Posts with Links Boost Engagement by 13% [new LinkedIn Study Reveals]

A recent LinkedIn study from Metricool has shaken up long-held assumptions in regards to the platform’s post-performance methods.

For years, social media consultants have warned that together with hyperlinks in LinkedIn posts may restrict attain. Nonetheless, the brand new findings present simply the other: posts that include hyperlinks generate 13.57% extra interactions and 4.90% extra views than posts with out them.

This important discovery challenges typical knowledge and presents a golden alternative for entrepreneurs to rethink their LinkedIn content material methods.

Key Findings from the LinkedIn Examine

Hyperlinks in Posts Drive Extra Engagement

The research analyzed over 577,000 posts from 47,735 LinkedIn pages, offering stable knowledge that contradicts years of recommendation to keep away from exterior hyperlinks.

The outcomes are clear: posts with hyperlinks persistently outperform these with out, attaining a 13.57% enhance in interactions and a 4.90% increase in impressions.

The analysis dispels the parable that LinkedIn’s algorithm penalizes posts with hyperlinks in favor of holding customers on the platform. As an alternative, the info exhibits that exterior hyperlinks truly contribute to increased engagement.

It is a name for entrepreneurs to embrace hyperlinks extra incessantly, offered they add worth to the content material.

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Carousels and Video Content material Proceed to Shine

Whereas hyperlinks are vital, different content material codecs additionally play a vital position in boosting engagement on LinkedIn.

Carousels, or doc posts, paved the way with the very best engagement price—45.85%. These interactive codecs encourage customers to click on by way of a number of slides, holding them engaged longer.

Moreover, video content noticed outstanding development in 2025, with posts rising by 53% and engagement rising by 87%. Video is clearly changing into a key precedence for LinkedIn’s algorithm, and entrepreneurs who aren’t incorporating video into their technique are lacking out on a significant alternative to succeed in their viewers.

Polls: The Underrated Engagement Booster

Curiously, polls are one of many least used put up codecs on LinkedIn, making up solely 0.00034% of all posts analyzed.

Regardless of their shortage, polls outperformed expectations, delivering 206.33% extra attain than common posts. This presents a singular alternative for entrepreneurs to experiment with polls as a technique to have interaction their viewers in a extremely seen method.

With minimal competitors on this format, polls generally is a highly effective device for rising interplay and visibility.

Strategic Implications for Entrepreneurs

With LinkedIn’s algorithm repeatedly evolving, these new insights provide a vital alternative for senior entrepreneurs to optimize their content material methods. The research highlights key areas the place changes can result in stronger engagement and higher content material efficiency on the platform.

Rethink Your Method to Hyperlinks

The findings from Metricool recommend that senior entrepreneurs ought to reassess the blanket recommendation to keep away from hyperlinks. Together with hyperlinks in posts can drive extra engagement and visitors to exterior websites.

Nonetheless, the hot button is making certain that the hyperlinks add worth to the content material and are not overused for promotional functions. A well-placed hyperlink that gives additional info or context can improve the person expertise and encourage extra interactions.

Prioritize Video and Carousels

Whereas hyperlinks are essential, the research highlights that carousels and video content material are highly effective tools for engagement. Carousels, with their interactive nature, needs to be used to inform tales or current info in a means that encourages customers to interact with every slide.

Video content material, then again, needs to be a core a part of your technique. With LinkedIn’s give attention to video, now’s the time to experiment with varied video codecs—whether or not it is behind-the-scenes footage, interviews, or thought management content material.

Leverage Polls for Elevated Visibility

Polls might seem to be a distinct segment tactic, however their capability to realize visibility on LinkedIn makes them an underutilized asset. Given the 206% attain increase that polls obtain, they need to be built-in into LinkedIn methods extra incessantly. Polls can spark conversations, have interaction customers, and drive a major enhance in interactions with minimal effort.

Rethink Your LinkedIn Technique for Most Engagement

The LinkedIn research from Metricool challenges a number of long-standing beliefs about social media advertising on the platform. Key findings recommend that posts with hyperlinks can considerably increase engagement, carousels lead the pack by way of interplay charges, and video content material is on the rise.

Senior entrepreneurs ought to take these insights to coronary heart and regulate their methods accordingly. By incorporating extra hyperlinks, prioritizing carousels and video, and experimenting with polls, entrepreneurs can enhance their visibility and engagement on LinkedIn. The time to rethink your LinkedIn technique is now.

Concerning the Creator

Author

Kalin Anastasov performs a pivotal position as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his search engine marketing and content material writing expertise to boost every bit, making certain it aligns with our tips and delivers unmatched high quality to our readers.