#1: Perceive the Project
When Later first joined TikTok, we rapidly realized that the highly-curated world of Instagram wouldn’t translate.
With fewer filters and extra fast-moving developments, we knew we would have liked to put up content material that felt genuine, however TikTok was a model new (and youthful) viewers for us, so determining what to put up took some trial and error.
Okay, a lot of trial and error.
At first, we filmed content material that might be attention-grabbing to a broad viewers of influencers, small enterprise homeowners, and social media managers.
However after taking a look at who was partaking with our posts, we rapidly realized that social media managers had been our fundamental viewers — so we niched down. Majorly.
This was a pure match since we may simply relate to their struggles, already had perception into their pursuits, and will present worth by explaining Later’s social media scheduling tools.
Realizing precisely who your viewers is — and what content material will resonate — is without doubt one of the largest secrets and techniques for achievement on TikTok.
Get this proper, and also you’ve positively understood the task.
Do you know: You may plan and schedule your entire TikTok content material upfront with Later. Join right this moment, at no cost:
