I studied essentially the most commented and shared social media posts from a number of the greatest influencers on LinkedIn and Twitter, like Shaan Puri, Steph Smith, Alex Hormozi, Amanda Natividad, and plenty of others.
I additionally studied viral posts from people with smaller social media followings.
On this article, I’ll share the very best social media copywriting ideas I discovered from this analysis, and particular examples that can assist you enhance your copywriting abilities quicker.
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1. Supply Content material Concepts From Private Experiences
Social media customers need to be entertained and join with others, so tales out of your private expertise are inclined to carry out greatest as they’re genuine and relatable.
Right here’s an example of a LinkedIn post from Amanda Natividad that carried out exceptionally effectively.
She shares a very tough second when she accepted some exhausting suggestions from a supervisor.
Then, she shares what she discovered from the expertise and three main takeaways anybody can profit from.
And your tales don’t need to be lengthy and elaborate.
You’ll be able to even simply share a realization from a easy expertise.
In this example, Noah Kagan shares a five-minute expertise that taught him a strong lesson.
Wrapping the lesson right into a story makes it way more participating for the common social media browser who desires to be entertained and impressed.
It’s also possible to use case research, however current them in a narrative format with an issue, climax, and backbone.
For those who don’t have a narrative, take a look at the tales of different individuals who have impressed you.
Jon Davids is a wonderful instance of a person who has grown a LinkedIn following of over 60,000 folks by merely telling the tales of different profitable entrepreneurs.
This social media put up is a great example of the kind of content material he often posts.
He’s additionally a grasp at using the following two social media copywriting ideas we’ll focus on.
2. Analysis Your Viewers
Viewers analysis is arguably probably the most underrated copywriting abilities as a result of the easiest copywriting techniques utilized to an concept or subject your audience doesn’t care about gained’t enable you to obtain your content marketing goals.
One of the best ways to do viewers analysis is to speak to your preferrred clients in individual. For instance, attend conferences and even host meetups and occasions to get to know your clients.
For those who can’t speak to your viewers in individual, the following neatest thing is to affix on-line teams. For instance, you’ll be able to be a part of Slack teams, Fb teams, and even Reddit threads to study what ache factors your audience is fighting and key ache factors.
For instance, many individuals on this SEO subreddit have questions on indexing in Google Search Console. Subsequently, this is likely to be an awesome content material subject. For instance, you possibly can write a Twitter thread like “Troubleshooting Google Search Console Indexing: 10 Issues To Test.”
It’s also possible to ask your followers what content material they need from you. Listed here are some nice examples of content material creators who simply posted a Twitter ballot asking their viewers what sort of content material they need to create:
It’s also possible to use a software like SparkToro to trace the web sites they go to, influencers they comply with throughout varied social media channels, and extra:
Then, you need to use a software like Feedly to trace the preferred content material on these web sites and social media accounts.
3. Analysis Your Rivals
One of the crucial frequent social media advertising ideas is researching your rivals. Even in the event you’re building a personal brand on social media, you’ll be able to take a look at different folks in your area of interest and pay attention to the content material matters, codecs, and hooks that work effectively for them.
You’ll be able to then use that information as inspiration to your social media technique.
One technique to shortly establish what’s working to your rivals is to make use of the Twitter superior search function and enter one among your rivals’ handles:
Then, you’ll be able to enter the minimal replies, likes, or reposts. It’s also possible to set a date vary to see solely their most up-to-date common posts.
This is a bit more difficult to do on different social media platforms that don’t have superior search options.
Subsequently, you’ll most likely need to manually scroll by your rivals’ content material on these different social platforms to establish their hottest posts.
Alternatively, you need to use a software like Brandwatch or Brand24 to trace particular rivals or creators. You’ll be able to arrange these instruments to ship you automated experiences so that you simply obtain weekly, and even each day experiences of your rivals’ most profitable social posts.
4. Analysis Trending Subjects
Many individuals use social networks to remain up-to-date with the newest information, so a straightforward technique to generate extra engagement in your posts is to easily faucet into the newest trending matters.
This post is one among Shaan Puri’s hottest Twitter threads, with almost 1,000 feedback and almost 4,000 bookmarks. Whereas Shaan is a good copywriter, this put up’s reputation is due extra to the subject that he chosen than any explicit copywriting tactic:
Whereas Shaan is solely reporting on breaking information, that isn’t the one choice to create content material on breaking information.
Listed here are a number of different frameworks you need to use to create participating social posts round breaking information:
- State your predictions
- Present a controversial take (inside motive)
- Present actionable takeaways from the occasions
You additionally don’t essentially want to make use of breaking information. It’s also possible to faucet into long-term tendencies.
For instance, Crumbl Cookies is a fast-growing franchise that has earned loads of media consideration over the previous a number of months/years.
Subsequently, this post takes benefit of its rising reputation:
For those who need assistance discovering the newest tendencies, you need to use a software like Exploding Topics. It lets you search by subject, after which it exhibits you the preferred trending matters inside that class.
5. Enhance Your Hook With These Formulation
Your social media put up is one among tens and even a whole bunch of posts that an individual will probably see in a single session, so in order for you them to pause and interact together with your content material, you want an impressive hook.
There isn’t a single technique to hook your viewers, however in the event you’re feeling caught, you need to use one among these hook formulation.
Method #1: A (use case of trending subject) that no one else is speaking about
Brendan Hufford has a superb example of this hook formulation. Deciding on a preferred subject that’s at the moment trending makes the put up instantly fascinating, after which he provides intrigue by stating that no one else is speaking about it.
You’ll be able to see that this was additionally one among his hottest posts, incomes over 73 feedback and 19 reposts.
One other bonus tip is to make use of an emoji on the finish of the hook to encourage folks to click on “learn extra,” as that engagement motion is a optimistic sign to social media algorithms.
Method #2: Everyone seems to be Doing (X) However (Cause It Doesn’t Work)
This formulation works effectively as a result of readers will probably pause in the event you present a compelling motive why their present technique is ineffective.
Neil Patel has a superb instance of this formulation in motion.
The road beneath the hook mentioning “take a look at the stats” additional strengthens the second half of the hook (why what the reader is doing is ineffective).
Method #3: (Previous Time) I Was (Mundane Motion) When (One thing Occurred)
This hook works as a result of it units up a narrative. Tales are naturally fascinating, and this framework naturally opens up a curiosity loop.
Noah Kagan has a preferred put up that makes use of this hook.
Method #4: A number of folks would gladly swap (one thing fascinating) however…
I swiped this formulation from Katelyn Bourgoin, and it’s one other nice social media copywriting hook since you instantly need to know why somebody wouldn’t need that fascinating factor.
That is additionally why it’s vital that you simply perceive who your audience is and their distinctive ache factors.
Method #5: This (individual) went from (pre-transformation metric) to (fascinating put up transformation metric) in (timeframe). Right here’s how
Paddy Galloway has a great example of this case research fashion hook. He additionally provides a visible to catch your consideration and make it instantly apparent what the transformation appeared like.
It’s additionally vital to comprehend that the effectiveness of the hook relies upon largely on the extent of intrigue and relevancy of the content material itself.
For instance, if Paddy Galloway’s case research had solely elevated the channel progress to 2,000 subscribers, it wouldn’t be as compelling.
Equally, if Katelyn Bourgoin used one thing much less fascinating than cash, her hook wouldn’t have been as highly effective. Subsequently, check not solely the hook format, but additionally the thought and matters you employ throughout the hook.
6. Create Mini Payoffs With Curiosity Loops
Take into consideration the final ebook that you simply couldn’t put down. The explanation you couldn’t put it down is that you simply had to determine what was going to occur subsequent.
Nevertheless, in the event you don’t anticipate something occurring later within the ebook, you most likely gained’t proceed studying.
So the key to creating anticipation is utilizing a curiosity loop.
Curiosity loops increase a query within the viewers’s thoughts, after which you’ll be able to construct stress by agitating the issue and emphasizing why it’s an issue. This retains them studying till you give them that decision.
George Blackman articulates this idea very effectively:
This example from Neil Patel is a wonderful instance of the way to create mini-payoffs:
The important thing to an awesome mini payoff is instantly establishing the following query as quickly as you resolve the primary one. On this instance, Neil instantly opens up the following curiosity hole (raises a brand new query within the reader’s thoughts) as quickly as he provides the primary mini payoff.
This curiosity hole ensures the reader will proceed anticipating worth.
Shaan Puri additionally has a Twitter thread that’s an excellent example of mini payoffs, blended with nice storytelling and humor:
7. Use Contrarian Statements
Utilizing contrarian statements is a good way to generate a variety of engagement with a brief social media put up.
The post below is one among Anthony Pompliano’s top-performing Tweets, and it’s simply 4 phrases. Nevertheless, the assertion sparked loads of debates within the feedback that helped the put up take off.
Nick Huber is a good instance of private branding and has constructed a big (and dependable) following by a controversial model voice. That is one among his most popular Tweets of all time, and he took a contrarian stance on HOA, and it sparked greater than 5,000 feedback.
I additionally seen that one among Jesse Pujji’s hottest Tweets is round a reasonably controversial subject (Elon Musk’s acquisition of Twitter):
Nevertheless, in the event you take a contrarian assertion, keep in mind that the purpose is to construct a loyal following, so be certain the assertion is one thing you really consider. Whether it is, it may be a good way to draw the correct viewers who sincerely believes what you consider.
Nevertheless, in the event you’re simply doing it to earn extra engagement, contrarian statements can really work towards you and harm your model’s status
7. Use Analytics To Determine Codecs And Subjects That Work
For those who’re simply beginning your social media advertising journey, put up as a lot content material as doable and check out totally different codecs and subject concepts. After you’ve posted content material constantly for a number of months, take a look at your analytics to find out which codecs and matters carried out greatest.
Then, repeat these codecs and frameworks.
Right here’s a great example from Seso. He tried this format the place designers drop an instance within the feedback, and he tells them one thing they’re good at.
It labored effectively, so he reused the same format about two months later, and this put up format additionally went on to be a high performer:
Codie Sanchez additionally used this technique. She discovered that providing a lead magnet in alternate for a remark was a good way to earn extra engagement.
It labored effectively the primary time she did it in March of 2022, so she repeated the identical format in June.
Individuals don’t need to learn lengthy paragraphs, and after they’re scrolling by social media, they need a fast dopamine hit. As well as, your content material is true subsequent to different fascinating content material from their associates and influencers, so it is advisable make it straightforward for them to shortly perceive what you’re saying.
Subsequently, use brief sentences, clear and concise language, and visually interesting parts, like emojis.
Many social media platforms even have character limits, so optimize your content material to suit inside these constraints.
It’s also possible to use hashtags to assist your put up earn extra visibility. For those who’re unsure what hashtags to make use of, think about using a hashtag trending tool or take a look at the hashtags your rivals lately used of their high performing posts.
Photographs and movies may assist seize your reader’s consideration. For instance, this put up from Paddy Galloway makes use of a picture that primarily asks the query that the thread solutions. For those who’re unsure what picture to make use of, take into consideration how you’d illustrate your hook.
Right here’s one other great example of a picture that creates intrigue and causes the reader to pause and browse the hook:
For those who’re uncertain what picture to make use of, contemplate taking an actual image reasonably than a graphic. This fashion of photograph is extra private, which may catch the scroller’s consideration and get them to learn your put up.
This example from Katelyn Bourgoin is ideal:
Photographs additionally take up extra actual property on the reader’s display screen, so including extra footage forces the reader to spend extra time taking a look at your put up.
10. Put up Constantly
One of the best ways to get higher at writing copy is to follow, check, and enhance one factor with every put up. Every viewers is barely totally different, so it is advisable work out what they need, and also you’ll additionally need to spend a while discovering your individual voice.
Subsequently, set a purpose to put up constantly for a set timeframe.
For instance, decide to posting each day for 30 days or one put up 5 days per week for six months.
Social media can also be in contrast to search engine optimisation and different types of evergreen content, as social media posts normally solely have a lifespan of a matter of hours.
Subsequently, posting constantly isn’t solely vital for bettering your copywriting abilities, however it’s additionally vital if you wish to succeed on any social media platform.
That will help you obtain your purpose, put aside an hour or two at the start of every week after which you’ll be able to schedule your content material forward of time in a software like Buffer to make sure it posts each day.
It’s also possible to ask a few of your folks that can assist you keep accountable by doing weekly accountability calls.
The social media copywriting ideas on this put up will solely enable you to in the event you put them into follow, so take motion now and begin creating social media content material constantly.
If you wish to improve your charge of enchancment, ask your friends for suggestions in your copy and study from their errors too.
For those who don’t have a peer group, contemplate becoming a member of the Copyblogger Academy. It’s a gaggle of devoted solopreneurs, content material creators, and copywriters devoted to bettering their copywriting abilities.
You’ll even have entry to programs, unique teaching and accountability calls with the Copyblogger staff, and extra sources to stage up your content material creation abilities.
You’ll be able to join today risk free to see if it’s match for you.
