Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024

Have you ever ever dreamed about waking as much as uncover that your model’s social media web page went viral in a single day?

Or that, inside a couple of months, you have been in a position to construct a extremely engaged viewers that appears like an actual neighborhood?

Social media success occurs on totally different timelines, however there’s one factor you may rely on: Interactive content material is among the most dependable methods to get there.

Whether or not you’re trying to develop attain and consciousness, develop your viewers, or drive site visitors and conversions, engagement is the important thing to creating it occur on social media. 

Maintain studying for inventive and common concepts on tips on how to create interactive content material in your model. You’ll discover concepts and solutions, plus insights, tales, and suggestions from folks with first-hand expertise.

What’s interactive social media content material?

Interactive social media posts are any sort of content material that encourages customers to actively have interaction along with your content material. Interactive posts could take the type of movies, Tales, picture posts, adverts, or every other type of content material.

Some interactive content material makes use of textual content to encourage engagement, whereas others function instruments or expertise comparable to stickers, polls, and augmented actuality.

For instance, NP Digital makes use of polls, particularly on Instagram and LinkedIn, to encourage engagement from its viewers.

“Our favourite sort of interactive social media is polls – each on LinkedIn and Instagram – as a result of they permit our viewers to supply their enter on trade tendencies, the place they’ll touch upon these posts so as to add additional context.”

– Kayla Bautista, Social Media Supervisor, NP Digital

On any social media channel, interactive content material can assist enhance your engagement charges, attain, and visibility within the feeds.

Why interactive posts matter

Interactive social media posts assist enhance engagement charges in your model. These increased engagement charges ship a number of advantages:

• Lets the platform’s algorithm know that your content material is efficacious, usually leading to higher visibility in social media feeds for all of your model posts.

• Builds neighborhood by making a two-way dialog that makes your viewers really feel seen, heard, and appreciated.
• Encourages sharing, which exposes your content material to new audiences and boosts your model consciousness. 

• Offers your model with invaluable insights into your viewers’s opinions, preferences, ache factors, and favourite varieties of content material.

Greater than 5 billion social media customers spend a mean of 12 billion hours utilizing social media platforms each day. Most of them (these aged 16 – 64) go browsing to be in contact with family and friends, fill their spare time, and browse information tales. 

A good portion of social media customers additionally go browsing to view and work together with model content material like yours. 

Listed below are a couple of of the primary causes folks use social media:

• 35% are on the lookout for content material
• 27% are trying to find inspiration on what to do and purchase
• 26% are on the lookout for merchandise to buy
• 22% wish to see content material from their favourite manufacturers

The most effective methods to have interaction social media customers is thru interactive content material. This opens the door to conversions, gross sales, and site visitors that may generate actual earnings.

Interactive submit concepts for social media content material

Fundraising campaigns, UCG campaigns, and dwell movies are a few of the most profitable varieties of interactive social media content material (throughout all channels).

Fundraising campaigns

Fundraisers are a fantastic alternative to share compelling tales associated to a trigger your viewers cares about. They encourage empathy and construct an emotional connection between you and your viewers. 

Interactive posts encourage folks to get entangled and assist make your fundraiser a hit. 

Strive the next interactive submit concepts to help your fundraiser:

• Quizzes concerning the trigger
• Contests and giveaways that encourage folks to share images or tales associated to the trigger
• Challenges just like the ALS Ice Bucket Problem and the Betty White Problem

UGC Campaigns

UGC (user-generated content) campaigns encourage interplay by asking followers and clients to create, share, or work together with content material in your behalf. 

For instance, the Natura Marketa UGC submit beneath reveals a typical UGC Giveaway contest. To enter its giveaway drawing, customers should tag two buddies. 

UGC campaigns give your model attain and engagement an enormous enhance as a result of they expose your model to new folks and construct belief and credibility.

Different user-generated content material concepts embody:

• Photograph/video contests with prize incentives
• “Caption this” challenges
• Fill-in-the clean prompts
• Testimonials and evaluations

Priyanka Swamy, CEO & Founding father of Good Locks, says interactive content material, particularly UGC, helps her model construct neighborhood and higher perceive its viewers.

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Swamy shared the next suggestions for companies trying to enhance their outcomes with interactive content material:

1. Create branded hashtags.
2. Host photograph challenges or contests.
3. Invite members to repost their content material.
4. Share their tales.
5. Supply incentives, like reductions or options, on our social channels.

Interactive video 

Interactive video creates a two-way dialog that makes viewers really feel like lively members as a substitute of passive observers. 

Construct belief with followers by answering questions on your product. Generate extra leads by encouraging viewers to subscribe to your e-mail listing. Achieve invaluable insights by asking questions and inspiring dwell suggestions.

Different interactive video concepts embody:

• Dwell polls and quizzes
• Q&As
• Dwell contests and giveaways
• Product tutorials and demonstrations (encourage questions and reply them on the spot)
• Digital occasions
• Dwell stream procuring

For instance, watercolor artist and product designer Kristy Rice makes use of textual content overlays to show Instagram Reels movies into interactive content material. “Remark ‘empty’ and I’ll DM you a hyperlink to buy!”

Interactive Fb content material

Twenty p.c of buyers begin their search on Facebook, the world’s most-used social media platform. To interact customers on Fb, contemplate interactive movies, Tales, and picture posts.

Interactive Fb submit concepts

On Fb, a number of customers like to observe and observe with out taking part. That’s why inspiring folks to have interaction with interactive posts can go a great distance towards constructing a stronger connection along with your viewers.

This or That submit instance

Listed below are some concepts for interactive posts on Fb:

• Fill-in-the-Blanks: Current two choices and ask folks to decide on their favourite.

• “This or That” Eventualities: Current two choices and let folks select their favourite.

• Caption Contests: Submit a humorous photograph, and let your viewers compete for the most effective caption.

• Share Your Story: Encourage your viewers to share experiences associated to a brand-relevant subject.

• Polls and surveys: Let your viewers vote or check their data in a playful method.

• Carousels: Encourage swipe-throughs with compelling carousel posts and adverts.

Interactive Fb Dwell video concepts

Dwell streaming video is a wonderful approach to have interaction followers on Fb and Instagram.

Listed below are some common Fb Dwell video concepts:

• AMAs (Ask Me Something): Host dwell Q&A periods and let viewers steer the dialog with questions and feedback.

• Espresso Clutch: Create informal, conversational periods centered on a particular (brand-related) subject. Maintain espresso clutch periods at a scheduled time every week for the most effective outcomes.

• Dwell Tutorials/Demonstrations: Share DIY suggestions, host a dwell cooking class, share useful suggestions that solicit questions and feedback, or ask for enter in your subsequent product.

• Announce contest/giveaway winners: Construct pleasure with UGC content material, then announce your contest winners in a dwell video broadcast.

Interactive Fb advert concepts

Fb adverts present you the possibility to make use of augmented reality and 360 movies to immediate engagement from viewers. 

Listed below are some partaking concepts for interactive Fb adverts:

• Prompt Expertise: A full-screen cell expertise opens up when somebody faucets in your advert.

• Ballot Advertisements: Embrace interactive polls instantly in your advert.

• Lead Advertisements: Advertisements that embody a lead era kind customers can simply fill out.

• Assortment Advertisements: Showcase a variety of merchandise and let customers faucet to study extra. 

• 360-degree Movies and Photos: Let customers discover merchandise or environments from all angles for a extra hands-on really feel.

• Quizzes & Trivia: Use a quiz format to coach customers about your product or model in a enjoyable method.

Interactive Instagram content material

Half of weekly Instagram customers want to see more funny content, and greater than 45% of them wish to see extra creativity, in line with a current Statista survey.

As you’re considering interactive Instagram content, look for formats that allow you to get creative or funny!

Interactive Instagram post ideas

If you’re looking to boost engagement on Instagram, run more contests. Contest posts receive 64 times more comment engagement than every other sort of submit.

Listed below are some interactive submit concepts for Instagram:

• Contests or giveaways that require tagging or photos along with your model hashtag
• Photograph contests, in-store contests, drawing, and giveaways
• Earlier than & after picture posts related to your model or product
• “Would you slightly” situations that allow folks choose a aspect

You’ll be able to flip any Instagram picture submit into interactive content material by asking the correct questions or posing enjoyable challenges!

Senior health coach Benedict Ang says that challenges and contests carry out persistently nicely for his firm, TotalShape.

Ang explains, “Whether or not it’s a health problem like a 30-day exercise program or a wholesome recipe contest, these sorts of initiatives actually get our followers excited and concerned.” 

He provides that engagement isn’t the one profit they take pleasure in, “After they see others taking part and sharing their progress, it creates a way of camaraderie and motivation. Plus, it’s a implausible method for us to showcase the effectiveness of our applications and have interaction with our viewers in a enjoyable and interactive method.”

Interactive Instagram and Fb Story concepts

Instagram and Fb Tales are a must-publish for any model trying to enhance engagement on the platform. Its Story stickers allow you to flip each web page into an interactive expertise.

Finest interactive Instagram Story stickers:

• Ballot Stickers
• Quiz Stickers
• Questions Sticker
• Emoji Slider
• Countdown Sticker
• Point out Tag

Instagram Story stickers are a good way to have interaction your viewers, and customers love partaking in Tales. 

For instance, Mercedes Benz and Chef Carla Corridor use questions, ballot stickers, and tagging in Instagram and Fb content material.

Steve Pogson, founding father of First Pier e-commerce growth agency, says that interactive Tales make a big effect for his manufacturers. 

“We give attention to creating polls, quizzes, and ‘ask me something’ periods which can be instantly related to the model’s services or products.” 

For instance, Pogson used this interactive strategy for a skincare model, working each day polls about folks’s skincare routines and preferences. “This not solely elevated story engagement charges,” he defined, “but additionally supplied invaluable insights into the client’s wants and preferences, which additional knowledgeable the model’s advertising and product growth methods.”

Interactive content material for engagement, consciousness, and conversion

Interactive social media content material can drive huge engagement and consciousness in your model.

It could actually additionally gasoline the numbers that matter most: conversion and gross sales.

Subsequent time you’re creating interactive content material in your social media pages, contemplate methods you may encourage viewers to subscribe to your mailing listing. For instance, you may use a link in bio tool to embed an e-mail subscribe kind. Or point out that e-mail subscribers get unique reductions.

Encourage your social media viewers to subscribe to your e-mail listing accomplishes two issues:

1. Provides you a approach to nurture leads by your advertising funnel, finally resulting in extra gross sales.
2. Grants you “possession” of your social media followers, including them to a platform the place you personal all the info. If the social platform ever will get shut down, or in the event you can’t entry it, your e-mail information will will let you keep in contact along with your viewers — endlessly.

At AWeber, we concentrate on serving to you flip leads into gross sales with e-mail advertising, touchdown pages, and hyperlink in bio pages. You’ll love our big number of templates that allow you to create skilled touchdown pages, e-mail sequence, and ink in bio hubs in minutes.

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