Video is now not a nice-to-have. It’s now an absolute should and ought to be on the forefront of any advertising and marketing technique. With almost half of Gen Z and millennials watching short-form video to find new merchandise, video is crucial to rising visibility and getting model recognition.
However now the query is, the place is the very best place to submit movies?
I’m right here to assist. Right here’s an inventory of the very best vlog promotion channels in your short-form, long-form, and stay movies primarily based on ROI, engagement, and lead technology.
Desk of Contents
What are vlog promotion channels?
Vlog promotion channels are platforms the place you may convey your movies to a wider viewers. Whereas YouTube and TikTok instantly come to thoughts with regards to video, an increasing number of social media networks are seeing the success of TikTok and are introducing new options to raise video content material, and the video panorama is consistently altering.
With TikTok’s future uncertain, platforms like LinkedIn, X, and even Substack are taking this chance to woo TikTok’s viewers (or “liberate them,” if you happen to ask Substack’s CEO) and introduce options like devoted video feeds, algorithm changes that prioritize movies, and new video advertising avenues for marketers.
And entrepreneurs, too, proceed to see the worth of video content material. In accordance with our 2024 State of Video Marketing Report, 37% of entrepreneurs discovered video to be very efficient in serving to them obtain their enterprise targets.
Our 2025 State of Marketing Report additionally reveals that in 2025, entrepreneurs will proceed to take a position extra in video — significantly short-form video because it delivers the best ROI (21.02%).
The information from customers reveals that investing extra in video is a sensible selection.
In accordance with a Wyzowl survey, 78% say that they’d relatively watch a brief video to be taught extra a few product than learn articles or manuals, and a whopping 91% of customers say that video high quality impacts their belief in a model.
That will help you get began on creating high-quality movies, HubSpot has created a nifty AI-powered Clip Creator software that will help you create and edit movies. With a number of clicks, you may create watermark-free movies in your social media channels. And for people who find themselves already used to a sure workflow, we bought you, too. We now have an inventory of the top AI video editing tools that may enable you along with your subsequent video.
Now, let’s get on to the best vlog promotion channels.
Best Channels for Short-Form Video
TikTok
Since launching in 2016, TikTok has upended social media, so much so that many platforms (including Instagram and LinkedIn) have been heavily investing in hosting and elevating vertical videos to capture more of TikTok’s audience.
It’s no surprise that many social media networks want to become more like TikTok, as TikTok users spend almost 44 hours on average per month on the app, according to Statista.
That is considerably extra time than all the opposite apps on the listing. Trailing behind in second place was the YouTube app, the place customers spent nearly 25 hours a month on common, just a bit over half of TikTokers time.
TikTok has grown past being *the platform* for viral dances (though there may be nonetheless loads of that), and has turn out to be a viable advertising and marketing choice for these keen to get inventive — and these stats show it.
Professional tip: To be taught extra about TikTok advertising and marketing, I like to recommend testing our free marketer’s guide to TikTok.
Instagram is the top platform for sharing videos, topping the charts in ROI, engagement, and lead technology over rivals like TikTok and YouTube. A Sprout Social survey additionally discovered that 61% of social media users flip to Instagram to seek out new merchandise.
It provides a substantial amount of choices, too, as entrepreneurs can play with a number of content material codecs on high of videos (assume carousels, Lives, and Tales) whereas capturing the eye of an already engaged viewers.
Entrepreneurs, don’t sleep on LinkedIn. In 2025, Wyzowl reported that for the primary time, LinkedIn was essentially the most broadly used platform by entrepreneurs, after by chance leaving out YouTube, the channel that normally claims the highest spot, of their survey.
Caveats apart, LinkedIn is shortly changing into an rising platform to submit advertising and marketing vlogs, particularly B2B advertising and marketing. They’ve launched a brand new algorithm that prioritizes video over textual content or pictures, and rebranded their Wire Program to BrandLink which permits advertisers to pair up with content material creators and publishers and place pre-roll adverts earlier than a trusted creator’s video.
Finest Channel for Lengthy-Type Video
YouTube
Arms-down, YouTube is the very best channel for long-form movies. There’s no different platform prefer it.
YouTube has saved a aggressive edge towards different vlog promotion channels like TikTok and Instagram. Not solely are folks watching YouTube on their telephones, but it surely has additionally captured a substantial share of individuals’s watch time on tv, typically surpassing legacy networks like FOX, Disney, and NBC.
With its media dominance and attain, it’s no marvel that YouTube has emerged as a robust advertising and marketing software. In actual fact, nearly 30% of marketers plan to extend their funding in YouTube in 2025, based on HubSpot’s 2025 State of Advertising and Developments report.
Contributors additionally ranked YouTube because the third-best platform for ROI. Whereas many entrepreneurs discover success on YouTube for various causes, its giant consumer base (2.6 billion energetic customers, to be precise) and superior advert focusing on definitely assist.
In case you’re in search of the very best place to host your long-form movies — like product demos, Q&As, behind-the-scenes content material, and extra – YouTube is the house for all of it.
Professional tip: In case you’re simply getting began with YouTube as a vlog promotion channel, take a look at our complete guide on creating, promoting, and optimizing your video content.
TikTok
Whereas TikTok is finest recognized for bite-sized movies, creators can truly add movies as much as 60 minutes lengthy. Through the years, the utmost video size has been slowly, properly, ticking up. When it was first launched, TikTok began with a 15-second restrict. Then, they upped it to 60 seconds, after which three minutes. You get the image.
Knowledge traits present that longer movies ship extra views and better engagement.
An fascinating research by Buffer reveals that movies between one and 10 minutes in size get the best variety of views, have the best attain, and the longest watch time on TikTok in comparison with movies beneath a minute. Creators with extra followers additionally are inclined to have longer movies, based on Statista.
Whereas folks don’t typically consider movies beneath 5 minutes lengthy as long-form, the info appears to point out that audiences on TikTok — in addition to the channel’s algorithm — appear to favor longer content material.
Finest Channels for Dwell Video
YouTube Dwell
With its large consumer base, attain, and various viewers, YouTube Live is an interesting choice in your livestreaming wants. Knowledge from Statista says that it was essentially the most used stay streaming channel in the US in 2023.
Options like Super Chats, Super Stickers and membership gifting allow better engagement along with your viewers and monetization avenues.
YouTube additionally offers highly effective analytics on stay movies. Examine real-time analytics like concurrent viewers, likes, and chat charges, in addition to post-stream stats just like the variety of new subscribers, complete watch time, and extra.
Instagram Dwell
With Instagram Dwell, you may stream from wherever and invite friends to hitch your stream. There’s loads of alternative for engagement: viewers can ship emojis, write feedback, and ship donation badges.
Moreover, whenever you go stay on Instagram, your followers obtain a notification to tune in so your stream will not get misplaced within the crowd, which is extra more likely to occur on YouTube or Twitch.
Fb Dwell
Like YouTube, Fb boasts a large viewers spanning a number of age teams, though millennials take up the biggest share.
Fb Dwell is a superb choice if you happen to‘re already energetic on the platform and have a wholesome following. However if you happen to’re nonetheless rising an viewers, concern not — you may go stay from a private profile, web page, or perhaps a group.
With Fb Dwell, you may edit beforehand recorded streams, chat with customers utilizing the stay chat function, and schedule your streams upfront. Nevertheless, understand that Fb limits your stream size, and your monetization choices aren’t as sturdy as different platforms.
Need extra? Take a look at this text on tips for Facebook Live.
However what about Twitch?
It feels odd to exclude Twitch from a dialog about stay streaming, since it’s the most popular streaming-specific platform in the world. That mentioned, entrepreneurs report low engagement and ROI on the platform, and the content material is closely geared in the direction of players and e-sports.
In 2024, non-gaming content constituted only 15% of Twitch streams, however there are some non-gaming entrepreneurs who’ve discovered success utilizing Twitch. Billboard reported that in 2025, music entrepreneurs have discovered success selling artists by partnering with established Twitch streamers, clipping moments from streams, and placing the shorts on locations like TikTok or Instagram.
Again to You
It may be tough to determine the right way to strategy video advertising and marketing. It takes time, cash, and vitality to create movies — making it crucial to seek out the very best dwelling in your content material.
In case you want some inspiration, first take a look at what’s already on the market and see what you want. After you’ve carried out some analysis, take into consideration your audience and outline some targets, resembling lead technology, engagement, or model consciousness. When you nail these down, it is simpler to select the platform to attain them.
Editor’s observe: This submit was initially printed in July 2022 and has been up to date for comprehensiveness.
