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    YGLuk
    Home » Marketing Trends
    Marketing Trends

    LinkedIn Carousel Posts: Specs, Steps And Examples

    YGLukBy YGLukJuly 16, 2025No Comments23 Mins Read
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    LinkedIn’s engagement is surging by a whopping 30% year-over-year, making it one of the crucial lively platforms for professionals and companies.

    However have you learnt what’s driving the utmost interactions on LinkedIn?

    The LinkedIn Benchmarks 2025 Report by Socialinsider reveals that the multi-image carousels have the very best common engagement price of 6.60%, surpassing all different content material types.

    Nonetheless, many companies and particular person creators depend on plain textual content or single-image posts, lacking out on severe visibility.

    The repair? Begin utilizing LinkedIn carousels to raise your storytelling and efficiency.

    This weblog will clarify why carousels are so efficient, present steering on brainstorming carousel concepts, define the important thing specs to comply with, and supply step-by-step recommendations on creating and posting them on LinkedIn.

    What Is a LinkedIn Carousel?

    LinkedIn carousel posts are swipeable, multi-page posts made by importing a PDF doc on to LinkedIn.

    In contrast to a single picture or a regular textual content submit, a LinkedIn carousel enables you to inform a narrative or clarify a sequence of steps throughout a number of slides.

    Every web page of your PDF turns into a body your viewers can swipe by means of, making it good for breaking down advanced matters, showcasing step-by-step guides, or constructing visible narratives that maintain your viewers engaged.

    The graphic under reveals what a LinkedIn carousel appears to be like like

    A sample LinkedIn carousel post

    Consider carousel posts like a mini-presentation – besides they present up proper within the feed, encouraging interplay and deeper scrolling.

    This format is a goldmine for each companies and people trying to grow on LinkedIn.

    Companies can use carousel posts to advertise merchandise, spotlight case research, share trade insights, and even repurpose weblog content material into snackable slides that generate leads and set up authority.

    People, nevertheless, can use them to share skilled journeys, ideas, frameworks, or thought management concepts – positioning themselves as consultants and connecting with like-minded professionals.

    In brief, whether or not you’re aiming to draw shoppers, construct your repute, or just get seen, a LinkedIn carousel is a dynamic technique to stand out and inform tales that stick.

    Prime Advantages of LinkedIn Carousels for Your Model

    Many manufacturers and private influencers swear by LinkedIn carousels.

    This format has persistently confirmed efficient in grabbing consideration, sparking significant engagement, and constructing authority on LinkedIn.

    Listed here are some methods through which LinkedIn carousel posts can remodel your LinkedIn strategy and assist your content material get extra visibility:

    1. Enhance Engagement & Interplay

    Carousels invite your viewers to behave – with each swipe, they’re partaking together with your content material. This micro-interaction indicators to LinkedIn’s algorithm that your submit is price pushing into extra feeds.

    Whether or not you’re sharing profession tales on your private model or working polls embedded in slides to realize perception into your prospects, carousels may help you obtain increased engagement.

    2. Enhance Time Spent on Your Publish

    One of the vital highly effective indicators for LinkedIn’s algorithm is dwell time – the longer folks keep in your submit, the extra LinkedIn sees it as helpful.

    A multi-slide LinkedIn carousel naturally will increase the time your viewers spends interacting together with your content material, giving your submit a greater probability of being featured in additional feeds.

    3. Improve Storytelling & Narrative Constructing

    Generally, a single picture or textual content submit can’t do justice to your concept. Carousels allow you to interrupt down advanced ideas into bite-sized, swipeable slides, permitting you to information your viewers by means of a compelling narrative.

    Whether or not you’re an entrepreneur explaining your journey or a model launching a brand new function, carousel advertisements or posts show you how to construct an enticing narrative that unfolds slide by slide.

    4. Higher Attain on LinkedIn

    In response to current knowledge and discussions amongst entrepreneurs on Reddit, carousels persistently outperform different content material codecs when it comes to attain.

    Shubham Davey, an search engine optimisation copywriter shared his first-hand expertise testing totally different LinkedIn content material codecs. He discovered that paperwork and carousels persistently outperformed different submit sorts when it comes to attain and engagement on LinkedIn.

    Insights on LinkedIn carousels by an SEO Copywriter

    The interactive nature of swiping provides your submit an edge within the algorithm, permitting it to indicate up in additional feeds and keep there longer.

    5. Elevated Model Visibility and Lead Technology

    Companies may create LinkedIn carousel advert campaigns to display their experience with out hard-selling.

    Moreover, carousels can be utilized by them to share case research, showcase consumer success tales, or break down trade stories. It is a superb means to determine thought management, appeal to potential shoppers, and drive them to your web site or inbox.

    Private manufacturers can create LinkedIn carousel posts to share frameworks, methods, or distinctive views that spark inbound alternatives.

    6. Humanize Your Model & Construct Connections

    A LinkedIn carousel is ideal for going past the company facade. By sharing behind-the-scenes tales, staff highlights, private wins, and challenges in a visually partaking approach, each manufacturers and people can foster real connections with their viewers.

    This sort of content material not solely humanizes your presence but in addition builds belief—a key issue for conversion and long-term relationships.

    Prime 5 LinkedIn Carousel Concepts & Examples

    Questioning what sort of content material truly clicks with LinkedIn audiences in the case of carousels?

    Listed here are tried-and-tested concepts that manufacturers, businesses, and private influencers can use to drive engagement, spark conversations, and construct authority:

    1. Thought Management and How-To Content material

    LinkedIn carousel is a good format to unpack trade tendencies, share classes realized, or supply step-by-step frameworks. This format helps set up you as a thought chief.

    In response to LinkedIn’s own data (2024), thought management content material on LinkedIn generates 2x extra engagement than company-centric posts.

    Right here’s how private manufacturers and companies can use this concept:

    For Private Profiles

    • Create a LinkedIn carousel to share distinctive trade insights, private classes realized, or frameworks you’ve developed.
    • Publish “How I did it” or “Why I did this” carousels detailing your progress hacks, productiveness ideas, or skilled milestones to encourage and educate friends.

    This submit is a good instance of utilizing carousels to share knowledgeable insights. By breaking down updates and frameworks, Georgi turns advanced advert coverage into actionable recommendation, an ideal technique to construct thought management by means of private profiles.

    Thought leadership LinkedIn carousel

    Source

    For Enterprise Profiles

    • Create carousels providing trade evaluation, pattern forecasts, or government opinions.
    • Share instructional content material about your product to determine authority and information prospects.

    The carousel under by Statista, simplifies advanced housing knowledge into clear trade insights. A sensible approach for enterprise profiles to showcase authority whereas retaining audiences knowledgeable on actual financial tendencies.

    Industry insights by Statista

    Source

    2. Guides and Step-by-Step Directions

    In order for you your viewers to avoid wasting and share your submit, nothing beats a sensible information.

    Carousels are good for strolling folks by means of tutorials, like “Tips on how to arrange LinkedIn Advertisements” or “Tips on how to optimize your profile for recruiters.” These posts set up authority and supply your viewers with actionable data they’ll implement instantly.

    For Private Profiles

    • Construct tutorials that assist your community, like “Step-by-step information to constructing a standout LinkedIn profile.” It’s also possible to supply checklists or profession guides on your area of interest.

    Yvonne’s carousel, given under, is a good instance of how private profiles can share actionable tutorials or area of interest guides. This step-by-step information breaks down profession progress in an easy-to-follow format, serving to her viewers whereas constructing her authority.

    LinkedIn carousel with a step-by-step guide

    Source

    For Enterprise Profiles

    • Publish carousels explaining arrange your software program, use your service, or get began together with your platform. Share onboarding guides for brand new customers or prospects.

    This carousel by Webflow showcases how Retool used its platform to simplify onboarding and speed up progress. Such easy-to-follow guides work nicely for educating new prospects.

    A business guide by Webflow

    Source

    3. Break Down a Advertising and marketing Technique

    Advanced methods can overwhelm your viewers if dumped in a single submit. A LinkedIn carousel enables you to break down a advertising plan or case research into bite-sized, easy-to-digest slides.

    For Private Profiles

    • Analyze advertising campaigns or speak about campaigns you’ve labored on: what you tried, what succeeded, and what failed – this builds credibility and reveals your experience.

    The carousel under is from the LinkedIn feed of Dean Elkholy, the place he breaks down 9 psychological ideas in advertising, thus showcasing his subject-matter experience and educating his viewers.

    LinkedIn carousel on marketing strategy by brands

    Source

    For Enterprise Profiles

    • Companies and businesses can use carousels to unpack marketing campaign breakdowns, share what labored, what didn’t, and key takeaways.

    This carousel by SocialPilot is an ideal instance of how companies can use storytelling to speak a few marketing campaign.

    LinkedIn carousel on breaking down a campaign

    Source

    4. Flip Advanced Knowledge or Concepts into Digestible Bits

    Received stats or analysis findings you need your viewers to know? Carousel posts allow you to visualize dense knowledge creatively, by means of graphs, infographics, or charts, making it simpler for busy professionals to understand your insights.

    For Private Profiles

    • Share trade stories with your individual takeaways.
    • Visualize wage knowledge, hiring tendencies, or niche-specific benchmarks.

    Within the carousel under, Jose Galvez is sharing advanced trade insights by means of a private lens. By analyzing commerce patterns and international financial shifts, he transforms advanced knowledge into digestible insights.

    Carousel on breaking down complex ideas

    Source

    For Enterprise Profiles

    • Flip buyer survey findings or utilization statistics right into a carousel.
    • Break down white papers or advanced analysis into bite-sized, partaking visuals.

    This SocialPilot carousel breaks down TikTok progress insights right into a concise, 4-slide information and talks about advanced methods in an easy-to-digest,
    scroll-friendly format.

    Carousel on TikTok Strategies

    Source

    5. Share Collaborative Content material

    Group up with trade friends, companions, or influencers to co-create a carousel. This not solely boosts your credibility but in addition expands your attain to your collaborators’ community, making a win-win for each private and model profiles.

    For Private Profiles

    • Companion with friends for co-created carousel posts. Interview trade consultants and switch their insights into swipeable slides.

    This co-created carousel by Hassam Sher and Sawaira Aqeel reveals how private profiles can collaborate to share insights and increase attain by means of partaking expert-led content material.

    Collaborative content by personal profile

    Source

    For Enterprise Profiles

    • Collaborate with shoppers or accomplice manufacturers to co-author carousel advertisements, spotlight profitable joint tasks, or share trade insights.
    • Curate ideas out of your staff to showcase numerous experience inside your organization.

    This collaborative carousel by SocialPilot and VismeApp is a brilliant instance of co-branded content material that highlights their shared experience whereas educating their viewers.

    Collaborative carousel by SocialPilot

    Source

    Tips on how to Create and Publish Carousels on LinkedIn: A Step-by-Step Information

    Whether or not you’re a model or a person, listed here are some fundamental steps that you have to comply with to create and submit LinkedIn carousels.

    Right here’s your go-to information to creating LinkedIn carousel posts that look nice, inform a narrative, and drive engagement.

    1. What Specs to Comply with for a LinkedIn Carousel

    So, right here’s the factor – LinkedIn customers can now not add a number of photographs to create a local carousel submit on LinkedIn the best way they did just a few years in the past.

    When you add a number of photographs, LinkedIn will present them in a collage-style grid or side-by-side preview – not as a swipeable, full-screen carousel.

    Listed here are the specs and format you would want to create a real swipeable carousel:

    Specs For LinkedIn Carousel Posts:

    • File format: JPG, PNG or GIF (non-animated)
    • Textual content Restrict: 255 characters
    • Slide Measurement: 1080 x 1350 px (4:5 side ratio) for portrait or 1080 x 1080 pixels (1:1 side ratio) for sq. slides.
    • Minimal Decision: 1080 x 1080 pixels
    • Most Dimensions: 4320 x 4320 pixels.
    • File Measurement: Every picture needs to be below 10 MB.
    • Max File Measurement: 100MB
    • Most web page rely: 300 pages
    • Excellent LinkedIn Carousel Publish Measurement: Preserve it between 5–10 slides, because the engagement begins to drop after the sixth or seventh slide.

    2. Plan Your Carousel Content material

    Now that we all know the specs, it’s time to organize the content material for the carousel submit. Take into consideration the important thing message or the theme you need to put together the carousel on.

    Ask your self:

    • What downside am I fixing with this carousel?
    • What’s the principle takeaway for my viewers?
    • Can I break it into easy, visible steps or concepts?

    Listed here are some ideas that will help you select the correct subject:

    • Choose one thing your viewers repeatedly asks about (test DMs or feedback!)
    • Repurpose high-performing blogs or LinkedIn posts.
    • Use instruments like AnswerThePublic, Quora, Reddit, or AlsoAsked to search out trending themes

    Begin constructing your narrative:

    • Slide 1: Hook (begin with a query, daring declare, or related statistics).
    • Slides 2–n: Break down the subject with easy language and constant stream.
    • Last slide: Embrace a CTA like “Comply with for extra,” “DM me,” or hyperlink in feedback (if related)

    3. Design the Slides

    Now you can begin designing your slides utilizing the design instruments

    Advisable Instruments:

    • Canva: It affords drag-and-drop LinkedIn carousel templates which are simple to model and quick to make use of.
    • PowerPoint: Nice when you’re already snug with slide decks. Simply export your presentation as a PDF, and also you’ve received a ready-to-upload carousel.
    • Draftly: A brand new-age device explicitly constructed to create a LinkedIn carousel. Helps you design, write, and export optimized carousels with storytelling frameworks baked in.

    Design ideas for LinkedIn carousel posts:

    • Use Correct Slide Dimensions: Guarantee your carousel slides are 1080 x 1080 pixels (1:1 sq. ratio), as this performs finest.
    • Persist with your model colours and fonts (or private model aesthetic).
    • Preserve textual content minimal – 10–20 phrases per slide max, use brief, impactful sentences.
    • Preserve your headings between 40-60 factors and the physique textual content between 24-36 factors for higher readability.
    • Use giant, legible fonts and powerful distinction for accessibility.
    • Daring colours and clear layouts work finest.
    • Use high-resolution visuals of no less than 300 DPI for photographs inside the slides.
    • Use visible cues (like arrows or progress bars) to maintain the swipe going.
    • Go away slightly white house – don’t overcrowd.
    • Guarantee private branding throughout carousel slides.

    Lastly, convert your draft right into a PDF and be sure that the file dimension just isn’t greater than 100 MB.

    Observe: Whereas LinkedIn lets you add a PDF with as many as 300 pages, the reality is that nobody scrolls by means of that a lot content material. For finest outcomes, maintain your carousel concise with 5 to 10 well-crafted slides that ship worth with out overwhelming your viewers.

    4. Importing & Posting

    Now that we now have talked about concepts, specs, and design ideas, allow us to perceive submit a carousel on LinkedIn:

    1. Head to your LinkedIn residence feed and click on on “Begin a submit.”

    Start a post on LinkedIn

    2. Choose the “add a doc” icon, as proven within the picture under.

    How to add a document

    Add your PDF carousel. When you add your PDF, you’ll be prompted so as to add a title to your doc.

    Add the document title

    Don’t skip this step – this title seems when somebody hovers over your carousel, so keep away from leaving it as one thing generic, like “title.pdf.”

    As a substitute, use a transparent, descriptive title that displays the content material of your submit. It provides context, boosts professionalism, and encourages extra clicks.

    Add a caption

    Right here’s how:

    • Begin with a daring hook to cease the scroll.
    • Briefly clarify what the carousel is about.
    • Write in a pure, human tone that displays your voice.
    • Use 3–5 related hashtags to spice up visibility.
    • Wrap up with a transparent CTA, so your viewers is aware of precisely what to do subsequent

    It’s also possible to use the SocialPilot’s LinkedIn Post Generator to give you a thought-provoking caption on your Carousel.

    Free AI LinkedIn Publish Generator

    Generate compelling, insightful LinkedIn posts effortlessly with our LinkedIn Publish Generator.

    0/1000

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    Witty
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    Excited
    Curious
    Informative
    Sarcastic
    Secretive
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    Grumpy

    Show optional fields
    Hide optional fields

    Right here is the Generated End result

    AI Prompts

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    Because you’re an AI fanatic, we’re providing you 500 Free Credit to generate superior content material
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    jQuery(doc).on(‘click on’, ‘.ai-create-btn-blog’, perform(occasion) {
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    5. Click on “Publish” to publish the submit.

    5. Publish Scheduling

    Not planning to submit it but. You possibly can use LinkedIn’s native scheduling device and schedule the carousel for a later date.

    Merely click on on the clock icon subsequent to the Publish choice (as proven within the picture under) to schedule your submit for later.

    Schedule LinkedIn post for later.

    Native LinkedIn scheduling works nice for people managing a single profile – it will get the job completed for fundamental planning and even helps PDF carousels.

    Nonetheless, for businesses, advertising groups, or multi-location manufacturers that juggle a number of pages, scheduling carousels throughout totally different accounts can rapidly turn into time-consuming and clunky.

    Add within the want for collaboration, approvals, or content material reusability, and the restrictions turn into clear.

    That’s the place SocialPilot may help.

    Need extra flexibility? Schedule your LinkedIn carousel posts straight utilizing SocialPilot.

    In contrast to LinkedIn’s native scheduler, SocialPilot affords:

    • Simple Bulk & Queue Scheduling
    • Cross-Profile Posting
    • Content material Library to avoid wasting carousel drafts in SocialPilot’s library and reuse them later.
    • Collaboration instruments so your staff can draft, approve, and schedule posts seamlessly
    • Superior Scheduling Options like optimum time solutions, visible content material calendar, and queue administration.
    • Analytics + AI solutions that will help you optimize efficiency

    So whether or not you’re a multi-location model or an company juggling a number of consumer pages, SocialPilot saves you from last-minute chaos and helps you present up persistently on LinkedIn.

    Connect your LinkedIn account to SocialPilot

    Start Our Free Trial

    Finest Practices for Maximizing Engagement with LinkedIn Carousels

    Creating an exquisite carousel is simply half the job. To get folks to truly swipe, have interaction, and bear in mind your content material, it is advisable optimize each a part of the submit – from headline to hashtags.

    Right here’s do it proper:

    1. Use Catchy Headlines and Clear Calls-to-Motion

    Your first slide or your headline is crucial a part of the carousel. Make it daring, benefit-driven, or curiosity-piquing. Consider it like a billboard on your content material.

    This carousel by Taylin John Simmonds makes use of a robust, benefit-driven headline: “8 Visuals That Will Actually Assist You Make Extra Cash.” It’s daring, particular, and instantly guarantees worth – precisely the form of hook that will get folks to cease scrolling and swipe by means of.

    Carousel with a catchy heading

    Source

    Equally, finish your natural carousel posts with a CTA that nudges your viewers to have interaction – whether or not it’s commenting, saving, sharing, or following.

    2. Preserve the Design Easy and Targeted

    Litter kills engagement. Use clear layouts, daring fonts, and 1 key concept per slide. Go away room for some clean house, so the message breathes, and don’t overload your slides with textual content.

    • Moreover, you have to persist with your model colours and use not more than 2 fonts.
    • Let visuals information the stream – add arrows, icons, and progress markers to encourage readers to scroll.

    This carousel by Ruben Hassid nails visible simplicity. With daring typography, excessive distinction, and minimal textual content, every slide delivers readability with out distraction and arrows for straightforward navigation.

    Carousels with simple designs

    Source

    3. Add Captions to Improve Accessibility

    Many individuals scroll LinkedIn with out sound or whereas multitasking. Whereas carousels are visible, ensure that they’re simple to learn and accessible.

    • Use alt textual content or picture descriptions when doable.
    • Guarantee coloration distinction for readability.
    • Keep away from jargon and ensure the sentences are brief and punchy.

    Under is a LinkedIn carousel instance by Mad Over Advertising and marketing that spotlights a marketing campaign for the visually impaired. This submit makes use of a transparent caption to make sure that the story is straightforward to comply with.

    Carousels with catchy captions

    Source

    4. Use Hashtags & Tag Strategically

    Hashtags assist LinkedIn’s algorithm categorize your submit and present it to the correct folks. Tags, then again, are nice for attain and engagement if completed proper.

    • Use 3–5 related hashtags. You possibly can generate these hashtags utilizing SocialPilot’s Free LinkedIn hashtag generator.
    • Tag collaborators, featured folks, or trade influencers talked about in your content material.
    • Keep away from tagging random large names; it appears to be like spammy and might damage credibility.

    5. Analyzing the Efficiency of Your LinkedIn Carousels

    Whereas all of the above finest practices show you how to refine your carousel, analyzing its efficiency will give you a actuality test into what labored and what didn’t.

    It’s also possible to leverage these insights to enhance your content material technique.

    Key Metrics to Monitor

    • Impressions: How many individuals noticed the submit
    • Clicks: When you included a hyperlink, are folks truly clicking by means of?
    • Shares & Saves: Alerts that your content material is effective
    • Dwell time: Are customers swiping by means of a number of slides? (Longer dwell = higher rating)
    • Engagement price: Likes, feedback, shares – all indicators of curiosity

    There are numerous different metrics and their significance that we now have damaged down in our detailed LinkedIn analytics handbook.

    Instruments You Can Use

    • LinkedIn’s Native Analytics: Good for fundamental engagement metrics
    • SocialPilot LinkedIn Analytics: Helps you observe efficiency over time, examine totally different carousels, and get insights on best-performing codecs.
    • Google UTM (Urchin Monitoring Module) Monitoring: Helpful when you’re linking out to blogs, touchdown pages, or lead magnets in your caption.

    Listed here are another LinkedIn analytics tools you’ll be able to attempt to observe your progress on LinkedIn.

    What to do Subsequent

    • Double down on top-performing matters by repurposing them into new codecs or deeper follow-ups.
    • Check totally different hook kinds in case your first slide’s click-through price is low.
    • Cut back slide rely if dwell time is brief; your content material could also be too lengthy.
    • Enhance visuals or copy if engagement is low regardless of good impressions.
    • Post at different times to check when your viewers is most lively.
    • Refine your CTA if saves, feedback, or shares are minimal.
    • Experiment with hashtags if the attain is restricted – some could also be too broad or too area of interest.

    Last Phrase

    When you’re severe about rising on LinkedIn – whether or not you’re constructing a private model, managing consumer pages, or main a advertising staff – carousels generally is a nice format to work with.

    They’re quicker to create than movies and ship increased dwell time, higher engagement, and better attain than static posts.

    That makes them a wise, high-impact device for enhancing visibility and delivering actual worth.

    However creating is only one a part of the job – scheduling and analyzing your carousels is the place the actual problem lies.

    That’s the place SocialPilot steps in. From scheduling carousel posts throughout a number of profiles to monitoring what’s working and what’s not, it simplifies your whole LinkedIn content material workflow.

    Discover SocialPilot’s pricing plans to search out the plan that matches your funds and wishes, and begin managing your LinkedIn carousels with much less chaos, extra consistency, and higher outcomes.

    The submit LinkedIn Carousel Posts: Specs, Steps And Examples appeared first on SocialPilot.



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