Ethan Mollick, professor of administration at Wharton Enterprise College, has a easy benchmark for monitoring the progress of AI’s picture era capabilities: “Otter on a plane using wifi.”
Mollick makes use of that immediate to create photos of … an otter utilizing Wi-Fi on an airplane. Listed below are his outcomes from a generative AI picture software round November 2022.
And right here is his lead to August 2024.
AI picture and video creation have come a lengthy approach in a quick time. With entry to the suitable instruments and sources, you possibly can manufacture a video in hours (and even minutes) that may’ve in any other case taken days with a inventive workforce. AI may also help virtually anyone create polished visible content material that feels actual — even when it isn’t.
In fact, AI is simply a software. And like all software, it displays the intent of the particular person wielding it.
For each aerial otter fanatic, there’s another person creating deepfakes of presidential candidates. And it’s not solely visuals: Fashions can generate persuasive articles in bulk, clone human voices, and create total pretend social media accounts. Misinformation at scale used to take critical operations, time, and bills. Now, anybody with a good web connection can manufacture the reality.
In a world the place AI can rapidly generate polished content material at scale, social media turns into the proper supply system. And AI’s impact on social media cannot be ignored.
Misinformation is now not nearly low-effort memes misplaced at midnight corners of the net. Slick, personalised, emotionally charged AI content material is misinformation’s future. To know the implications, let’s dive deeper into social media misinformation and AI’s function on either side of the misinformation fence.
Social Media Misinformation At the moment
What’s misinformation?
Earlier than I start, I ought to observe how I’ll focus on the time period “misinformation.” Technically talking, this problem has a number of completely different flavors:
- Misinformation is fake data shared…
