Because the world’s first On-line Journey Company (OTA), Travelocity’s mission is to encourage individuals to journey and be their champion all through the journey. Sounds fairly aspirational, proper? Properly, most OTAs are recognized for delivering buyer experiences which can be purely transactional, missing a human contact and an genuine connection. So Travelocity got down to reverse that widespread notion by making a group, often known as The Gnational Gnomads, to construct relationships with influential journey specialists.
By monitoring this group and fascinating with key journey specialists, Travelocity may impression its prospects in an genuine means. Watch the video under and see how Travelocity kicked off its influencer advertising program to construct a significant, inspirational group.
Travelocity enabled actual specialists to interact with the model, get to know the workforce, and align with the corporate’s general targets to make the client expertise even higher. The video reveals what it means to be a Gnomad and why it’s so thrilling for them to have the ability to share the information and methods they’ve discovered alongside their journey as skilled vacationers.
Now you’ve gotten a glimpse into how Travelocity builds significant, long-term relationships with influential journey specialists. Take the following step and read the full success story, the place you’ll find out how Travelocity launched this influencer advertising program and what occurred consequently.
