The inbound methodology is actually necessary right here at HubSpot. I feel you would go as far as to say that it is roughly our “essential factor” — like nearly every little thing we push, preach, and follow as a model hinges upon it.
Within the curiosity of maintaining this submit centered and sensible, I will not go right into a holistic, thorough, “listen as a result of I’ll quiz you on this later” exploration of inbound advertising. I am going to simply cowl the place running a blog stands within the course of.
Profitable inbound advertising begins with attracting prospects — a step the place you set out considerate content material that supplies worth in your viewers — and a weblog is among the higher, extra conventional automobiles for that.
As you’ll be able to in all probability inform, the operative phrase in that final sentence is “supplies worth in your viewers.” That is why I made it daring and put it in italics, so you understand I imply enterprise.
This text goes to cowl how The HubSpot Gross sales Weblog workforce leveraged information to find out what “worth for our viewers” means, the strides we took to capitalize on that understanding, and the stellar outcomes we noticed.
Let’s dive in! Yeah!
“Boy oh boy! This certain feels like it should be attention-grabbing! However earlier than you ‘dive in’ … who’re you?”
Good query, make-believe reader who‘s going to ask about the entire issues I would like to handle all through this submit! My title is Jay Fuchs, and I’ve been the editor of and principal content material strategist for The HubSpot Gross sales Weblog since July 2021.
Now that introductions are out of the best way, let’s get to it.
“It is so nice to satisfy you, Jay! Your credentials are so spectacular! You talked about that the method was data-driven. The place did that information come from?”
One other nice query, reader who exists solely for the aim of giving this text some form of rhythm! This course of was rooted in onerous information. Let me get into how we sourced it.
I am going to begin by taking this as a chance to shout out the nice individuals at Glimpse….
