The Ultimate List of Email Marketing Stats That We Think You Should Know

Webinars, video campaigns, and social media posts are comparatively new channels for entrepreneurs to succeed in their clients. Nonetheless, I don’t suppose that extra up to date strategies ought to distract you from one of many oldest, only methods  — electronic mail advertising and marketing. In truth, electronic mail ROI is a powerful $36 for every $1 spent. 

In case you’re nonetheless hesitant, hold studying — we have cultivated an inventory of electronic mail advertising and marketing statistics for HubSpot to display simply how highly effective electronic mail may be. Right here, you’ll discover: 

Electronic mail Advertising and marketing Stats (Highlights)

1. There are 4 billion each day electronic mail customers.
2. 37% of manufacturers are growing their electronic mail finances.
3. A majority of entrepreneurs utilizing electronic mail leverage mobile-friendly emails as a part of their advertising and marketing technique.
4. Segmented emails drive 30% extra opens and 50% extra clicksthroughs than unsegmented ones.
5. Most entrepreneurs ship 2-3 emails per day. 12% ship a weekly electronic mail.
6. 77% of entrepreneurs have seen a rise in electronic mail engagement over the past 12 months.
7. Smartphone customers favor to obtain model communications by way of electronic mail.
8. Testing your emails results in larger ROI.

The State of Advertising and marketing in 2024

HubSpot’s Annual Inbound Advertising and marketing Developments Report

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  Prime Advertising and marketing Channels
• 
  AI in Advertising and marketing
• 
  Managing Privateness
• 
  The Way forward for Advertising and marketing

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• Electronic mail advertising and marketing is utilized by 31% of entrepreneurs. (HubSpot Blog Research, 2023)
• Electronic mail advertising and marketing income is estimated to succeed in virtually 11 billion by the tip of 2023. (Statista, 2021)

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• There are 4 billion each day electronic mail customers. This quantity is anticipated to climb to 4.6 billion by 2025. (Statista, 2021)
• Greater than 347 billion emails are despatched and obtained every day. (Statista, 2022)
• 64% of small companies use electronic mail advertising and marketing to succeed in clients. (Campaign Monitor, 2021)
• 38% of manufacturers are growing their electronic mail finances, and simply 10% are making cuts. (HubSpot Blog Research, 2023)
• The best methods for electronic mail advertising and marketing campaigns are subscriber segmentation (78%), message personalization (72%), and electronic mail automation campaigns (71%). (HubSpot Blog Research, 2021)
• Emails with multimedia components or codecs with photos and/or movies have the best efficiency. (HubSpot Weblog Analysis, 2023)
• The perfect time to ship a advertising and marketing electronic mail is 9:00 AM – 12 PM EST, then 12:01 PM – 3 PM EST. The worst is 1 AM – 3 AM EST.  (HubSpot Weblog Analysis, 2023)

• 22% of entrepreneurs (or the businesses they work for) ship advertising and marketing emails 2-3 per day, and 21% ship each day emails. 12% ship a weekly electronic mail. (HubSpot Weblog Analysis, 2022)

• Most entrepreneurs decide the frequency of their electronic mail ship primarily based on previous electronic mail engagement information. (HubSpot Weblog Analysis, 2023)
• 87% of manufacturers say that electronic mail advertising and marketing may be very vital to enterprise success. (Litmus, 2023)
• 77% of entrepreneurs have seen a rise in electronic mail engagement over the past 12 months. (Not Another State of Marketing, 2021)
• Tuesdays are the very best days to ship an electronic mail for the best efficiency, Sundays are the worst. (HubSpot Weblog Analysis, 2023)

  

• Most entrepreneurs say Apple’s Privateness Safety characteristic has not impacted the accuracy of the e-mail advertising and marketing metrics they monitor. People who have reported modifications say it’s had essentially the most impression on reporting accuracy for general electronic mail site visitors. (HubSpot Weblog Analysis, 2023)
• Personalization utilizing dynamic content material is the highest personalization tactic utilized by electronic mail advertising and marketing groups. It’s additionally the easiest way to enhance electronic mail efficiency. (Litmus, 2023)
• The best electronic mail topic strains interact curiosity, embody promotional provides, and are personalised to every recipient’s pursuits. (HubSpot Blog Research, 2021)

• QA, A/B, and spam testing your emails results in larger ROI. Take pleasure in as much as a 28% larger return whenever you put testing to work on your electronic mail program. (Litmus, 2022)

• 85% of eCommerce entrepreneurs say their major goal with electronic mail is growing model consciousness. (HubSpot Blog, 2023)

• Most entrepreneurs report a median electronic mail open price of 46-50%. (HubSpot Weblog Analysis, 2023)
• The common electronic mail clickthrough price is 2.6-3%. (HubSpot Weblog Analysis, 2023)
• The common electronic mail click on price is 7-9%. (HubSpot Weblog Analysis, 2023)
• Emails with photos provide an virtually 10% increase in open charges.(GetResponse, 2022)
• The common electronic mail supply price is 85.7% (Emai Tool Tester, 2023)
• The common electronic mail supply price for Google is 95%, 91% for Microsoft, 81% for Yahoo, and 76% for AOL. (Email Tool Tester, 2023)

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• 38% of entrepreneurs who use AI use it to put in writing emails. In case you need assistance utilizing AI to put in writing emails, try this beneficial video. (HubSpot’s State of Generative AI, 2023) 

• 21% of Gross sales Professionals who use AI of their function say that it’s most helpful for writing messages to prospects. 32% say it’s most helpful for re-purposing messages by adapting them to a unique viewers. (HubSpot’s State of Generative AI, 2023)

Professional tip: Wish to give AI a take a look at drive on your advertising and marketing emails? Try Campaign Assistant, HubSpot’s generative AI device that creates custom-made emails in seconds.

• Electronic mail is the third-highest owned media platform B2B entrepreneurs used to distribute content material prior to now 12 months. (Content Marketing Institute, 2022)
• 81% of B2B entrepreneurs say their most used type of content material advertising and marketing is electronic mail newsletters. (Content Marketing Institute, 2020)
• 14.3% of all emails go lacking or have been caught by in style spam filters. (Email Tool Tester, 2023)
• B2B entrepreneurs say that new product and have announcement advertising and marketing emails have the best click-through price. (HubSpot Blog Research, 2021)
• Automation is primarily utilized in electronic mail advertising and marketing to ship triggered emails, for drip or nurture campaigns, and segmentation. (Litmus, 2021)
• B2B patrons and shoppers really feel overwhelmed by the quantity of emails and 67% arrange a junk electronic mail account to dodge undesirable emails. (Gartner, 2022)
• The most important blockers entrepreneurs face throughout electronic mail manufacturing are constructing (41%), designing (40%), and testing (39%). (Litmus, 2023)

• 55% of emails are opened on cell units. (eMarketer, 2023)
• Almost 55% of world web site site visitors is generated from cell units, excluding tablets. (Statista, 2022)
• 46% of smartphone customers favor to obtain communications from companies by way of electronic mail. (Statista, 2021)
• Apple iPhone’s native electronic mail app has the best market share, adopted by Gmail. (Litmus Labs, 2022)
• 35% of electronic mail entrepreneurs say they use a mobile-first or cell responsive design course of. (Litmus, 2023)
• Launching a mobile-responsive electronic mail design can improve distinctive cell clicks by 15%. (MailChimp, 2021)
• 56% of entrepreneurs leverage mobile-friendly emails of their electronic mail advertising and marketing technique. (HubSpot Blog Research, 2021)

The State of Advertising and marketing in 2024

HubSpot’s Annual Inbound Advertising and marketing Developments Report

• 
  Prime Advertising and marketing Channels
• 
  AI in Advertising and marketing
• 
  Managing Privateness
• 
  The Way forward for Advertising and marketing

Obtain Free

All fields are required.

You are all set!

Click on this hyperlink to entry this useful resource at any time.

B2C Electronic mail Advertising and marketing Statistics

• 99% of electronic mail customers verify their inbox on daily basis, with some checking 20 instances a day. Of these individuals, 58% of shoppers verify their electronic mail very first thing within the morning. (OptinMonster, 2020) 84.3% of shoppers say they verify their emails not less than as soon as a day. (Pathwire, 2021)

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• 37% of survey respondents within the U.S. have two electronic mail addresses and 28% have over 4.  (Statista, 2022)
• Shoppers spend a median of 9 seconds studying model emails. (Statista, 2022)
• A majority of Individuals say the emails they obtain should not helpful (59%). (Edisonmail, 2023)
• Too many emails is the primary set off for shoppers to unsubscribe. (Gartner, 2022)
• Shoppers favor to obtain emails from their favourite manufacturers only a few instances per thirty days. (Gartner, 2022)
• With regards to information safety, 32% of shoppers are distrustful with regards to giving firms their electronic mail. (HubSpot, 2023)
• Electronic mail is the main means shoppers within the U.S. uncover coupons from manufacturers.  (Statista, 2021)
• Shoppers say they’re almost certainly to open emails about accessible promotions/reductions.  (Digital Commerce 360, 2022)
• Shoppers additionally like emails that point out a birthday or anniversary (54%) and share native/regional occasions and provides (53%). (Gartner, 2022)

• 59% of Millennials primarily use their smartphone to verify electronic mail, whereas 67% of Technology Z scans their inbox on cell. (Bluecore, 2021)
• Gen Z, Millennials, and Gen X most frequently use electronic mail for on-line buying. Boomers use electronic mail for correspondence with family and friends. (Edisonmail, 2023)
• Probably the most vital steps entrepreneurs take to champion accessibility when creating their emails is writing brief, descriptive topic strains, making hyperlinks and buttons simple to see, and holding paragraphs brief and easy. (Pathwire, 2021)

Apply Your Electronic mail Information

Lots of the information factors will allow you to make the case for investing extra money and time into your electronic mail advertising and marketing technique. Whilst you can refer again to this submit at any time, you can too begin making use of them to your subsequent marketing campaign.

Editor’s Notice: This weblog submit was initially printed in March 2019, however was up to date for comprehensiveness and freshness.