (like identify and cellphone quantity) from each first-time e-mail to create a buyer profile.
• Content assistant makes use of generative AI that can assist you write high-quality e-mail content material, and you’ll ask ChatSpot to rapidly write issues like skilled follow-up emails or thanks notes to prospects.

Value: Free instruments can be found. Starter plans price $20 per thirty days. Skilled plans price $890 per thirty days. Enterprise plans price $3,600 per thirty days.

2. Mailchimp

Mailchimp’s e-mail automation software program helps ecommerce companies create automated e-mail workflows that attain audiences at the absolute best time.

AI Options

• Its Content material Optimizer compares your e-mail information to trade benchmarks to present you suggestions for optimizing your campaigns and e-mail content material.
• You possibly can select from completely different variations of AI-generated content material that match your intent and model tone.
• Its Artistic Assistant leverages your model belongings to create distinctive e-mail designs you’ll be able to personalize to completely different contacts.

Value: Free perpetually plans can be found. Important plans price $13 per thirty days. Customary plans price $20 per thirty days. Premium plans price $350 per thirty days.

3. Sendgrid

Sendgrid helps you create an automatic e-mail advertising and marketing course of with customized workflows and triggers.

AI Options

• Its real-time API scans your e-mail lists and removes junk or undeliverable e-mail addresses to decrease your bounce price and make sure you attain extra individuals.
• Get data-driven insights and proposals for enchancment primarily based in your historic metrics and e-mail efficiency.
• AI paces your e-mail ship and displays your popularity with ISPs.

Value: Free trials can be found. Fundamental plans price $15 per thirty days. Superior plans price $60 per thirty days.

4. Phrasee

Phrasee makes use of AI that can assist you create efficient e-mail campaigns and content material to share along with your viewers.

AI Options

• Its deep studying mannequin and language insights leverage your historic information to inform you what works greatest along with your viewers and what conjures up clicks for an optimized marketing campaign.
• The Magic Button helps you generate e-mail content material (like topic traces or in-email CTAs) that may resonate along with your viewers.
• It all the time makes use of your customized pointers and messaging to make sure every little thing you create is on-brand.

Value: Contact for pricing.

5. Drift

Drift presents an AI-powered inbox administration instrument that helps you clear up your e-mail lists and enhance deliverability.

AI Options

• Its E-mail Bots leverage machine studying to interpret emails and aid you reply with partaking, conversational emails that encourage responses.
• AI can qualify a lead as prepared for gross sales and robotically introduce the prospect to the proper salesperson for seamless marketing to sales handoff.
• Use completely different E-mail Bots in your distinctive enterprise want, just like the follow-up e-mail bot, deserted chat e-mail bot, and webinar e-mail bot.

Value: $2,500 per thirty days.

6. GetResponse

Use Get Response to design behavior-based e-mail workflows to have interaction with audiences at key moments with content material customized to their wants.

AI Options

• Share key phrases or phrases, e-mail objectives, and tone with the GPT-powered e-mail generator that leverages trade information to supply emails most certainly to extend your conversions.
• Show completely different photographs, textual content, or AI-driven product suggestions in every e-mail.
• The AI topic line generator helps you take a look at topic traces and be taught what stands out in your subscribers’ inboxes.

Value: A free 30-day trial is accessible; paid plans begin at $19 per thirty days.

7. Levity

Levity’s software program helps you handle your inbox, perceive your e-mail well being, and save time.

AI Options

• Construct an AI instrument distinctive to your enterprise by importing your information that it’s going to be taught from and use to make human-level choices.
• Create completely different AI blocks for each e-mail workflow you wish to run (like a workflow for responding to emails).
• Share distinctive categorization standards along with your AI to robotically type emails as quickly as you obtain them.

Value: A 30-day free trial is accessible. Startup plans price $49 per thirty days. Enterprise plans price $139 per thirty days.

8. Superhuman

Superhuman is an AI-powered inbox administration instrument that helps you streamline your processes. Finest for groups that use Gmail or Outlook.

AI Options

• Instantly type incoming emails right into a break up inbox primarily based in your customized guidelines so you’ll be able to type spam from real people and deal with what wants consideration.
• Use its Snippets instrument to create pre-built templates for phrases, paragraphs, or whole emails which you could rapidly add to emails to automate responses.
• Set reminders for e-mail duties, like following up on unanswered emails or a reminder to answer a message you snoozed for later.

Value: Starter plans price $30 per thirty days. Development plans price $45 per thirty days. Enterprise pricing is accessible.

Many of the instruments listed above have a number of AI options, like e-mail writing assist to automated inbox sorting. Beneath, we’ll go over AI e-mail advertising and marketing instruments that solely provide generative options.

9. Hive

Hive presents an easy-to-use and time-saving instrument in your e-mail advertising and marketing. Merely share a quick immediate of what you’re searching for with its Notes AI, and it’ll aid you generate an ideal response.

Value: There’s a free perpetually plan. Groups plans price $12 per person a month. Enterprise pricing is accessible.

10. ChatGPT

ChatGPT is a generative AI instrument that you should use to jot down your advertising and marketing emails, and all you need to do is enter a descriptive immediate into the chat. It’s a conversational instrument, so you’ll be able to ask it to rewrite the e-mail till you’re glad.

Value: There’s a free analysis preview. ChatGPT Plus prices $20 per thirty days.

11. Zapier

Zapier runs on Zaps, automated workflows you’ll be able to customise to your wants. You possibly can create an email-based Zap to generate e-mail copy with an API key from OpenAI.

Everytime you obtain an e-mail matching your Zaps guidelines, it’ll immediate GPT-3 to jot down an applicable response.

Value: A free perpetually plan is accessible. Skilled plans price $19.99 per thirty days. Group plans price $69 per thirty days. Contact Zapier for Enterprise pricing.

12. Copy.ai

Copy.ai is an e-mail copywriting instrument you should use to create high-converting emails. It could actually write e-mail content material for you, recommend topic traces, and aid you keep on monitor with ideas to enhance e-mail high quality.

Value: A free perpetually plan is accessible. Starter plans price $36 per thirty days. Superior plans price $186 per thirty days. Enterprise pricing is accessible.

13. Compose.ai

Compose.ai is powered by GPT-3 and helps you write customized and on-brand emails.

Its autocomplete characteristic suggests how one can end what you’re writing, and its ideas and generations are all the time tone- and brand-relevant as a result of it learns your distinctive model voice.

It’s an always-free Chrome extension, so you’ll be able to simply apply it to your favourite websites.

Value: A free perpetually plan is accessible. Premium plans price $9.99 per thirty days. Final plans price $29.99 per thirty days. Enterprise pricing is accessible.

14. Grammarly

Grammarly’s machine-learning copy-editing instrument acknowledges in-text errors and suggests the best way to repair them. I take advantage of this characteristic on a regular basis to help in my content material writing.

GrammarlyGo extracts the context from brief prompts and helps you immediately generate applicable e-mail replies. Leverage the instruments on its web site, as a Chrome extension, or inside your favourite e-mail consumer.

Value: A free perpetually plan is accessible. Premium plans price $12 per thirty days. Enterprise plans price $15 per thirty days.

15. Jasper

Jasper Instructions helps you create efficient advertising and marketing emails rapidly with machine studying algorithms.

Use it to jot down whole emails or e-mail topic traces, and its outputs all the time match your enterprise’ distinctive writing fashion and tone for model consistency.

Value: Free trial is accessible. Creator plans price $39 per thirty days. Professional plans price $59 per thirty days. Customized enterprise pricing is accessible.

Leveling Up Your Emails With AI

From writing copy to producing topic traces and even gathering and organizing information to enhance personalization, a majority of entrepreneurs agree that utilizing AI for e-mail advertising and marketing makes their job simpler.

When AI instruments are used as simply that — instruments — they’ll enhance your e-mail advertising and marketing campaigns and provide you with extra time to spend on inventive duties that make you higher at your job.