Influencer advertising generally is a highly effective device for constructing consciousness and neighborhood, and even driving gross sales. Actually, 70% of US customers usually tend to purchase a product from a model in the event that they work with an influencer they know and belief.
As we enter into a brand new yr, we figured we’d share a number of the prime magnificence influencers of 2022. Uncover the highest magnificence influencers of 2022 by VIT throughout 3 classes — Make-up & Cosmetics, Skincare, and Hair Care.
P.S. We’ve got a complete article about how one can discover top influencers (even with out VIT), when you’re .
Prime Magnificence influencers by VIT — Make-up & Cosmetics
1. Kylie Jenner (@kyliejenner)
- 746k VIT
- VIP: 515M whole viewers
2. Ariana Grande (@arianagrande)
- 277k VIT
- VIP: 556M whole viewers
3. Selena Gomez (@selenagomez)
- 196k VIT
- VIP: 587M whole viewers
4. Jennifer Lopez (@jlo)
- 139k VIT
- VIP: 369M whole viewers
5. Johnny Ross (@mrjohnnyross)
- 128k VIT
- Mega: 2.49M whole viewers
6. Mario Dedivanovic (@mariodedivanovic)
- 91.3k VIT
- VIP: 13.5M whole viewers
7. Kim Kardashian (@kimkardashian)
- 87.8k VIT
- VIP: 457M whole viewers
8. Halsey (@iamhalsey)
- 84.3k VIT
- VIP: 70.7M whole viewers
9. Mikayla Nogueira (@mikaylajmakeup)
- 83.9k VIT
- VIP: 18M whole viewers
10. Woman Gaga (@ladygaga)
- 75k VIT
- VIP: 234M whole viewers
11. Becky G (@iambeckyg)
- 70.4k VIT
- VIP: 105M whole viewers
12. Gwen Stefani (@gwenstefani)
- 51.5k VIT
- VIP: 33.1M whole viewers
13. Sol Pena (@sollpenamakeup)
- 50.5k VIT
- VIP: 5.78M whole viewers
14. Jeffree Star (@jeffreestar)
- 43.9k VIT
- VIP: 42M whole viewers
15. Kris Jenner (@krisjenner)
- 42.6k VIT
- VIP: 76.6M whole viewers
16. Monica Ravichandran (@makeupbymonicaa)
- 39.7k VIT
- Macro: 556k whole viewers
17. Marjan Tabibzada (@youngcouture)
- 38.7k VIT
- VIP: 5.3M whole viewers
18. Rocio L Soria (@rocio.roses)
- 38.5k VIT
- Mega: 1.69M whole viewers
19. Golloria (@golloria)
- 34.3k VIT
- Macro: 993k whole viewers
20. Monica (@mangomoniica)
- 33.5k VIT
- Macro: 593k whole viewers
21. Victoria Lyn (@victorialyn)
- 30.7k VIT
- VIP: 7.59M whole viewers
22. Gabe Adams (@gabeadams)
- 29.6k VIT
- Mega: 4.2M whole viewers
23. Huda Kattan (@huda)
24. Trevor Barrett (@trevorbarrett)
- 28.5k VIT
- Mega: 1.44M whole viewers
25. Drew Barrymore (@drewbarrymore)
- 27.7k VIT
- VIP: 33.9M whole viewers
Prime Magnificence influencers by VIT — Skincare
1. Kim Kardashian (@kimkardashian)
- 177k VIT
- VIP: 457M whole viewers
2. Kylie Jenner (@kyliejenner)
- 151k VIT
- VIP: 515M whole viewers
3. Dr. Muneeb Shah (@dermdoctor)
- 93.9k VIT
- VIP: 20.6M whole viewers
4. Hailey Bieber (@haileybieber)
- 90.2k VIT
- VIP: 68M whole viewers
5. Ava J Lee (@glowwithava)
- 59.3k VIT
- Mega: 2.23M whole viewers
6. Mikayla Nogueira (@mikaylajmakeup)
- 41.2k VIT
- VIP: 18M whole viewers
7. Rihanna (@badgalriri)
- 36.2k VIT
- VIP: 398M whole viewers
8. Matthew Smith (@dangmattsmith)
- 30.1k VIT
- VIP: 29.3M whole viewers
9. Edward Zo (@edwardzo)
- 29.8k VIT
- Mega: 3.25M whole viewers
10. Dr. Mina Amin (@skin.doctor)
- 24.5k VIT
- Mid: 3290k whole viewers
11. Sarah Palmyra (@sarahpalmyra)
- 24k VIT
- Mega: 1.42M whole viewers
12. Pamela Brooks Pedraza (@pamelapedrozaa)
- 20.3k VIT
- Mega: 1.1M whole viewers
13. Jeffree Star (@jeffreestar)
- 18.8k VIT
- VIP: 42M whole viewers
14. Thomas Allison (@tom_allison_)
- 18.4k VIT
- Macro: 852k whole viewers
15. Dr. Chris Tomassian (@dr.tomassian)
- 17.9k VIT
- Mega: 2.01M whole viewers
16. Wendy Ly (@wendyskin)
- 16.8k VIT
- Mega: 1.72M whole viewers
17. Adam Waheed (@adamw)
- 16.4k VIT
- VIP: 33.5M whole viewers
18. Dr. Dustin Portela (@drdustinportela)
- 16.4k VIT
- Mega: 3M whole viewers
19. Dr. Mamina Turegano (@dr.mamina)
- 15.6k VIT
- Mega: 1.31M whole viewers
20. Kris Jenner (@krisjenner)
- 15.5k VIT
- VIP: 76.6M whole viewers
21. Dr Charles MD (@drcharlesmd)
- 15.1k VIT
- Mega: 1.64M whole viewers
22. Hannah Cho (@imhannahcho)
- 14.7k VIT
- Mid: 394k whole viewers
23. Dr. Daniel Sugai (@drspf)
- 13.9k VIT
- Mega: 1.24M whole viewers
24. Millie Bobby Brown (@milliebobbybrown)
- 13.7k VIT
- VIP: 66.9M whole viewers
25. Cassandra Bankson (@cassandrabankson)
- 13.4k VIT
- Mega: 3.54M whole viewers
Prime Magnificence Influencers by VIT — Haircare
1. Gabrielle Union (@gabunion)
- 45.5k VIT
- VIP: 35M whole viewers
2. Eve Fuentes (@curly.evee)
- 39.1k VIT
- Macro: 811k whole viewers
3. Jennifer Aniston (@jenniferaniston)
- 34k VIT
- VIP: 56.8M whole viewers
4. Matt Newman (@mattloveshair)
- 31.7k VIT
- Mega Influencer: 1.75 M
5. Kaavia James Union Wade (@kaaviajames)
- 27.6k VIT
- Mega: 1.94M whole viewers
6. Shayla Robertson (@samirasjewelry)
- 25.7k VIT
- Macro: 749k whole viewers
7. Mikayla Nogueira (@mikaylajmakeup)
- 25.1k VIT
- VIP: 18M whole viewers
8. Maggie Might Hancock (@maggiemh)
- 23.9k VIT
- Mid: 460k whole viewers
9. Christopher Appleton (@chrisappleton1)
- 23.4k VIT
- VIP: 5.56M whole viewers
10. Patricia Nikole (@paintedhair)
- 20.8k VIT
- Mega: 1.52M whole viewers
11. Caroline Vazzana (@cvazzana)
- 20.6k VIT
- Mega: 1.05M whole viewers
12. Audrey Victoria (@audreyvictoria_)
- 18.2k VIT
- Mega: 4.63M whole viewers
13. Jonathan Van Ness (@jvn)
- 17.1k VIT
- VIP: 7.99M whole viewers
14. Steph Quinones (@itsfefii7)
- 16k VIT
- Mega: 1.59M whole viewers
15. Loni Jean Lafinier (@desertcurlsstudio)
- 15.5k VIT
- Macro: 509K whole viewers
16. Man Tang (@guytang)
- 13.7k VIT
- VIP: 6.91M whole viewers
17. Robbi Jan (@robbijan)
- 13.3k VIT
- Mega: 1.27M whole viewers
18. Giles Robinson (@mrgilesrobinson)
- 12.2k VIT
- Mid: 152K whole viewers
19. Lily Collins (@lilyjcollins)
- 12.2k VIT
- VIP: 32.9M whole viewers
20. Daniel LaBelle (@daniellabelle1)
- 12k VIT
- VIP: 53.9M whole viewers
21. Ceren Kartal Sagtekin (@cerensagtekin)
- 11.8k VIT
- Macro: 512k whole viewers
22. Dylan Mulvaney (@dylanmulvaney)
- 11.6k VIT
- VIP: 10.9M whole viewers
23. Bradley Leake (@hairbybradleyleake)
- 11.5k VIT
- Mid: 193k whole viewers
24. Torie Bliss (@torielynnbliss)
- 10.7k VIT
- Mid: 184k whole viewers
25. Shay Sullivan (@shay.sullivann)
- 9.7k VIT
- Mega: 1.12M whole viewers
The Methodology for Discovering Prime Magnificence Influencers
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated packages, but nimble sufficient for small groups that have to do all of it. For the aim of this “prime magnificence influencers” research, we evaluated 99.5K influencers situated in the USA. Influencers of all tiers (nano, micro, mid, mega, and VIP) have been included.
We analyzed the content material produced and shared by these influencers from January 2022 – November 2022. We outlined influencer tiers primarily based on whole viewers dimension throughout all platforms as follows.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, bearing in mind visibility, influence, and model belief. You may learn the way VIT is calculated in this whitepaper.
Easy. By aggregating a number of knowledge factors into one, VIT gives a single metric for fulfillment that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is simple to grasp and extremely actionable in uncovering the place to speculate to drive influence.
Significant. VIT is predicated on identified model levers and has been optimized by means of machine studying to correlate with enterprise metrics on the model stage.
You can learn more about VIT here.
