We just lately revealed our 2019 State of Influence: Beauty report which was created utilizing Influencer Market Benchmark (IMB), our know-how platform which analyzes the efficiency of influencer generated content material mentioning manufacturers in a given market. The report was designed to supply market insights for the wonder area and assist manufacturers navigate the perfect influencer advertising practices.
Within the report, we decode a few of the high influencer advertising methods that manufacturers make the most of. For instance, we stress the significance of a various tiering technique. Prime performing manufacturers make the most of the total spectrum of influencer tiers. Not all high or VIP influencers are performing in addition to you would possibly suppose.
We thought it could be helpful to drag out a few of the details of the report and produce them to life on this helpful infographic!
It is necessary to be deliberate when rising your influencer advertising program. Why? You may word that a few of the high performing manufacturers in our benchmark have thoughtfully scaled their applications and at the moment are performing even higher than manufacturers who activate a comparable variety of influencers.
Able to study different high influencer advertising methods we have decoded within the full report? Dive in and obtain it here.
