How To Discover And Rent TikTok Influencers For Your Model
Working with TikTok influencers for model collaborations is an effective way to construct model consciousness for brand spanking new audiences, launch new merchandise, and begin making gross sales. (In any case, influencer advertising is without doubt one of the finest types of social proof.)
Right here’s easy methods to kick off your first marketing campaign with TikTok influencers.
#1: Search For Influencers
When you use the platform, you may have already got some TikTokers in thoughts to your subsequent marketing campaign.
Nevertheless, you’ll wish to be strategic and discover the best creators to your viewers.
And it’s not all about follower rely both – micro and nano influencers typically have extra engaged audiences and generally is a more cost effective possibility.
Our suggestion? Utilizing a extra scalable method. Later Influence has a searchable database of vetted influencers which makes looking for the best TikTok companions less complicated than ever.
#2: Define Your Collaboration
Collaborate together with your newfound companions to determine what’s going to work, holding in thoughts:
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Your model targets
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The marketing campaign aim and CTA
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Trending sounds, video codecs, and Cores or Toks
Professional-tip: This may contain plenty of back-and-forth communication—it’s finest to maintain all of that in a single place (alongside your contract and fee data) in a single Influencer Marketing Platform.
#3: Signal Contracts
Make your partnership official with the best influencer contract. This contract will make sure you and the creator are on the identical web page about fee, the collaboration course of and marketing campaign deliverables.
Learn everything you need to know about influencer contracts here.
4. Start Marketing campaign Creation
Now that you simply’re contract official, it’s time to let TikTokers do what they do finest — begin creating content material that aligns together with your model.
That is one other place the place an influencer advertising platform is available in clutch. Later Influence can be utilized to approve creator content material, present suggestions, and might even distribute funds.
5. Launch Your Marketing campaign
It’s go-live time!
You should utilize Later Social’s TikTok Scheduler to schedule share influencer content material to your model accounts, and, in fact, use Later Influence to investigate marketing campaign efficiency.
If you would like extra particulars on TikTok marketing campaign improvement, take a look at Later’s Ultimate Guide to TikTok Influencer Marketing.
