At the moment we launched a deeper integration with Twitch, bringing dwell stream insights into Traackr. Now you can uncover and vet Twitch creators primarily based on the content material and efficiency of their dwell streams.
Influencer advertising and marketing within the gaming vertical is on the rise, and Twitch is the highest platform for avid gamers, rising at spectacular charges. The platform can also be transferring into new areas equivalent to e-sports, dwell music, and life-style and wonder streaming.
With our integration of Twitch customers and knowledge into Traackr, you may:
- Uncover new influencers in gaming and different subjects on Twitch
- Rank and vet them primarily based on their Twitch viewers measurement and efficiency metrics
- Monitor the video and stream content material they produce on the platform and measure Twitch video and stream mentions and viewership.
These new knowledge factors strengthen our initial Twitch integration and allow you to gauge a gamer’s attain, perceive which video games they stream and measure efficiency throughout gaming occasions organized by sport manufacturers.
Affect on Twitch is measured in another way in comparison with mainstream platforms equivalent to Instagram and Twitter as a result of content material is streamed versus posted. You possibly can study extra about how we approached influential gamer identification in this article by Sofya Mulenok, Knowledge Analyst at Traackr.
Whereas gaming nonetheless makes up the core viewers, Twitch is quick increasing to different areas, as seen by magnificence manufacturers attending the latest TwitchCon event and streaming make-up tutorials. We’ve even seen U.S. Presidential candidates Andrew Yang and Bernie Sanders on the platform. Do you’ve plans to interact with the Twitch neighborhood this yr? Drop us a remark or attain out with questions!
