I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

AI-Producing Weblog Put up Concepts

Earlier than I’m going any additional, I need to be hyper-clear on one factor: AI can not learn your thoughts.

It doesn’t know a lot about you — your tone, fashion, or how you assume. However, give it the correct context, and it would rapidly catch on that you simply dwell for witty headlines and like to indicate up as useful and unapologetically direct.

That’s why step one in my course of is setting the stage for expectation, similar to you’d do if you happen to had been onboarding a brand new crew member.

So earlier than I put these instruments to the check, I gave them the identical background info, after which fed them the identical prompts.

Wish to be taught extra about my method? I not too long ago wrote about writing on-brand AI content material and shared my method (and included ideas from different execs).

Pattern Prompts

Right here’s the pattern immediate I used to introduce myself to the brand new crew members, err… instruments.

“Hello [Tool Name]. I’m a advertising strategist and content material professional. I write for an viewers of enterprise homeowners, entrepreneurs, and artistic professionals who need to enhance their visibility, join extra deeply with their viewers, and use messaging as a lever for enterprise development.

I’ve experience in e-mail advertising, messaging technique, and utilizing AI instruments like ChatGPT and Claude to enhance workflows and duplicate. My fashion is direct, conversational, and strategic.

My content material objectives:

• Present my POV and construct belief by way of actionable, lived-experience insights.
• Assist my viewers write and talk extra successfully utilizing instruments like AI.
• Spark conversations with individuals who worth clear considering and human-centered content material.

About my viewers:

• Coaches, consultants, service suppliers, and content material creators.
• Many are testing or interested in AI, however undecided use it properly.
• They worth voice, connection, and strategic depth over low-cost hacks.

Please let me know when you have any questions on me earlier than I stroll you thru the subsequent prompts.”

As soon as I had clarified all the pieces, I gave every instrument the identical job:

“I’m in search of weblog put up concepts round AI-powered writing workflows and prepare instruments to sound such as you. Please generate 10 distinct, particular, and click-worthy concepts that keep away from clichés. Embrace a brief rationalization for every.”

Of be aware — all three instruments offered 10 nice concepts, however my display might solely seize so many. So I’m sharing screenshots of the smaller asks and a textual content listing of the ten put up concepts.

How ChatGPT Carried out

Oh ChatGPT, how do I really like thee? Let me rely the methods.

ChatGPT has a leg up right here because it is aware of me (and, candidly, most likely the place I dwell, too.) I’d say all of those instruments are stable.

Listed below are ChatGPT’s high 10 concepts:

1. The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material
2. Find out how to Construct an AI Writing Workflow That Doesn’t Flatten Your Voice
3. Coaching ChatGPT to Write Like You? Begin with These 3 Voice Anchors
4. What AI Can’t Hear (Until You Train It): The Hidden Indicators in Your Writing Fashion
5. From Clean Web page to Ultimate Draft: My Finish-to-Finish Workflow Utilizing ChatGPT
6. Why Your AI Writing Sounds Off — And Find out how to Repair It Quick
7. How I Use AI as a Artistic Accomplice (Not a Crutch)
8. Instructing ChatGPT to ‘Assume’ Like You: A Framework for Strategic Content material Prompts
9. The Precise Voice Information I Feed ChatGPT (And How You Can Make Your Personal)
10. Your Voice, On Demand: Find out how to Create a Reusable Immediate Library That Sounds Like You

I made a decision to maneuver ahead with “The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material.”

How Claude Carried out

Claude is quick. Like mind-blowingly quick. And I really like that I didn’t must do a ton of prompting to assist it perceive what I needed.

I wasn’t planning to as a result of I need to check the uncooked outputs of every instrument, but it surely was an absolute delight that I didn’t must go down that path.

Listed below are Claude’s high 10 concepts:

1. The Fingerprint Technique: How I Skilled Claude to Write in My Voice (With Examples)
2. Past Templates: Constructing Dynamic AI Writing Methods That Evolve With Your Model
3. The Dialog-to-Content material Pipeline: Recording Consumer Calls to Feed Your AI Writing System
4. Moral Voice Cloning: The place to Draw the Line When Coaching AI to Sound Like You or Your Crew
5. The 80/20 Rule of AI Writing: Figuring out Your ‘Signature Phrases’ That Make Content material Unmistakably Yours
6. Voice Layering: The three-Move Technique for Including Persona to AI-Generated Content material
7. From Friction to Stream: Constructing Customized AI Instruments That Get rid of Your Particular Writing Ache Factors
8. The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less
9. Content material Ecosystem Mapping: Designing AI Workflows That Join Throughout A number of Platforms
10. Voice DNA: Making a Sensible Fashion Information That Each People and AI Can Observe

I made a decision to maneuver ahead with “The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less.”

How Gemini Carried out

Gemini was a little bit of a darkish horse since I’ve had much less expertise with it. However once more, it’s extremely quick and got here up with some actually respectable concepts. I’d argue that they had been a few of the most inventive, even when a bit formulaic.

1. Past the Bot: The “Ghost within the Machine” Technique for Coaching AI to Embody Your Model Voice.
2. Cease Asking AI to “Sound Like You”: The Strategic Shift to Voice Emulation for Genuine Connection.
3. From Generic to Genius: The Suggestions Loops That Flip AI Writing Instruments into Your Uncanny Content material Doppelgänger.
4. The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It.
5. Unlock Your Inside Creator: Utilizing AI to Bypass the Clean Web page and Amplify Your Distinctive Perspective.
6. The AI Whisperer’s Toolkit: Important Prompts and Strategies for Voice-Infused Content material Creation.
7. Extra Than Key phrases: Coaching AI on Your Core Messaging Pillars for Constant Model Communication.
8. Past Modifying: The Strategic Artwork of Rewriting AI-Generated Content material to Really Personal Your Voice.
9. The Moral AI Creator: Balancing Effectivity with Authenticity in Your Content material Workflow.
10. The Way forward for “You” in Content material: How AI Will Evolve Private Voice and Model Identification.

I made a decision to maneuver ahead with, “The ‘Human-in-the-Loop’ Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It.”

The winner?

Powerful name. I feel all of them did nice right here.

Right here are some things I seen that stood out and felt extra AI-ish to me:

• Gemini used phrases like “crafted” which is usually a giveaway for me.
• Each Gemini and Claude created repetitive constructions for the titles with a punchy concept, adopted by a colon and a extra in-depth rationalization.

To be extra official, I used the next questions as a rubric to see how every carried out:

Did the instrument replicate an correct understanding of me and my viewers?

• ChatGPT: Sure, but additionally it has an unfair benefit. Did that come into play? We’ll by no means know.
• Claude: Completely. All of those matters sound like one thing I’d be excited about writing or studying about.
• Gemini: I feel so. They’re fairly attention-grabbing and I really like a few of the concepts it got here up with.

Did it grasp my tone, POV, and priorities?

• ChatGPT: Sure. However, whereas it got here up with stuff I’d write #rightnow, it felt a bit extra generic, which seems like an attention-grabbing commentary to me.
• Claude: A stable sure right here.
• Gemini: Additionally sure.

Had been the concepts recent, not cliché? Would I need to click on?

• ChatGPT: Sure, however whereas I preferred the construction extra right here, I like a few of the concepts higher within the others.
• Claude: Completely. Must work on the constructions, however that’s fixable as we roll.
• Gemini: Similar reply as for Claude.

So who’s the winner?

Actually, too quickly to inform. I’ll say I used to be extremely impressed with the extent of thought and layers of element in Gemini’s concepts.

Outlining the Put up

As soon as I had an inventory of robust put up concepts, I picked one to maneuver ahead with from every instrument

Now got here the subsequent check: How properly might every instrument flip that concept right into a structured, human-friendly define?

Effectively, let’s discover out! I gave every instrument the identical immediate.

“Please create a top level view for a roughly 800-word weblog put up titled: “[insert title]”. Use H2 and H3 construction, and embody a one-line abstract of what every part ought to cowl. Preserve it human-first and logical.”

Right here’s the way it labored (be aware: for the sake of brevity, I omitted the one-line summaries and targeted on the sections and key factors for every):

How ChatGPT Carried out

Right here is ChatGPT’s define:

The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material

• AI generally is a highly effective writing associate — however provided that you prepare it proper from the beginning. Right here’s how I set the stage with 5 foundational prompts that save me time, shield my voice, and guarantee I keep in management.
• Why AI Wants Context — Not Simply Instructions

• The parable of the “excellent immediate”
• Consider it like onboarding a brand new crew member

• Immediate #1: “Right here’s who I’m and who I write for…”

• Why this issues
• Instance immediate

• Immediate #2: “Right here’s how I would like my writing to really feel…”

• It’s not simply voice—it’s vibe
• Instance language to incorporate

• Immediate #3: “Right here’s what I imagine and the way I discuss it…”

• Consistency beats cleverness
• Voice anchors and phrasing patterns

• Immediate #4: “Right here’s how I would like the reader to really feel and act…”

• Tone follows function
• Instance call-to-action framing

• Immediate #5: “Right here’s the format I would like you to comply with…”

• The guardrails that hold issues on observe
• Reusable immediate template

• Ultimate Ideas: Higher Inputs = Higher Outputs

• A easy guidelines in your subsequent immediate session
• Begin right here, then evolve

Actually, I feel this can be a fairly stable begin. It feels fairly near the vibe I would like, and whereas sure, I must share extra of my opinions and writing fashion, I feel we (me and GPT) might get to the end line fairly rapidly.

Additionally, I really like that it named the conclusion, whereas different instruments simply known as it a boring ol’ “Conclusion.”

How Claude Carried out

Right here’s Claude’s define:

The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less

• Problem the frequent assumption that AI-generated content material lacks humanity
• Arrange the paradox: How the correct AI method can really improve authenticity
• Thesis: When used strategically, AI can free you to be extra human in your content material, not much less

• The Actual Drawback Isn‘t AI — It’s How We’re Utilizing It

• The Copy-Paste Lure
• The Strategic Various

• The Bandwidth Liberation Impact

• Automating the Mundane
• Reinvesting in Deep Work

• Sensible Strategies for Extra Human AI-Assisted Content material

• The Voice-First Workflow
• The Sample Amplification Technique
• The Human-in-the-Loop Editorial Course of

• Measuring True Content material Authenticity

• Past Engagement Metrics
• The Dialog Check

Not gonna lie, I really like this. It feels high-brow and well-thought-out. That is undoubtedly one thing I can see myself writing. May take a bit extra time, however this can be a stable article I might actually get behind.

How Gemini Carried out

Right here is Gemini’s define:

The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It

• Introduction: Briefly introduce the attract and the pitfalls of AI-generated content material, emphasizing the essential position of human oversight in sustaining authenticity.
• The Siren Tune of Pure AI Technology (and Why It Falls Flat)

• The Promise of Easy Content material Creation
• The Unmistakable Style of the Algorithm
• Why “Good Sufficient” Is not Really Good for Your Model

• The “Human-in-the-Loop” Framework: Your Secret Weapon

• Defining the “Human-in-the-Loop” Strategy
• The Important Phases for Human Intervention
• Why This Hybrid Strategy Delivers Superior Outcomes

• Sensible Methods for Injecting Your Humanity into AI-Generated Content material

• Coaching AI with Your Voice: Past Fundamental Prompts
• The Artwork of Strategic Rewriting: Including Nuance and Perspective
• Truth-Checking and Moral Oversight: Sustaining Belief and Accuracy
• Iterative Refinement: The Energy of Suggestions Loops

• The Future is Hybrid: Embracing Collaboration with AI

• AI as a Highly effective Assistant, Not a Substitute
• Constructing a Sustainable and Genuine Content material Workflow

Quick reply — I don’t find it irresistible. It has some nice concepts, but it surely feels much less tactical and substantive. Extra importantly, I feel there’s a reasonably large elevate to get it into my voice and share my ideas.

The Winner?

Earlier than I’m going any additional, there wasn’t a transparent winner, however there was one I didn’t like as a lot, and also you’ve most likely guessed it. Sorry, Gemini. Higher luck subsequent time.

That stated, listed below are the questions I thought of:

Did the define move logically?

• ChatGPT: Sure!
• Claude: Sure.
• Gemini: Sure.

Had been the part headers useful and clear?

• ChatGPT: Sure.
• Claude: Sure.
• Gemini: Sure.

Was there sufficient depth/element for every part?

• ChatGPT: Completely.
• Claude: Completely.
• Gemini: This one is a no. As a substitute of providing particular recommendation, it supplied a higher-level generic commentary that I’d want extra assist considering by way of.

Did it assist the form of weblog put up I’d need to write?

• ChatGPT: For certain.
• Claude: Completely. 1 million %.
• Gemini: Actually, probably not.

Based mostly on my gut-check responses to those questions, I’m taking again my assertion about not having a transparent winner. There was one — and it was Claude.

Writing the Put up

That is the place it will get attention-grabbing.

Developing with concepts and descriptions is enjoyable, however writing the factor? That’s the actual wild card right here. And I had an inkling of what to anticipate — a speculation, if you’ll.

Every platform already had an summary of who I’m and who I serve, however not how I write. So I shared this immediate with every platform:

“Listed below are three samples of my writing fashion so you may get an concept of how I feel and what I imagine. Please internalize this tone and hold it constant as you assist with concept technology, outlining, and writing.

Please let me know of any questions earlier than I provide the subsequent immediate.”

Every got here again with a serviceable description of my writing fashion, layered in with what I shared within the very first immediate.

Subsequent, I shared this immediate:

“Based mostly on the define you simply created for a weblog put up about writing with AI, write a put up. Preserve it direct, useful, conversational — and please, for the love of readability, be particular while you share examples — leaning into ideas you’ve recognized in my examples, and keep away from any cliche AI constructions or phrasing.”

Listed below are the primary paragraphs that every platform got here up with. For the sake of brevity, I gained’t share the total article every developed. Nonetheless, this could offer you a way of content material, method, and voice.

How ChatGPT Carried out

Preliminary ideas?

This seems like me. However, there are undoubtedly some AI-sentence constructions that I attempt to hold to a minimal — specifically:

• Query? Adopted by a disarming sentence and one clarifying the reply.
• Parallel building. Don’t simply do that … Do that as a substitute.
• Three quick sentences beginning with the identical phrase.

Now, I’ve been recognized to do ALL of those. However I all the time look ahead to content material like this as a result of it simply feels, properly, common.

How Claude Carried out

Okay — kind of a swoon right here, as a result of though this feels extra AI-like than most of what I’d write, it is also kind of near one thing I’d write.

Right here’s the place it falls quick. I’d by no means:

• Open a put up with “Look, I get it.” I’d save that for later within the content material.
• Speak like “Each time somebody would rave…”
• Make weird-as-all-get-out analogies like “a committee of robots making an attempt desperately to cross the Turing check.”

BUT, I don’t assume it will take that a lot work to shine it up and get it into one thing I’d say.

How Gemini Carried out

I’m going to stay to my weapons right here. I nonetheless completely love the “Human-in-the-Loop” concept. It bought an A from me.

Execution is a flat C-minus. Sorry, Gemini, I notice this can be a first date and all, however, this undoubtedly doesn’t work for me.

Regardless of the title promise of not sounding like a robotic wrote it, this undoubtedly screams AI. Listed below are the tells for me:

• The phrase “crafting”
• Bringing in mid-conversation “We’ve all seen…”
• Language that sounds good, however realistically feels empty.
• Analogies which might be catchy, however once more, really feel unsubstantial “The Siren Tune.”

This isn’t goodbye, although, Gemini. We’ll nonetheless edit, and after that, I’m prepared to provide you one other likelihood.

The winner?

It’s an in depth one, however Claude is within the lead, adopted CLOSELY by ChatGPT. Gemini is nowhere close to the end line.

Listed below are the metrics I thought of:

Did the draft really feel like me?

• ChatGPT: Sure!
• Claude: Sure!
• Gemini: So. A lot. No.

Was it structured properly, with logical move?

• ChatGPT: Sure, I’ll give it that.
• Claude: Sure!
• Gemini: I’ll give this one a sure. Stream was not the difficulty, the substance was.

Was it too robotic, or did it present persona?

• ChatGPT: A bit on the robotic facet, however shut and a simple repair.
• Claude: Similar reply as ChatGPT.
• Gemini: It was so robotic it nearly circled round and reinvented robots. (Which means it was dangerous.)

How a lot enhancing would I must do to make this publishable?

• ChatGPT: Fairly mild. Simply must remind it what to not do, and layer in just a few private examples.
• Claude: Similar reply as for ChatGPT.
• Gemini: This isn’t even price pursuing for me.

For all of those, if I used to be actually tackling a severe put up, I’d most likely have jotted down notes, or shared a voice recording or transcript with my two cents between Concept and Define phases.

However, with out that context, and simply with what I fed the instruments about me, ChatGPT and Claude each did a stable job.

Modifying The Put up

In all equity, AI first drafts nearly by no means hit the nail on the pinnacle the primary time. Even when an AI-generated weblog put up is spot on for construction or tone, a human contact is required. I’ve discovered it to be the distinction between “Meh, that’s okay, I assume” and “Cue the confetti, that’s superior!”

One thing you’ll hear me say loads is that mediocre is now not adequate. It by no means actually was, however a number of mediocre content material handed the sniff check earlier than AI.

Today, your stuff must be good — high quality over amount and all that. (Although, AI does assist you to create extra content material, sooner if you happen to use it proper.)

If I used to be engaged on every of those posts, there’s most likely loads I’d do to get extra particular, together with:

• Excessive-level suggestions.
• Taking issues part by part.
• Reviewing the entire piece for consistency and readability.
• Taking a closing proofread spin.

Nonetheless, to see how these instruments responded to the identical prompts, I as soon as once more gave them the identical prompts. Specifically, I targeted on my private model of robotic crimson flags. I shared partial lists in suggestions for every instrument, and compiled them collectively right here.

With that in thoughts, my objective right here wasn’t to wash up grammar. AI normally does an honest job of that. I needed to see which might take my adjustments and run with them to AI-generated weblog posts that sound like me — or no less than a bit extra.

Right here’s the immediate:

“Please revise this draft to tighten move, enhance rhythm, and make it sound extra pure. Prioritize readability and tone consistency. Don’t add fluff.

Keep away from the next:

• The phrase crafting
• Beginning with mid-conversation phrases like “We’ve all seen”
• Language that sounds good however says nothing
• Analogies which might be intelligent however empty, like The Siren Tune
• Openers like Look, I get it
• Phrases like Each time somebody would rave
• Bizarre analogies like a committee of robots making an attempt to cross the Turing check
• The query > softening > reply construction
• Parallel constructions like Don’t simply do X. Do Y
• Three quick sentences that begin the identical means
• Fluffy generalizations — make it particular and grounded”

Listed below are earlier than and after screenshots that can assist you see the adjustments every made.

How ChatGPT Carried out

I notice these screenshots are fairly small, however to see the variations in sentence construction, I feel it’s useful to see the side-by-side edits.

Right here’s the screenshot of the after model:

I’d give ChatGPT an A for tightening up and eradicating the constructions I don’t like. Feels like me. Plus, it’s tight and to the purpose … and it simply would possibly make a terrific LinkedIn carousel or put up.

How Claude Carried out

I bought chills! Claude was in a position to take my suggestions and do a terrific job implementing it.

Now, right here’s a bigger model so you’ll be able to learn phrase for phrase:

Is it dishonest on ChatGPT if I say #obsessed? As a result of Claude has actually nailed this. Is it excellent? No, however is it actually shut and sounds rather more like me? Sure.

How Gemini Carried out

Right here’s the side-by-side view:

And the one view:

I admit, after the fluff from the final spherical, I did NOT have excessive hopes right here.

And I used to be pleasantly shocked. Does it sound like me? Not fairly, however Gemini is getting nearer. Extra importantly, it took the suggestions I gave it and ran with it. Nonetheless wants extra substance. However, an enormous chunk of the fluff I hated is gone.

Based mostly on this, Gemini is again within the working as a instrument I’d prefer to play with some extra. I feel we might most likely get there.

General Finest Weblog Put up Generator?

Oh boy. That is exhausting.

I nonetheless am head-over-heels for ChatGPT. It’s my go-to for all the pieces from discovering kid-friendly recipes to planning my backyard (Zone 5B, in the home!), and naturally, AI-enabled workflows.

Nonetheless, I don’t assume ChatGPT carried out the most effective inside the constraints of this check. Off the highest of my head, I’m wondering if we’re too shut. ChatGPT is aware of the course I’m prone to go and it typically goes there, specializing in quick and pithy over particular and descriptive.

Can Claude “be taught me,” too? Possibly. Is Claude going to win each check? After all not.

However Claude did the most effective when it got here to the restricted info I offered:

• Developing with inventive weblog put up concepts.
• Growing a stable, descriptive (aka not generic) define.
• Fleshing out a well-structured and particular article.
• Modifying to my coronary heart’s content material.

I additionally know that if I had been to do extra rounds of edits, we might completely get there. And, whereas Gemini didn’t win this spherical, I wouldn’t rely it out from my subsequent spherical of AI-generated weblog posts or exams. I feel it has some stable potential!

The place These Instruments Cannot Substitute People

Merely put, by its very nature, AI can not do the one factor people universally excel at — be human.

AI is, nonetheless, an exceptional assistant and rising extra spectacular by the day. The most important downside (which can also be good in a “will robots take over the world?” stage of stress) is that it could’t assume like me or assume for me.

I’ve been in a position to make use of AI platforms to poke holes in my concepts, however as inherent folks pleasers, I’ve discovered you will need to particularly request constructive criticism.

In any other case, they’re nice at mirroring your cadence and emulating your construction. They’re simply lacking the you-factor of your lived expertise and perspective.

The Actual Magic Is within the Center

I went into this considering ChatGPT could be the winner. In any case, it’s the instrument I exploit each day, the one which’s already seen how I write, what I feel, and the way I work.

However Claude shocked me in one of the simplest ways. It took course, supplied inventive concepts I hadn’t thought of, and rotated edits that really appeared like me. Gemini even redeemed itself by the ultimate spherical, which makes me curious to play extra with it, too.

On the finish of the day, I’m of the opinion that the most effective instrument for AI-generated weblog posts isn’t the one with essentially the most options. It’s the one which helps you write sooner, assume higher, and sound extra like you. And which means it would change once in a while, and even from article to article.

And if this put up satisfied you to lastly give AI an actual shot — or refine the way you’re already utilizing it — then nice. As a result of writing nice content material with AI isn’t about changing your self. It’s about extending your voice.

Editor’s be aware: This put up was initially revealed in October 2023 and has been up to date for comprehensiveness.