The Best AI Tools to Tackle Every Marketing Task

🤖 Need an AI enhance? Get The Emergency Guide to AI in Marketing

2. ChatGPT

ChatGPT is an AI language mannequin developed by OpenAI. The instrument capabilities like a chatbot, producing textual content based mostly on prompts (get 20 awesome ChatGPT prompt ideas right here). It’s helpful for a lot of issues in a small enterprise’s day-to-day operations, particularly in terms of advertising and marketing.

One frequent manner ChatGPT may help is by drafting content material—from brainstorming to title workshopping to getting you began in your long-form content material—in addition to customer support automation scripts, analysis, e-mail drafts, summaries of paperwork, and extra.



ChatGPT could be nice for providing you with a beginning place for advert copy.

Execs:

• Extremely versatile content material technology, aiding with every little thing from captions to weblog posts.
• Near prompt outcomes.

Cons:

• ChatGPT isn’t infallible, so that you’ll want plenty of human oversight to assessment, edit, and refine any output.
• Getting the grasp of prompts to create the appropriate output takes time.

3. LocaliQ’s Free AI Copy Instrument for Google Advertisements

Google Advertisements is a incredible possibility for generating leads quick. However they’re additionally getting an increasing number of aggressive. LocaliQ’s Google Ads AI Copy Tool provides you a leg up by robotically producing Google Advertisements headlines and advert descriptions based mostly on the knowledge you present.

The Google Advertisements Copy Instrument will spin up 10 headline and outline choices for every request so you’ll be able to choose and select which to make use of. You possibly can even fine-tune the outcomes by including a little bit extra element. Learn extra about how the tool works here.



LocaliQ’s Google Advertisements AI Copy Instrument allows you to create and fine-tune 10 Google Advertisements headlines and descriptions with every request.

Execs:

• Mechanically creates 10 variations of Google Advertisements headlines and descriptions for each request.
• It’s tremendous simple to make use of, so there’s no prolonged studying curve.
• It’s free!

Cons:

• Just for use with Google Advertisements (it received’t write your subsequent viral social media submit).
• Like most AI instruments, nice output is dependent upon good enter.

🛑 Wish to be certain that your AI-generated Google Advertisements are working? Run them by way of our Free Google Ads Performance Grader and discover out!

4. Jasper

Jasper is an AI writing assistant that generates high-quality long-form content material resembling weblog posts and short-form advert copy, permitting customers to customise tone and magnificence. In comparison with different AI-powered writing instruments, Jasper is tailor-made to entrepreneurs and might create channel-specific content material, preserve model voice, and guarantee consistency all through all of the writing.

For instance, Jasper options an AI fashion information. This lets you set overarching guidelines to your content material, like whether or not you employ contractions in your writing or in case you use title case for your whole headings. That’ll maintain every little thing constant and prevent time correcting or checking the identical issues time and again.



Jasper has a big library of content material templates.

Execs:

• Jasper generates lengthy and short-form content material.
• The platform permits you to customise tone and magnificence to keep up your model voice and identification—an enormous plus for entrepreneurs.

Cons:

• Pricing could be excessive, particularly for small companies.
• Like all AI writing instruments, you will want to edit for accuracy.

5. Grammarly

Grammarly is an AI-powered writing assistant. The instrument checks for grammar, punctuation, tone, readability, and magnificence to not solely catch any embarrassing errors but in addition make your communication simpler.

Grammarly makes these options whilst you’re drafting or as soon as accomplished throughout a assessment. Even higher, you may as well immediate Grammarly to make particular modifications. For instance, make your copy for an occasion description sound punchier or take the tone of your advertising and marketing plan and dial the authority manner up.



A superb suggestion.

Execs

• Improves grammar, tone, and readability.
• Presents real-time options whilst you’re drafting.
• Fairly priced premium subscriptions that provide limitless AI prompts.
• Plug-ins make the instrument tremendous simple to use to any mission.

Cons:

• Overcorrection is frequent.
• Free model has restricted AI prompts at 100 per 30 days.

Greatest AI instruments for e-mail advertising and marketing and social media

Email marketing delivers one of many greatest bangs to your advertising and marketing buck, and social media is a important progress platform for many companies. These AI instruments assist you scale your technique for these channels.

6. Mailchimp

Mailchimp is an automation platform primarily for e-mail advertising and marketing. It’s one other tech stack staple that has added a ton of AI performance. For instance, Mailchimp makes use of AI to make your e-mail advertising and marketing simpler by analyzing efficiency and suggesting optimum ship instances, segmenting audiences, and offering in-depth efficiency analytics.



Some Mailchimp AI-powered copy options for e-mail topic strains and preview textual content. 

Execs:

• AI instruments are embedded inside the usual platform, so there’s no further layer to seek out or determine.
• Mailchimp does have a free tier.
• AI-powered e-mail optimization is efficient.

Cons:

• Buyer assist for Mailchimp is tremendous gradual, which could be irritating if you’re testing out new AI capabilities.
• AI-powered e-mail copy options don’t take your model voice into consideration.

💡 Right here’s one other free useful resource that will help you crush your e-mail advertising and marketing objectives. Obtain The Complete Email Marketing Toolkit.

7. Hootsuite

Hootsuite is a social media management tool that permits you to schedule posts, observe social conversations, and generate stories. The platform makes use of AI to optimize engagement and suggest content material, serving to you construct out an efficient social media technique with out as a lot trial and error. Plus, Hootsuite leverages AI for social listening as a way to keep on high of brand name mentions, product evaluations, and buyer conversations that you simply want to pay attention to.



Hootsuite has loads of AI functionality baked into its social media administration platform.

Execs:

• Handle all social accounts, efficiency, and subject monitoring in a single place.
• Hootsuite’s AI-driven analytics and suggestions assist you enhance your social technique with out an enormous time funding.
• Free instruments embody a social media caption generator.

Cons:

• Leaning too closely on AI-generated social media copy can result in generic and forgettable posts.
• Most AI instruments can be found solely with premium subscriptions.

Greatest AI instruments for advertising and marketing operations

All of the repetitive duties and organizational duties of operating a advertising and marketing program can drain your sources (and drive you a little bit batty). These AI instruments tackle these duties so you’ll be able to deal with extra inventive endeavors.

8. Otter.ai

Otter.ai is an AI-powered transcription instrument that robotically information speech from conferences, interviews, and lectures into textual content—a tremendous useful resource for case study creation and assembly administration. The instrument can present full transcripts, summaries of key factors, and even motion gadgets for follow-up after the assembly. The sales-specific providing may even robotically draft follow-up emails after listening to your demo calls and different conversations with prospects.



Otter.ai instance from a assessment by CNET. 

A key differentiator is that Otter.ai creates the transcript and takes notes in actual time as a way to make changes throughout the name if wanted.

Execs:

• Offers correct transcriptions.
• The instrument’s real-time collaboration options make it helpful for conferences.
• Integrates with tons of selling apps.
• There are reasonably priced choices, with professional plans beginning at lower than $10 per 30 days.

Cons:

• Like different talk-to-text instruments, Otter.ai can misread audio with background noise.
• Premium options do require a paid subscription.

9. Notion

Notion is an AI-enhanced workspace instrument. The platform integrates note-taking, job administration, and mission collaboration with AI options to assist customers streamline workflows.

Tons of corporations and their advertising and marketing groups use Notion because the platform for the only supply of reality for documentation, as effectively. With the embedded AI performance, Notion may help you generate concepts, recommend subsequent steps in a proposal, or get your copy drafted, all with out leaving the mission administration doc.



Notion affords simple methods so as to add several types of content material, like graphs, to your notes.

Execs:

• Notion helps handle duties, set up content material, and create paperwork with AI-powered options.
• In case your workforce is already utilizing Notion, leveraging the AI options is a no brainer.
• Permits for collaboration with teammates, enterprise companions, or advertising and marketing consultants—whoever helps you develop your corporation.

Cons:

• Notion could be actually overwhelming for brand spanking new customers.
• There’s an inherent threat in utilizing a third-party instrument to accommodate your whole monitoring and documentation.
• Restricted offline performance.

10. Zapier

Zapier is a workflow automation instrument that’s nice for organizing your corporation updates and protecting knowledge constant throughout platforms. Zapier affords integrations with over 5,000 apps, and you’ll create triggers and actions between them.

For instance, you’ll be able to robotically ship new leads from occasion registration to your CRM or robotically replace your CRM with e-mail engagement stats so your gross sales workforce is aware of who’s studying and clicking your newsletters.

That is the place Zapier’s glorious chat-based AI is available in: You should utilize this function to kind out the kind of workflow you’re on the lookout for, and Zapier will construct it for you.



An instance workflow in Zapier.

Execs:

• Integrations with greater than 5,000+ apps.
• Workflows are easy to construct.
• Pre-built workflow templates provide a stable basis for getting began.
• Chat-based AI workflow constructing takes you additional.

Cons:

• Free plans provide extraordinarily restricted performance.
• Different apps might require subscriptions to combine with Zapier.
• Troubleshooting errors in difficult workflows could be difficult.

Greatest AI instruments for website positioning and aggressive analysis

SEO takes a variety of knowledge assortment and evaluation to do effectively. AI instruments, like those right here, assist floor insights that can assist you rank greater on outcomes pages.

11. Frase

Frase is an AI instrument for content material analysis and website positioning. The instrument helps customers discover matters, generate content material outlines, and optimize their writing for serps by analyzing the top-ranking posts and making strategic suggestions.



The Frase workspace

Execs:

• Content material analysis is quick, environment friendly, and reliable, particularly for creating outlines based mostly on high-ranking content material.
• Helps create content material briefs in a fraction of the time.
• The platform is about up for collaboration, which is nice you probably have a workforce or a contract author that you simply’re working intently with.

Cons:

• The fundamental plan has restricted in-depth options.
• Subscriptions are costly, particularly for rookies.
• Like most AI writing mills, Frase’s output usually has inaccuracies and requires human oversight and enhancing.

12. SurferSEO 

SurferSEO is an AI-powered instrument for on-page SEO optimization and content material technique. You should utilize SurferSEO to assist generate optimized content material from the beginning or to enhance content material you’ve drafted elsewhere. This consists of making use of alternatives for website positioning optimization and embedding hyperlinks, in addition to detecting AI-generated content material and making it sound extra human.

The platform additionally helps enhance content material rating by analyzing rivals and recommending ways based mostly on real-time knowledge, along with streamlined key phrase analysis and content material plans.



SurferSEO’s workspace

Execs:

• Complete website positioning evaluation.
• AI-driven content material optimization.
• Detecting content material that could be AI-generated is a extremely useful instrument that can solely proceed to grow to be extra vital.

Cons:

• An costly subscription with the bottom plan beginning at $79/month.
• The suite of instruments has a steep studying curve for rookies.
• Not a full website positioning answer, because it solely helps on-page optimization.

13. Perplexity AI

Perplexity AI is an AI-powered search engine that generates correct, concise, and related solutions to consumer queries. This might sound, effectively, not that thrilling in comparison with a number of the different instruments on this checklist. Nonetheless, Perplexity combines Google’s search performance with the contextual responses of instruments like ChatGPT to offer an elevated analysis expertise.

That is extremely useful if you’re digging deep for info that inform a narrative, which is a giant a part of advertising and marketing for your corporation. Whether or not you’re creating content material, launching a brand new advertising and marketing channel, or growing a advertising and marketing technique, Perplexity could be your analysis assistant.

(Listed here are some tricks to get your corporation listed in Perplexity and other AI search engine results.)



Perplexity outcomes web page.

Execs: 

• Delivers well-organized, related solutions, nice for analysis.
• Consists of a number of, clear hyperlinks to supply materials.
• Relevant to tons of areas in advertising and marketing in enterprise.
• Free to make use of.

Cons:

• Perplexity remains to be bettering in accuracy and relevance, particularly in comparison with serps like Google.
• This isn’t strictly a generative answer, so it’ll save time however not full any duties for you.

Greatest AI instruments for video and pictures

Visuals assist make advertising and marketing supplies extra participating, enticing, and relatable. You should utilize these AI instruments to create and improve your advertising and marketing photos and movies.

14. Canva

Canva is a graphic design instrument that provides AI-powered options, together with picture enhancing, automated resizing for social media posts, content material options, and templates for simple design creation.



Prompting picture technology takes just a few tries to get some good choices. 

Execs:

• The Canva platform, together with its AI instruments, is tremendous simple to make use of.
• AI picture resizing and AI options for content material are fast to answer.
• The AI-powered graphics library permits anybody to create fast, custom-made visuals for advertising and marketing content material.

Cons:

• Superior design options are restricted.
• The template library is restricted.
• AI picture and graphics technology leaves lots to be desired.
• Entry to Canva’s premium options requires a subscription, nevertheless it’s affordable at $12.99/month.

15. Lumen5

Lumen5 is an AI video creation instrument that converts textual content (assume weblog posts, how-to guides, or scripts) into participating video content material. After you paste your content material into the instrument, Lumen5 will robotically generate a script (in case you didn’t begin there), map out the video content material, and choose visuals and transitions. Plus, you’ll be able to nonetheless customise at each stage, whether or not it’s tweaking the script or adjusting the design parts, together with the photographs in addition to the video’s theme.



Lumen5 allows you to flip textual content into graphics.

Execs:

• Converts weblog posts or scripts into movies inside minutes.
• Permits for some customization all through the method.
• The Lumen5 platform is simple and simple to make use of.
• Extends the lifetime of your content material with out extra funding.
• Supreme for social content material.

Cons:

• In the event you’re trying to actually customise your content material, you may discover Lumen5 choices restricted.
• The video codecs are commonplace, which may look generic.
• The free plan solely permits for 5 movies per 30 days.

16. Vance AI

Vance is an AI enhancing instrument for photos and movies. It makes enhancing, enhancing, and retouching images and movies simpler with AI-powered instruments, so there’s no have to spend a bunch of time enhancing manually. Vance AI’s capabilities embody background elimination, picture enhancing, denoising, re-coloring, and extra.



Vance AI reveals off its capabilities.

Execs: 

• Vance AI allows you to shortly improve picture high quality, which is nice for social media, advert inventive, and even web site design.
• Capabilities, together with background elimination and retouching, make this nice for ecommerce product images.
• The instrument is simple to make use of, particularly for non-designers.

Cons:

• Free entry is out there however extraordinarily restricted.
• AI is not going to be as exact or reliable as handbook enhancing with a instrument like Photoshop.
• Customers accustomed to Photoshop and different comparable instruments may discover the handbook choices in Vance AI wanting.
• As with different picture instruments, importing photos raises some privateness issues.

17. 4o Picture Era

GPT-4o picture technology is one other AI-powered instrument by OpenAI simply launched on the finish of March. GPT-4o creates high-quality photos from textual content descriptions you immediate it with (these AI Image tool prompts will assist get you began). Meaning fast inventive and customized graphics for advertisements, social media, web sites, and extra with out counting on inventory photos. You can too use the picture technology instrument for mockups, product creation, and sketching out design ideas, even in case you don’t have a background in design.



Purr-lock Holmes is on the case.

Execs:

• The content material you’re creating is exclusive, so that you keep away from the skippable inventory images and graphics.
• Shortly generate a number of variations of the identical inventive, which is ideal for A/B testing in advertisements, product pages, or emails.
• Nice for social media and presentation visuals, particularly.

Cons:

• Like different OpenAI instruments, getting the prompts to generate what you’re on the lookout for takes some trial and error.
• Utilizing AI-generated photos raises some moral issues, particularly in sure industries.
• You possibly can solely generate just a few photos without cost every day, so that you want a premium subscription.

The perfect AI instruments for rising your corporation

Okay, we simply went by way of a variety of info. However don’t be too overwhelmed. Many of those large AI instruments cowl comparable actions and campaigns that will help you develop your corporation. The important thing to success is to easily play with every instrument to get a really feel for the way it works and what it’ll do for you.

Prepared for extra? Listed here are some extra sources that will help you in your AI journey: