Meta introduced that CrowdTangle will likely be discontinued on Aug. 14, 2024, as the corporate shifts its focus towards growing new analysis instruments.
Till then, customers can nonetheless entry CrowdTangle and its Chrome Extension, with knowledge updating in real-time. Nonetheless, throughout this era, no new customers could be added to accounts because the platform will likely be in upkeep mode.
Why we care. Entrepreneurs and publishers who rely on CrowdTangle for pattern evaluation, publish monitoring and analytics might want to search different instruments because the platform is being phased out.
What’s altering? From Aug.14, 2024, entry to CrowdTangle’s Person Interface, API, Chrome Extension and Historic Information function will likely be discontinued.
API charge limits. The CrowdTangle API charge limits will keep the identical till the instrument is deprecated.
Alternate options. Advertisers can nonetheless make the most of Insights inside Meta Enterprise Suite (MBS) following the deprecation of CrowdTangle. Moreover, they’ve the choice to collaborate with third-party suppliers that supply social listening capabilities constructed on prime of Meta’s APIs.
Why now? CrowdTangle confronted accusations in 2021 of offering deceptive knowledge about Meta’s apps’ function in spreading divisive political content material. A bot account on X, initially created by The New York Occasions journalist Kevin Roose, recurrently highlighted the preferred Fb posts primarily based on knowledge from Meta’s CrowdTangle platform. These posts typically targeted on right-wing spokespeople and Pages, making individuals suppose Fb’s algorithms boosted such content material.
In response, Fb disbanded the CrowdTangle group in July 2021 following a disagreement over the content material displayed by the app. Regardless of expectations of the undertaking’s finish, CrowdTangle continued providing knowledge insights to customers. Since then, rumors have circulated about Meta planning to sundown the platform, and now, these rumors are confirmed.
What Meta is saying. Meta stated in a press release:
- “Our data-sharing merchandise are evolving alongside expertise and regulatory modifications. Phasing out CrowdTangle will permit us to focus assets on our new analysis instruments, Meta Content material Library & Content material Library API, which offer helpful, high-quality knowledge to researchers.”
- “Meta Content material Library was designed to assist us meet new regulatory necessities for data-sharing and transparency whereas assembly Meta’s rigorous privateness and safety requirements.”
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Deep dive. Learn Meta’s announcement in full for extra data.
