The Best Times to Post on Social Media in 2024 [New Data]

As a social media marketer or somebody making an attempt to construct your social media presence, you understand that it isn’t sufficient simply to submit new content material — the occasions you submit additionally play an important position.

So, in case you are questioning what the most effective occasions to submit on social media in 2024 are, I’ve obtained you coated. On this submit, I’ve compiled among the key statistics from main research on the most effective occasions to submit on social media.

Greatest Time to Put up on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform through cell.

Listed here are among the most up-to-date and related research round the most effective time to submit on Instagram:

• Based mostly on analyzing 5.5 million social media posts, Buffer states that the most effective occasions to submit on Instagram are 7 AM to 8 AM on weekdays.
• In line with the identical report, the most effective day to submit on Instagram is Friday. The worst day is on Sunday.
• The worst occasions to submit are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that the most effective occasions to submit on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• In line with a SocialPilot examine on over 50,000 Instagram accounts, the most effective time to submit on Instagram is between 7 AM and 9 AM.
• Later states that the most effective time to submit on Instagram is 4 AM.

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Whereas posting on the proper time is essential, it’s also essential to optimize your posts with the correct caption in order that they attain the utmost viewers. You should use instruments like Hubspot AI Social Media Caption Generator to simply create partaking and impactful copy in your posts.

Greatest Time to Put up on Fb

On the subject of the most effective occasions to submit on Facebook, entrepreneurs report virtually an identical numbers as they do on Instagram.

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• According to Buffer, the most effective time to submit on Fb is between 9 and 10 AM.
• The very best days to submit on Fb are Fridays. The worst are on Saturdays and Sundays.
• The worst occasions to submit are 4 AM to five AM and 11 PM to 12 AM.
• In line with SocialBee, the most effective occasions to submit on Fb are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Put up on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that the most effective occasions to submit on this text-based social media platform is 11 AM on Mondays and Fridays.

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• SocialBee states that the most effective time to submit on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting within the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to submit between 11 AM to five PM.

Greatest Time to Put up on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many prime days to submit.

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• The very best days to submit, in line with them, are Tuesdays, Thursdays, and Wednesdays.
• The bottom-performing days are Sundays, Saturdays, and Mondays.
• According to Buffer, you may get excessive engagement for those who submit between 9 AM and 5 AM on weekdays.
• SocialPilot states the most effective time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Put up on Pinterest

• The very best occasions to submit on Pinterest, in line with CoSchedule, are 12:00 PM, 6:17 PM, and eight:02 PM.
• The worst occasions are 4:00 AM, 5:00 AM, and 1:00 AM.
• The very best days to submit are Fridays, Tuesdays, and Thursdays.
• In line with SocialPilot, the most effective occasions to submit on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is right.

Greatest Time to Put up on YouTube

82% of U.S. adults use YouTube and knowledge from a 2023 Pew Research study means that its attain is rising. So, how will you get the most effective attain on the platform? Let’s dive in.

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• Buffer states that movies shared between 3 and 4 PM on Fridays are likely to get the best variety of views.
• According to SocialPilot, the most effective time is between 2 PM and 4 PM on weekdays.
• Sunday is the most effective day to submit, between 9 AM and 11 AM.

Whereas reviews and surveys state one factor, YouTube specialists have a barely completely different opinion on the most effective time to submit on YouTube.

That is what Robert Benjamin, a social media skilled with greater than 708K subscribers on YouTube, has to say.

“Personally, I’ve discovered the most effective time to submit to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve along with your viewers. My suggestion to anybody importing YouTube content material is that they attempt to submit on a daily schedule in order that their viewers is aware of when to anticipate a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457K subscribers, believes that the most effective time to submit will depend on your viewers demographic and time zone.

He states, “There isn’t a one-size-fits-all greatest time to submit. It will depend on your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that knowledge inform your posting time.”

Greatest Time to Put up on TikTok

Since 2020, TikTok has change into the go-to short-form video platform for Gen-Z and Millennial customers.

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• Studies by SocialPilot present that the most effective time to submit on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general greatest time.
• According to Buffer, the most effective time is 2 PM on Mondays, 4 PM on Wednesdays, and eight AM on Saturdays.

Creating an Efficient Posting Schedule

Though every social community sees its engagement improve at particular hours and days of the week, you’ll nonetheless should tailor your strategy to your viewers.

Use this knowledge as a information for those who don’t have sufficient knowledge but. When you begin posting recurrently and have collected knowledge, evaluation it to find out when your viewers is most energetic on the platform and what posting schedule they reply to essentially the most.

It’s possible you’ll discover that sure content material varieties work higher when posted at sure occasions. As an illustration, your movies could carry out effectively when posting within the morning, whereas your pictures could do higher within the late afternoon.

Editor’s be aware: This submit was initially revealed in 2017, however was up to date for comprehensiveness.