Top Vegan & Plant-Based Foods Influencer Marketing Campaigns

Influencer advertising and marketing is having its second—and by second, we imply it’s on observe to turn out to be a $32.55 billion industry by 2025. That’s an entire lot of brand name collaborations, influencer shoutouts, and viral content material.

Because the panorama evolves, manufacturers are getting savvier, shifting from the “one-size-fits-all” influencer method to 1 that’s extra focused, genuine, and platform-specific. Instagram nonetheless reigns supreme, however TikTok’s trend-driven vibe is quickly catching up. Actually, influencer content material that feels real and fewer like an advert is now the gold commonplace for driving engagement.

Which brings us to 1 marketing campaign that nailed these shifts: Primal Kitchen’s “Flipping Scrumptious” summer season grilling marketing campaign. By tapping into TikTok’s enjoyable, immersive nature and pairing up with influencers who actually vibe with the model’s mission, Primal Kitchen generated genuine content material that related with hundreds of thousands.

Wish to know the key sauce behind their success? Preserve studying to find the genius of this marketing campaign, in addition to 5 different campaigns from the vegan and plant-based sector.

• Partnered with TikTok Creator Marketplace API companion Captiv8 for data-driven influencer choice

• Targeted on creating genuine, non-promotional content material that match seamlessly into TikTok’s native trends (ASMR, plant-based meals hacks, and fast dinner inspo)

• Collaborated with 4 creators, together with @BigBoyCooks and @CookLikeaMother, who appealed to area of interest audiences: keto, plant-based, and time-saving cooking lovers

Primal Kitchen’s mission is evident: encourage more healthy consuming with out compromising on style. What higher manner to do that than by teaming up with the fitting influencers on the world’s favourite app for meals developments? TikTok was a pure selection to achieve health-conscious, grill-loving audiences, particularly within the lead-up to summer season. The purpose was easy—make Primal Kitchen merchandise a part of these TikTok-worthy grilling moments.

The answer was to ditch the “advert” really feel and embrace genuine creator content material that match seamlessly into customers’ feeds. The marketing campaign leaned into native TikTok developments, particularly the ever-popular ASMR style. Think about the sizzle of recent veggies on a grill, the crunch of lettuce, and the unmistakable sound of that excellent burger patty being flipped—sounds that, in response to TikTok habits, demand to be heard with the amount cranked up.

From there, Primal Kitchen partnered with creators like @BigBoyCooks, who introduced keto grilling ideas, and @CookLikeaMother, who showcased how busy mothers can take pleasure in wholesome meals with out sacrificing taste.

@primalkitchenfoods @bigboycooks Smash burgers are a should add to your subsequent grilling prepare dinner out! #PrimalKitchen #flippingdelicious ♬ original sound – Primal Kitchen Foods

And, in fact, the outcomes had been mouth-watering. The marketing campaign generated over 2 million video views, 200k engagements, and 30k movies created. These aren’t simply numbers; that’s an enormous neighborhood of passionate meals lovers making Primal Kitchen a part of their summer season grilling traditions.

Some extra outcomes:

• 330,000+ impressions

• 8.37% common engagement price

• 74% constructive sentiment

• +12% raise in advert recall and +13% raise in buy consideration

The suggestions was instant, with loyal followers raving about their favourite Primal Kitchen merchandise, whereas first-time viewers couldn’t wait to purchase. With an 8.37% engagement price, the marketing campaign not solely reached however resonated with its viewers—paving the way in which for extra grilling season successes.

When Cerbona launched its vegan granola in Hungary, they knew they needed to make some noise—and never the generic, “Hey, do that product” form of noise. No, they needed genuine buzz, the type that comes from on a regular basis folks sharing their actual experiences. Enter nano and micro influencers, who’ve confirmed time and time once more to be the unsung heroes of influencer marketing.

Strategic Method:

• Activated 200 nano and micro influencers to generate buzz

• Focused influencers who had been already a part of the vegan or health-conscious communities

• Targeted on genuine product trials and sharing private experiences by way of weblog articles and social media content material

Cerbona’s method was so simple as it was efficient: harness the ability of influencers who genuinely align with the model. They didn’t flip to the big-name influencers with million-dollar contracts (who, let’s face it, are sometimes extra in regards to the paycheck than the product). As an alternative, they rallied 200 influencers who had been precise shoppers of granola or already dwelling a vegan way of life.

These had been influencers that their followers trusted, as a result of they had been similar to them.

By deciding on these influencers from the TRND.hu platform, Cerbona created a powerful, relatable basis for the marketing campaign. Influencers had been inspired to strive each flavors of the granola, share their experiences, and publish superbly crafted content material—actual evaluations from actual folks. This wasn’t a marketing campaign about pushing merchandise; it was about sharing an expertise, which in flip, made Cerbona stand out in a crowded market.

@cerbona Te tartod a vegán januárt? 🤗 #cerbona #müzli #müzliszelet #granola #gabona #zab #gyümölcs #zabpehely #természetesen #egészségtudatos #egészséges #egészség #étkezés #reggeli #tízórai #tápanyag ♬ eredeti hang – Cerbona

The marketing campaign had an simple influence. With 636 influencer-created items of content material printed throughout numerous social media platforms, the granola didn’t simply get publicity; it generated vital engagement. The marketing campaign’s estimated on-line attain? Check out the outcomes for your self.

Key Outcomes:

• 200 influencers engaged in content material creation

• 415,811 whole on-line attain

• 707 product trials

• 97 model referrals

The fantastic thing about this marketing campaign wasn’t simply the numbers—it was the belief issue. When nano and micro influencers converse, their followers hear. This isn’t simply advertising and marketing; it’s the form of natural word-of-mouth that’s virtually unattainable to faux. Cerbona’s vegan granola was in a position to carve out a significant area in shoppers’ minds (and kitchens) via genuine, relatable, and downright tasty content material.

When KellyDeli—house of the beloved SushiDaily model—determined to launch a veggie sushi line, they didn’t simply need to dip their toes into the plant-based development. Oh no, they went full sushi roll, aiming for nothing lower than a disruptive, attention-grabbing marketing campaign. And relating to food marketing, disruptive is precisely what will get folks speaking.

Strategic Method:

• Launched a multi-country influencer advertising and marketing marketing campaign in Italy, France, and the UK

• Engaged a mixture of micro, mid, and macro influencers to focus on completely different viewers segments and maximize attain

• Targeted on flexitarians, vegans, and vegetarians—these more and more acutely aware of each their well being and environmental influence

• Designed the marketing campaign to lift consciousness, drive engagement, and inform a compelling model story in simply 48 hours

The purpose? To get folks enthusiastic about veggie sushi, not only for its well being advantages but in addition for its position in lowering environmental influence. SushiDaily’s new veggie line wasn’t nearly providing a substitute for meat or fish; it was about selling sustainability and interesting to the rising variety of flexitarians—shoppers who aren’t strictly vegan or vegetarian however are eager to make extra eco-friendly meals selections.

With Brainpull on the helm, the influencer marketing strategy was set to roll (pun supposed). The marketing campaign focused Italy, France, and the UK, the place sushi is virtually a nationwide pastime. They chose influencers who had been already in tune with the veggie, vegan, and flexitarian life—people whose audiences trusted their each meals suggestion. The marketing campaign utilized a mixture of influencer varieties to satisfy completely different targets: consciousness, storytelling, and engagement, all inside simply two days of exercise.

The outcomes? Nicely, they’re virtually as spectacular because the sushi itself. The marketing campaign generated 1 million impressions in simply 48 hours—a jaw-dropping end result for any model. With over 4,200 new followers and almost 5,700 items of content material generated, KellyDeli’s veggie sushi was shortly making waves.

The mixture of well-placed influencer storytelling and a well timed product launch had a outstanding impact on engagement, whereas the message of sustainability resonated deeply with shoppers.

By tapping into the flexitarian development, KellyDeli positioned their veggie sushi as greater than only a plant-based possibility—it grew to become half of a bigger dialog about sustainability, well being, and acutely aware consuming. In a world the place plant-based diets are now not a distinct segment however a motion, this marketing campaign was the sushi roll that everybody needed to strive.

Gosh! Meals partnership with Gifta is a textbook instance of how influencer gifting could be a game-changer for manufacturers seeking to construct genuine relationships and significant content material. As an alternative of counting on the standard paid partnerships, Gifta took a distinct method by rigorously curating influencers who had been genuinely passionate in regards to the plant-based and health-conscious way of life that Gosh! Meals champions.

For this marketing campaign, Gifta tapped into 320 micro-influencers who had been an ideal match for the model. They didn’t simply choose influencers randomly—every one was chosen primarily based on their alignment with Gosh! Meals’s values, guaranteeing that the marketing campaign felt natural and true to each the model and the influencer’s viewers.

By specializing in vegan, vegetarian, and health-conscious creators, Gifta was in a position to join with a neighborhood that already cared about what they had been selling, which led to a extra pure and persuasive product story.

However right here’s the place it will get actually sensible: Gifta gave the influencers the liberty to create their very own content material, reasonably than pushing a inflexible advertising and marketing script. This allowed the creators to precise their ideas and experiences with Gosh! Meals merchandise in their very own voices, guaranteeing that the content material felt genuine. No fluff, no over-hyped guarantees—simply actual tales from actual folks.

This sort of real content material is what drives engagement and sparks significant conversations. Influencers had been empowered to evaluation the merchandise as they noticed match, and because of this, the marketing campaign noticed a formidable quantity of high-engagement content material.

To maintain issues recent, Gifta additionally crafted campaigns round seasonal themes, like summer season picnics, which gave influencers a cause to publish inside a concentrated time frame.

This method not solely created a way of urgency but in addition helped amplify the general attain. Every influencer’s pleasure across the marketing campaign translated into a number of posts, with many influencers sharing as much as 4 items of content material.

On prime of the influencer magic, Gifta’s logistics recreation was on level. They rigorously dealt with the storage and distribution of the merchandise, guaranteeing that perishable gadgets had been saved recent and secure for supply. Gifta’s experience in temperature management and insulated packaging allowed them to scale the marketing campaign with none hiccups.

In the meantime, real-time monitoring and analytics gave Gosh! Meals the insights they wanted to measure success, from engagement charges to general impressions.

The outcomes converse for themselves:

• over 1,200 items of content material
• 167k engagement
• 4.7% engagement price

On the finish of the day, the marketing campaign was a win throughout the board. By specializing in creating genuine, influencer-driven content material and managing each element with precision, Gifta helped Gosh! Meals stand out in a crowded market.

Good Protein, a rising star within the vegan protein market, confronted a traditional dilemma: methods to scale up their influencer-driven content creation with out breaking the financial institution. Enter Billo, an influencer marketing platform that introduced a game-changing answer to the desk—connecting Good Protein with the fitting creators whereas sustaining authenticity, effectivity, and cost-effectiveness.

Strategic Method:

• Leveraged Billo’s platform to faucet into a various pool of creators

• Targeted on genuine, high-quality video adverts for Meta and TikTok

• Ensured an economical content material creation course of, sidestepping excessive influencer fees

• Streamlined the manufacturing course of to generate excessive engagement and gross sales progress

Good Protein, based in 2019, shortly grew to become a number one participant within the aggressive vegan protein area by providing clear, scrumptious, and inexpensive merchandise. Nonetheless, as their advertising and marketing ambitions grew, they encountered a hurdle: methods to generate genuine, partaking video content material with out going the standard influencer route.

Whereas the influencer market is huge, discovering creators who may seamlessly mix sincerity with scripted content material on digital camera—and doing so with out blowing their finances—proved tough.

With its intuitive platform, Billo allowed Good Protein to seamlessly join with a community of creators able to producing high-quality, genuine video content material. No extra scrambling to coordinate with costly, big-name influencers—Billo supplied an inexpensive technique to scale content material creation and diversify the model’s outreach. The benefit of use and easy integration into Good Protein’s workflow made Billo the right companion for his or her content material wants.

@goodprotein You really want these All-in-One Shakes in your life 😍 #goodprotein #veganprotein ♬ original sound – goodprotein

The marketing campaign didn’t simply test the field for operational effectivity; it additionally introduced tangible outcomes. Due to Billo’s capacity to streamline video manufacturing and join Good Protein with the fitting creators, the model was in a position to enhance their Meta and TikTok promoting efforts considerably.

The height? November’s Black Friday marketing campaign, which grew to become their finest gross sales month of the 12 months. The urgency and authenticity of the content material not solely drove engagement but in addition helped generate a notable rise in gross sales. With 50 high-quality movies deliberate every month transferring ahead, Good Protein is poised to proceed capitalizing on this success.

Key Outcomes:

• 350% enhance in Meta spending inside a 12 months

• Highest gross sales month of the 12 months throughout Black Friday

• Streamlined, cost-effective influencer partnerships that ensured high-quality content material

Within the ever-competitive vegan protein area, Good Protein’s strategic use of Billo proves that while you mix authenticity, effectivity, and a powerful creator community, you may flip influencer advertising and marketing right into a powerhouse.