Try to think about your social media feed coming to life.
- Change tweets with in-person conversations
- Manifest new followers into pleasant handshakes
- Substitute “likes” for roaring rounds of applause
Now cease imagining — it is a actuality that exists. It’s referred to as Social Media Marketing World (SMMW).
This 3-day convention brings collectively high influencers (together with Zach King with a formidable 40M followers) and advertising and marketing leaders from revolutionary manufacturers that really personal social media. SMMW is the biggest social media convention on the planet designed to empower social media entrepreneurs with new concepts.
Wanting over the all-star speaking lineup, two questions got here to thoughts:
- Who’re probably the most participating influencers?
- And, who’re the subject thought leaders?
To realize perception into the 180+ speakers who can be gracing the stage at SMMW, we turned to the Traackr platform to dive into these data-backed solutions.
High influencers possess the flexibility to draw and interact an viewers. They know what issues to their viewers and seamlessly present worth by way of participating content material. Whereas viewers dimension is a think about measuring affect, with the ability to have interaction meaningfully with that viewers is way extra beneficial.
To uncover probably the most participating audio system at SMMW, we turned to Traackr’s Network Map. The map revealed the 5 influencers that truly affect different influencers. The 5 most participating audio system at SMMW 2017 are Brian Fanzo, Mark Schaefer, Rebekah Radice, Michael A. Stelzner, and Jay Baer. Because of this these SMMW audio system affect not solely the big communities that observe them but in addition take the cake for being probably the most influential amongst their friends, different SMMW audio system.
As beforehand talked about, viewers dimension is way from the one think about figuring out affect. Area of interest matter influencers are sometimes chosen for partnerships for his or her experience and skill to faucet into particular markets moderately than the plenty.
The report beneath summarizes the dialog developments from SMMW audio system over the previous 30 days. On the high we will see that 143 influencers have been energetic, that means they talked about at the least certainly one of these key phrases. Of the advertising and marketing subjects listed, there have been 8,060 key phrase mentions which generated an estimated 1.3B impressions throughout social channels. Listed below are the seven SMMW audio system who’re main on-line conversations round these key phrase subjects.
Neal Schaffer Leads Social Media, Content material Advertising and marketing & E-mail Advertising and marketing Conversations
It’s no shock that amongst this group of entrepreneurs social media dominates the dialog with 41% of mentions. On the dialog’s peak, Neal Schaffer leads with 28 social media mentions on February sixteenth. Neal additionally leads the dialog round content material advertising and marketing and electronic mail advertising and marketing as nicely. Because of this 57% of the overall key phrase dialog is lead by Neal Schaffer, and that’s spectacular.
Madalyn Sklar Leads Social ROI Dialog
We will thank Madalyn Sklar for the large weekly spikes within the Social ROI dialog because of her #SocialROI Twitter chat. Madalyn generated 83 key phrase mentions on February twenty first. Advertising and marketing ROI conversations generate 9% of the overall dialog, with a lot of that powered by the #SocialROI chat.
Brian Fanzo Leads Influencer Advertising and marketing Dialog
Influencer advertising and marketing conversations account for 11% of the dialog amongst SMMW audio system. Brian Fanzo persistently leads key phrase mentions within the influencer area, sharing his concepts by way of podcast round influencer campaigns and the newly controversial PewDiePie.
Josh Elledge Leads Public Relations Dialog
Josh Elledge dominates the general public relations dialog amongst his SMMW talking friends. Public relations key phrases account for 9% of the overall dialog and Josh leads the dialog each day with 31 of 39 mentions on February thirteenth alone.
Vincenzo Landino Leads Digital Advertising and marketing Dialog
Over the previous 30 days, digital advertising and marketing key phrases have been talked about probably the most by Vincenzo Landino. Accounting for under 3% of complete dialog, Vincenzo has probably the most key phrase mentions round this dialog theme.
Koka Sexton Leads Account Based mostly Advertising and marketing (ABM) Dialog
Though account based mostly advertising and marketing (ABM) solely accounts for 1% of the dialog amongst SMMW audio system, Koka Sexton is the clear thought chief on this area.
John Kapos Leads #SMMW17 Dialog
After all, we needed to see which speaker was mentioning #SMMW17 probably the most. Out of the whole line-up, John Kapos talked about the occasion hashtag probably the most. #SMMW17 mentions account for six% of complete dialog.
Keep tuned for extra #SMMW17 posts throughout and after the reside occasion happening March Twenty second-Twenty fourth in sunny San Diego. We can be summarizing the entire affect classes and breaking down the entire must-know ideas. Plus, keep tuned for perception into how Influence 2.0: The Future of Influencer Marketing performs a task at SMMW. In case you are attending the occasion, let’s join IRL! Tweet me at @jfeiseee to speak something and all the things influencer advertising and marketing.
