Questioning which social media websites your online business, model, or weblog must be on in 2024?
You’ve come to the proper place.
As a result of social media platforms are all the time jockeying for dominance, it may be surprisingly tough to seek out articles with probably the most up-to-date info on Google.
The excellent news is we’ve achieved the legwork for you.
Under, you’ll discover the freshest information from websites like Statista that will help you get the lowdown on the highest social media websites all over the world.
We’ll take a look at standout options for every social networking platform, go over who ought to (and shouldn’t) use them, and supply insights that’ll provide help to decide which of them are finest for your online business, model, or weblog.
Let’s dig in.
1. Fb
Facebook is the biggest social media platform on this planet.
However simply because greater than 90% of its daily active social media users live outside North America doesn’t imply this social platform isn’t standard within the U.S.
Seven in ten U.S. adults use Facebook, and greater than half of People verify a number of occasions each day, sharing posts composed of textual content, pictures, movies, and GIFs that different Fb customers touch upon, share, and react to.
Fast Snapshot
- Headquarters: Menlo Park, California, USA
- Based: 2004
- Month-to-month Lively Customers: 2.74 Billion
Standout Options & Performance
- Viewers Insights provides small businesses the facility to leverage Fb’s large pool of aggregated information to assist them attain their superb viewers with Fb adverts.
- Fb 360 permits companies to add panoramic-style pictures from a smartphone, creating immersive, interactive experiences for his or her followers.
- Fb Dwell provides influencers an interactive medium for connecting with their viewers.
Who Ought to Use Fb?
Nearly each viewers is on Facebook, and it’s the most well-liked social media community for seniors — a quickly rising demographic on the location.
Who Shouldn’t Use Fb?
Though Fb dominates social media utilization, should you’re in an industry that elicits sad or offended emotions, then your message is probably not nicely acquired on Fb.
Ultimate Phrase on Fb
Fb promoting’s large attain and highly effective social media advertising and marketing capabilities make it a no brainer for many companies (simply ensure you set up a business page, should you haven’t already).
And should you’re a content creator (whether or not it’s a blog post, infographic, or an article for a client), Fb is without doubt one of the finest social media platforms to share content material.
2. YouTube
In terms of social networking websites, YouTube dominates video content sharing.
This large video-sharing platform lets customers submit, touch upon, and upvote or downvote music movies, TV exhibits, vlogs, academic content material, dwell streams, film trailers, and extra.
YouTube customers may also subscribe to different customers’ social media channels and add movies to playlists.
This standard social media platform features as an enormous search engine (2nd solely to Google), making SEO an important consideration for content material creators.
Fast Snapshot
- Headquarters: San Bruno, California, USA
- Based: 2005
- Month-to-month Lively Customers: 2 Billion
Standout Options
- YouTube Cards visually improve hyperlinks to different movies and playlists, making your social media content material extra interactive. They will seem at any specified time throughout your video.
- YouTube Dwell means that you can stand out by creating an attractive expertise along with your viewers.
- After reaching 1,000 followers, a social media person can submit textual content, photographs, GIFs, dwell movies, and extra inside the Neighborhood tab to additional join with their viewers.
Who Ought to Use YouTube?
Tons of companies have leveraged this high social media website to achieve potential prospects efficiently. Listed here are 50 content ideas to get any enterprise began.
Who Shouldn’t Use YouTube?
An astounding 500+ hours of video is uploaded to YouTube each minute. Should you’re not dedicated to producing high-quality social media content material, you received’t achieve traction.
Ultimate Phrase on YouTube
Likelihood is your viewers is usually tuning in to this massively standard social media website to be entertained, educated, and knowledgeable. Will they discover you there?
3. WhatsApp
In a crowded messaging app market (QQ, Telegram, Snapchat, and so forth.) WhatsApp stands as the most well-liked, with extra month-to-month energetic social media customers than Fb Messenger (each are owned by Fb).
Customers can ship textual content and voice messages or make voice and video calls free of charge with this cellular social media app. Nonetheless, in contrast to the app Viber, customers can not name non-app customers’ numbers.
WhatsApp Enterprise is a standalone app obtainable on desktop, and plenty of enterprise house owners use it as a useful customer support answer.
Fast Snapshot
- Headquarters: Mountain View, California, USA
- Based: 2009
- Month-to-month Lively Customers: 2 Billion
Standout Options
- Free worldwide textual content, voice, and video messaging (video chat with as much as 4 individuals).
- WhatsApp Enterprise offers messaging instruments for connecting with prospects, together with automated greeting and away messages, the power to reuse messages for fast replies, labels for organizing contacts and chats, catalogs to indicate off your services, and a profile web page along with your primary enterprise data.
- Doc sharing permits for simply sharing spreadsheets, slideshows, and different paperwork as much as 100 MB (additionally free!).
Who Ought to Use WhatsApp?
Companies that wish to supply rapidly accessible customer support, together with native companies providing supply.
Who Shouldn’t Use WhatsApp?
In case your prospects aren’t probably to make use of the app, then it received’t work as a result of each events will need to have it to attach.
Ultimate Phrase on WhatsApp
It’s simple to see why WhatsApp has turn into such a well-liked social networking app with small businesses. Try this HubSpot article for WhatsApp marketing ideas.
4. Fb Messenger
Messenger, initially Fb Chat, is a standalone messaging app and platform.
No Fb account is important to make use of this social networking website to speak through textual content messages, voice, or video chat.
Greater than an on the spot messaging app, customers may also share pictures, movies, stickers, and different file codecs.
Messenger was recently redesigned to be lightweight and fast — deprioritizing numerous options, together with chatbots that had turn into integral to many companies’ buyer communication technique.
Fast Snapshot
- Headquarters: Menlo Park, California, USA
- Based: 2011
- Month-to-month Lively Customers: 1.3 Billion
Standout Options
- US customers can ship and obtain cash by Messenger by connecting it to their debit card or PayPal account.
- Location sharing (bear in mind Foursquare and its check-ins?) makes it simple on your mates or prospects to seek out you.
- Messenger Rooms is a video chat characteristic much like Zoom that enables as much as 50 contributors at a time.
- Enterprise options, like buy monitoring, notifications, and connecting prospects along with your customer support representatives make it simple to serve your prospects.
Who Ought to Use Fb Messenger?
Companies whose prospects are already on Fb (and possibly on Messenger), that wish to offer their customers an easy and convenient way to reach them.
Who Shouldn’t Use Fb Messenger?
These not in a position or prepared to reply to buyer inquiries inside Messenger’s allotted 24-hour window (prevents spamming), might wish to take into account one other answer.
Ultimate Phrase on Fb Messenger
For a time, chatbots have been an enormous social media technique on Messenger. These days are over, with a shift towards person satisfaction. Respect your prospects’ inbox.
5. WeChat
WeChat (Weixin) is without doubt one of the hottest social media websites to come back out of China.
Owned by Tencent, the dad or mum firm of QQ and QZone, this app does slightly little bit of all the pieces.
It’s a messaging, social media, and cellular cost app rolled into one, and customers additionally play video games, store, and entry authorities companies by the social media platform.
Like different social media apps, customers may also share pictures, make video calls, and textual content.
Advertisers on WeChat profit from Fb-esque buyer information assortment.
Fast Snapshot
- Headquarters: Shenzhen, China
- Based: 2011
- Month-to-month Lively Customers: 1.25 Billion
Standout Options
- WeChat Pay permits customers to buy and make cash transfers.
- Automated replies create a clean customer support expertise.
- A buyer historical past chat log is on the market for simple reference when corresponding with shoppers.
- WeChat Store platforms enable companies to arrange on-line shops that leverage options like WeChat Pay, telephone quantity and deal with assortment, retargeting, and customer support capabilities.
Who Ought to Use WeChat?
In case your viewers is in or from China — together with vacationers, college students, and expats — then this all-in-one social media service is price a glance.
Who Shouldn’t Use WeChat?
Overseas companies should undergo a third occasion company to promote on WeChat, which is quite a lot of problem until you’re critical about reaching Chinese language audiences.
Ultimate Phrase on WeChat
WeChat is a large platform with tons of organic and paid marketing options for manufacturers and companies.
6. Instagram
Instagram is a video and photo-sharing social platform the place customers add pictures and brief movies, usually including filters and different results earlier than sharing them with household and mates.
It’s owned by Fb, which offers strong advertising and marketing information for reaching your viewers.
Instagram is the right place to show off products and tell visually centered stories about your online business. Whether or not that’s e-commerce or private coaching, you’ll discover that Instagram customers are ready to buy.
Fast Snapshot
- Headquarters: Menlo Park, California, USA
- Based: 2010
- Month-to-month Lively Customers: 1.082 Billion
Standout Options
- Shoppable Tags permits a social media person to click on on merchandise in photographs and go on to a product web page to make purchases.
- Instagram Tales and Instagram Reels is a brief user-generated video with numerous added enhancements and results that disappear after 24 hours.
- Instagram Dwell is an effective way to have interaction your viewers and work together with them in real-time.
Who Ought to Use Instagram?
Quite a lot of manufacturers thrive on Instagram, particularly these in journey, magnificence, and style — the biggest demographic is beneath 35, city females with above-average revenue.
Who Shouldn’t Use Instagram?
Should you’re not ready to constantly submit distinctive, high-quality photographs and movies, you then received’t seize a lot consideration. (Fortunately, there are a number of great Instagram scheduling tools obtainable to make constant posting a lot simpler.)
Ultimate Phrase on Instagram
Instagram is rising daily. With more and more subtle and powerful tools for social media marketers, it’s a great social site for growing your business.
7. TikTok
TikTok is a massively standard social community popping out of China that payments itself because the “main vacation spot for short-form cellular video.”
TikTok customers create numerous kinds of brief (as much as 60 seconds) looping movies to share, together with comedy, expertise, lip-synching, dancing, stunts, and extra.
Like different social networking websites, its algorithm will be taught what you want and present you related content material over time.
Fast Snapshot
- Headquarters: Beijing, China
- Based: 2016
- Month-to-month Lively Customers: 800 Million
Standout Options
- In-app video modifying permits customers to customise background music, video results, velocity, filters, sounds, and extra.
- With the React characteristic, customers can movie their reactions to movies, displaying up in a small window alongside the unique content material.
- The Duet characteristic permits customers to movie themselves making an attempt to sing the identical music, carry out the identical dance, or do a parody as a joke alongside a bit of unique content material.
Who Ought to Use TikTok?
In case your viewers is younger adults, and you may reveal a artistic or visually interesting facet to your model, then TikTok is a must have on your digital marketing playbook.
Who Shouldn’t Use TikTok?
In case your viewers is older professionals, or should you’re a B2B firm, then this in all probability isn’t the proper place for you.
Additionally, the US probably banning TikTok as a result of information considerations was a well-liked matter all through 2020, so if privateness is a chief concern of yours, preserve this in thoughts.
Ultimate Phrase on TikTok
TikTok is a enjoyable house to indicate your model’s human facet. In case your viewers is on this platform, it’s an important place to domesticate brand awareness.
8. QQ
QQ is one other Chinese language on the spot messaging platform.
Customers can take part in group chats and ship texts and audio messages — corresponding to Fb Messenger.
Though it’s primarily a desktop app, a light-weight and fewer practical cellular app is on the market.
Fast Snapshot
- Headquarters: Shenzhen, China
- Based: 1999
- Month-to-month Lively Customers: 694 Million
Standout Options
- A dwell translation characteristic for as much as 50 languages makes it doable to attach internationally.
- QQ Coin is a digital foreign money used to buy gadgets for the person’s avatar or weblog. Cash are accepted by some distributors for actual items.
- Customers can switch recordsdata free of charge, with no restrict on file measurement.
Who Ought to Use QQ?
The platform is very standard with Gen Z, and also you’ll want a social media account to make use of QQ’s running a blog sub-platform QZone.
Who Shouldn’t Use QQ?
In case your viewers just isn’t in China, or they’re older and have a better revenue, you then’re higher off with WeChat.
Ultimate Phrase on QQ
Should you’re doing enterprise in China, then look into QQ additional to see if it’s a very good match on your model. Here’s a extra in-depth article on the platform.
9. Sina Weibo
Sina Weibo, merely referred to as Weibo in China, is a microblogging social community.
Much like Twitter, yow will discover journalists, celebrities, and different public figures on this social networking web site.
Along with publishing text-based updates (as much as 2,000 characters), customers can share music, movies, and pictures. They will additionally remark, observe, personal message, search, and use @Usernames to tag others.
And, like Instagram, customers can submit photographs (9 max per submit) and create Tales.
Fast Snapshot
- Headquarters: Shanghai, China
- Based: 2009
- Month-to-month Lively Customers: 566 Million
Standout Options
- Weibo Polls present up in customers’ timelines like an everyday submit, and are an effective way to have interaction with and find out about your viewers.
- Companies can declare their very own hashtag, which can be utilized to extend model consciousness.
- Weibo Match tracks energy, strolling distance, and different well being information.
Who Ought to Use Sina Weibo?
In case your model can profit from displaying up within the bigger social dialog of Chinese language net customers, then this may very well be a very good match.
Who Shouldn’t Use Sina Weibo?
Overseas corporations pay as much as $2,000 USD registering for an official account. In all probability not price it should you’re unsure if Weibo is for you.
Ultimate Phrase on Sina Weibo
Weibo gives numerous ways to reach your audience, whether or not that’s by promoting, content marketing, or through influencers.
10. QZone
With QZone, a bonded service to QQ, customers share pictures, watch movies, take heed to music, preserve diaries, play on-line video games, store, date, and weblog.
Consider it as a mixture of a social networking website and blogging platform. It’s much like Fb, and customers can like, share, and touch upon posts.
They will additionally customise their profile backgrounds with equipment (principally paid) and a music that performs within the background (like Myspace).
Fast Snapshot
- Headquarters: Shenzhen, China
- Based: 2005
- Month-to-month Lively Customers: 517 Million
Standout Options
- Manufacturers can create personalized “microsites” and different interactive marketing purposes that operate inside the platform.
- Customers can have as much as 1,000 QZone Albums, every with as much as 10,000 pictures.
- A QZone Licensed Area provides companies further options to assist them keep related with their viewers.
Who Ought to Use QZone?
QZone’s person base leans closely towards youth residing within the smaller, much less subtle cities and cities of China. Manufacturers with mass-market appeal do nicely with this viewers.
Who Shouldn’t Use QZone?
Should you’re going after college college students or working professionals, then take into account WeChat or Sina Weibo.
Ultimate Phrase on QZone
In case your viewers is Chinese language residents, both in China or residing and touring overseas, this may very well be an important place to run a marketing campaign.
11. Reddit
The “entrance web page of the web,” Reddit is a discussion board the place customers can take part in hundreds of communities referred to as “subreddits,” overlaying any matter conceivable (and many more).
Content material is user-generated and contains written posts, discussions, pictures, movies, and hyperlinks to articles.
Customers usually pose inquiries to the group (much like Quora), or simply browse for random tales such as you would see on StumbleUpon again within the day.
Fast Snapshot
- Headquarters: San Francisco, California, USA
- Based: 2005
- Month-to-month Lively Customers: 430 Million
Standout Options
- Ask Me Something (AMAs) permits customers to have dwell conversations with well-known public figures like politicians, authors, actors, or individuals with fascinating jobs.
- Actions on Reddit generate Karma, some extent system that exhibits how a lot you take part and generates goodwill from different customers.
Who Ought to Use Reddit?
If you wish to achieve insights into an viewers’s thought course of and communication model, then observe any subreddits they hand around in.
Who Shouldn’t Use Reddit?
“Redditors” are usually savvy web customers that bristle at overt advertising and marketing makes an attempt and shut down anybody not observing group norms (“Reddiquette”). Ease in and add worth, or simply be a fly on the wall and achieve intel.
Ultimate Phrase on Reddit
Reddit is an superior useful resource for studying about matters and other people. To be taught extra about advertising and marketing on Reddit, take a look at this article.
12. Kuaishou
Kuaishou, referred to as Kwai exterior of China, is a short-video sharing and live-streaming app.
Customers share clips of stunts and pranks and dwell streams of video gameplay.
Kuaishou’s algorithm is designed for inclusivity, making certain extra visibility for a wider vary of user-generated content material.
This has opened the way in which for individuals from China’s rural areas to share their lifeways whereas producing further revenue, which they do by selling their companies or linking out to eCommerce platforms.
Fast Snapshot
- Headquarters: Beijing, China
- Based: 2011
- Month-to-month Lively Customers: 1 billion
Standout Options
- Kwai’s easy, easy-to-use interface permits anybody to rapidly be taught and use the app.
- Dwell-streaming permits customers to offer quite a lot of entertaining and academic experiences.
- Customers can hyperlink out to e-commerce platforms.
Who Ought to Use Kuaishou?
E-commerce companies (conversions are higher on this platform) promoting to the Gen Z demographic in China’s smaller cities and rural areas.
Who Shouldn’t Use Kuaishou?
In case your Chinese language-speaking viewers is extra mature and complex, you could have higher luck with WeChat.
Ultimate Phrase on Kuaishou
Kuaishou’s algorithm is designed to be extra equitable in offering publicity. That may very well be a chance to “break in” and be seen.
13. Snapchat
Snapchat is “a digicam and messaging app that connects individuals with their mates,” specializing in ephemeral content material — media that’s solely accessible for a short while (sort of like Tumblr’s ephemeral chat rooms).
A Snapchat person can share picture and video messages referred to as “snaps,” which could be modified with stickers, textual content, filters, and different results.
There are additionally personal and public tales that present the final 24 hours of a person’s content material.
Fast Snapshot
- Headquarters: Santa Monica, California, USA
- Based: 2011
- Month-to-month Lively Customers: 500 Million
Standout Options
- Creators can add hyperlinks to snaps, permitting them to ship viewers to exterior web sites.
- Companies can create a Sponsored Geofilter, a location-specific picture overlay that’s solely obtainable at a selected bodily location that “proves” the person was there.
- The “Swipe As much as Name” and “Swipe As much as Textual content” options make it even simpler on your viewers to contact your online business.
Who Ought to Use Snapchat?
In case your audience is Millennials or Gen Z, and your model aligns with the enjoyable, laid-back vibe of this platform, then go for it.
Who Shouldn’t Use Snapchat?
Manufacturers concentrating on older audiences received’t have as a lot success right here.
Ultimate Phrase on Snapchat
Snapchat customers are all the time searching for fascinating content material. It is a nice alternative to faucet into your artistic facet and have interaction youthful audiences.
14. Pinterest
Individuals go to Pinterest for inspiration and to seek out and share new concepts.
This “productivity tool for planning your dreams” has digital boards that customers (referred to as Pinners) fill with image-based “pins,” bookmarking them for future viewing.
Pins usually hyperlink to an exterior web site and could be repinned from one person’s board to a different.
Pinners view pins from all the opposite customers and matters they’re following on their house feed.
Fast Snapshot
- Headquarters: San Francisco, California, USA
- Based: 2009
- Month-to-month Lively Customers: 454 Million
Standout Options
- “Lens” permits customers to carry out a visible seek for objects they’ve captured on their telephones or one other cellular system.
- “Catalogs” permits manufacturers to add their catalog into Pinterest and switch merchandise into Product Pins.
- “Wealthy Pins” are available in 4 codecs: Product Pins, Recipe Pins, Article pins, App pins. Every with its personal dynamic operate.
- “Store the Look” pins enable Pinners to click on on gadgets and go to a product web page to buy.
Who Ought to Use Pinterest?
In case your viewers is made up of women, and especially Millennial moms, then Pinterest may very well be excellent for you.
Who Shouldn’t Use Pinterest?
Content material have to be visually wonderful on this platform. Should you’re not prepared or in a position to put money into nice photographs, you then’ll be losing your time.
Ultimate Phrase on Pinterest
Pinterest customers have confirmed to be prepared to purchase. The nice factor is that Pinterest provides social media entrepreneurs loads of instruments to channel that purchasing intent.
15. Twitter
Twitter is a microblogging platform the place customers primarily share brief posts referred to as tweets (280 characters most) with their followers.
Customers can then like, touch upon, or retweet these posts to their followers. It’s like having an enormous dialog with individuals all around the world.
Twitter is filled with companies and types speaking with their audiences, and “40% of Twitter users reported buying one thing after seeing it on Twitter.”
Fast Snapshot
- Headquarters: San Francisco, California, USA
- Based: 2006
- Month-to-month Lively Customers: 353 Million
Standout Options
- Customers can see and subscribe to the curated feeds, referred to as “Lists” of individuals they observe.
- Twitter Polls enable customers to ask their followers a query with 4 solutions to select from. That is a simple method to have interaction your viewers and get suggestions on concepts.
- Hashtags have been began on Twitter, and you may create branded hashtags to generate model consciousness and drive engagement.
- Twitter areas add one other dimension to participating along with your viewers.
Who Ought to Use Twitter?
In all probability anybody, however B2B corporations concentrating on millennial males, living in urban areas, with above-average income do nicely.
Who Shouldn’t Use Twitter?
Twitter is a politically charged house. Be conscious about moving into social and political conversations, as a result of the incorrect tweet can carry fast consequences for brands and businesses.
Ultimate Phrase on Twitter
Twitter is a superb place to have a dialog along with your viewers. So present up, every day, and be able to have a dialog along with your individuals.
Social Media Websites for Each Sort of Enterprise
You don’t want 15 social media accounts to get in entrance of your viewers.
In actual fact, that may be horrible social media marketing.
You’re higher off specializing in one or two social media channels the place your target audience is most engaged.
Every of the social networks we coated has its professionals and cons. Decide one or two that you simply suppose may very well be a very good match on your model, obtain their app from the Apple or Android retailer, and observe our hyperlinks to be taught extra.
Now is a superb time to start showing up in front of your audience. Examine them, have interaction, add worth, and earlier than it they’ll turn into loyal followers and prospects.
