Launched in 2016, TikTok has greater than 1 billion month-to-month energetic customers from over 200 nations at the moment.
Initially, the platform established a reputation with the TikTok video size restrict of 15 seconds.
Nevertheless, experimenting with the most effective size for TikTok movies has grow to be paramount because the platform evolves. It’s intently associated to the TikTok algorithm, as each content material is prioritized primarily based on the video restrict.
So, to go viral, understanding the sample of viewers consideration span and mastering the artwork of TikTok video dimensions and sizes are essential for optimum TikTok marketing.
On this information, you’ll uncover the assorted TikTok video lengths and learn to optimize and publish your movies to resonate with the viewers for the very best attain.
Let’s equip you with the most recent TikTok video measurement.
TikTok Video Measurement for 2024: The whole lot You Have to Know
Realizing the TikTok video measurement is crucial if you wish to go viral or affect the platform. Shifting ahead, we are going to uncover the max size of TikTok movies for 2024, from natural content material to promoting format.
To your 360-degree consciousness, we’ve got additionally added suggestions for carousal publish dimensions and profile photograph measurement.
1. TikTok Video Measurement: Natural
These movies should not sponsored and seem in person feeds organically, following the TikTok algorithm. So, to get your content material pattern, you have to know the optimum size, ratio, dimensions, and many others.
To create high-quality content material that resonates with the viewers, you must know the common TikTok video size for an natural feed.
- Facet Ratio: 9:16 (portrait), 1:1 (sq.), or 16:9 (panorama)
- File Measurement: 75 MB (android), 287.76 MB (IOS), & 512 MB (SocialPilot)
- Size Restrict: 3 seconds to 10 minutes
- Dimensions: 1080 x 1920 (portrait), 1080 x 1080 (sq.) or 1920 x 1080 (panorama)
- File Sort: .MP4, .GIF, and .MOV format
- Structure: Portrait (really useful) or Panorama
- Body Fee: Between 23 to 60 FPS (Body Per Seconds)
- Description Size: 2200 characters
Why Submit Portrait Movies on TikTok?
TikTok is a social media platform primarily accessed by cellphones. Though each portrait and panorama codecs are seen on feeds, portrait provides customers a extra spectacular expertise. The smartphone’s full-screen portrait format makes TikTok video dimensions simpler.
On common, TikTok has 100 billion video views each month. By adhering to those TikTok video size pointers for natural content material, you’ll be able to leverage this chance and seize consideration at zero price.
2. TikTok Advert Video Measurement: In-Feed
TikTok in-feed advert movies seem alongside different natural movies within the person’s “For You” feed. These movies are sponsored advertisements as much as 60 seconds lengthy that showcase a model or a product and are skippable.
The specs of the most effective size for TikTok video advert in-feed are important for entrepreneurs who wish to promote the product and hit the target market.

- Advisable Facet Ratio: 9:16 (portrait) or 1:1 (sq.), or 16:9 (panorama)
- Most File Measurement: 500 MB (each IOS and Android)
- Size Restrict: 5 to 60 seconds (allowed) 9 to fifteen seconds (really useful)
- Advisable Dimensions: 720 x 1280
- File Sort: .MP4, .MOV, .MPEG, .3GP, .GIF, or .AVI format
- Structure: Portrait (really useful) or Panorama
- Body Fee: Between 23 to 60 FPS
- App Identify Restrict: 4 – 40 English Characters
- Model Identify Restrict: 4 – 20 English Characters
- Description Size: 1-100 characters (Latin) and 1-50 (Asian characters)
The suggested in-feed TikTok video size restrict is between 9 to fifteen seconds with a CTA button. As per the info, TikTok advertisements will enable you attain 885 million folks.
3. TikTok Advert Video Measurement: Newsfeed/High-View
High view is an costly video-first format that seems on person’s “For You” feeds once they first open the apps.
These are as much as 60 seconds however not skippable, and the really useful TikTok video size restrict for newsfeed advertisements is 720 x 1280 pixels.

- Advisable Facet Ratio: 9:16 (portrait) or 1:1 (sq.)
- Most File Measurement: 500 MB (each IOS and Android)
- Size Restrict: 5 to 60 seconds (allowed) 9 to fifteen seconds (really useful)
- Advisable Dimensions: 720 x 1280, 640 x 640, or 1280 x 720
- File Sort: .MP4, .MOV, .MPEG, .3GP, or .AVI format
- Structure: Portrait
- Body Fee: Between 23 to 60 FPS
- Description Size: 1-100 characters (Latin) and 1-50 (Asian characters)
It’s popularly used for model consciousness and getting many impressions. For a top-view advert, staying throughout the max size TikTok video is important to seize the viewers’s consideration.
4. TikTok Carousal Measurement Information
Carousal movies are one other publish format on TikTok, together with movies. They seem with different movies on the feed and include slidable pictures from 2 to 35.

The typical TikTok video size for a carousal publish is as follows:
- Advisable Picture Measurement: 1080 x 1920
- Facet Ratio: 9:16, 1:1, or 4:16
- Picture Restrict: 2 -35 pictures
- File Format: PNG, .WebP, or .JPG format
- Description Size: 4000 characters
- Title Restrict: 90 characters
Posting a carousel on TikTok may be difficult, particularly should you should adhere to the strict measurement limits.
However fear not!
Edit your TikTok images on the SocialPilot dashboard. The built-in picture modifying software program permits you to resize and edit any picture to suit the precise TikTok video dimension.
You’ll be able to add a picture to the SocialPilot Editor and straight publish it in your profile.

5. TikTok Profile Photograph Measurement
Your TikTok profile photograph visually represents your model. It’s important that you just make it look presentable, guaranteeing the right TikTok profile photograph measurement.

Beneath are the really useful picture measurement and dimensions to your profile photograph on TikTok:
- Advisable Picture Measurement: 200 x 200
- Minimal Picture Measurement: 20 x 20
- Facet Ratio: 1:1 (will likely be cropped to a circle)
- File Format: .PNG or .JPG
All these TikTok video measurement specs for 2024 are important for content material creators and entrepreneurs alike.
By following these TikTok video size limits, equivalent to facet ratio, dimensions, structure, file measurement, kind, and really useful size, entrepreneurs can optimize their content material for max visibility on TikTok.
In relation to enhancing your TikTok video additional for the very best attain, there are a number of tricks to observe. Let’s discover them.
9 Tricks to Optimize Your TikTok Movies
TikTok video optimization requires a strategic method and a schedule for increased visibility and engagement. As well as, whereas optimizing your content material, TikTok video measurement, dimension, and size play a serious function.
Listed below are refined ideas that will help you improve your TikTok video:
1. Perceive Your Viewers
Earlier than you start making content material with the most effective size for TikTok movies, that you must dive deep to grasp your viewers and their preferences.
Craft your content material to match their curiosity and your area of interest. That can assist you perceive your viewers, make the most of TikTok analytics and find out how your followers react to what kind of content material.
2. Put together an Participating Opening
The typical TikTok video size is often round 3 – 20 seconds. Due to this fact, it’s essential to seize the viewer’s consideration shortly. The primary few seconds are essential to producing outcomes out of your content material.
To make a video that grabs attention immediately, concentrate on beginning with one thing that makes folks wish to maintain watching.
3. Guarantee Excessive-High quality Manufacturing
Making a high-quality TikTok video is critical to understand the TikTok algorithm.
If you’re a newbie, be sure you put money into high-quality visible and sound units and devices. It will make your content material skilled and match TikTok requirements.
4. Use Trending Sounds, Music, and Hashtags
Leveraging the most recent sound, music, and hashtag tendencies will enhance visibility.
TikTok is a platform the place new tendencies are developed every day, so benefit from them. It will assist your video seem on extra “For You” pages and enhance attain.
5. Optimize for Sound-Off
A number of TikTok customers watch movies with sound-off. So, make a sensible transfer and put together your movies that go well with their choice.
Optimize your TikTok video with subtitles and captions to allow them to know what your content material is all about with out turning the sound on.
6. Schedule TikToks for Consistency
Staying constant along with your content material is crucial think about producing engagement. It’s essential to give your viewers tea frequently.
That can assist you keep constant, SocialPilot has a TikTok Scheduling Feature. That permits you to schedule content material with any TikTok video size for any time sooner or later. Take full management of your TikTok content material administration.
7. Submit on the Greatest Occasions for Your Viewers
Optimizing your content material with the most effective size for TikTok movies will not be sufficient. It’s essential to schedule it for the most effective time to publish on TikTok.
You’ll be able to analyze your TikTok analytics to grasp when your viewers is most energetic. Posting throughout peak hours can get you the specified traction, however this time varies for various industries.
SocialPilot has an in depth weblog that will help you decide the best time to post on your TikTok profile for the highest engagement.
8. Optimize Video Size
Essentially the most really useful size restrict for TikTok movies is 3 – 16 seconds. Retaining your movies brief and candy makes them partaking.
Purpose to draw the viewers’s consideration in just a few seconds and don’t maintain the TikTok video size too lengthy. Posting lengthy movies will stop the viewers from reaching the decision to motion. So keep below the max size TikTok video for increased attain.
9. Incorporate Name To Motion
Each TikTok video has an agenda and expects an end result. So, to get higher outcomes, you have to not overlook to include a Name To Motion in your publish.
In a sponsored video, the CTA can encourage the viewers to strive the product, and in an natural video, you’ll be able to ask them to love, remark, share, or observe you.
You see higher efficiency while you use these methods and maintain the optimum TikTok video measurement in thoughts. You also needs to experiment along with your video measurement to find out what works for you.
Among the many hussle-bussle of TikTok, are you struggling to craft a charming video caption?
Don’t get caught within the infinite cycle of brainstorming for the proper TikTok caption! SocialPilot Free TikTok Caption Generator can craft artistic and interesting video captions effortlessly.
The right way to Submit Video On TikTok with SocialPilot?
After you have optimized your content material with TikTok video size, dimensions, tendencies, format, caption, modifying, and many others, you’ll be able to schedule your publish for the most effective time.
SocialPilot TikTok Scheduling and Publishing characteristic can assist you straight publish your movies on the platform.
Listed below are 4 simple steps to schedule and publish your TikTok publish with SocialPilot:
1. Join Your TikTok Profile to Your SocialPilot Account
Begin by connecting your TikTok profile along with your SocialPilot account.
Observe a easy process: Accounts -> Join Account -> TikTok. For the most effective expertise, present full entry to SocialPilot.

2. Click on the “Create Submit” and Choose TikTok Platform
Now, you can begin creating your publish on the SocialPilot dashboard.
Click on on Posts -> Create Submit -> TikTok Tab.

3. Add the Video and Compose the Submit
Now, add the video out of your gadget. SocialPilot helps Dropbox, Google Drive, or Field Cloud Storage.
Earlier than you add your content material, be sure you observe the TikTok video size restrict, add a thumbline and video description, tag accounts, hashtags, emojis, set privateness, and many others., for higher content material high quality.

To customise the video, entrepreneurs can use the SocialPilot Watermark Feature to personalize content material for various shoppers in just a few clicks.
4. Schedule Your Submit for Direct Publishing
Earlier than you click on that “Schedule” button, be sure you automate your publishing by selecting from “Direct Publishing” or “Push Notification” choices.
By choosing Direct Publishing, you’ll be able to routinely get your TikTok video printed with none reminders.

SocialPilot TikTok Schedular has been a trusted accomplice for a number of advertising and marketing businesses, small companies, multi-locational manufacturers, enterprises, and extra.
It’s a 360-degree social media administration suite for every thing social media, facilitated with options to make on a regular basis social media advertising and marketing simple.
The Backside Line
TikTok is rising to be the preferred social media community globally.
This recognition has made it vital to maintain a number of elements in examine, equivalent to TikTok video measurement, automating TikTok posts accurately, and experimenting with the right optimization methods.
Each social media supervisor wants assist finishing all these processes successfully. SocialPilot is a device that makes all this and extra doable on a single dashboard with just some clicks.
So, be it optimizing TikTok video size or scheduling it for the most effective time and accuracy, SocialPilot may be your greatest good friend for each step in direction of social media success.