HubSpot‘s Transactional E mail add-on is a specialised e-mail supply resolution that helps companies ship automated, relationship-based communications like order confirmations, password resets, and account updates by a devoted IP handle.
With seamless CRM integration and limitless sends that don’t have an effect on your advertising contact limits, Transactional E mail ensures dependable supply of vital buyer communications. Right here‘s what you must learn about HubSpot’s Transactional E mail add-on as of 2025.
HubSpot Transactional E mail Add-On Pricing Overview
HubSpot Transactional E mail is on the market solely as a premium add-on for Advertising Hub Skilled and Enterprise clients:
Element |
Month-to-month Price |
Necessities |
What’s Included |
Transactional E mail Add-On |
$600/month |
Advertising Hub Professional/Enterprise + Devoted IP |
Limitless transactional sends, devoted IP, SMTP/API integration |
Extra Devoted IPs |
Contact Gross sales |
Per extra area |
Additional IP addresses for a number of domains |
Word: Transactional e-mail requires the acquisition of each add-ons and is barely out there with Advertising Hub Skilled ($800/month) or Enterprise ($3,600/month) subscriptions.
What Is HubSpot’s Transactional E mail Add-On?
Value: Contact gross sales for customized pricing
Necessities: Advertising Hub Skilled or Enterprise + Devoted IP Add-On
E mail Quantity: Limitless transactional e-mail sends
HubSpot‘s Transactional E mail add-on lets you ship automated, important enterprise communications by a devoted IP handle separate out of your advertising emails.
Not like advertising emails, transactional emails bypass subscription preferences. Transactional emails are delivered no matter a contact’s opt-in standing, making them excellent for order confirmations, password resets, and different transaction-related communications.
The add-on integrates seamlessly with HubSpot‘s CRM, logging all e-mail exercise on contact information for full buyer journey visibility.
With API integration capabilities and limitless sending that doesn’t rely towards your advertising contact limits, this resolution is designed for companies that want dependable supply of vital buyer communications.
Key Options
- Limitless transactional e-mail sends (do not rely towards advertising contact limits)
- Devoted IP handle particularly for transactional emails
- Fast IP activation (no warm-up interval required)
- SMTP API and single-send API integration capabilities
- Customized tokens for customized buyer data
- Full CRM integration with e-mail exercise logging
- Efficiency monitoring for opens, clicks, and bounces
- Area authentication with SPF, DKIM, and customized area setup
Commerce-offs vs Customary Advertising E mail
- Benefit: Limitless sends, assured supply no matter subscription standing, devoted IP safety
- Price: Extra month-to-month payment on prime of Advertising Hub subscription
- Limitation: Content material have to be transaction-focused, not promotional
Greatest for: Companies with e-commerce websites, SaaS purposes, or buyer portals that should ship automated, non-promotional messages triggered by buyer actions or system occasions.
Conditions for Transactional E mail
Required Base Subscriptions
Advertising Hub Skilled
- Value: $800/month (consists of 3 core seats)
- Extra Seats: $50/month per extra seat
- Advertising Contacts: 2,000 included
Advertising Hub Enterprise
- Value: $3,600/month (consists of 5 core seats)
- Extra Seats: $75/month per extra seat
- Advertising Contacts: 10,000 included
Required Add-Ons
Each add-ons have to be bought collectively to allow transactional e-mail performance:
- Devoted IP Add-On: Supplies a devoted IP handle for e-mail sending
- Transactional E mail Add-On: Permits transactional e-mail options and limitless sending
Technical Necessities
- Area possession and DNS administration entry
- Potential to configure A, MX, TXT, and CNAME information
- Setup of SPF, DKIM, and area authentication protocols
Key Pricing Issues
Contact Limits and Price Financial savings
Transactional emails do not rely towards your Advertising Hub contact tier limits, offering important value financial savings for companies that ship excessive volumes of transaction-related communications. This separation permits you to preserve advertising contact effectivity whereas making certain vital enterprise emails attain clients.
E mail Ship Advantages
Not like advertising emails with tier-based ship limits, transactional emails supply limitless sending capability, making them perfect for companies with unpredictable or high-volume transactional e-mail wants.
Required Add-On Bundle
Each devoted IP and transactional e-mail add-ons are required collectively, making this a premium resolution designed for companies with substantial transactional e-mail necessities quite than occasional use.
ROI and Enterprise Affect
Deliverability Advantages
- Protected Status: Devoted transactional IP prevents repute harm from advertising campaigns
- Improved Supply Charges: Main e-mail platforms filter messages from marketing-first IPs, making devoted transactional IPs important
- Assured Supply: Transactional emails bypass subscription preferences and quarantine standing
Operational Effectivity
- Unified Platform: Handle all buyer communications inside the HubSpot ecosystem
- Full Monitoring: Full visibility into buyer e-mail interactions in CRM
- API Integration: Seamless reference to exterior programs and purposes
Price Effectivity at Scale
For companies sending hundreds of transactional emails month-to-month, limitless sending with out advertising contact impression gives substantial value financial savings in comparison with various options or treating these communications as advertising contacts.
Function Comparability by E mail Kind
Function |
Advertising E mail |
Transactional E mail Add-On |
Subscription Respect |
Sure, honors opt-out preferences |
No, bypasses subscription standing |
Ship Limits |
Primarily based on contact tier (5x, 10x, 20x) |
Limitless sends |
Unsubscribe Hyperlink |
Required for compliance |
Not included (non-promotional) |
IP Infrastructure |
Shared or devoted advertising IP |
Devoted transactional IP solely |
Contact Counting |
Counts towards advertising limits |
Doesn’t rely towards limits |
Content material Kind |
Promotional and nurture campaigns |
Transaction and account-related solely |
Heat-up Required |
40 days for devoted advertising IP |
No warm-up, fast activation |
Making the Proper Selection
Select Transactional E mail Add-On if:
- You ship automated emails triggered by buyer transactions
- You want assured supply of vital enterprise communications
- You wish to shield your advertising IP repute
- You ship excessive volumes of order confirmations, account alerts, or system notifications
- You require API integration for exterior system triggers
- You want limitless sending with out the advertising contact impression
Take into account Various Options if:
- You solely want occasional transactional emails
- You do not presently use Advertising Hub Skilled or Enterprise
- You like specialised transactional e-mail providers with pay-per-send fashions
- You wish to reduce platform complexity and value
Consider Your Quantity Wants
Devoted transactional e-mail providers may be less expensive for companies sending fewer than 1,000 transactional emails month-to-month. The limitless sending and CRM integration typically justify the funding for high-volume senders already utilizing Advertising Hub.
Integration and Technical Capabilities
API Integration Choices
HubSpot gives complete developer instruments for transactional e-mail integration:
- SMTP API: Generate tokens for third-party system integration
- Single-Ship API: Programmatically ship particular person transactional emails
- Direct Ship: Create and ship emails straight inside the HubSpot interface
- Webhook Assist: Set off emails primarily based on exterior system occasions
CRM Integration Advantages
All transactional e-mail exercise integrates with HubSpot CRM, offering unified buyer communication historical past throughout advertising, gross sales, and repair groups with out requiring separate monitoring programs.
Getting Began
Step 1: Assess Your Necessities
Consider your present transactional e-mail wants, together with quantity, integration necessities, and deliverability challenges along with your present resolution.
Step 2: Contact HubSpot Gross sales
To buy the transactional e-mail add-on, contact your HubSpot Buyer Success Supervisor or gross sales consultant. They will present:
- Customized pricing for each required add-ons
- Implementation timeline and technical necessities
- API documentation and integration planning
- Greatest observe suggestions to your use case
Step 3: Plan Implementation
Work with HubSpot’s onboarding group to configure DNS information, arrange area authentication, and combine along with your present programs.
HubSpot provides a number of help choices:
- Skilled onboarding specialists for setup and implementation
- Technical consulting for advanced integrations
- 24/7 help for troubleshooting and ongoing upkeep
- Complete developer documentation and API guides
For present add-on pricing or customized enterprise quotes, contact HubSpot Gross sales at (888) 482-7768 or go to HubSpot’s pricing calculator for estimates primarily based in your particular necessities.
Conclusion
HubSpot’s Transactional E mail add-on gives enterprise-grade transactional e-mail capabilities with the distinctive good thing about unified CRM integration and limitless sending.
Whereas particular pricing requires customized session with HubSpot gross sales, this resolution is designed for companies already dedicated to Advertising Hub Skilled or Enterprise who want dependable, trackable supply of important buyer communications.
The requirement for devoted IP and transactional e-mail add-ons positions this as a premium resolution for companies with substantial transactional e-mail wants. For firms sending excessive volumes of transaction-related emails, the limitless sending functionality, devoted IP safety, and seamless CRM integration present important operational worth that may justify the funding.
Whether or not you must ship order confirmations to your e-commerce enterprise or automated account updates to your SaaS platform, HubSpot’s Transactional E mail add-on ensures your vital communications attain clients reliably whereas sustaining full visibility inside your CRM ecosystem.