March is the beginning of spring. The clocks spring ahead, flowers bloom, and folks get excited for the hotter months forward. So why not design your March content material calendar to capitalize on the anticipation of the season? There are dozens of inventive methods to make your March weblog, video, and different content material sing with spring emotions.
After all, everytime you’re creating content material—in any season—it pays to maintain two issues in thoughts: Your broader advertising targets and the viewers you need to attain.
You set your self up for fulfillment if you use your technique and your prospects to information your content material output. Right here’s methods to fill your March advertising calendar with blogs, movies, and extra that can get consideration and construct belief.
Desk of contents
Suggestions for approaching your March content material concepts
Earlier than we get into particular March content material concepts, let’s step again and discover content material technique and creation.
Constructing a technique is about greater than assigning publish dates in your advertising calendar. To get it proper, you need to guarantee each bit of content material you publish all year long is working to serve your broader enterprise targets.
Right here’s a high-level take a look at what your content material technique and creation course of ought to appear to be this March.
🗓 Get year-round advertising concepts, suggestions, and examples for inspiration with our new 2024 marketing calendar!
1. Know what your targets are
What you are promoting has targets for the yr, and your advertising efforts are designed to help them. Be certain they’re SMART (particular, measurable, achievable, related, and time-bound).
Your huge enterprise targets would possibly appear to be:
- We need to enhance gross sales by 20% year-over-year.
- We need to promote 5,000 items of our new product within the first 30 days after it launches.
- We would like 300 individuals to register for our occasion once we announce it in March.
2. Outline how advertising can help these targets
With these macro targets in thoughts, you possibly can brainstorm methods your advertising group can contribute to reaching them. Take that gross sales development objective for instance. Your advertising group will look to create content material that helps filling up your marketing funnel. That features:
- Prime-of-funnel content material to construct consciousness and entice a brand new viewers.
- Academic content material to help these within the consideration levels.
- Content material that creates a top-notch buyer expertise once they resolve to transform.
🌱 Uncover extra methods to develop your corporation this March and past with our easy-to-use growth strategy template!
3. Get clear about who’s in your viewers
So, what do these individuals transferring by way of your advertising funnel appear to be? The very best advertising content material speaks on to your viewers and their wants—and you may’t try this if you happen to don’t know who your audience is!
That’s the place analysis is available in. Have a look at your present prospects. What traits do they share? Are you able to send them a survey or conduct interviews to grasp why they selected to do enterprise with you?
In this example, the undertaking administration device ClickUp invitations customers to submit suggestions and have requests on its website.
Realizing who your present prospects are and the way they act, assume, and really feel may help you create content material that can communicate to others like them.
4. Begin defining your content material wants
At this level within the course of, you possibly can start taking a look at methods to create content material to talk to your ultimate buyer and serve your corporation targets.
Begin by evaluating the content material you have already got. Are there gaps in that content material? Are there items that could possibly be repurposed, refreshed, or in any other case spruced up or repackaged on your wants? What else are you able to create to enhance or improve your current content material?
This can be a great spot to undertake some competitive research and see if there are alternatives so that you can personal a particular search time period or fill a content material hole left by your rivals.
5. Residence in on content material varieties and concepts
When you’ve completed all of this work upfront, you will get particular about your March content material concepts. Now’s the time to brainstorm different types of content.
Returning to the instance of the gross sales development objective, you would possibly create content material like:
- A webinar series that lets your in-house subject material consultants share recommendation on a subject your ultimate buyer cares about.
- A weblog collection that addresses a big pain point your customers have.
- A gated white paper that particulars proprietary analysis you’ve completed in your space of experience.
Upon getting a broad sense of the place you need to go along with your content material, you possibly can place issues on the calendar and discover alternatives to refine the concept according to the season.
How you can brainstorm content material concepts for March
What sort of content material do you need to put in your calendar in March?
Look to the season that can assist you brainstorm particular concepts. There are fairly a number of noteworthy days that fall in March, together with:
- Ladies’s Historical past Month (March 1-31)
- Worldwide Ladies’s Day (March 8)
- Ramadan (begins March 10)
- Begin of Daylight Financial savings (March 10)
- Pi Day (March 14)
- Patrick’s Day (March 17)
- First day of spring (March 19)
- NCAA March Insanity (begins March 19)
- Purim (March 23-24)
- Holi (March 24-25)
- Easter (March 31)
- Worldwide Transgender Day of Visibility (March 31)
Spelman College, a girls’s school and HBCU, celebrated Black girls trailblazers final Ladies’s Historical past Month.
Along with these March holidays and celebrations, particular seasonal themes might apply to your corporation. For instance:
- A landscaping enterprise can focus on methods to care on your garden as spring and summer season strategy.
- A restaurant would possibly share details about its spring menu, with enjoyable information concerning the seasonal components they plan to include in March dishes.
- A take a look at prep enterprise might launch an informational webinar collection for folks of scholars getting ready to take the SATs in Might and June.
You too can contemplate other national and international days that apply to your corporation. A dentist may create content material for World Oral Well being Day (March 20), whereas a direct-to-consumer mattress model would possibly rejoice Nationwide Napping Day (March 11).
March content material concepts for blogs, movies, and extra
So that you’re able to create some killer March marketing campaigns? Listed here are some March content material concepts that can assist you fill out your calendar.
Publish some short-form movies
This video format is good on your web site’s dwelling web page, a tutorial on a product web page, or sharing on social media. Shoppers’ consideration spans are quick, so 30-60 seconds is the candy spot for these snack-sized items of content material out of your model.
With short-form video, the bottom line is to present your content material a starting, center, and finish in a really quick time. It additionally helps to open with a compelling hook. Folks would possibly scroll proper by if you happen to don’t have a robust opener.
Substances model Amoretti shared 5 St. Patrick’s Day drink recipes on its YouTube channel (that includes Amoretti syrups, after all!).
Listed here are some concepts for short-form movies you possibly can put up in March:
- A time-lapse video of your group switching over your retailer to spring merchandise.
- A mini-tutorial on a seasonal subject (ex., a house cleansing service provides 5 suggestions for spring cleansing your closet).
- A behind-the-scenes take a look at your prep for a special occasion (ex., a bakery reveals its course of for making 314 mini-pies for Pi Day).
- A recap of a seasonal occasion you hosted at your brick-and-mortar location (ex., an Irish pub shares the very best seems from its St. Patrick’s Day costume contest).
Host a webinar
Webinars are a incredible technique to showcase your group’s experience and construct your prospect mailing checklist.
Begin by brainstorming matters your ultimate prospects would need to hear from you about. These must be one thing extra advanced than you’d cowl in a social media video however not one thing so thorny you possibly can’t communicate to it in half-hour or much less.
- An actual property agent would possibly accomplice with an area mortgage lender to host a webinar for first-time homebuyers, serving to them put together for the busy spring and summer season season.
- A backyard middle would possibly do a rundown of spring planting fundamentals and share recommendations for the very best forms of vegetation to pick out in varied environments (low water, excessive shade, and many others.)
- A school or college would possibly host a “school search 101” for folks of scholars wrapping up their junior yr of highschool.
Don’t neglect to advertise your webinar! Publish about it in your social media, ship e mail invitations to current contacts, and create a customized landing page in your web site the place prospects can register. You may additionally contemplate placing some promoting {dollars} behind your webinar promotional efforts that can assist you attain a wider viewers.
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Launch a seasonal e-newsletter
Sustaining a e-newsletter is a giant enterprise. It requires fixed consideration and a gradual stream of latest content material to ascertain a daily publishing cadence.
If you happen to don’t have the bandwidth to launch a year-round newsletter, why not begin a seasonal one as a substitute? A limited-run e-newsletter means that you can reap the advantages (that’s, common contact along with your viewers) with out the long-term dedication that comes with a perennial one.
Take into consideration methods to share seasonal content material in a time-bound method. You would possibly set up a e-newsletter like:
- A weekly plan to assist your followers obtain a discreet objective (ex., A health studio would possibly launch a 10-week train plan to get match for summer season)
- A collection of suggestions main as much as a set vacation or date (ex., A tutoring group would possibly share a weekly piece of recommendation for folks whose youngsters are getting ready for the June SAT date)
- A e-newsletter that explores totally different buyer viewpoints or approaches in every version round a shared subject (ex., A house items retailer reveals how 5 totally different prospects select to rejoice the Easter vacation—their favourite traditions, decor types, desk settings, and extra)
Draft a how-to weblog
The very best weblog content material supplies worth to your viewers, and what’s extra beneficial than your experience?
Sharing your information by way of how-to weblog content material can do nice issues on your model. It’s the way you construct belief with a brand new viewers and place your self because the go-to supply for studying and recommendation.
Lawn Love created a seasonal weblog put up that additionally labored its geography into the title to assist with native search. That’s a win-win!
Wish to take your weblog content material up a stage? Embrace high-quality photos! This helps break up the textual content, makes your piece extra scannable, and provides additional context to your written content material.
Design an infographic
Visible aids are a robust factor. Analysis reveals that 40% of individuals reply higher to visible data than plain textual content.
Infographics are a good way to assist your viewers retain helpful statistics, no matter their studying model. Plus, they’re extremely shareable. While you embody your brand and web site in your infographic, you get pleasure from free promotion at any time when somebody reshares it.
March into spring with a number of March content material concepts
While you strategy the method of content material creation with a strategy-first mindset, you set your self up for fulfillment. Chatting with seasonal tendencies and well timed matters empowers you to take your content material advertising to the following stage with related, intriguing blogs, movies, and extra that can delight your viewers and serve your corporation targets.
Right here is our checklist of well-liked March content material concepts:
- Publish some short-form movies
- Host a webinar
- Launch a seasonal e-newsletter
- Draft a how-to weblog
- Design an infographic
