Top TikTok Shop Campaigns Reshaping Marketing for Gaming & eSports Brands

In 2025, esports is greater than only a interest—it is a booming market projected to hit a staggering $4.3 billion in revenue. Mix that with TikTok Store’s explosive rise, pulling in over $33.2 billion in global sales, and also you’ve received the right storm for manufacturers to make a giant splash.

With reside purchasing occasions taking off, particularly in markets just like the UK, it’s clear that the way forward for gaming e-commerce is going on in actual time.

Now, for those who suppose avid gamers are solely taken with truly taking part in video games, suppose once more. The true motion is in how they uncover, work together with, and buy their favourite gaming gear—all whereas partaking in a group expertise.

Field.co.uk proved simply that after they launched Hogwarts Legacy with the UK’s first-ever 24-hour shoppable livestream on TikTok Store, mixing gameplay, product promotion, and immediate purchases.

Able to dive into the small print? Preserve studying to see how this marketing campaign shook issues up and what’s subsequent for gaming brands within the reside commerce area.

Box.co.uk’s launch of Hogwarts Legacy on TikTok Store wasn’t only a recreation launch—it was a landmark second on the planet of gaming e-commerce. By internet hosting the UK’s first-ever 24-hour shoppable livestream, they set a brand new precedent for interactive, partaking retail experiences.

Here is a breakdown of how they pulled off the marketing campaign:

The Strategic Spell

• Dwell Procuring Occasion: Field.co.uk didn’t simply drop the sport—they created an immersive, 24-hour occasion that mixed reside gameplay, direct product promotions, and interactive segments. This wasn’t a passive purchasing expertise; it was a completely built-in livestream that saved the viewers on the sting of their seats whereas purchasing in real-time.
• Platform Mastery: TikTok’s livestreaming instruments had been used to their fullest. From follower objectives to real-time engagement options like stickers, Field.co.uk tapped into the interactive magic of TikTok to drive engagement. It was a case examine in learn how to use social options as extra than simply add-ons—these instruments had been the guts of the marketing campaign.
• Product Showcase: Over the course of the 24 hours, 68 completely different merchandise had been featured, with seamless purchasing hyperlinks built-in all through the livestream. Viewers might immediately buy merchandise whereas they had been captivated by the gameplay, making impulse buys as simple as waving a wand.
• Group Constructing: The livestream’s interactive nature fostered a way of group amongst viewers. With real-time feedback and engagement, Field.co.uk didn’t simply promote a product—they created an atmosphere the place shoppers felt like energetic members within the occasion, constructing model loyalty alongside the best way.

@tiktokshop_uk Uncover the model new Hogwarts Legacy recreation with the @Field.co.uk staff as they play the total recreation to completion throughout an unique 24hr+ LIVE present ⚯⚡️🎮 #TikTokShop #HogwartsLegacy #24hourlive #Gaming #Hogwart #PotterHead ♬ WIZARD’S APPRENTICE(996900) – Scoring Heroes

The Outcomes? Accio Gross sales!

• 33,000 Viewers: The 24-hour occasion attracted 33,000 viewers, showcasing the highly effective draw of reside purchasing throughout the gaming group.
• 215,000 Likes & 9,000 Feedback: Engagement numbers had been by way of the roof, with 215,000 likes and 9,000 feedback. This wasn’t simply passive viewing—this was energetic, engaged participation.
• 600 New Followers: The marketing campaign helped Field.co.uk achieve 600 new followers in the course of the occasion, turning informal viewers into long-term followers.
• 68 Merchandise Featured: Field.co.uk showcased 68 merchandise throughout the livestream, every with direct purchasing hyperlinks, proving the worth of integrating purchasing with reside leisure.

The Last Takeaway

Field.co.uk’s Hogwarts Legacy TikTok Store marketing campaign exhibits how gaming manufacturers can innovate by combining leisure with e-commerce. By leveraging TikTok’s livestreaming instruments, they crafted an attractive, interactive purchasing expertise that not solely bought merchandise but additionally strengthened their group.

This marketing campaign isn’t nearly promoting a recreation—it’s about creating an immersive model expertise that blurs the traces between leisure and retail. Field.co.uk has set a brand new commonplace for gaming manufacturers on TikTok Store, displaying that the way forward for retail is reside, interactive, and a complete lot of enjoyable.

Trying Forward

As TikTok Store continues to develop, manufacturers within the gaming and esports sector can take a web page from Field.co.uk’s playbook. If you wish to drive engagement, enhance gross sales, and construct a loyal group, it’s time to embrace reside purchasing, interactivity, and a bit of little bit of magic.

AFTERSHOCK PC, the Singapore-based gaming powerhouse identified for custom-built PCs, is aware of learn how to maintain avid gamers on their toes. Established in 2012, the model made a savvy transfer by tapping into the TikTok phenomenon, utilizing its livestreaming characteristic to construct a group and enhance gross sales.

With a rising fan base and an interactive strategy, AFTERSHOCK PC is leveling up its advertising and marketing technique, proving that gaming {hardware} could be as partaking because the video games themselves.

The Strategic Energy-Up

• Interactive Livestreams: AFTERSHOCK PC did not simply showcase its merchandise—they introduced the gaming expertise to life. By internet hosting common livestreams that highlighted PC builds, product launches, and behind-the-scenes content material, the model created a dynamic, real-time purchasing expertise that permit viewers see the magic behind every {custom} construct.
• Partaking Content material: The model saved it recent by mixing informative content material with comedic skits. Whether or not explaining the specs of a brand new PC or delivering a hilarious, game-themed skit, AFTERSHOCK PC engaged viewers in a method that resonated with each hardcore avid gamers and informal followers. This twin strategy saved their content material enjoyable, instructional, and shareable.
• Group Engagement: The livestreams had been greater than only a platform to showcase merchandise; they had been a digital hangout for the gaming group. By encouraging real-time interplay in the course of the streams, AFTERSHOCK PC fostered a way of belonging amongst viewers. It wasn’t nearly promoting merchandise; it was about creating an area the place followers might have interaction, ask questions, and join with the model.

@tiktokshop_sg Tune in to the @AFTERSHOCK PC livestream broadcasting reside at CEE 2023! Pss take pleasure in much more financial savings with as much as $95 off vouchers while you buy them on TikTok Store! #tiktokshopsg #getwhatyoulove ♬ original sound – TikTok Shop Singapore

The Outcomes? Full Pace Forward!

• 212K Followers & 3.7M Likes: After implementing their livestream technique, AFTERSHOCK PC’s TikTok following grew to a powerful 212K followers, with a whopping 3.7 million likes throughout their movies. Speak about attracting a crowd!
• 62% Enhance in Gross sales Impressions: Throughout the 12.12 gross sales occasion, AFTERSHOCK PC noticed a 62% spike in product impressions. It’s clear that their livestreams not solely entertained but additionally drove actual, measurable gross sales exercise.
• Enhanced Model Presence: With their constant presence and fascinating content material, AFTERSHOCK PC boosted each model recognition and buyer loyalty. Their TikTok viewers wasn’t simply watching—they had been actively partaking, reinforcing their reference to the model.

The Last Takeaway

AFTERSHOCK PC’s use of TikTok Store’s livestreaming characteristic proves that gaming manufacturers can do extra than simply promote merchandise—they will construct a group. By combining partaking, interactive content material with real-time product showcases, the model enhanced its attain and deepened connections with its viewers.

This case is a masterclass in learn how to leverage TikTok’s platform for extra than simply flashy advertisements. It’s about creating an expertise that speaks to your viewers, and AFTERSHOCK PC nailed it. For different manufacturers seeking to faucet into TikTok’s gaming group, the message is evident: reside interplay, humor, and authenticity are the keys to success.

Trying Forward

As TikTok continues to evolve, gaming manufacturers ought to take a look at AFTERSHOCK PC’s strategy as a blueprint for leveraging livestreaming to spice up engagement and gross sales. In the event you’re able to energy up your model’s TikTok presence, the trail to success would possibly simply be by way of an amazing livestream.

HP’s objective was clear—place its Spectre x360 laptop computer because the go-to selection for AI-powered private gaming computing within the tech-savvy markets of Thailand and Vietnam. To make this occur, HP didn’t simply depend on a one-size-fits-all strategy.

As a substitute, they crafted a full-funnel strategy on TikTok, guiding potential consumers by way of each stage of the decision-making course of, from consciousness all the best way to buy. The outcomes? A high-performance marketing campaign that left an enduring influence on model notion and gross sales intent.

The Strategic Sport Plan

• Consciousness: HP kicked issues off with a bang by utilizing TikTok’s TopView and Attain & Frequency advertisements. These codecs ensured that their message reached a large viewers, maximizing publicity from the get-go. It was the equal of a large billboard—solely method cooler and far more partaking.
• Consideration: As soon as viewers had seen the marketing campaign, HP didn’t cease there. By utilizing Web site Visitors Customized Audiences, the model re-engaged customers who had beforehand interacted with their content material, subtly nudging them down the advertising and marketing funnel. Consider it as sending a pleasant reminder to somebody who’s already proven curiosity—solely this time, the reminder is on their TikTok feed.
• Intent: To encourage customers to take the subsequent step, HP deployed Video Procuring Adverts. These advertisements allowed viewers to make purchases instantly inside TikTok Store, eliminating the friction between need and motion. It was the retail equal of a “purchase now” button you possibly can’t ignore.
• Buy: The ultimate push was to drive transactions on HP’s web site utilizing Web site Conversions goals. By optimizing for conversions, HP ensured that each step of the marketing campaign was geared toward turning curiosity into precise gross sales.

@hp.vietnam Mở khóa trải nghiệm AI mới với HP Spectre x360 14 và bộ xử lý Intel® Core™ Extremely! #HP #Intel #IntelCoreUltra ♬ original sound Account – HP Việt Nam Official

This technique was delivered to life in collaboration with inventive companion Amplify, leveraging TikTok Inventive Alternate to pick the right creators who might converse to the model’s audience.

The Outcomes? A Efficiency Increase Throughout the Board

Vietnam:

• 16.3% improve in common model affiliation.
• 2.7x increased View-By Fee, showcasing elevated engagement and content material retention.

Thailand:

• 1.7x uplift in buy intent.
• 2.5x improve in model favorability.
• 3.1x increased click-through charge, proving that the marketing campaign successfully captured person curiosity.

These spectacular outcomes spotlight the facility of a full-funnel strategy on TikTok Store, with every stage of the marketing campaign driving actual, measurable influence. HP’s Spectre x360 wasn’t only a product—it was a digital expertise that resonated with the audience.

The Last Takeaway

HP’s Spectre x360 marketing campaign on TikTok Store proves {that a} well-rounded, strategic strategy can elevate a model’s presence and drive important outcomes. By leveraging TikTok’s platform in a focused, stage-specific method, HP was in a position to shift model notion, enhance buy intent, and generate actual gross sales.

Whether or not you’re aiming for consciousness or conversions, this case examine showcases the facility of mixing inventive content material with strategic advert placements on TikTok.

Trying Forward

As TikTok continues to develop as a robust e-commerce platform, manufacturers seeking to stand out in aggressive markets ought to take into account adopting an analogous full-funnel technique. It’s clear that while you meet shoppers at every stage of their shopping for journey, the outcomes converse for themselves.

HP’s marketing campaign is a chief instance of how TikTok’s distinctive advert instruments could be harnessed to create a seamless, high-impact advertising and marketing expertise.

Round 58% of TikTok users now have interaction in purchasing instantly by way of the platform, and a giant chunk of these purchases is pushed by gaming content material. This pattern is particularly robust amongst Gen Z and Millennials, who’re fast to click on “purchase now” after recognizing vital gaming accent or in-game merchandise whereas scrolling by way of their feeds.

The great thing about TikTok Store is its seamless integration—avid gamers can now seize every thing from headsets to unique merch to in-game gadgets with out ever leaving the app. This frictionless expertise has created a gross sales surge, with international projections for TikTok Store hitting a powerful $33.2 billion by the tip of 2025.

Nevertheless it’s not simply in regards to the purchasing. TikTok Store has fostered a dynamic area the place avid gamers can share suggestions, fan content material, and in-game experiences. It’s a spot the place communities thrive, and types have a golden alternative to authentically join with their viewers. Manufacturers like Field.co.uk and AFTERSHOCK PC have already jumped in, utilizing TikTok’s reside purchasing options to launch merchandise and have interaction with followers in real-time. The outcomes? A noticeable spike in each engagement and gross sales.

In brief, TikTok Store has grow to be a key participant within the gaming trade, mixing leisure with purchasing and providing manufacturers recent methods to attach with their audience in an immersive, interactive atmosphere.

In regards to the Writer

Author

Kalin Anastasov performs a pivotal position as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his search engine optimisation and content material writing expertise to boost each bit, making certain it aligns with our tips and delivers unmatched high quality to our readers.