Gen Z has an estimated $450 billion in world spending energy. They’re additionally the primary social media native era— they grew up there, and now spend their time there connecting, studying, and buying.
Whereas most entrepreneurs have struggled and sometimes did not market to Gen Z, Creators have the ear and belief of next-gen customers and have opened a window of alternative for manufacturers to faucet into the spending energy of Gen Z if they’ll construct compelling influencer advertising and marketing campaigns.
Enter: Traackr’s new partnership with Snap.
How Snap and Traackr’s Partnership Will Assist Manufacturers Attain Gen Z and Past
The partnership between Snap and Traackr is comprised of two parts: a product integration and bespoke trade occasions.
However first, why this partnership?
Snap has constructed a social community that’s captured the eye of Gen Z. The truth is in a recent influencer marketing statistics report, knowledge confirmed that Gen Z listed Snapchat amongst the highest 5 platforms that they use commonly to submit and eat influencer content material.
Traackr has constructed its identify as a frontrunner within the influencer advertising and marketing trade, providing the perfect expertise, knowledge, and strategic insights. A key ache level that Traackr solves for manufacturers is the power to measure the success of influencer collaborations throughout social platforms — now Snapchat is part of that suite alongside the likes of Instagram, YouTube, TikTok, Twitch, and extra.
Traackr and Snapchat’s integration will streamline creator viewers and efficiency insights
As of right now, Traackr integrates with Snapchat’s Creator oAuth API in order that manufacturers can observe deeper creator insights and measure the impression of creator content material on Snapchat. The brand new integration will enable manufacturers to make use of Traackr’s influencer advertising and marketing platform to:
- Invite Snapchat creators to take part in campaigns
- Activate natural and paid influencer campaigns on Snapchat
- Monitor creator efficiency on Snapchat
- Uncover new creators on Snapchat
- Vet creators for efficiency and match by accessing their Snapchat metrics and content material
“As influencer advertising and marketing good points a larger share of the advertising and marketing combine, it is necessary to us to have entry to influencer insights that may assist manufacturers and creators kind genuine partnerships. Snap and Traackr are making it simpler for manufacturers to associate with the Snapchat creator neighborhood, getting access to unparalleled knowledge earlier than participating them in model collaborations – no guesswork concerned.” — Ali Rana, World Head of Income Partnerships, Snap
Should you’re enthusiastic about studying extra, attain out to book a demo.
Learn to attain Gen Z and new creators at Traackr and Snapchat’s occasions
To assist entrepreneurs get a head begin on reaching Gen Z and past, we’re internet hosting half-day conferences with talking periods from main manufacturers, high creators, trade consultants, and Snap as a particular visitor.
- Traackr Impression Paris, March 28, 2024
- Traackr Impression New York, April 11, 2024. Join the occasion here, spots are restricted.
And keep tuned for extra thrilling product information quickly!
