If you happen to’re an influencer marketer, then you realize that loads of your time can get sucked into uninteresting or unnecessarily sophisticated duties. Utilizing an influencer advertising platform could make your job considerably simpler!
Nonetheless, bringing on an influencer advertising platform isn’t any small job. They aren’t low-cost, and there are so much to select from. In fact, in the event you requested us we’d (very biasedly) say that Traackr is one of the best influencer advertising platform on the market. Now we have the biggest world influencer information set, probably the most thorough influencer discovery and vetting function, one-of-a-kind market benchmarking… all issues you’ll be able to be taught by scrolling on our web site.
So what sort of worth does Traackr truly carry to entrepreneurs that use it?
Under learn actual evaluations from actual entrepreneurs who use and love Traackr’s influencer marketing platform. And, if this text finally ends up convincing you, contact us. 😉
“What I like finest about Traackr is that the platform provides full performance. You may seek for content material creators, but in addition run a full marketing campaign from the device – you’ll be able to observe potential attain, impressions, engagements, conversions, ROI information, and extra. Traackr has helped us elevate how we arrange and run our campaigns. It has additionally helped us be extra knowledgeable in order that we will make higher selections on future campaigns.” — Meredith W, G2 Crowd Evaluation of Traackr
Entrepreneurs Share What Makes Traackr the Prime Influencer Advertising and marketing Platform
Traackr Makes Influencer Discovery and Vetting Extra Environment friendly
“Traackr helps me to avoid wasting time whereas I analysis and choose influencers for varied worldwide campaigns. I like how I can simply see all of the stats from the influencers and that may assist with making faster selections.” — G2 Crowd Evaluation of Traackr
Some influencer advertising platforms have a restrictive influencer database the place you’ll be able to solely uncover influencers on a sure platform or nation. With Traackr’s influencer marketing platform you’ll be able to seek for influencers in 71 international locations, 26 languages and 13 platforms, drilling down with:
- Intensive influencer information. Search by influencer socio-demographic standards akin to job title, gender, location, language, platform, follower depend, and engagement price.
- Key viewers demographics. Discover influencers with audiences that align along with your goal by honing in on age, gender, language, ethnicity, location, pursuits, and model affinity
- In-depth content material search instruments. Shortly and simply sift via potential associate’s previous content material with Traackr’s key phrase search, or look by pursuits, hashtags, or model mentions.
- KPI benchmarks based mostly on historic information. Acquire insights into how your model and opponents’ influencer content material is performing.
- Get proactive suggestions. Traackr provides automated suggestions of recent influencers speaking about your model, opponents, and key subjects of curiosity. It additionally lets you uncover influencers with related viewers demographics or related content material, in addition to individuals who comply with these influencers and have a big viewers.
“I actually just like the metrics Traackr reveals to check completely different influencer profiles, so you’ll be able to shortly examine if the profile matches your pursuits or not. I additionally like you could search utilizing key phrases they used of their content material, so you will discover new profiles simply.” — Carla M, G2 Crowd Evaluation of Traackr
Traackr’s Influencer Advertising and marketing Platform Helps Maintain Groups Aligned and Organized
“By getting everybody on the identical web page, utilizing the identical know-how, with clear entry to information, all of us gained higher visibility into what works most effectively so we will confidently make investments extra.” — Barbara Mugica, Associate Director for Personal Care Digital Marketing at Colgate-Palmolive Europe
For groups of all sizes it’s vital to have all influencer particulars and information in a single place. For a lot of entrepreneurs, Traackr serves as a sort of relationship administration know-how for his or her influencer partnerships. This helps them streamline activations, collaborate effectively and preserve data organized and clear.
So what sorts of information and actions do entrepreneurs retailer in Traackr’s influencer marketing platform? Right here’s a brief listing:
- Relationship administration. Entrepreneurs like that Traackr permits them to phase influencers by customized teams, to allow them to shortly discover the best of us for particular campaigns (they will group by subjects, tiers, archetypes, and so on). Traackr additionally permits manufacturers to assign relationship possession to particular person staff members and observe relationship phases — that is essential, as a lot of influencer advertising relies on sturdy relationship constructing!
- Mission administration. Typically influencer advertising campaigns can get messy, particularly whenever you’re engaged on a good deadline (which is sort of all the time the case). Traackr offers groups the choice to outline workflows so each teammate is aware of what to do, and who to get evaluations/approvals from. Entrepreneurs also can add notes to influencer profiles to trace actions and share beneficial data with fellow teammates.
- Efficiency metrics and spend effectivity. All teammates have entry to the identical efficiency information for every influencer and marketing campaign. They will additionally observe how a lot the staff spent and report again on influence for every influencer — no higher solution to get smarter along with your spending!
“The very best a part of Traackr needs to be the flexibility to leap into every separate marketing campaign and see the precise progress of the marketing campaign and the outcomes at any given second. Working for an company is an important profit when working throughout a number of manufacturers and campaigns at any given time.” — Nick G, G2 Crowd Evaluation of Traackr
Traackr isn’t simply an influencer platform that optimizes collaboration throughout groups, it additionally streamlines influencer communication, making onboarding and managing influencers quick and environment friendly. What does that actually imply? No extra DMing influencers on a billion completely different platforms. Entrepreneurs can ship personalised emails to their influencers particular person and en masse, via Traackr. They will additionally ship notifications to influencers for brand new campaigns and content material change requests/approvals, and even invite them onboard to new product seeding campaigns.
Tip: Traackr Studios streamlines product seeding with a touchdown web page outlining particulars of the gifting marketing campaign – influencers may even make product alternatives!
Traackr Helps Entrepreneurs Perceive Influencer Advertising and marketing ROI
“Probably the most useful factor concerning the Traackr platform is that it helps entrepreneurs put money into the best campaigns and applications that scale globally.” — Steven P, G2 Crowd Evaluation of Traackr
An environment friendly influencer advertising platform offers you with the info you might want to make your influencer advertising spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up towards your competitors.
“Having labored in social media for a few years, and having tried many platforms – Traackr undoubtedly provides probably the most in-depth analytics and reporting that I’ve ever used. They work throughout all platforms, provide compelling aggressive information, and have glorious customer support. Their worldwide capabilities are additionally incredible, that are essential when working for a worldwide firm.” — G2 Crowd Evaluation of Traackr
Traackr makes it simpler for manufacturers to maintain influencer campaigns aligned with an organization’s methods and objectives by offering up-to-date information on:
- Price effectivity. Traackr offers entrepreneurs quick access to price effectivity metrics (e.g. price per view, price per put up, and so on.) in order that they know precisely who packs a much bigger punch in terms of ROI.
- Marketing campaign effectiveness. Entrepreneurs like that Traackr makes it straightforward to measure campaigns throughout all main social platforms. They will observe desired outcomes like consciousness, engagements, or conversions and drill into the content material and creators behind them.
- Program efficiency. For entrepreneurs at bigger manufacturers, they love that Traackr permits them to trace all KPIs and spend over time and throughout markets, manufacturers, classes, campaigns, marketing campaign varieties, influencers, platforms, and tiers. This permits them to observe the well being of their program and determine alternatives to optimize!
Final however not least, not many influencer advertising platforms can say that they’ve created a metric particularly for influencer advertising, however Traackr did simply that! In 2019, Traackr launched the Model Vitality Rating (VIT) to assist entrepreneurs higher perceive the efficiency of their influencer advertising campaigns and the way to optimize. VIT offers all of the complexity in influencer advertising in a single metric. VIT can be utilized to find out the success of your ROI and spend, the efficiency of a put up or marketing campaign, and the place your model ranks amongst opponents. You may be taught extra about VIT here, or see which magnificence and trend manufacturers are successful in influencer advertising efficiency (by VIT) here.
Nonetheless eager to know extra? Try how these manufacturers use Traackr’s influencer advertising platform:
