Top Beauty Influencers to Watch in 2024 I Traackr

Influencers and creators have confirmed repeatedly the worth that they’ll carry to your model. Traackr’s 2024 Influencer Marketing Impact report discovered that 53% of customers look to influencers for product suggestions, 61% really feel that influencer’s posts sway their buy choices, and 56% say they might attempt a special social platform due to an influencer. 

Sure, influencers can affect gross sales, however they’ll additionally affect the place and the way your model is participating together with your viewers. 

So which influencers do you have to be retaining your eye on for 2024? We compiled an inventory of the highest magnificence influencers who drove essentially the most VIT throughout 4 magnificence classes –  Make-up & Cosmetics, Skincare, Hair Care, and Perfume – within the US for 2023. 

Uncover the highest magnificence influencers of 2023 within the US, ranked by the Model Vitality Rating (VIT).

‍P.S. We now have a complete article about learn how to discover top influencers (even with out VIT), in case you’re .

Prime Magnificence Influencers by VIT — Make-up & Cosmetics

1. Kylie Jenner (@kyliejenner) VIT 427K
2. Selena Gomez (@selenagomez) VIT 337K
3. Jennifer Lopez (@jlo) VIT 242K
4. Ariana Grande (@arianagrande) VIT 208K
5. Sol Pena (@sollpenamakeup) VIT 130K
6. Jeffree Star (@jeffreestar) VIT 124K
7. Mario Dedivanovic (@mariodedivanovic) VIT 123K
8. Mikayla Nogueira (@mikaylajmakeup) VIT 88.4K
9. Lindsey Rowley (@linsmakeuplooks) VIT 86.9K
10. Pamela Brooks Pedraza (@pamelapedrozaa) VIT 83.5K
11. Christxiee (@christxiee) VIT 77.5K
12. Elizabeth Grey (@thegraytergood) VIT 68.9K
13. Meredith Duxbury (@meredithduxbury) VIT 59.8K
14. Monica Hamada (@mangomoniica) VIT 56K
15. Nyadollie Deng (@dollievision) VIT 55.7K
16. Johnny Ross  (@mrjohnnyross) VIT 53.2K
17. Daus Mendoza (@daus_mendoza) VIT 52.1K
18. Hasime Kukaj (@thebeautyradar) VIT 51.9K
19. Elnaz Golrokh (@elnaz_golrokh) VIT 50.4K
20. Alexis Androulakis (@thelipsticklesbians) VIT 46.4K
21. Mina Zibayi (@minazibayi) VIT 46K
22. Ruth Ism (@rxthism) VIT 44.6K
23. Tanem (@musthavestxt) VIT 42.9K
24. Katie (@katiehub.org) VIT 42.1K
25. Aiste Haas (@heygreatnails) VIT 40.6K

Prime Magnificence Influencers by VIT — Skincare

1. Hailey Rhode Baldwin Bieber (@haileybieber) VIT 133K
2. Kim Kardashian (@kimkardashian) VIT 106K
3. Dr. Muneeb Shah (@dermdoctor) VIT 96K
4. Dr. Dustin Portela (@drdustinportela) VIT 72.4K
5. Dr. Angelo Landriscina (@dermangelo) VIT 70.1K
6. Dr. Daniel Sugai (@drspf) VIT 62.3K
7. Ava Lee (@glowwithava) VIT 60.1K
8. Kat Stickler (@katstickler) VIT 57.9K
9. Sonya Types (@sonya_styles) VIT 56.7K
10. Dr. Lindsey Zubritsky (@dermguru) VIT 55K
11. Dr. Jenny Liu (@drjennyliu) VIT 46.6K
12. Thomas Allison (@tom_allison_) VIT 45.7K
13. Dr. Andrea Suarez (@drdrayzday) VIT 37.8K
14. Dr. Chris Tomassian (@dr.tomassian) VIT 35.8K
15. Edward Zo (@edwardzo) VIT 34.3K
16. Dr. Zion Ko Lamm (@dr.zionko) VIT 32.8K
17. Mireya Rios (@mireyarios) VIT 32K
18. ‍Zeph Sanders (@lifeaszeph) VIT 30.8K
19. Rachel Finley (@hydrationceo) VIT 30.1K
20. Hyram Yarbro (@hyram) VIT 30K
21. Wendy Ly (@wendyskin) VIT 26.2K
22. Anna Weng (@itsmaybeboth) VIT 24.9K
23. Brittney Enora (@brittneyenora) VIT 24K
24. Meredith Duxbury (@meredithduxbury) VIT 23.9K
25. Lindsey Rowley (@linsmakeuplooks) VIT 23.6K

Prime Magnificence Influencers by VIT — Haircare

1. Zeph Sanders (@lifeaszeph) VIT 78K
2. Anthony Claxton (@krewkutz) VIT 38.8K
3. Daryl Ann Denner (@darylanndenner) VIT 38K
4. Chris Olsen (@chris) VIT 34.4K
5. Future Lashae (@destinylashaemakeup) VIT 34.3K
6. Abigail Goodman (@abigaillinnn) VIT 34.2K
7. Sharon Brianna (@sharon.simplyinsane) VIT 31.6K
8. Amela Glavatovic (@hairbyamela) VIT 31.3K
9. Jennifer Aniston  (@jenniferaniston) VIT 29.5K
10. Audry Boos (@audboos) VIT 28.1K
11. Mikayla Nogueira (@mikaylajmakeup) VIT 27.8K
12. Audrey Victoria (@audreyvictoria_) VIT 27.5K
13. Carlos Atila (@carloshairstylist_) VIT 27.1K
14. Lazhane Hightower (@hairbynay247) VIT 26.1K
15. Emily Chen (@emchenhair) VIT 25.5K
16. Brittney Enora (@brittneyenora) VIT 25.1K
17. Matt Newman (@mattloveshair) VIT 23.5K
18. Geena Hunt (@makeupbygeenahunt) VIT 23.3K
19. Mai Laya Govia (@mailayazuri) VIT 23.3K
20. Alix Earle (@alixearle) VIT 22.4K
21. Alfredo Lewis (@alfredolewis) VIT 21.1K
22. Tessa Peay (@tessapeay) VIT 20.6K
23. Wendy Ly (@wendyskin) VIT 20.2K
24. Abbey Yung (@abbeyyung) VIT 19.7K
25. John George (@johnwgeorge) VIT 19.5K

Prime Magnificence Influencers by VIT — Perfume

1. Billie Eilish (@billieeilish) – VIT 66.2K
2. Lina Noory (@linanoory) – VIT 45.7K
3. Emma Watson (@emmawatson) – VIT 32.4K
4. Paul Fino (@paulreactss) – VIT 22.5K
5. Sofia Richie Grainge (@sofiarichiegrainge) – VIT 19.4K
6. Ijé Simon (@ijesimonn) – VIT 10.9K
7. Yasmin Maya (@beautyybird) – VIT 10.2K
8. Jacquelyn Aina (@jackieaina)- VIT 9.09K 
9. Petra Mocanu (@petrambeauty) – VIT 8.83K
10. Maksims Kirhensteins (@maxmanscents) – VIT 7.01K
11. Funmi Monet (@funmimonet) – VIT 6.79K
12. Rose Mwambayi (@yourfavafrican) – VIT 6.58K 
13. Abigaille Cadet (@thecherystv) – VIT 5.92K
14. Hunter Vought (@huntervought) – VIT 5.57K 
15. R Carlos (@TLTGReviews) – VIT 5.17K
16. SouKeyna Diouf (@soukeyna) – VIT 4.83K
17. Olivia VanDerMillen (@oliviaolfactory) – VIT 4.63K
18. Skai Jackson (@skaijackson) – VIT 4.41K
19. Aïssata Diallo (@aissatatdiallo) – VIT 4.35K
20. Ohuprettythings (@ohuprettythings) – VIT 4.01K
21. Alex Costa (@alexcosta) – VIT 3.94K
22. David McMillian (@itstop5dave) – VIT 3.88K
23. Ashton Kirkland (@GentsScents) – VIT 3.71K
24. Chinyere Adogu (@the_real_chi) – VIT 3.66K
25. Jenny De La Rosa (@jennydelarosa) – VIT 3.61K

The Methodology for Discovering Prime Magnificence Influencers

This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with essentially the most advanced applications, but nimble sufficient for small groups that must do all of it. For the aim of this “high magnificence influencers”  examine, we evaluated 124K influencers situated in the US who talked about magnificence merchandise within the make-up, skincare, hair care, and perfume industries. Influencers of all tiers (nano, micro, mid, mega, and VIP) have been included. 

We analyzed the content material produced and shared by these influencers from January 2023 – November 2023. 

What’s the Model Vitality Rating (VIT)?

Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, affect, and model belief. You may find out how VIT is calculated in this whitepaper. 

Easy. By aggregating a number of information factors into one, VIT supplies a single metric for fulfillment that can be utilized to benchmark and monitor traits.

Clear. The VIT methodology is straightforward to grasp and extremely actionable in uncovering the place to speculate to drive affect.

‍Significant. VIT relies on identified model levers and has been optimized via machine studying to correlate with enterprise metrics on the model stage.

You can learn more about VIT here.