By Sean Tinney Might 10, 2024
Your affirmation electronic mail is a crucial first impression. It units the tone in your relationship with subscribers and may enhance engagement for future emails.
Image this – you simply booked your dream trip on-line. However you by no means obtained an electronic mail affirmation. You might be questioning in case your order was processed. Now you must spend time contacting the journey company to verify your trip was booked. That isn’t a great expertise.
You wouldn’t wish to try this to your prospects. That’s why that you must arrange a great affirmation electronic mail.
On this article, you’ll study:
Easy methods to write a affirmation electronic mail
At its core, a affirmation electronic mail is simply that what it feels like. Its goal is to “verify” that you simply obtained their data or order. However relying on the kind of affirmation electronic mail, your electronic mail will probably be structured in a different way.
A typical component every electronic mail ought to have is a “thanks.” It’s necessary to let your prospects know you recognize them. This might be included as a headline or within the first sentence.
Right here’s find out how to write the remainder of your affirmation emails:
Order affirmation
Your order affirmation electronic mail ought to comprise one or two sentences to incorporate a thanks and details about when their order will ship. This might be so simple as “We’ll ship you one other electronic mail as quickly as your order ships.”
See how Cometeer begins off their affirmation emails.
Individuals who place an order on-line will typically save their affirmation electronic mail to allow them to reference it later. So make it straightforward for them to seek out the data they might be on the lookout for, which ought to embrace:
- an order quantity that may be referenced
- a listing of what they ordered
- a abstract of their contact particulars together with the transport tackle.
- a hyperlink to trace their order standing
See the total Cometeer electronic mail. This quite simple method is all you want for an order affirmation electronic mail.
Reserving affirmation
Present the small print of what was booked together with:
- the identify of the individual
- affirmation quantity
- the date(s) and time if related of the reservation
- location
- some other related data
You might also wish to contemplate a message relating to altering their reservation or including contact data.
Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails.
Registration affirmation
Begin your registration affirmation electronic mail off with the occasion identify and date. You can even add a handy “add to calendar” button. This makes it straightforward for individuals so as to add the occasion to their calendar, growing the probabilities they attend the occasion.
See how VentureBeat constructions their webinar affirmation electronic mail:
Subscription affirmation
It’s necessary to have prospects confirm their electronic mail tackle. It’s basically having the client say “sure, I wish to obtain an electronic mail from you,” twice. This helps you enhance your supply price and get larger electronic mail engagement.
Your copy may be so simple as “Please verify your electronic mail tackle”. And have a name to motion with “Verify your electronic mail”. That’s it, no must overthink this electronic mail. Extra particulars about you may be offered in your welcome electronic mail.
This electronic mail from Zencastr leaves little doubt what motion they need subscribers to take.
Easy methods to arrange a affirmation electronic mail (in 5 straightforward steps)
Earlier than you possibly can arrange your affirmation electronic mail, you’ll want to enroll with an electronic mail advertising service supplier (ESP), comparable to AWeber.
Step 1: Construct your affirmation electronic mail
You may have two choices for constructing your electronic mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you possibly can start with a pre-built template. Some electronic mail advertising providers have already got affirmation electronic mail templates you should utilize.
Right here’s what the setup web page for AWeber’s affirmation template seems to be like.
Step 2: Write your affirmation message
Your affirmation electronic mail ought to be brief and direct. The e-mail also needs to verify their transaction.
Step 3: Create your affirmation touchdown web page, aka your “thanks web page”
Organising a touchdown web page is a crucial a part of the affirmation electronic mail setup. Why? As a result of it lets individuals know that their data was obtained. It establishes a great first impression by thanking them for his or her order or for signing as much as your electronic mail listing. And it directs individuals to test their inbox for extra data.
AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you should utilize AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup type settings for the signup type that triggers the web page.
Right here’s what this seems to be like inside an AWeber account.
Right here’s the customized thanks web page that you simply noticed the hyperlink to within the picture above. It’s quite simple, however it lets new subscribers know their data was obtained and what they need to do subsequent.
Associated: How to create a landing page in 8 steps
Step 4: Arrange your affirmation success web page
That is the web page a brand new subscriber sees after they’ve confirmed their electronic mail. The success web page is just wanted with an electronic mail affirmation.
Right here’s an instance of what a hit web page seems to be like:
Your success web page can look nevertheless you need it to look. It may be hosted in your web site, or you possibly can set it up so individuals go to your Fb web page or your TikTok profile after their electronic mail tackle is confirmed.
AWeber prospects also can personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first identify for instance) or with no matter different data that was requested within the join type.
Step 5: Arrange your automation
By automating your electronic mail, you possibly can join together with your subscribers instantly and robotically. (Plus, save your time!) And with the right writing methods, your emails will probably be compelling and sound human, as a substitute of robotic.
Kinds of affirmation emails
There are 4 important forms of electronic mail affirmation messages:
- Order affirmation – confirms the transaction of a services or products
- Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
- Registration affirmation – gives affirmation that buyer is registered for upcoming occasion
- Subscription affirmation – additionally known as an opt-in electronic mail, requires prospects to verify their electronic mail tackle to finish opt-in course of
8 superior affirmation electronic mail examples
1 – Chipotle
Why it’s superior:
Chipotle’s subscription affirmation electronic mail, also referred to as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do.
2 – AWeber
Why it’s superior:
Within the confirmed opt-in electronic mail for our AWeber Weblog Publication beneath, we inform subscribers about the advantages of being on our listing (free weblog posts, programs, and ebooks!). This helps to enhance the conversion price of our confirmed opt-in electronic mail.
As soon as subscribers confirmed their electronic mail, it’s time to formally welcome them to your electronic mail listing.
3 – American Airways
Why it’s superior:
American Airways doesn’t overdo the e-mail with textual content. They maintain it easy by simply offering the important data.
4 – Allbirds
Why it’s superior:
Be happy to maintain your affirmation emails on model, like Allbird with their distinctive strategy to thank “ewe” (intelligent).
5 – Codeverse
Why it’s superior:
Your affirmation emails could also be saved and referenced at a later time, so embrace any and all related data. Codeverse does this properly by together with the date, day, time, participant, and placement.
6 – BEE
Why it’s superior:
BEE is evident and upfront – your subscription is not going to be activated till you verify your electronic mail. It will assist be sure that a excessive supply price and a extra engaged viewers.
7 – DoorDash
Why it’s superior:
DoorDash units the expectation up entrance with a countdown timer on when you possibly can anticipate your order to reach. In addition they present a hyperlink to trace your order together with a affirmation of what was ordered.
8 – Hipmunk
Why it’s superior:
When you want extra incentive to verify your electronic mail tackle, Hipmunk features a listing of cool issues you are able to do in your account.
What’s a affirmation electronic mail?
A affirmation electronic mail is a transactional electronic mail that’s set as much as robotically exit to somebody who simply took a particular motion, comparable to putting an order, subscribing to an electronic mail listing, or registering for an occasion.
Why must you ship a affirmation electronic mail
Sending a affirmation electronic mail is an email marketing best practice as a result of it:
- Reassures your prospects that you simply obtained their data.
- Provides prospects peace of thoughts that their request was processed.
- Establishes confidence and belief together with your model.
- Prevents mistyped and faux electronic mail addresses from cluttering up your listing.
- Improves deliverability. Usually, whenever you ship a subscription affirmation electronic mail, you require the subscriber to click on a hyperlink to verify their electronic mail tackle. That is known as a double opt-in, and it could typically result in extra emails reaching your subscribers’ inboxes.
Distinction between affirmation and welcome emails
A affirmation electronic mail is much like a welcome electronic mail, however it serves a unique goal. The graphic beneath reveals when a affirmation electronic mail is shipped inside a subscriber’s onboarding sequence. Welcome emails, as you possibly can see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).
For extra details about welcome emails, together with find out how to write one, see our weblog put up, Welcome Email Campaigns: How to Onboard New Subscribers.
Assist writing affirmation emails
Want a little bit assist or inspiration determining find out how to write your emails. We’ve acquired you coated with our Free What to Write Information.
Get began together with your affirmation emails! Create your FREE account with AWeber as we speak, and alter the best way you ship emails eternally.
