Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights

Everybody prompts.
However not everybody uploads pictures with their prompts.

AI is a lot extra fascinating if you give it a picture. Combine pictures and prompts collectively and you may prepare dinner up some superb responses. There are such a lot of potentialities, it’s a giant problem for the entrepreneurs creativeness.

Advertising and marketing AI chief, Nicole Leffer, shared some enjoyable image-plus-prompt AI strategies in a latest presentation. She impressed me to jot down this little cookbook. Listed here are seven recipes from my very own AI kitchen, some from hers and some from different knowledgeable cooks.

Textual content-only prompts are nice, however the uploaded picture is the key sauce. It’s the important thing ingredient.

Listed here are seven recipes for AI-powered evaluation and audits. We’ve added a bit of dessert on the finish. Able to bake with picture uploads? Let’s get cookin’.

1. Get a fast caption

Add a picture for a social media submit

It was a fast image you snapped in your telephone. It’ll be good for a social submit. You’ve acquired the picture. What concerning the textual content?

Add the picture to your favourite LLM together with a easy immediate. The basic advertising and marketing immediate tells the AI it’s function and objective, the context and the tone. Right here we’ll maintain it easy:

Your objective is to make a fascinating social media submit a couple of [TOPIC]. Write 5 potential merely captions for this picture. Make them humorous, memorable and surprising.

These previous couple of phrases are a few of our favorites, however you might have different phrases out of your social media requirements and types. Shocking and candy. Skilled and polished. Enjoyable and contemporary.

If the responses are approach off, edit the immediate and check out once more or ask for revisions and iterate. Most likely, you’ve acquired an excellent begin on a tasty social submit.

2. Paid advert / Touchdown web page alignment examine

Add advert inventive and touchdown web page screenshot

Anybody can add an advert and ask the AI for enter. However right here’s a technique that goes a step additional. It compares the advert to the touchdown web page and appears for points. Right here’s the way it works.

Each searcher has intent. In the event that they looked for a commercial intent phrase, they most likely desire a services or products and so they most likely see advertisements. They click on, a web page masses.

Each customer wonders in the event that they’re in the best place. If the web page incorporates the phrases they looked for or clicked on, they really feel that they’re in the best place. They’re following the “info scent.”

That is why it’s necessary that the advert copy matches the touchdown web page copy. If the customer doesn’t see those self same phrases, they’re extra prone to bounce and that bounce price is cash misplaced. It’s a measure of advert inefficiency and wasted {dollars}.

On this instance, you’re a zookeeper who wants gorilla chow. You seek for “ape meals” and click on on an advert. Wait, is that this what you have been in search of?

AI can verify that your advertisements and touchdown pages match. Merely take a screenshot of the advert (PPC or paid social) and the touchdown web page, and add them each together with this immediate.

Assessment the PPC advert and its corresponding touchdown web page. Consider how effectively the advert and touchdown web page align by way of messaging, visuals, and general consumer expertise. Apply greatest practices for PPC and the precept of “info scent” to make sure that the advert precisely units expectations for the customer. Ensure the touchdown web page delivers on these expectations, making a seamless journey that encourages conversions and minimizes advert funds waste.

The immediate directs the AI to determine the potential confusion that comes from touchdown pages that don’t align 100% with the advert. Within the instance above, it noticed a potential difficulty.

The motion is evident. Replace the advert or the web page to enhance the alignment. Create particular extra particular advertisements for particular touchdown pages if mandatory. As at all times, specificity correlates with conversion!

The influence can also be clear. Decrease bounce price and better conversion charges, simply measured within the advert platform or GA4.

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Nicole Leffer, CMO AI Advisor “Take into consideration who can be one of the best particular person on the planet to do that process. What expertise and experience have they got? Inform your AI it’s that particular person BEFORE the remainder of the written immediate. For Andy’s superior instance right here, it’s possible you’ll wish to begin the immediate with one thing like:  You’re the greatest PPC Conversion Optimization Specialist on the planet, with specialised experience in efficiency promoting technique, touchdown web page optimization, and UX alignment. You’re extremely expert in advert message evaluation, visible and UX consistency audits, making use of the precept of “info scent,” and optimizing consumer journeys for optimum conversion effectivity. Your analytical pondering, consideration to element, and deep understanding of viewers psychology assist you to determine gaps, scale back friction, and create seamless ad-to-landing web page experiences that enhance ROI and remove wasted advert spend.”

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3. Fast visible accessibility examine

Add a web page design for a coloration distinction examine

Entry to info is a human proper. It’s additionally good in your advertising and marketing. Pages which can be accessible for folks with disabilities are additionally simpler for everybody to make use of. It’s one among the 10 key web design requirements.

Some facets of accessibility are within the code (leap to content material hyperlinks, alt tags) and require shut inspection. However the visible facets of accessibility (distinction, legibility, points for coloration blindness) might be shortly reviewed by an AI.

Take a full web page screenshot or any web page and add it together with this immediate:

I’m importing the screenshot of a webpage. Look carefully on the web page and analyze it for accessibility points, specializing in:

1. Coloration Distinction: Guarantee textual content readability towards the background and meet WCAG tips. Recommend changes for higher distinction.
2. Colorblind Accessibility: Test if necessary components are distinguishable with out relying solely on coloration. Suggest enhancements.
3. Textual content Readability: Assessment font measurement, readability, and legibility. Recommend adjustments for simpler studying, particularly for smaller textual content.
4. Display screen Reader Compatibility: Guarantee headings and descriptions are clear for display screen readers. Keep away from imprecise phrases.
5. Visible Hierarchy and Structure: Assess logical move, constant format, and clear distinction of sections for simple navigation.

Present an accessibility ranking (0-5) for every space primarily based on the evaluation.

The response is a fast perspective that will assist you to spot points shortly. This isn’t a WCAG AA compliance audit, but it surely’s fast and works as a checkpoint in a design course of. Check out scores and options earlier than launching that new touchdown web page.

If you happen to’re headed to a gathering and want a chart in your slide deck, ask the AI to visualise the scores with a second fast immediate…

Visualize these scores on a easy desk, utilizing coloration to point excessive or low scores.

…and AI will make it right into a chart. Drop it into the deck and speak by means of the options for enhancements.

Once more, this technique has limits and guide checks by specialists and precise customers are nonetheless necessary. Use it for fast concepts, build a custom GPT that does a extra thorough job or simply take into account this as an AI observe lesson for your self.

4. Uncover the subject / Channel match

Add a GA4 Web page Path report screenshot

It’s not straightforward to identify insights in advertising and marketing reviews. But it surely’s not onerous to add a screenshot of a GA4 report and ask the AI what it thinks.

The secret’s to present it the best report. Right here’s an instance that’s helpful to content material entrepreneurs. It’s a report that exhibits the article title tags (the matters), the visitors sources (the channels) and the visitors and engagement (the efficiency). Give the AI these three issues and it could suggest content material for particular promotion channels.

Dial in your settings to the report seems like this, zoom out to point out plenty of rows, then take a screenshot.

In fact, you could possibly simply export it and add the CSV, however that requires a bit of knowledge cleanup first (take away the irrelevant or low visitors rows). The screenshot of the highest posts is de facto sufficient for fast evaluation.

Add the screenshot with following immediate. For greatest outcomes, train the AI on your persona first. 

You’re a content material strategist and Analytics knowledgeable, expert in utilizing knowledge to find which matters carry out effectively through which channels.

I’m supplying you with a GA4 report exhibiting the efficiency of content material throughout numerous visitors sources on a weblog focusing on [JOB TITLE]

Utilizing this knowledge, counsel 10 new matters for articles on this weblog, aligning matters with the visitors sources through which they’re prone to carry out effectively. For every, counsel methods through which it might be promoted in a selected channel.

It comes again with an inventory of potential articles together with options for the way every might be promoted in numerous advertising and marketing channels. Content material strategists love this as a result of they know that all content should be built with content promotion in mind.

Within the instance above, you’re a content material strategist focusing on zookeepers. You gave a GA4 report back to an AI and it made these options. What do you assume? Getting some concepts?

5. Analyze competitor’s e mail program

Add a screenshot of an e mail folder with rival’s emails

An inbox or e mail folder has plenty of info. There are topic traces and sender names, preheaders and dates. Add a screenshot to an AI and it has loads of knowledge for some fast evaluation.

You need to already be subscribed to your rival’s e mail program. If you happen to haven’t but, join just a few as we speak. Make a rule that sends them to a folder, come again later and see what’s within the oven.

For my instance, I’m going to make use of a buddy, not a rival. Let’s have AI analyze the very glorious e mail program of Trust Insights, run by Katie Robert and Christopher Penn.

I take a screenshot of these emails and add it together with this handy immediate:

You’re an knowledgeable e mail advertising and marketing strategist, expert at aggressive evaluation. I’m supplying you with a screenshot of an e mail inbox exhibiting the topic traces from a competitor’s e mail advertising and marketing program.

Establish content material themes and matters, consider engagement methods and analyze the frequency and timing of their emails.

As a result of the immediate asks for a number of forms of evaluation, the response is sweet and detailed. And the AI wraps it up with a pleasant abstract.

For subsequent steps, you could possibly give AI your personal emails and ask for a SWOT evaluation. Or just ask it to counsel matters they’ve missed however you could possibly cowl.

6. Get prompt product descriptions

Take an image of a product and add it for fast descriptions

The product element web page (the so-called “PDP”)  is the place ecommerce websites make their cash …or not. The product description is a key issue within the customer’s resolution making course of.

You probably have a picture of the product, or for those who can take an image of the bodily product, you possibly can add it together with this immediate for draft product descriptions:

You’re an ecommerce knowledgeable specializing in crafting compelling product descriptions for product element pages. Your writing combines persuasive language, light-heartedness, and cognitive bias to drive conversion charges.

I’ll present a picture of a [product]. Write a quick, participating product description for an ecommerce web site, adopted by a concise bullet level checklist highlighting key options and advantages.

For this instance, I took a photograph of this pretty Orbit Media-branded umbrella. Right here is the immediate and the response:

No matter it provides you, attempt just a few subsequent prompts. Inform it concerning the audience, inform it concerning the makes use of for the product, or inform it extra concerning the product options, or give it a goal keyphrase for search engine optimisation. Probably, you’ll find yourself combining a number of components from a number of of the AI-generated draft product descriptions.

7. What’s lacking from my homepage?

Add a screenshot of your web page and your persona

It’s the second of reality. A potential prospect is in your web site. They’re scanning by means of the copy, questioning for those who’re the best firm to assist. Ask your self:

• Did you reply all of their prime questions?
• Did you deal with all of their prime objections?
• Did you assist all your claims with proof?

If you happen to answered sure thrice, you’ll win the lead. However for those who missed something, even one factor, they’re prone to hit the again button and examine the subsequent potential associate.

But it surely’s onerous for the human marketer to see the web page from their perspective. It’s onerous to identify gaps. AI will help. However provided that you first prepare it in your audience. Add your ultimate consumer profile (ICP) or use AI to generate a quick persona.

As soon as it is aware of your viewers, take a full web page screenshot of your homepage (use Snagit or a Chrome extension) and ask the AI to assessment the web page from the persona’s perspective utilizing this immediate:

I’ll give you a picture of a webpage and a persona. Please create a desk with two columns:

Left Column: Listing the persona’s most necessary wants, considerations, and emotional triggers primarily based on their function, targets, and challenges.
Proper Column: For every want or emotional set off, price how effectively the picture aligns with the persona’s expectations on a scale of 1-5 (1 = doesn’t align in any respect, 5 = totally aligns). Embrace feedback explaining why you assigned that ranking and options for enchancment. Focus solely on the picture.

For our instance, I’ll have AI fake to be a gathering planner, in search of locations for a enjoyable firm exercise. They’re contemplating a cooking class. I first prepare the AI on the audience, then I give it a screenshot of a cooking class web site.

The AI charges the extent to which the web page aligns or doesn’t align with the persona. It additionally explains its pondering (unprompted) in a 3rd column.

If the persona is correct and the LLM is sweet, you’re taking a look at a prioritized checklist of essentially the most impactful actions you possibly can take as a lead era marketer. The insights aren’t simply fascinating, they’re pressing. Test the Realtime report in GA4. There could also be potential prospects on that web page proper now, in search of a solution you missed.

Now’s a helpful time to do a little bit of aggressive evaluation. Go to your prime competitor and take a full-page screenshot of their homepage. Add that with this immediate.

I’m supplying you with one other web site. Add this web site to the desk so I can examine the 2 choices from the persona’s perspective.

After which lastly…

Redraw the desk as a color-coded heatmap matrix evaluating the 2 choices from the persona’s perspective.

Now you’re taking a look at a aggressive evaluation primarily based on the attitude of your purchaser. Which firm helped the customer essentially the most? Which addressed their considerations? Which aligned with their feelings? Which equipped one of the best proof factors?

In fact, AI can be completely happy to counsel some edits that might make the web page extra helpful to the persona.

Bonus! Transcribe and redraw your notes

Add an image of that whiteboard

Right here’s one other instance of how AI takes motion on pictures. If you happen to give it an image of handwriting, it could transcribe it, changing it to textual content (works nice!). If you happen to give it a drawing, it could convertit right into a diagram (works okay).

When the assembly ends, the whiteboard could have textual content and drawings on it. Possibly the assembly was about building custom GPTs. Let’s take a fast image and share it with the AI.

There’s nothing fancy concerning the immediate:

I’m supplying you with an image of a whiteboard with some notes and a move chart.
Convert this into textual content and a easy flowchart diagram.

Right here’s what the output seems like. The textual content is transcribed completely, though the steps ought to most likely be a numbered checklist. The flowchart is appropriate however a bit of unusual. A couple of extra prompts ought to clear all the pieces up. Then it’s prepared to maneuver into your docs and instruments.

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Nicole Leffer, CMO AI Advisor “If you happen to’re asking ChatGPT to extract textual content from a picture it’s possible you’ll wish to additionally embody particular instructions to “Use your Imaginative and prescient capabilities to do that process” (or any related wording to inform it to make use of Imaginative and prescient). Generally ChatGPT will attempt to open a software it has referred to as Code Interpreter, and full all these duties by writing Python code… however when it does that it could lose among the nuance of issues like coloration or format. This small addition of telling the AI to “use Imaginative and prescient” in your immediate can go a good distance in direction of getting precisely what you need and one of the best outcomes with pictures in your prompts!”

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If you happen to can see it, you possibly can immediate with it

Actually something in your display screen or something you possibly can level your digicam at might be added to a immediate. And that one additional ingredient makes for some unbelievable recipes.

If you happen to haven’t finished this but, you seemingly will quickly. There are such a lot of good use instances, this can definitely be one of many major ways in which people work together with AIs. Scan by means of these questions. Think about the picture, the immediate and output:

• What’s unsuitable with this code?
• What else ought to go on this dashboard?
• What’s lacking from this social submit?
• Is that this per our model requirements?

And when the day is finished, you possibly can maintain prompting with pictures after work.

• Is Burbie in an excellent temper? (add an image of your cat)
• What can I make with what I’ve? (add an image of your fridge or your bar)
• Is what I made a wholesome meal? (add an image of your meals)
• What goes effectively with these sneakers? (add an image of your closet)

Closing tip! There’s a strategy to share your display screen with AI in actual time, so it sees what you’re doing when you’re doing it. It’s referred to as AI Studio. Don’t know the place to click on? Activate that software and have a dialog. It’s the last word in tech assist.