Influencer advertising in its truest type has been round for fairly a while. In truth, one of many earliest acknowledged influencer collaborations was within the 1760s, when Wedgewood made a tea set for the spouse of King George III (royalty have been the OG influencers).
Now, influencer advertising is a staple within the advertising combine, and budgets are hovering. In response to Traackr’s 2022 Influencer Marketing Impact Report, 51% of entrepreneurs say that they spend between $50k-$500k per yr, and 15% reported they spend $1M+.
With increasing budgets, groups, and expectations, the function of influencer entrepreneurs might be unclear. So, we’re right here to reply the query “what are the highest obligations of an influencer marketer?”
Quick reply: quite a bit
Lengthy reply: hold studying
5 Core Influencer Marketer Duties
As talked about above, the influencer advertising job description has grown considerably.
Listed here are the“hats” you’ll must put on:
- Strategic Mastermind: You’ll be accountable for creating and executing an influencer advertising technique. This contains laying out the targets, workflows, and metrics whereas additionally aligning with bigger enterprise targets. You’ll must work cross-functionally to amplify content material with different advertising groups together with PR and social — relying on the scale of your group, these cross-functional roles might even be in your job description.
- Undertaking Supervisor: Operating every marketing campaign from begin to end requires a excessive stage of group and diligence. You’ll first want to search out, vet, and associate with influencers to source relevant influencers. Subsequent, you’ll must deal with all the things that comes after the contract is signed: seeding product, reviewing content material, reporting on outcomes, optimizing for future campaigns, and past. Until you will have an influencer advertising software program, be ready to juggle numerous spreadsheets!
- Relationship Builder: A giant side of your function can be in nurturing influencer relationships. Constructing and sustaining healthy relationships with influencers can set you up for long-term success. So, you’ll want to search out methods to actively talk and foster relationships as a way to get them on board for future campaigns. Having a pointy reminiscence and a focus to element definitely doesn’t harm right here — influencers love a private contact!
- Knowledge Scientist: From discovering high-performing influencers to reporting on marketing campaign outcomes, you’ll should be data-savvy. Be ready to make use of information to search out related, top-performing influencers, monitor efficiency, and make knowledgeable selections about future partnerships and campaigns.
- Social Pattern Spotter: Being “tapped” into the social media tradition goes to make your job an entire lot simpler. Having in-depth data of content material tendencies and platform makes use of will will let you get the very best content material from any influencer you propose to work with. Sure, it’s necessary to know what’s trending or “going viral,” nevertheless it’s simply as necessary to have your finger on the heartbeat of the refined tendencies which can be organically rising that you may hop on. Instance: partnering with multi-generational TikTokers!
How are you going to stand out in influencer advertising?
Constructing on the obligations talked about above, listed here are a couple of extra expertise that may set you aside:
- Sustain with influencer advertising tendencies: Because of the fixed change of algorithms and creator content material, staying on prime of tendencies might be tough. You’ll want to have an everyday analysis course of arrange! Manufacturers can be intrigued in case you can illustrate your strategies for figuring out tendencies — sizzling tip, along with social analysis you possibly can be taught from earlier campaigns, and even benchmark success against others.
- Have a technique of experimentation: Experimenting with tendencies or new concepts can typically really feel such as you’re taking pictures at nighttime. When you determine one thing new and stylish, what do you do subsequent? Entrepreneurs who’ve discovered experiment in methods which can be deliberate, data-driven, and replicable have essentially the most potential to unlock the facility of recent platforms, content material sorts, and influencer companions. In case you have a go-to construction for testing and proving the success of recent issues, you’ll stand out out of your competitors.
- Solidifying a measurement framework: Eradicate any guesswork together with your influencer advertising packages by utilizing information to make selections. Having standardized metrics makes it potential to know the efficiency of influencer advertising efforts, from a micro and macro view. A strong measurement framework can even allow your group to validate present methods, see how your program is stacking up in opposition to rivals within the trade, and determine key areas for enchancment. Added bonus: you’ll even be higher geared up to explain the value of influencer marketing!
Seeking to advance your profession in influencer advertising? Flick thru 100+ open positions on Traackr’s Influencer Marketing Job Board!
