AI is a scorching subject amongst entrepreneurs in 2024 — and for good motive. In accordance with our State of AI report, 95% of respondents say that utilizing AI instruments for advertising and marketing helps them spend much less time on guide duties and extra time on crucial components of their function.
Fortunately, even if you’re unfamiliar with AI, it’s by no means too late to familiarize your self with the various AI instruments for entrepreneurs.
As a content material marketer, I’m personally grateful for the various methods AI instruments have simplified my tedious, time-consuming duties like outlining content material creation, researching Web optimization, e mail advertising and marketing, and extra.
Nonetheless, not each AI software is created equal, which is why I’ve scoured the web to create this listing of the very best 22 AI instruments entrepreneurs ought to use to make their lives simpler.
Desk of Contents
The Advantages of Utilizing AI in Advertising
OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks.
After the large splash from the discharge of ChatGPT, there may be little doubt that AI is impacting advertising and marketing jobs already. Analysis from the University of Pennsylvania estimates that “19% of staff may even see at the very least 50% of their duties impacted.”
The important thing phrase in that assertion, although, is impacted.
In my expertise, because of this entrepreneurs who learn to leverage AI-powered tools will see higher outcomes from their campaigns and diversify their abilities.
I already use AI instruments in my workflow. That doesn’t imply AI is writing my articles (this piece is 100% human!).
Nonetheless, drafting routine emails, enhancing the standard of photographs, turning lengthy posts into social copy, and researching new subjects usually contain an AI help.
Past that, we’ve had teammates who use AI to assist them leverage skillsets they don’t have already got. I requested HubSpot’s Kaitlin Milliken for an instance.
“We had an enormous venture the place we modified photographs on pages from .png to .webp recordsdata on 1000’s of net pages. I knew this might take perpetually to do manually, so I leveraged AI to assist me create a Python script that might run the conversion,” says Milliken, who’s a senior program supervisor on the firm.
“I don’t even know easy methods to code in Python!”
At this time’s AI instruments nonetheless have an enormous progress potential. Nonetheless, these already accessible can considerably cut back the time it takes to finish duties and cut back the raise for finishing advanced duties, all whereas working 24/7 with no downtime.
22 AI Instruments for Advertising You Ought to Know About
I’ve usually discovered that almost all entrepreneurs perceive the content generation capabilities of AI.
Nonetheless, they’re unfamiliar with different duties it might probably simplify and automate for them. I really like utilizing AI for content material creation, however I by no means discovered content material writing that boring to start with.
Advertising duties that I personally discover extra mundane are creating emails and e mail templates, repurposing content material, taking customer support requests, and making press releases.
So, I got down to establish AI instruments that might assist with extra than simply content material advertising and marketing however somewhat the nitty gritty of my on a regular basis life as a marketer.
So, with out additional ado, right here is the listing I compiled of AI advertising and marketing instruments that cowl nearly each “boring” advertising and marketing process you possibly can think about.
1. HubSpot
Try out HubSpot’s AI for free.
- Worth: Free
- Greatest for: Creating content material
- What it does: Hubspot’s AI Assistant is a collection of AI-powered options that assist you to plan, create, and share outstanding content material rapidly.
Creating content material isn’t simple, and creating content material that helps a complete group may be extraordinarily time-consuming.
Our AI Assistant makes content material creation easier. It integrates with your whole HubSpot instruments to generate and share high quality content material.
I like to make use of HubSpot’s AI Assistants software to put in writing weblog posts, advertising and marketing emails, touchdown pages, and extra, together with conversation intelligence — all with no need to change between completely different instruments.
Possibly I’m biased, however HubSpot’s AI Assistant is my prime choose for a content-generation AI software on this listing. It’s free, it’s fast, and it requires little to no coaching.
What I really like: HubSpot’s AI Assistants can assist you create Web optimization-optimized content material, from weblog concepts enhanced with Web optimization information to producing Web optimization-optimized outlines, content material, and meta descriptions.
2. Campaign Assistant
Try out Campaign Assistant for free.
- Worth: Free
- Greatest for: Creating partaking copy
- What it does: Generates partaking touchdown pages, advertising and marketing emails, and advert copy for Google, Fb, LinkedIn, and Instagram.
My favourite characteristic of Marketing campaign Assistant is its capacity to supply a quick description of a marketing campaign purpose, target market, and desired tone.
Marketing campaign Assistant may swiftly generate fascinating copy for quite a lot of advertising and marketing belongings, so you may scale your advertising and marketing campaigns extra effectively.
The seamless integration with HubSpot ensures that with only a click on, a brand new touchdown web page or advertising and marketing e mail is immediately arrange in your account, embedded with the AI-crafted copy, which hastens your course of even additional.
What I really like: You need to use Marketing campaign Assistant to generate partaking copy in your most popular language.
2. Jasper.ai
- Worth: Plans begin at $40 per 30 days.
- Greatest for: Content material creation and ideation
- What it does: Jasper.ai’s platform is able to nearly every thing you’d hope writing assistant ought to do, wanting happening a espresso run.
Jasper.ai’s easy-to-use interface can assist you generate concepts, craft first drafts, and edit closing posts. Their accessible templates cowl social, PPC, running a blog, and extra.
What I really like: I really like that Jasper.ai takes over the boring process of reviewing writing for tone and intention. It does take follow to insert prompts that get the consequence you’re in search of, however Jasper.ai is a superb software for conquering the clean web page.
Bear in mind: As with so most of the different AI content material instruments available on the market, Jasper relies on GPT-3. Its capacity to put in writing naturally will solely enhance with time.
3. Howler AI
- Worth: $8,000 per 30 days
- Greatest for: Focused campaigns for press releases
- What it does: Sifts via a database of journalists to seek out those who suit your business and area of interest primarily based on what they’ve written or revealed about earlier than.
Is there any advertising and marketing process that’s extra tedious than attempting to establish a journal to ship press releases to? On prime of that, journalists’ inboxes are full of pitches, so that you’ll seemingly want lots of follow-up communication.
I like that Howler.AI will increase the probabilities that your e mail gained’t find yourself within the trash by optimizing it to a particular journal. Likewise, a hyper-targeted strategy can make sure you align with the journalists’ current viewers.
For all these causes and extra, Howler.AI is my prime choose for an AI software to handle press releases and their follow-up emails.
It’s fairly expensive, however if you happen to’re in an business that offers closely with press releases, this software can prevent an infinite period of time.
What I really like: Howler AI can assist you write and ideal your pitch that can assist you generate curiosity.
4. Bardeen.ai
- Worth: Free perpetually plan; Skilled plan begins at $10/month.
- Greatest for: AI advertising and marketing automation
- What it does: Bardeen helps streamline your workflow with AI, whether or not you want to preserve your CRM clear and up to date, personalize outreach campaigns, or synchronize information throughout varied instruments your inside crew makes use of.
Bardeen is an AI automation software that optimizes workflows. With Bardeen.ai, automation is now so simple as texting a buddy.
I really like Bardeen’s capacity to combine with different CRMs like HubSpot and over 100 different integrations, which makes it simple to automate quite a few processes and enhance productiveness.
What I really like: Bardeen is a helpful answer for firms of all sizes trying to optimize their advertising and marketing and gross sales automation efforts. Getting began is straightforward, with 1000’s of ready-to-use automation templates to select from.
5. LiveChatAI
- Worth: Free variations can be found. Plans begin at $39 per 30 days.
- Greatest for: AI chatbot for buyer help queries
- What it does: Create a customized AI chatbot skilled with your personal information to handle your conversations.
If you wish to allocate your small business focus to completely different areas to be extra productive, you may let LiveChatAI take care of buyer help.
This software program means that you can meet buyer inquiries effectively by coaching your AI chatbot together with your information. You possibly can each generate leads or handle environment friendly help operations simply.
I admire LiveChatAI’s simple integration with WhatsApp and Slackleading, which lets you conduct conversations on completely different platforms.
Plus, if you’re keen to enhance your AI actions, you should use prospects like Make.com, Open API, and webhook.
What I really like: LiveChatAI means that you can mix AI help with human help and embrace human-agent help each time your buyer wants into the method routinely.
6. involve.me
- Worth: Plans begin at $29 per 30 days.
- Greatest for: Lead era
- What it does: Creates all types of embeddable varieties, surveys, and quizzes with AI.
Entrepreneurs must create on-line quizzes, varieties, or surveys to collect information (like e mail addresses or buyer suggestions), arrange occasions, or have interaction with audiences.
Prior to now, this required coding abilities. Now, it‘s doable to create these instruments by merely writing a quick immediate of your targets for the web kind.
Contain.me will then generate the shape immediately, incorporating your web site’s branding, together with colours, emblem, and font.
As soon as the shape is generated, customers have the choice to select from a number of branded designs and may customise the shape utilizing the no-code drag-and-drop editor.
I’ve had lots of success with creating surveys and quizzes as a solution to generate leads, and contain.me makes it simple to place them up in your web site.
With its low worth and easy integration, contain.me is my prime choose for many who want an AI software to construct varieties.
What I really like: contain.me additionally presents AI options for personalization primarily based on person enter and generates detailed experiences from in depth open suggestions offered by customers through the shape. This may save lots of of hours when coping with a considerable amount of information.
7. 6Sense Revenue AI for Marketing
- Worth: Free variations can be found. Pricing is offered upon inquiry.
- Greatest for: Account concentrating on and prioritization
- What it does: Leverages AI to research viewers information to glean visibility into nameless shopping for crew analysis to prioritize accounts and to assist focus assets.
I’ve discovered that when solely a small fraction of a complete addressable market is shopping for at any given time, having perception into who is definitely wanting can flip advertising and marketing from guesswork right into a predictable pipeline.
Lengthy a contender within the intent information house, 6Sense now has AI sifting via the large quantity of intent information to floor actionable insights. That manner, your crew is specializing in the highest-value actions at any given time.
What I really like: 6Sense can assist you match shopping for indicators to accounts throughout units and channels.
8. Adverity
- Worth: Plans begin at $500 per 30 days.
- Greatest for: Information analytics
- What it does: Centralizes all advertising and marketing information from varied sources, together with campaigns throughout all channels, the place it may be simply analyzed.
When you’re a marketer like me, then you’ll by no means have sufficient information. Adverity provides a single-pane view into your advertising and marketing analytics, so your crew floor can establish traits and insights to empower you to make extra knowledgeable choices.
I like that Adverity has information governance constructed into the platform. This can assist you make sure that your data is full and high-quality. You may as well keep full management of your information all from one place.
What I really like: Adverity has pre-built connectors and no-code templates that help you use the platform with out coding experience.
9. Predis.ai
- Worth: Plans begin at $29 per 30 days.
- Greatest for: Social media content material era
- What it does: Generates all varieties of social media content material with AI.
With Predis.ai, customers can provide a small textual content enter and generate an entire branded social media publish, together with the artistic, caption, and hashtags.
I really like that Predis.ai can generate branded posts, carousels, reels, movies, and memes with AI in seconds.
Customers can publish or schedule the content material to their favourite social media platforms with built-in integration with prime platforms and content material scheduler.
I feel this AI software is finest for enterprise house owners, social media managers, and businesses trying to save time in producing content material.
With its ease-of-use and talent to create tons of various content material, Predis.ai wins my choose for a social media AI software.
What I really like: It is ready to cut back the time required to make content material by half. Constructed-in AI chat characteristic helps to generate textual content. Customers can set posting targets and keep constant on social media.
10. Flick’s AI Social Media Marketing Assistant
- Worth: 7-day free trial with plans beginning at £11 per 30 days
- Greatest for: Social media content material creation and ideation
- What it does: All the things you’d need from a social media supervisor in seconds, together with content material creation, concepts, scheduling, and extra.
With Flick’s AI Social Media Advertising Assistant, you’re going to get entry to a robust AI advertising and marketing software particularly designed that can assist you streamline the brainstorming, writing, content material creation, and planning course of for social media.
I like that Flick’s AI Assistant can assist you brainstorm content material concepts, generate probably the most on-brand captions in your accounts primarily based in your Model Information, and rework long-form content material into bite-size captions.
You may as well provide AI-generated photographs if you happen to don’t have imagery, auto-generate hashtags fully primarily based in your captions, and schedules out content material for you, all in a single click on.
What I really like: Present the AI Assistant together with your web site URL, and it’ll generate content material primarily based in your model voice, viewers, language, and extra.
11. Drift
- Worth: Plans begin at $2,500 per 30 days.
- Greatest for: Conversational advertising and marketing
- What it does: Turns the choose-your-own-adventure chatbot expertise into an interactive help and lead era software.
Drift has skilled its AI to reply human questions and built-in it into its chatbot expertise.
This fashion, if an individual has a query that’s not featured within the chosen path, customers will nonetheless get a solution or in any other case be routed on to an individual.
I presently use Drift by myself web site as a result of it’s an incredible AI chatbot software that may be useful for screening prospects visiting my web site, whereas rising quote requests.
You do need to arrange Drift with the questions and solutions you need it to ask, so the extra sophisticated your business, the extra sophisticated the arrange will likely be.
Drift is my prime choose if you happen to want an AI chatbot assistant.
What I really like: Drift’s AI options can assist give a VIP expertise to key accounts or relieve overburdened help groups from answering easy questions that the bot can deal with.
12. Zapier
- Pricing: Free plans can be found. Paid plans begin at $19 a month.
- Greatest for: Textual content parsing
- What it does: Join your apps to automated workflows, saving your crew time so you may deal with progress.
Zapier is designed that can assist you scale your small business by automating time-intensive duties. For entrepreneurs, that might embrace sending contacts to e mail lists and kicking off essential workflows.
I like that Zapier may flip text-based enter — whether or not that’s emails, Slack messages, Tweets, or a kind — into information and reply easy questions. Whether or not routing hand raisers from a “Contact Us” kind or lead routing, Zapier can drastically lower down on guide work.
What I really like: With automated textual content evaluation, advertising and marketing groups may parse enormous quantities of textual content and purchase beneficial insights from buyer suggestions that individuals may miss.
13. Brand24
- Worth: Plans begin at $69 per 30 days.
- Greatest for: Social listening and sentiment evaluation
- What it does: Sifts via huge quantities of knowledge generated on public platforms, whether or not that’s social media or boards. Gives organizations with a dashboard that analyzes every thing from mentions, the amount of debate, and general model sentiment.
Clients immediately anticipate manufacturers to reply rapidly on social media.
The difficulty is, if a corporation is current throughout each main social media platform, there’s merely an excessive amount of information to maintain observe of each remark, point out, and trending subject — and spot the sign via the noise.
I feel Brand24 is a superb choose for companies that need assistance figuring out conversations that your group administration, evangelists, or social media groups needs to be taking note of.
What I really like: Brand24 insights can assist you establish methods to enhance your advertising and marketing marketing campaign and even the product itself.
14. MarketMuse
- Worth: Free. Paid plans begin at $149 per 30 days.
- Greatest for: Content material technique and planning
- What it does: Analyzes your web site and uncovers prime alternatives in search, serving to floor gaps in your content material.
Relying on how lengthy your content material engine has been working, the amount of content material current in your web site might make auditing a time suck. MarketMuse can assist you deal with what issues: creating higher content material your viewers desires.
I like to make use of MarketMuse for figuring out blogs and content material I’ve that matches key phrases I want to focus on. This narrows down which blogs I ought to refresh and make investments extra time into.
What I really like: MarketMuse can assist you discover key phrases that match your content material. You’ll additionally see methods to optimize your content material for search engine consequence pages.
15. Semrush
- Worth: Plans begin at $119.95 per 30 days.
- Greatest for: Search Engine Optimization
- What it does: Helps generate content material and guarantee your writing is optimized for Web optimization.
Semrush has lengthy been a prime contender for managing key phrase concentrating on for Web optimization and paid campaigns. Now, they’ve built-in AI within the type of The Web optimization Writing Assistant (SWA), making an already highly effective platform much more strong.
I personally use Semrush to construct backlinks (a really time-consuming advertising and marketing process) and for analyzing my competitor’s search engine optimisation methods.
When you lack the finances for a product like BrightEdge, I feel Semrush is a superb substitute for many who want an AI Web optimization software.
What I really like: SWA is precisely what it says on the tin. It’s like a private writing assistant who can guarantee your writing is focused towards attaining the very best leads to search.
16. Crayon
- Worth: Pricing is offered upon request.
- Greatest for: Aggressive intelligence
- What it does: Routinely gathers and organizes information from hundreds of thousands of sources that can assist you observe business traits.
Just like Semrush, Crayon has been a frontrunner of their subject for years. They’ve just lately built-in AI to assist kind via hundreds of thousands of information factors from sources throughout the net that can assist you achieve a greater aggressive benefit.
Crayon’s AI and machine studying integrations assist make sense of what data is essential about your rivals and what’s simply noise.
I like that Crayon retains observe of SEC filings, pricing updates, and messaging pivots whereas summarizing the essential data in an easy-to-share format.
What I really like: You possibly can take a deep dive into rivals. Crayon assesses your rivals’ digital footprints to supply a view of the aggressive panorama.
17. Lavender
- Worth: Pricing begins at $29 per 30 days.
- Greatest for: Electronic mail coaching
- What it does: Plugs instantly into your e mail platform of selection and suggests easy methods to enhance e mail content material to drive extra replies.
When you’re trying to optimize your emails, Lavender can assist. Whether or not you’re writing an inside memo or a pitch for journalists, Lavender can compose the textual content for you — or simply assist you to optimize your message.
Lavender may assist your gross sales groups. Account executives and gross sales improvement representatives can craft customized emails to hook prospects.
I really like the e-mail characteristic as a result of writing gross sales collateral is a time consuming a part of my job and Lavender can cut back the time I spend.
What I really like: Lavender gathers prospect information, information, and insights so you may craft a personalised, well timed message to shut offers.
18. Braze
- Worth: Pricing is offered upon request.
- Greatest for: Buyer intelligence
- What it does: Integrates with all of your information sources (CRM, MAP, and many others.) and appears for indicators {that a} buyer could be in danger for churn or reveals curiosity in potential upsell alternatives. Suggests potential messaging methods to make use of primarily based on that very same information.
Many organizations have been laser-focused on buyer retention.
Braze helps even the smallest groups save 1000’s of hours sifting via information to grasp what their prospects want, whether or not that’s a further characteristic or extra engagement from their account managers.
Typically, the indicators associated to churn are troublesome to see. I really like that Braze can assist your gross sales crew re-engage prospects with advertising and marketing content material, buyer help, and extra.
What I really like: Braze may assist advertising and marketing create customized presents utilizing information. You may as well A/B check your campaigns to see how they impression gross sales.
19. Axiom.ai
- Pricing: Plans begin at $15 a month.
- Greatest for: Automation of repetitive duties
- What it does: Automates scraping and interacts with web sites in easy ways in which beforehand required an individual.
Not like the method move automation supplied by instruments like Zapier, Axiom.ai falls right into a class often called Robotic Course of Automation.
Axiom.ai can scrape information and automate easy duties. Your crew can collect information from Google Tendencies, automate web site actions, and construct bots.
Axiom.ai can tackle the brunt of mundane advertising and marketing duties, and with its low worth level it will get my vote as the highest AI software for automation.
What I really like: Axiom can scrape web sites for information, extract data, or carry out different easy person interface actions.
20. Hemingway
- Pricing: $19.99
- Greatest for: Content material modifying
- What it does: Analyze your content material and recommend the place you possibly can make it clearer, extra concise, or enhance your diction.
As Strunk and White recommend, it’s best to omit unnecessary phrases when writing. The one query that we typically have is, which of them?
Hemingway makes use of AI and machine studying to establish alternatives at a sentence stage that may make your writing that a lot stronger.
What I really like: Hemingway provides you a readability rating so you may assess your general efficiency.
21. Grammarly
- Pricing: Free fundamental software or $12 USD a month for Premium
- Greatest for: Content material modifying, grammar, and AI writing
- What it does: Spell-checks, grammar checks, presents completely different tones for writing, and extra.
Grammarly is sort of a extra grown-up Hemingway, with extra options and a handy plug-in for various browser varieties.
I’ve been a long-time person of Grammarly, and if there’s one AI software you want on this listing for content material advertising and marketing, it’s this one.
The rationale I’ve caught with Grammarly for therefore lengthy is as a result of their grammar and spell test actually are the very best within the business.
If you wish to sound and look skilled in your weblog, your writing actually needs to be as near 100% error-free as doable.
I initially began with the free Grammarly model which made a distinction in my writing, however the improve to Premium has been value it for me.
That is as a result of I can now get recommendations in Google Docs, in addition to benefit from the AI content material creator software.
What I really like: Grammarly provides you skilled writing-level grammar, spelling, and tone recommendations.
22. CallRail’s Conversation Intelligence
- Pricing: $85/month
- Greatest for: Name recording, transcription, and summaries
- What it does: Analyze all of your calls, on a regular basis, turning your conversations into easy-to-act-on information.
Leveraging a sturdy AI skilled with greater than 650,000 hours of vocal information, Dialog Intelligence effortlessly transcribes and examines all of your incoming and outgoing telephone conversations with precision.
It virtually matches human experience.
This leads to enhanced key phrase detection, extra exact auto-tagging, improved lead categorization, and refined sentiment evaluation, releasing your crew from numerous hours of guide duties.
What I really like: CallRail’s dialog intelligence creates action-based analytics to find out one of the simplest ways to work together together with your prospects and leads.
My Prime Advertising AI Software Picks
As a recap, listed here are my prime seven AI instruments advertising and marketing groups ought to have in the event that they carry out these features:
- Content material writing: Grammarly. It’s vital for guaranteeing your writing is top-notch and error-free.
- AI chatbots: Drift. This can be a easy chatbot AI know-how that may win you leads.
- Content material creation: HubSpot’s AI Assistant. It’s a free and easy-to-use AI content material era software.
- Press releases: Howler.AI. This software is costly however might probably substitute a company communications place by automating press releases and comply with up.
- Constructing varieties: Involve.me. The software creates varieties that really convert with ease.
- Social media: Predis.ai You possibly can customise social media templates and automate your duties.
- Automation: Axiom.ai. It takes on the brunt of mundane advertising and marketing duties with a low worth level.
Going Past ChatGPT
When you use AI ethically and with the suitable tips in place, it’s no completely different than another software. No matter your advertising and marketing wants, there’s an AI software on the market that exists to make your job simpler.
Within the meantime, transfer previous simply utilizing ChatGPT and check out different AI instruments that take away boring advertising and marketing duties so you may deal with doing what you actually love.
Editor’s notice: This publish was initially revealed in Could 2023 and has been up to date for comprehensiveness.