What Is the TikTok Now Function?
According to the platform, “TikTok Now could be the latest method to be entertained and join with others.”
TikTok calls it a “day by day photograph and video expertise to share your most genuine moments with the individuals who matter most.”
Not dissimilar to Instagram’s Candid Challenges, it seems TikTok Now could be taking a web page straight out of BeReal’s handbook.
Customers who take part in TikTok Now shall be prompted to share a 10-second video or static photograph inside a set time interval.
TikTok’s additionally arrange some parameters on who can (and may’t) view your TikTok Now posts:
-
Anybody youthful than 18 will be unable to share their content material on the Discover feed
-
Customers aged 13-15 can have commenting choices restricted to Buddies solely.
-
Customers aged 18+ can select to share their posts with the broader TikTok Now neighborhood — past their mates.
In the meanwhile, TikTok Now can solely be accessed straight throughout the app for US customers.
Nevertheless, TikTok shall be rolling out the characteristic to customers worldwide within the coming weeks, and hints that it will be obtainable as its personal app.
So, maintain an eye fixed out!
P. S. You may plan and schedule your TikTok content prematurely with Later’s administration instruments. Be part of 4M+ creators, manufacturers, and social media managers, and create an account today — at no cost.
So…What Are Our Preliminary Ideas?
Let’s be actual: BeReal is presently on everybody’s radar.
It’s been reportedly downloaded 28M times since its launch in 2020 — with nearly all of these downloads in 2022.
A small participant when in comparison with TikTok’s 3.5B total downloads, however the velocity of its reputation can’t be ignored.
And TikTok (like Instagram) has taken discover.
To TikTok’s credit score, they’ve been on the forefront of enjoyable video enhancing instruments and options for the previous few years — whether or not it’s Duets, Stitches, or the ever common green screen.
Their objective? Hold customers engaged. So launching TikTok Now could be a predictable step.
Nevertheless, it stays to be seen whether or not customers will undertake it.
New options often take a while to ramp up (bear in mind when Instagram first launched Stories?) however judging by a number of feedback on our latest TikTok, preliminary reactions to TikTok Now are…blended.
What are your ideas? Tell us over on Later’s TikTok account.
FYI: With Later’s free weekly newsletter, you may stay-up-to-date on the most recent social media information and ideas! Sign up today — in only a few clicks:
