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    Home » Email Marketing
    Email Marketing

    The Black Friday + Cyber Monday Survival Guide

    YGLukBy YGLukNovember 6, 2025No Comments3 Mins Read
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    2 minute learn time

    Marketing campaign Monitor – Nov 6, 2025

    Download Your Playbook for a Multi-Million Dollar Weekend

    Confirmed methods from 9 industry-leading platforms liable for $50M+ in BFCM gross sales; multi functional free 66-page information.

    Most manufacturers lose cash throughout BFCM; not as a result of their merchandise aren’t good, however as a result of they entered unprepared.

    When visitors spikes 300%, advert prices double, and each competitor is screaming “40% off,” the winners aren’t those with the largest reductions.

    They’re those with:

    • Techniques that scale with out breaking
    • Conversion funnels optimized earlier than the frenzy
    • Retention engines that flip weekend consumers into year-round clients

    The distinction between a record-breaking weekend and a profit-draining catastrophe? Preparation.

    Constructed by the Platforms Powering 30,000+ Shops This BFCM

    We introduced collectively the groups behind TxtCart, Heatmap, Alia Popups, Chargeflow, Marketing campaign Monitor, Growave, Platter, Atlas, and New Seas to create one thing no single platform may:

    An entire, battle-tested system for BFCM success.

    This is not concept. Each tactic inside has been validated throughout tens of millions of {dollars} in service provider income; and we have organized it right into a framework you possibly can implement in days, not weeks.

    Inside The 66-Web page Playbook, You will Uncover:

    Chapter 0: Pre-BFCM Infrastructure Construct your tech stack, affords, and contingency plans 2–3 weeks earlier than visitors hits

    Chapter 1: Acquisition ; Bringing Visitors That Buys

    • search engine optimization methods that drove $213K in new BFCM income (case examine included)
    • Influencer playbooks that flip micro-creators into your finest advertisements
    • Electronic mail & SMS sequences that heat audiences earlier than the sale drops

    Chapter 2: Conversion ; Turning Clicks Into Money

    • Easy methods to launch and take a look at merchandise 3× sooner (Atlas case examine: $70K in 30 days)
    • UX friction fixes that lifted income 6.67% in a single week (Trendy Gents case examine)
    • AOV optimization techniques that work with out killing conversion charges

    Chapter 3: Retention ; Turning One Sale Into Many

    • Electronic mail automation that drove +80% subscriber progress (Monica Vinader case examine)
    • Conversational SMS that recovered $1.84M throughout BFCM (Joyride Harness case examine)
    • Loyalty packages that enhance LTV by 89% (Manner of Wade case examine)

    Chapter 4: Actual-Time Monitoring Know precisely what to trace, when to react, and learn how to repair points earlier than they compound

    Chapter 5: Fraud Safety Cease chargebacks earlier than they hit and recuperate income you have already earned (HexClad case examine: +59% restoration price)

    Chapter 6: Submit-BFCM Scale Flip your busiest weekend into your most worthwhile quarter; not simply your busiest 72 hours

    Download Your Playbook for a Multi-Million Dollar Weekend

    Connect your favorite tools to Campaign Monitor

    Join your favourite instruments to Marketing campaign Monitor

    Seamlessly join your ecommerce platform, CRM, web site and extra.

    Browse integrations

    Rip Curl, Australia’s leading surf brand, uses dynamic content to drive conversions.

    Case Research

    Rip Curl, Australia’s main surf model, makes use of dynamic content material to drive conversions.

    Learn how

    The email platform for agencies

    The e-mail platform for businesses

    We began out serving to businesses with e-mail, so allow us to aid you.

    Learn more



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