She took a chew, and in that second, a $35 bagel grew to become probably the most talked-about dish in New York. One publish, one completely framed shot, and all of a sudden, Caviar Kaspia—a Parisian luxurious eating spot tucked inside The Mark Resort—had strains stretching across the block. It wasn’t a Michelin star, a New York Occasions assessment, or a star endorsement that set town buzzing. It was an influencer.
Rachel Brotman, referred to as “The Carboholic,” turned a easy breakfast merchandise into an unique social forex in a single day. Her curated feed, filled with mouthwatering snapshots of NYC’s hidden culinary gems, had constructed a cult-like following. When she featured the bagel, it wasn’t nearly meals—it was about standing, expertise, and belonging to an in-the-know neighborhood.
That is the ability of influencer advertising and marketing in New York—town the place tendencies are born, manufacturers are made, and the proper endorsement can redefine success. However behind these viral moments are the minds that engineer them. The CEOs of New York’s top influencer marketing agencies are the architects of this new digital financial system, shaping how manufacturers seize consideration, drive demand, and create cultural moments.
Prime 14 CEOs of Influencer Advertising Corporations in New York
New York’s influencer marketing scene isn’t simply aggressive—it’s a battleground the place solely probably the most strategic and visionary CEOs thrive. These leaders aren’t simply operating companies; they’re orchestrating cultural shifts, turning manufacturers into viral sensations in a single day. From hyper-targeted micro-influencer campaigns to high-impact collaborations with world icons, their companies are reshaping digital engagement.
The next record spotlights the highest CEOs of influencer advertising and marketing corporations in New York, the masterminds behind town’s most talked-about campaigns. Whether or not you’re a model in search of the proper company or an aspiring marketer finding out the very best, these names outline the {industry}’s leading edge.
1. Alessandro Bogliari
Alessandro Bogliari isn’t simply maintaining with influencer marketing trends—he’s shaping them. Because the Co-Founder and CEO of The Influencer Marketing Factory, he’s constructed a globally acknowledged company that connects manufacturers with Gen Z and Millennials throughout TikTok, Instagram, and YouTube. What began in 2018 with simply $1,500 has now grown into an eight-figure powerhouse, collaborating with {industry} giants like Google, SONY Music, and Snapchat.
A development hacker at coronary heart, Alessandro’s experience extends past influencer campaigns—he’s a digital entrepreneur with a deep understanding of search engine optimization, information analytics, and efficiency advertising and marketing. His thought management has earned him a spot on the Forbes Company Council, and his insights have been featured in top-tier publications like Forbes, The Wall Avenue Journal, and AdAge.
Past main one among New York’s prime influencer advertising and marketing companies, Alessandro shares his data as a public speaker at establishments like NYU and the College of Texas at Austin, and because the host of The Affect Issue podcast.
2. Gilad Bechar
Gilad Bechar doesn’t simply comply with cell advertising and marketing tendencies—he pioneers them. Because the Founder and CEO of Moburst, he has constructed a global influencer marketing powerhouse that helps manufacturers dominate the digital house. What began in Israel in 2013 shortly expanded to New York, San Francisco, and past, turning Moburst right into a go-to company for corporations trying to scale their digital presence.
With over 14 years of expertise in model improvement, media, and startups, Gilad has led campaigns for a number of the world’s greatest names, together with Google, YouTube, Uber, and Samsung. Past operating a top-tier company, Gilad is a mentor and educator, having shared his experience at Microsoft Accelerator and Tel Aviv College. His thought management has been featured in VentureBeat, Entrepreneur, and Enterprise of Apps, solidifying his status as a number one voice in cell development methods.
Underneath his management, Moburst has earned recognition as a prime world efficiency influencer advertising and marketing company, serving to manufacturers surpass their objectives and change into class leaders.
3. Arron Shepherd
Because the Co-Founder and CEO of The Goat Agency, he has remodeled the company right into a world powerhouse, working with prime manufacturers like Dell, Unilever, and Tesco.
Arron’s journey began in 2012 when he and his co-founders noticed the untapped potential of social media customers and fan pages. By 2015, they launched The Goat Company with a transparent mission: to construct a social-first advertising agency that delivers measurable ROI. That imaginative and prescient paid off—large time. Right now, The Goat Company boasts 400+ workers throughout workplaces in New York, London, and Singapore, operating influencer campaigns in 70+ nations and 28 languages.
Underneath Arron’s management, the company has tracked information from 100,000+ influencers and 500,000+ items of content material, making certain each marketing campaign is backed by data-driven insights. This strategy earned Goat the title of 4th Quickest Rising World Company by Adweek and a number of {industry} accolades, together with Social Media Company of the Yr by The Drum.
Past operating an industry-leading company, Arron is an entrepreneur, investor, and thought leader. His insights into the $100 billion influencer advertising and marketing house make him a sought-after skilled within the {industry}.
With a PE-backed acquisition by WPP in 2023, Arron continues to scale The Goat Company, proving that influencer advertising and marketing isn’t simply the longer term—it’s the current.
4. Mae Karwowski
Mae Karwowski isn’t simply operating an influencer marketing agency—she’s setting the usual for the way it’s completed. Because the Founder and CEO of Obviously, she has remodeled the {industry} by combining data-driven precision with large-scale execution, working with world powerhouses like Google, Amazon, Coca-Cola, and Ulta Magnificence.
With a background in social media strategy for manufacturers like Gilt Groupe, Bravo, and UGG, Mae acknowledged early on that influencer advertising and marketing wasn’t nearly model consciousness—it was about actual enterprise impression. In 2014, she launched Clearly to deliver scalability, effectivity, and results-driven methods to the house. That imaginative and prescient paid off: Clearly now has workplaces in New York, San Francisco, and Paris, serving top-tier manufacturers throughout a number of industries.
Underneath Mae’s management, Clearly has constructed a proprietary platform of 5 million influencers, permitting the company to handle large campaigns with precision and ease. The company’s skill to merge expertise, technique, and private influencer relationships has earned it over 13 {industry} awards up to now 5 years—together with recognition as Adweek’s Quickest Rising Company.
Past the company, Mae is a thought chief within the influencer advertising and marketing house, often featured in The New York Occasions, The Wall Avenue Journal, CNBC, and Forbes.
5. Brandon Perlman
Because the Founder and CEO of Social Studies, Inc., Brandong Perlman has constructed an influencer advertising and marketing powerhouse, aligning manufacturers with rising creators to spark genuine, high-impact conversations.
Earlier than launching Social Research, Brandon honed his experience in digital technique at Hearst Digital Media, the place he developed and executed advertising and marketing campaigns for a number of the world’s most recognizable manufacturers. In 2015, he based The Gramlist, which later advanced into Social Research—an company that seamlessly blends proprietary expertise with a white-glove strategy, making certain effectivity, scalability, and measurable success for shoppers.
Underneath Brandon’s management, Social Research has been named one among Adweek’s Quickest Rising Businesses in each 2019 and 2020, solidifying its place as a frontrunner within the next-generation influencer advertising and marketing house. Past operating a prime company, Brandon is a thought chief within the influencer house, recurrently contributing to Adweek and sharing insights on the evolution of digital advertising and marketing.
6. Liz Kaplow
Liz Kaplow, a pioneer in model storytelling, is the founder and CEO of Kaplow Communications the place she spent over three many years redefining how manufacturers join with shoppers, turning PR into a robust instrument for engagement, affect, and belief.
Since launching Kaplow Communications in 1991, Liz has championed an strategy that blends strategic storytelling with rising digital tendencies, serving to manufacturers like Goal, Bluemercury, CVS, and 23andMe craft compelling narratives that resonate with audiences. Her company’s skill to merge influencer advertising and marketing with PR ensures that each marketing campaign is as genuine as it’s impactful.
Underneath Liz’s management, Kaplow Communications has earned prime {industry} honors, together with PRWeek’s World Marketing campaign of the Yr and recognition as a Prime Place to Work in PR. Her dedication to mentorship and variety has additionally made her a champion for ladies within the office, incomes her accolades just like the Matrix Award from New York Ladies in Communications and induction into PRWeek’s Corridor of Femme.
Past the company, Liz is a trusted advisor to C-suite executives, a board member for industry-leading organizations, and a acknowledged thought chief, often featured on PR energy lists.
7. Alyson Roy
Alyson Roy is proof that boutique agencies could make a large impression. Because the Co-Founder and CEO of AMP3 Public Relations, she has constructed a powerhouse PR and influencer advertising and marketing agency, serving to manufacturers lower by the noise with strategic storytelling, digital campaigns, and experiential occasions.
Earlier than launching AMP3 in 2004, Alyson honed her abilities in music PR at Arista Data earlier than transitioning into vogue and life-style communications. This various background formed AMP3’s signature three-pronged strategy: earned media, influencer advertising and marketing, and experiential activations—a components that has pushed billions of impressions for shoppers like Fossil Group, Wrangler, and Derma E.
Underneath Alyson’s management, AMP3 has been named Company of the Yr on the Bespoke Communication Awards (BCAs) and constantly ranks amongst O’Dwyer’s Prime 10 Vogue & Magnificence PR companies. Alyson herself has been acknowledged as a “Top Woman in PR” by PR Information, a “Communicator of The Yr” by BCA, and one among PR Information’ “50 Sport-Changers of PR”.
On the coronary heart of AMP3’s success is its cutting-edge influencer marketing strategy. The company’s data-driven influencer activations have earned it {industry} accolades, together with Greatest Influencer Activation of the Yr. With over 20 years on the helm, Alyson continues to redefine what’s potential for boutique companies within the digital age.
8. Courtney Spritzer
Courtney Spritzer is the Co-Founder and CEO of Socialfly. Over time, she has constructed a powerhouse influencer advertising and marketing and digital agency, serving to manufacturers like Discovery, WeTV, Conair, and Woman Scouts leverage social media to drive actual outcomes.
Since co-founding Socialfly in 2011, Courtney has overseen the event of strategic social media campaigns for over 200 manufacturers. Her company’s success has landed Socialfly on Adweek’s 100 Quickest Rising Businesses record, proving that its modern, audience-first strategy is greater than only a development—it’s the way forward for advertising and marketing.
Past operating Socialfly, Courtney is a serial entrepreneur and thought chief. She co-hosts The Entreprenista Podcast, the place she shares insights on digital advertising and marketing, entrepreneurship, and scaling companies. She additionally co-founded Entreprenista Media, a platform devoted to empowering and supporting ladies entrepreneurs.
Her {industry} experience has earned her accolades just like the Sensible CEO Brava Award and a spot on Drum’s 50 Underneath 30 in Digital Advertising. She’s additionally been featured in Bloomberg, Entrepreneur, MarketWatch, and CheddarTV, sharing her experience on social media’s evolving panorama.
9. Jack Bedwani
Because the Founder and CEO of New Moon, Jack Bedwani has constructed a worldwide inventive powerhouse, crafting experiential campaigns and influencer methods for a number of the world’s most iconic luxurious and life-style manufacturers, together with Amazon, Coach, Moët Hennessy, Porsche, and Tommy Hilfiger.
Jack’s profession started with an internship on the Sydney Opera Home, sparking his ardour for immersive model storytelling. In 2008, he launched New Moon with a mission to create culturally related, emotionally participating experiences that reach past conventional advertising and marketing. With workplaces in New York, Los Angeles, London, and Sydney, New Moon operates on a world scale, setting a brand new customary for influencer advertising and marketing, inventive course, and experiential design.
Underneath his management, New Moon has earned a number of {industry} awards, together with Greatest Journey Marketing campaign on the Influencer Advertising Awards, Greatest Social Influencer Marketing campaign on the UK Social Media Awards, and a Gold win on the New York Design Awards. The company was additionally ranked #24 on Adweek’s 100 Quickest Rising Businesses record and named Greatest Occasion of the Decade for Millennials/Gen Z by BizBash.
Jack’s modern strategy to influencer advertising and marketing goes past one-off collaborations—New Moon builds lasting relationships between manufacturers and creators, utilizing proprietary Return on Affect metrics to measure actual impression. Acknowledged as a BizBash Business Innovator, Jack continues to push boundaries, making certain that each marketing campaign is as culturally related as it’s commercially profitable.
10. Amra & Elma Beganovich
Amra and Elma Beganovich have constructed a digital advertising and marketing empire. Because the co-founders and co-CEOs of Amra & Elma, they’ve remodeled their very own success as influencers right into a full-service agency, serving to Fortune 500 manufacturers like Johnson & Johnson, LVMH, Procter & Gamble, Uber, and Nestlé attain thousands and thousands of shoppers.
Earlier than launching their company in 2015, the sisters took totally different paths—Amra as an economist engaged on World Financial institution tasks, and Elma as a working towards lawyer. Nonetheless, their ardour for digital advertising and marketing and content material creation led them to construct some of the acknowledged influencer companies as we speak.
With a community of over 1 million influencers, 2 million social media followers, and viral content material reaching 20 million+ Instagram customers, Amra & Elma have mastered the artwork of scaling model affect. Their experience spans media shopping for, PR, content material manufacturing, search engine optimization, and branding, making them a go-to company for corporations trying to maximize digital impression.
Their thought management has been featured in Forbes, Bloomberg, The Wall Avenue Journal, Enterprise Insider, ELLE, and Cosmopolitan, the place they’re constantly acknowledged as prime digital advertising and marketing specialists.
11. Michael Heller
Michael Heller is a trailblazer in superstar and influencer advertising and marketing, bridging the hole between manufacturers and expertise lengthy earlier than social media took over the promoting panorama. Because the Founder and CEO of Talent Resources, he has transformed influencer advertising and marketing right into a high-impact, data-driven technique for a number of the world’s most recognizable manufacturers.
Beginning his profession in leisure legislation, Michael negotiated business offers for A-list celebrities like Lindsay Lohan, Paris Hilton, and Mischa Barton. Recognizing the untapped potential of strategic model partnerships, he launched Expertise Sources in 2007 to seamlessly join manufacturers with influencers and celebrities, creating campaigns that drive engagement and cultural relevance.
Underneath his management, Expertise Sources has expanded globally, with workplaces in New York, Chicago, London, Dubai, and past, leveraging expertise to establish and align manufacturers with the proper influencers. His company makes a speciality of second advertising and marketing, making certain manufacturers capitalize on well timed tendencies, viral moments, and high-visibility occasions.
Michael has been featured as a number one {industry} skilled in main retailers like CNBC, Enterprise Insider, Fortune, Fox Enterprise, and Self-importance Honest, sharing insights on superstar endorsements, influencer ROI, and the way forward for digital advertising and marketing.
12. Stacey Miyamoto
Stacey Miyamoto is setting the usual for magnificence and life-style advertising and marketing. Because the Founder and CEO of Creative Media Marketing (CMM), she has constructed a full-service PR and influencer advertising and marketing powerhouse, serving to prime manufacturers like La Roche-Posay, OPI, LolaVie, Haus Labs by Woman Gaga, and European Wax Middle craft strategic, high-impact campaigns.
When she launched CMM in 2000, Stacey had a transparent imaginative and prescient: to create a staff of entrepreneurial, forward-thinking professionals who prioritize shopper success and push the boundaries of beauty marketing. That imaginative and prescient has paid off—CMM was named Greatest Public Relations Company at BeautyMatter’s NEXT Awards in 2023, cementing its status as a frontrunner within the house.
CMM’s influencer advertising and marketing experience extends past easy collaborations—it’s a 360-degree strategy that features superstar partnerships, experiential occasions, pop-up activations, and talent-driven campaigns. As a female-owned agency, they guarantee each marketing campaign aligns with model id and drives significant engagement.
13. Omer Farkash
Omer Farkash, the Co-founder and CEO of Mayple, hails from Tel Aviv, Israel. Mayple has a department in New York Metropolis, the place Omer spends a major quantity of his time. He has created a data-driven digital advertising and marketing platform that matches companies with vetted advertising and marketing specialists, together with specialists in influencer advertising and marketing, search engine optimization, paid promoting, and social media administration.
Since launching Mayple in 2017, Omer has remodeled the hiring course of for advertising and marketing professionals, making certain companies work with specialists who’ve a confirmed observe report—not only a good gross sales pitch. By leveraging AI-powered matching and efficiency monitoring, Mayple gives custom-made, high-impact advertising and marketing options tailor-made to every model’s distinctive wants.
A serial entrepreneur and innovation-driven chief, Omer has based a number of corporations throughout AI, predictive analytics, and e-commerce, all the time pushing the boundaries of expertise and advertising and marketing. His thought management on hiring prime advertising and marketing expertise and optimizing influencer campaigns has positioned him as a key determine in the way forward for advertising and marketing automation and influencer technique.
14. Michael Coppola
Michael Coppola is a visionary chief in data-driven advertising and marketing, mixing efficiency advertising and marketing, digital media, and influencer technique to assist manufacturers scale. Because the CEO of Amsive Digital, he leads a top-tier advertising and marketing company that focuses on buyer acquisition, viewers engagement, and influencer advertising and marketing, serving to companies obtain measurable success.
Earlier than taking the helm at Amsive in 2025, Michael based Path Interactive, a extremely profitable digital company specializing in search engine optimization, paid search, and social media advertising and marketing. After Path Interactive was acquired by Amsive in 2019, he performed a pivotal position in integrating superior information options into the company’s efficiency advertising and marketing methods, ultimately changing into President in 2021 earlier than getting into the CEO position.
Underneath his management, Amsive has been acknowledged as Crain’s Greatest Place to Work in NYC and has been a Google Premier Accomplice for over a decade. The company has additionally earned a number of {industry} nominations, together with 4 US Search Awards and three Search Engine Land Awards.
Amsive’s influencer advertising and marketing experience is backed by Viewers Science®, a proprietary information system that helps manufacturers establish, join, and have interaction with the proper influencers for optimum impression.
Past Amsive, Michael has shared his experience as an Adjunct Teacher of Digital Advertising at NYU, mentoring the following era of selling professionals.
Shaping the Future: The CEOs Defining Influencer Advertising in NYC
In a metropolis the place tendencies rise and fall straight away, the CEOs of prime influencer advertising and marketing companies are the masterminds behind as we speak’s strongest digital campaigns. They don’t simply join manufacturers with influencers—they engineer cultural moments, leveraging information, technique, and creativity to show social media into an engine of affect and income.
From boutique companies to world powerhouses, these leaders are redefining the {industry}, proving that within the fast-moving world of digital engagement, the proper service agency could make or break a model’s success. Their experience shapes not simply tendencies, however the way forward for advertising and marketing itself.
Concerning the Creator
Author
Nadica Naceva, Head of Content material at Influencer Advertising Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising and marketing. Leveraging her intensive expertise in guiding content material creation and strategic course, Nadica brings a important eye and analytical strategy to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every assessment helps IMH develop as a number one supply in influencer advertising and marketing. Her insights are backed by first-party information, making certain content material meets the best requirements of relevance.
