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    Home » Content Marketing
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    The 7 Stages of AI Proficiency

    YGLukBy YGLukApril 30, 2025No Comments16 Mins Read
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    By Andy Crestodina

    Every of us is on a transformational journey.

    Or so they are saying within the AI communities, conferences and mastermind teams. Within the greater boards, this journey is described as a chance. However in small personal teams, there’s extra discuss of disruption and job loss.

    Do you see AI as disruption? Or alternative? 

    The reply often relies on your function and your business. These two issues are laborious to vary. Nevertheless it additionally relies on one thing else: your personal synthetic intelligence expertise. That’s one thing you may positively change. Every of us is in command of our personal ability set. We are able to all research, apply and experiment. We are able to all purchase new AI expertise and information our personal transformational journeys.

    What does AI proficiency seem like?

    Like every ability, it’s discovered in steps. You don’t obtain AI mastery unexpectedly. You be taught in levels. However what are these levels? What’s the order? How finest to accumulate the talents that maximize alternative and decrease disruption?

    Here’s a little roadmap on your journey towards AI proficiency. It exhibits that every of us has a transparent path ahead. It’s additionally a reminder that we’re in command of our careers. We’re all empowered to take motion. There are issues we will do immediately to get to the subsequent stage.

    Stage Zero: The AI Person

    It began with a poem. It was springtime in 2023 and also you heard that this new ChatGPT factor might write something. So that you tried it out with one thing enjoyable, like tune lyrics or poetry.

    That first immediate was your first step. In that second, you grew to become an AI consumer.

    Diagram showing an AI user above two boxes labeled "Prompt" and "Response," with an arrow from "Prompt" to "Response.

    Quickly you had been asking it for assist brainstorming concepts and modifying drafts. You found that AI is extraordinarily versatile. However usually, it’s not superb. Then once more, you weren’t attempting too laborious. You had been an advert hoc AI consumer.

    Stage One: The AI Coach

    Step one on the trail to AI proficiency is discovering new inputs and outputs. You begin to give AI very detailed directions.

    You be taught you may add every kind of coaching supplies alongside along with your prompts, reminiscent of experiences, screenshots, personas, examples and elegance guides. You possibly can ask it for every kind of issues, reminiscent of experiences, drafts, methods and pictures.

    The higher you prepare it, the higher the responses.

    Flowchart showing an AI trainer sending prompts, which include reports and examples, to generate responses such as strategy, drafts, and images.

    You uncover:

    • Giving the AI extra context, coaching and detailed directions will get you higher responses.
    • Giving AI details about your target market (personas, ICPs) improves responses dramatically.
    • Discovering the suitable knowledge to offer the AI is definitely extra time consuming than prompting. Unstructured knowledge must be cleaned up earlier than you add it.

    Ideas for AI Trainers:

    • Search for “Export” buttons in all your instruments. Every one is known as a “Generate coaching knowledge” button on your useful AI analyst.
    • In ChatGPT, if the response isn’t good, you may scroll again as much as your preliminary enter and edit the immediate by clicking the pencil icon. If you edit a immediate (quite than writing a subsequent immediate) the outcomes are sometimes a lot better. In contrast to your real-world conversations, in an AI dialog, you may take a step again within the dialog and alter what you first mentioned.
    • If the response is sweet, you may ask the AI to offer you a immediate to repeat the strategy once more later. You’re prepared for the subsequent stage in your transformational journey.

    Nicole Leffer, CMO AI Advisor

    “The ‘edit immediate’ button is essentially the most under-rated button in AI. Extremely expert AI customers not often chat back-and-forth to edit their AI responses. As a substitute, they have a look at the primary AI reply and use it to determine the place their unique immediate overlooked key directions or context, after which edit their immediate so as to add readability and specificity to the unique instructions. This improves the standard you get from the AI, AND within the course of, you learn to develop into a good higher prompter!”


    Stage Two: The Immediate Engineer

    Now your confidence actually begins to develop.

    You be taught what works effectively. When issues don’t work effectively, you realize why or you understand how to search out out. Usually, the immediate wants sprucing. What’s one of the simplest ways to get a greater immediate? Ask the AI itself. You quickly uncover that your preliminary immediate was one way or the other ambiguous or unclear.

    You begin bettering your prompts, with and with out assist from AI, to see what works. You alter your immediate… attempt it out… the response wasn’t nice… alter it once more.

    Flowchart showing a prompt engineer drafting, revising, and testing a prompt with AI, leading to either a final response or a reusable prompt based on the test result.

    You abruptly notice that this course of is absolutely no completely different from coding and debugging. You’ve gotten an engineer mindset. You at the moment are a immediate engineer. And also you do all of it with English, not code.

    “The most popular new programming language is English”
    Andrej Karpathy, AI Scientist

    If prompts are little instruments, then they are often shared with others. As soon as it’s examined and validated, it might probably go right into a central repository for different crew members to make use of. You’re prepared to start out constructing your shared immediate library. This makes the “Stage One” crew members round you more practical. You’ve improved the AI proficiency of your crew.

    You uncover:

    • Each immediate is only a draft. It’s not executed till AI improves it.
    • You want a shared immediate library to handle these prompts. However any device will do: Google Drive, Evernote, Notion, no matter.
    • You may give somebody a robust immediate however they nonetheless may not use it. Tech modifications quick. People change slowly.

    Ideas for Immediate Engineers:

    To enhance any immediate prior to creating an official immediate on your library, ask AI to enhance it first. This codifies the immediate, bettering the construction and readability and making it extra reusable.

    Use this “Immediate Enchancment Immediate”

    Enhance this immediate for readability, consistency, and reusability. Your job is to revise the draft under so it performs reliably throughout completely different use instances. Concentrate on tightening the language, bettering construction, and eradicating ambiguity. The ultimate model needs to be straightforward for others to reuse.

    [Paste draft prompt]

    Right here is one among my content strategy prompts, earlier than and after I requested AI to revise it.

    Side-by-side comparison of two writing prompts, with highlighted phrases emphasizing changes in wording from a general to a more specific, detailed instruction. To verify that the revised immediate is healthier, I examined it. Listed below are the responses for each the unique and the revised prompts. The distinction is important!

    Side-by-side comparison of original and revised newsletter signup calls to action, with highlighted text showing improved clarity and specificity in the revised version.

    Take a look at your prompts with varied uploads and in varied use instances. Strive it many instances, giving it completely different inputs and see if it performs constantly. If it really works as anticipated 4 out of 5 instances, it’s ok for a beta launch. Drop it into the library. Ask for enter. You possibly can all the time tune it up later.

    Rachel Woods means that unhealthy prompts have one among two issues. Every has its personal repair.

    • If the substance (what it says) is unhealthy … add extra context, repair your directions
    • If the type (the way it says it) is unhealthy …add response codecs, examples and success standards

    “The quickest solution to an incredible immediate is to write down a foul one first, then repair what the AI will get unsuitable.” 

    Rachel Woods, CEO/CTO DiviUp Agency

    Stage Three: The AI Course of Developer

    The subsequent step is an enormous one.

    Each job is a collection of duties. Each job is a doable alternative for high quality/effectivity enhancements utilizing AI. If a examined, reusable immediate is efficient for a job, the Immediate Engineer strikes on to the subsequent job and appears for the subsequent alternative.

    Quickly an AI course of seems. A number of steps, in sequence, every have their very own supportive prompts.

    Flowchart showing an AI Process Developer using reusable prompts and responses, leading to a final response, with arrows indicating the process sequence.

    Begin the duty, open the library, seize the immediate, run the strategy, take the output, add it to the AI with the subsequent immediate, run the subsequent methodology, and so forth. Many steps should still be guide, however you at the moment are discovering many extra use instances for AI.

    Your AI proficiency and confidence are rising. You aren’t disrupted. You see new alternatives in every single place.

    You uncover:

    • Prompts will be added to a textual content expander device and known as up with a fast keyboard shortcut. No must open up the library.
    • Your reusable prompts within the shared immediate library go outdated finally. Strategies, fashions and inputs change. Prompts want repairs. This can be a new job.
    • If you have already got course of documentation, the method goes a lot quicker. Setting apart AI and simply writing up your customary working procedures (SOPs) will be the proper place to start out.

    Ideas for Course of Builders:

    • Don’t over-rely on generative AI. When a step in a course of wants precision (calculations, look ups, knowledge enhancement) generative AI isn’t very best as a result of it generally makes stuff up. Non-generative AI instruments are much better for sure steps.

    AI specialists know that success begins with choosing the proper device for the precise end result. Leah Berry says that utilizing generative AI for exact duties is like utilizing a paintbrush to hammer a nail.

    “If you’re utilizing brokers powered by LLMs, you’re tapping into creativity and versatile considering, which is nice for duties like writing and advertising. However generally you don’t need creativity, you need precision and consistency. For repeatable duties like invoicing or accounting, automation instruments like Make or n8n are a greater match. They transfer knowledge, generate recordsdata, and full duties reliably with out introducing inventive errors. Usually, the very best method is combining each: use automation for structured steps, and use generative AI once you want creativity layered on prime.”

    Leah M Berry, AI Innovator

    Stage 4: The Automation Builder

    The subsequent stage is a turning level. It’s a profession changer. It’s the place your confidence and worth soar.

    It’s truly very sluggish to repeat and paste prompts one by one in a multistep. Why not put all of them collectively in an automation? Why not construct just a little Customized GPT (or Gemini Gem, or Claude Venture) that runs all of them in sequence?

    That is only a logical development from stage three. However in the event you haven’t gone by way of the earlier levels, you aren’t prepared for this stage. Simply watch the process of building an automation, you’ll see it’s based mostly on prompts which were edited by the AI.

    A diagram showing an automation builder creating prompts that process documents and generate a response for a user.

    The enjoyment of creativity has moved. You could be in advertising since you had been enthusiastic about making a sure deliverable (design, copy, video, evaluation). However you’ve found a brand new pleasure. You now get pleasure from creating automations that assist with these deliverables.

    You uncover:

    • If an AI automation doesn’t work, you might be in all probability overloading one of many steps within the course of. Break it down into smaller steps.
    • In ChatGPT, any automation will be known as anytime with the @ image.
    • In ChatGPT, automations will be shared in a market. These automations will be educated to advertise your model with little adverts and calls to motion
    • AI responses aren’t copywritable, however automations (and any prompts) are mental property. Who owns this automation you constructed? You? Your employer? It’s unclear.

    Ideas for Automation Builders:

    • Automations are moveable. In the event you hold the directions and prompts in separate recordsdata (Google Docs or comparable) you may simply transfer them from one AI mannequin to a different. Your Customized GPT can develop into a Gemini Gem in minutes. Simply copy/paste within the directions. Your directions are code and the fashions are compilers.

    When you begin constructing your personal AI instruments, you could have a brand new perspective on off-the-shelf AI instruments. You possibly can think about the prompts that energy them. You might be much less impressed and extra empowered. Think about interviewing for a job in 2027…

    Hiring Supervisor: We use Sparkbot AI to optimize our advert copy.

    You: That’s a fairly good device. However I prefer to run my very own customized automations to validate it.

    Hiring Supervisor: Wait… you write your personal automations? Are you able to enhance the automations we use??

    Stage 5: The Agent Builder

    This stage is the sport changer.

    An AI agent is simply an AI that does issues on the web. In the event you haven’t heard (or mentioned) the phrases “agentic AI” then prepare. It’s a part of the fashionable marking lexicon. AI brokers do issues that customary prompts and automations can’t do. Duties will be scheduled. Reviews will be written. Information will be despatched.

    • Collect and improve knowledge
      Scrape competitor pricing, discover social customers who engaged, monitor the status of manufacturers, determine new influencers
    • Schedule and publish
      Publish on to social media, WordPress, YouTube, and so on.
    • Establish low performers and alter
      Frequently learn experiences, generate a abstract, write up the suggestions, electronic mail the recommend enhancements to the marketer

    The marketer who builds brokers is in one other league. They aren’t simply safe of their job; they’re in excessive demand.

    Flowchart showing an agent builder creating prompts and revised prompts, leading to a final response or action, with documents as input and output at each step.

    You uncover:

    • You don’t want all of these software program subscriptions. Brokers do SaaS jobs.
    • You all the time want extra and higher knowledge. Nice inputs are the important thing to nice outputs.
    • Mates share brokers with mates. Rivals guard their brokers fiercely.

    Ideas for Agent Builders:

    • Agent constructing instruments make constructing issues simpler. Clay, Make, n8n and AgentGPT join all of the dots for you.
    • Working brokers will get costly. You pay by the token so it’s time to make issues environment friendly. Don’t ask for greater than you want and don’t use an LLM in the event you don’t need to. Use an easier API, a lookup or run an LLM regionally in your machine every time doable.

    Stage Six: The Agentic AI Supervisor

    It’s such a typical prediction, it’s virtually a prophecy.

    The marketer of the longer term will oversee a crew of brokers, every with its personal use instances, coaching and knowledge sources. They work collectively inside a requirement technology machine.

    Diagram showing an Agentic AI Manager overseeing a process flow with documents moving through multiple stages toward a final output.

    You uncover:

    • Information is agent gasoline. You might be all the time on the look out for newer and bigger knowledge sources.
    • Monitoring is essential. You get notified if any brokers are operating scorching (incurring excessive prices as a result of it’s utilizing tons of tokens)
    • The road between advertising and gross sales disappears. Manufacturers don’t truly need advertising, they need demand and leads. Brokers bridge gross sales/advertising gaps. They don’t simply ship MQLs, they straight help gross sales exercise. They present reps how finest to answer the lead.
    • AI has limits. Large visionary concepts nonetheless win for manufacturers. And efficiency advertising doesn’t work effectively with out model advertising.

    From disruption to alternative

    We’re every on a journey that’s each private {and professional}. What’s your relationship with AI know-how? Are you disrupted? Or is AI a chance?

    Infographic showing a progression from "AI user" to "Agent Manager," with emojis and a labeled arrow from "Disruption" to "Opportunity.

    The reply actually relies on your stage in AI proficiency. Your expertise decide your home within the market. And you might be in command of your personal skillset. We’re every in command of our personal careers. Don’t wait for somebody to coach you. You’ve gotten the identical entry to the instruments as everybody else.

    Lengthen this mannequin to groups
    What are the levels of proficiency for a crew? Is your advertising crew on a transformational journey? Are crew members sharing information, prompts and instruments? What occurs when there are new concepts and strategies?

    Lengthen this mannequin to companies
    What are the levels of AI proficiency for a enterprise? Is what you are promoting on a transformational journey? What’s the method to coaching? Are there insurance policies and governance? Is any knowledge supply allowed? Are innovators rewarded?

    Our imaginations are being examined
    I can’t absolutely image what occurs subsequent. Definitely, the instruments and strategies will diffuse by way of the workforce and develop into ubiquitous. At the same time as I write this, the AI inside Google Docs is providing to assist me write (no thanks). We are able to’t change the tempo of know-how, however we will determine for ourselves what to do at this second. What’s going to you research? What’s going to you construct?

    What’s subsequent? Is there a seventh stage?

    Let’s ask AI thought chief, Chris Penn. He’s all the time good for a candid reply.


    A man with glasses is smiling in this black and white portrait photo.
    Christopher Penn, Trust Insights

    “When the Lamb opened the seventh seal, there was silence in heaven for about half an hour…

    Oh, the seventh stage of this framework is the agentic strategist. With each step, the human being strikes farther and farther away from the execution of AI, from the doing of AI. We transfer from being copy paste monkeys to being conductors of the orchestra.

    The seventh stage is the place you could have agentic AI that builds itself. It’s no secret that instruments like make, n8n, and so on. all have programmatic enter and output. The seventh stage is when AI manages itself, constructing its personal brokers, optimizing its personal workflows. We people are there to set the grand technique after which we go get espresso because the system figures itself out. You possibly can already do that immediately to a stunning diploma. It’s fairly unsettling to observe.”


    Andy Crestodina

    Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s a world top-rated keynote speaker and the creator of Content Chemistry: The Illustrated Guide to Content Marketing. You’ll find Andy on LinkedIn.

    Wait, extra sensible insights? Sure, please!

    Lead Generation Best Practices: 42 Key Tips for Websites and Marketing

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    A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.

    The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing

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    Flowchart titled "How to write a prompt" showing a process: write a draft, ask AI to revise, test it, edit if failed, or finalize if passed.

    How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)

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    There may be extra the place this got here from…

    The very best content material from this weblog can be found multi function place – our e-book. Now on its seventh version.

    Content material Chemistry, The Illustrated Handbook for Content material Advertising, is full of sensible ideas, real-world examples, and skilled insights. A must-read for anybody seeking to construct a content material technique that drives actual enterprise influence. Take a look at the reviews on Amazon.

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    The submit The 7 Stages of AI Proficiency appeared first on Orbit Media Studios.





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