Metricool Pricing: Is it worth the cost?

When you’re exploring Metricool’s pricing, chances are high you’re weighing its worth in opposition to your social media management wants. Whether or not you’re working a small enterprise, managing a number of purchasers, or simply on the lookout for a instrument to simplify content material scheduling and analytics, understanding what you’re paying for is a great transfer.

Metricool presents options that cater to a variety of customers, however pricing is at all times an vital consideration. Is the fee aligned with the options and advantages you employ? Are there any limitations which may matter as your wants develop?

On this weblog, we’ll break down Metricool pricing and plans that will help you resolve if it’s a worthwhile funding. And if it’s not the fitting match, we’ll introduce you to a extra inexpensive and versatile various. 

Fast Overview of Metricool Pricing

Metricool presents 4 pricing tiers to suit totally different social media administration wants. The choices vary from a free plan to a customized answer, with various options for social media analytics and administration. Its plans are structured across the model mannequin. 

In Metricool, a model refers to a set of social media profiles, blogs, and advert accounts throughout varied platforms that may be managed beneath one account. Every model contains one profile from platforms like Twitter, Fb, Instagram, LinkedIn, TikTok, Pinterest, and extra. To handle a number of profiles for a similar platform, customers want a Premium plan that helps a number of manufacturers, starting from 5 to 50 or extra, relying on the chosen plan.

Metricool’s 4 pricing tiers scale from primary choices to giant enterprise plans. Whereas the Metricool pricing choices construction begins low, the prices can develop when including extra social accounts and customers to your plan. It’s primarily as a result of they work on the model mannequin.

The pricing grows together with your accounts, and also you would possibly want to contemplate additional prices as your social media presence expands. This turns into extra noticeable for groups dealing with a number of manufacturers or companies connecting a number of accounts.

Metricool’s account— and brand-model pricing helps you match your finances together with your wants, however it may be costly if you wish to handle a number of profiles on the identical social media platform.

Take into account your present social accounts and crew dimension—do these choices align with what you are promoting wants? Let’s discover how Metricool delivers worth throughout totally different enterprise varieties.

Metricool Pricing: A Enterprise-Particular Breakdown

1. Particular person

Appropriate Metricool Plans for People:

Free Plan (1 profile per platform and 1 model)

Important Options Included:

The Free plan presents primary instruments for people who need to handle their social media presence. Customers can schedule as much as 50 posts month-to-month and observe primary metrics. The AI assistant helps create content material, whereas the competitor evaluation characteristic helps you to observe 5 profiles. The three-month analytics historical past provides you a snapshot of your efficiency.

Lacking Function:

The Free plan’s 50-post restrict would possibly work initially, however energetic content material creators will hit this ceiling rapidly. Customers can’t get deep insights into their efficiency with out full analytics and superior competitor monitoring. The dearth of SmartLinks additionally limits bio-link optimization. The plan works as a place to begin, however most customers outgrow it rapidly when their social media exercise will increase.

2. Small Enterprise

Metricool Small Enterprise Plan:

Starter Plan (join upto 10 manufacturers)

Important Options Included:

The Starter plan removes scheduling limits and expands competitor evaluation to 100 profiles. Customers get deeper platform integration with LinkedIn and Twitter analytics. The plan contains PDF reporting and limitless analytics historical past. The SmartLinks characteristic helps optimize bio hyperlinks, whereas integrations with Google Drive and Canva simplify content material creation and storage.

Lacking Options:

Small companies utilizing this plan get good analytics and content material instruments, however collaboration turns into tough. Managing a number of individuals’s work will get difficult with out crew entry and approval programs. The dearth of customized report templates means extra guide work creating shopper experiences. As what you are promoting provides crew members or purchasers, these limitations have an effect on workflow effectivity.

3. Rising Groups

Appropriate Metricool Plan for rising groups:

Superior plan (join upto 50 manufacturers)

Important Options Included:

The Superior plan presents strong crew options. Groups can arrange approval workflows for content material whereas stopping posting errors. The position administration system helps you to management who can entry what. With customized report templates, groups save time on common reporting. The Looker Studio and Zapier connections assist automate workflows and create detailed experiences.

Lacking Options:

Whereas the Superior plan works for rising groups, some gaps seem when dealing with a number of purchasers or giant groups. With out white-label choices, businesses can’t totally model their experiences. The plan serves mid-sized groups nicely however won’t scale for bigger operations.

4. Massive Organizations

Appropriate Metricool Plan for big organizations:

Customized Plan (Join 50+ manufacturers)

Important Options Included:

The Customized plan removes most restrictions from the Superior plan. Organizations can handle over 50 manufacturers, which is ideal for enterprises with a number of divisions or shopper portfolios. The white-label characteristic lets corporations preserve model consistency in experiences and dashboards. Customized API entry permits integration with present enterprise instruments.

Lacking Options:

Massive organizations must work with Metricool’s gross sales crew to find out pricing and options. This makes fast decision-making more durable as Metricool pricing choices aren’t clear. Every customized answer takes time to arrange and configure.

5. Non-Revenue Organizations

Appropriate Metricool Plan for Non-Revenue Organizations:

Free Plan (1 profile per platform and 1 model)

Important Options Included:

The Free plan provides non-profits primary instruments to take care of their social media presence. The 50-post month-to-month allowance works for normal updates about causes and occasions. Fundamental analytics assist observe marketing campaign attain, whereas the AI assistant helps create participating content material.

Lacking Options:

Non-profits working giant campaigns or managing a number of social causes will discover the Free plan limiting. With out crew options, coordinating volunteers or workers turns into difficult. Fundamental analytics makes it exhausting to indicate the influence of donors’ campaigns. Working fundraising campaigns throughout a number of channels requires guide coordination.

6. Digital Companies

Appropriate Metricool Plan for Digital Companies:

Superior or Customized Plan (join 50 or extra manufacturers)

Important Options Included in Superior Plan:

The Superior plan fits smaller businesses, whereas bigger ones want the Customized plan. Companies get instruments to handle shopper content material, observe efficiency, and create skilled experiences. The approval system prevents posting errors, and position administration retains shopper information safe.

Lacking Options:

Companies managing greater than 30 manufacturers want the Customized plan. The Superior plan’s limitations on white labeling limit model customization. Rising businesses would possibly outgrow the Superior plan’s options and must improve to Customized, which requires value negotiation and setup time.

Various to Metricool

Metricool has been a go-to instrument for social media administration, however its options and pricing can generally go away companies looking for extra flexibility.

SocialPilot is a standout alternative that provides a variety of options at a extra inexpensive value. It caters to companies, businesses, and people on the lookout for a flexible platform to satisfy their social media objectives.

	SocialPilot	Metricool
Pricing	Begins at $25/Month	Begins at $18/Month
Finest For	Companies & Small Companies	Mid-sized Companies
Social Profiles	10	10
Ease of Use
Help
Publishing
Bulk Scheduling	500 Posts	200 Posts
Good Queues
Repeat put up
First remark
Viewers Focusing on
Content material Planning & Creation
Content material Library
Calender View		Complicated
Vacation calender
AI assistant	200 Credit month	35 Credit month-to-month
Instagram collab posts
Location Tagging
Customized Name-To-Actions
Picture Editor
Engagement
Social Inbox	Unified Inbox	Restricted Capabilities
Reply to critiques & queries
Reply to DMs & Feedback
Analytics
Detailed Social Media Analytics	Simple to learn
Auto-Schedule Report Sharing to Shoppers
Submit Efficiency
Staff and Consumer Collaboration
Consumer Administration
Approval Workflows	Simple and swift	Complicated
Per Submit Multi-Consumer Collaboration
Approval-on-the-go
White Labeling
White Label Dashboard		Solely on the Customized Plan
White Label Downloadable Report
	Try for free	Metricool review

Whereas Metricool presents a variety of pricing plans to go well with totally different enterprise wants, its characteristic set and limitations could make it a less-than-ideal answer for some customers. Let’s discover a couple of key areas the place Metricool falls brief and think about another that higher addresses these wants.

• No means to ship a overview hyperlink to purchasers for your entire put up calendar, solely particular person posts.
• Lack of electronic mail/push notification when somebody leaves suggestions on a drafted put up.
• The present calendar view notification system (small dot) might be simply neglected.

• Some superior options, corresponding to detailed analytics and integrations, are locked behind higher-priced plans.
• Customers have reported integration points and efficiency issues with Metricool. For instance, It doesn’t assist Reddit or Pinterest.
• Though Metricool presents real-time information, updates will not be as instantaneous or detailed as competing platforms. This might hinder customers who want the most recent insights​. 

As a substitute for Metricool, SocialPilot presents a complete social media administration platform that focuses on scalability, collaboration, and cost-effectiveness.

Right here’s what SocialPilot presents:

Total Verdict

Metricool is an effective possibility for people and small groups, beginning with social media administration. Nevertheless, as companies develop, its limitations—like fewer superior options, restricted collaboration instruments, and restricted platform protection—could make it much less sensible. Metricool pricing plans may additionally really feel much less aggressive for groups needing extra flexibility or entry to premium instruments.

For companies seeking to scale or optimize their social media administration, SocialPilot is a greater various. It combines affordability with a feature-rich platform designed for groups, businesses, and enterprises. It’s clear pricing, superior collaboration instruments, and in depth integration choices make it reliable for evolving methods with out pointless issues.