LinkedIn Study Finds Thursday Evening Is the Best Time to Post

The timing of your posts on LinkedIn has by no means been extra essential. In response to a 2025 LinkedIn study by Metricool, Thursday at 5:12 PM is the finest time to submit for max engagement on the platform.

This particular timing boosts impressions, interactions, and click-through charges, providing entrepreneurs a concrete alternative to boost their LinkedIn strategy and attain a broader viewers.

Why Timing Issues on LinkedIn

LinkedIn’s algorithm is designed to reward posts that collect speedy engagement. When your content material receives consideration shortly after it is posted, it will increase the probability that it’ll proceed to be proven to a wider viewers all through the day.

The LinkedIn examine confirms that posts made at optimum instances, like Thursday at 5:12 PM, constantly outperform others by way of visibility and engagement.

Why Thursday at 5:12 PM?

This time interval, simply earlier than the weekend, aligns with a time when professionals are winding down and reflecting on their week. This makes them extra more likely to have interaction with related content material earlier than they shift focus to the weekend.

For entrepreneurs, posting at this actual time provides your content material a big benefit within the extremely aggressive LinkedIn feed, guaranteeing that your posts don’t get misplaced within the shuffle.

Key Findings from the Research: Engagement Peaks on the Proper Time

The Metricool examine additionally offers precious information supporting the significance of posting on the proper time:

• Posts made at 5:12 PM on Thursday constantly present the highest engagement by way of feedback, likes, and click-through charges.
• The examine discovered that click-through charges elevated by 55.36% for accounts with over 100K followers when posts have been timed accurately, highlighting that well-timed posts usually tend to drive visitors and result in higher conversion alternatives.
• Even accounts with fewer than 1,000 followers noticed a 22.39% improve in impressions when posts have been scheduled throughout this peak interval, proving that even smaller accounts can profit from leveraging the suitable posting time.

Why Consistency Is Much less Essential Than Timing

Whereas consistency in posting is historically emphasised in social media methods, the LinkedIn examine means that timing could also be extra essential for engagement than beforehand thought.

The examine reveals that even small accounts—these with fewer than 1,000 followers—noticed a 22.39% improve in impressions by merely posting on the optimum time. This illustrates that timing your posts accurately has a direct influence on how many individuals see and work together along with your content material, making it a extra speedy lever for growing visibility than merely posting constantly.

It’s not about posting extra usually; it’s about posting when your viewers is almost certainly to have interaction. The Thursday at 5:12 PM window provides you a second of visibility the place professionals usually tend to work together along with your posts, whether or not they’re wrapping up their week or trying to have interaction with insightful content material earlier than disconnecting for the weekend.

Leveraging Knowledge for Most Affect

The LinkedIn examine additionally factors out that utilizing LinkedIn’s analytics is a strong instrument to refine your posting technique. By analyzing engagement metrics corresponding to impressions, clicks, and feedback, you’ll be able to confirm whether or not posting on the optimum instances really works to your particular viewers.

Sensible Ideas for Entrepreneurs:

• Use Analytics: Often monitor your post-performance information to verify that you just’re hitting one of the best instances to your viewers.
• Take a look at and Study: Whereas Thursday at 5:12 PM is confirmed to be one of the best time, don’t be afraid to experiment with totally different time slots and monitor how your viewers engages along with your content material.
• Optimize Calls to Motion: Timing alone isn’t sufficient—mix the suitable posting time with clear calls to motion in your posts to encourage consumer interplay.

Time Your Posts for Most Engagement

The LinkedIn examine has made it clear that Thursday at 5:12 PM is the finest time to submit for engagement, marking a shift in how entrepreneurs ought to method timing on the platform. By strategically scheduling posts throughout this window, entrepreneurs can considerably enhance visibility and interplay on LinkedIn, whether or not they’re working with a small or massive account.

The important thing takeaway from the LinkedIn examine is that timing your posts accurately can instantly influence how your content material is obtained, making it far simpler than merely counting on constant posting. Entrepreneurs ought to use LinkedIn’s analytics to tailor their posting schedules, experiment with totally different time home windows, and optimize their content material technique for peak engagement.

Concerning the Creator

Author

Kalin Anastasov performs a pivotal function as an content material supervisor and editor at Influencer Advertising and marketing Hub. He expertly applies his search engine optimization and content material writing expertise to boost each bit, guaranteeing it aligns with our tips and delivers unmatched high quality to our readers.