I grew up a Nintendo child (and sure, that features the unique NES console and Duck Hunt Zapper). For many who keep in mind the Nintendo GameCube, you know a memorable model expertise. How might anybody neglect this nine-second clip of branding brilliance?
Each time I consider “branding,” I’m going again to my reminiscence of the GameCube boot-up display screen and the sentiments of pleasure and anticipation it evokes. That makes a model work — the expertise behind the brand. However getting your model expertise proper is extremely laborious for any advertising and marketing workforce. Logos, visible identities, copy, web sites, social media — “model” requires tons of consideration and work.
So, I’m at all times looking out for methods to construct a model stronger, sooner, and higher than earlier than. And AI instruments for branding have come a great distance these previous few years to allow extra subtle model identification creation and progress.
Let’s have a look at AI for branding because it stands right now and the way your workforce can begin constructing a memorable model that clicks with shoppers.
Desk of Contents
AI for Branding
Model constructing isn’t simply making logos. You want technique, consistency, and scalability to achieve your audiences and develop your influence. Welcome to AI’s largest function inside advertising and marketing groups in 2025.
Entrepreneurs have toyed with AI for a number of years. That tracks with what McKinsey has discovered: Most AI adoption has occurred on the particular person contributor stage (i.e., the social media supervisor whipping up posts).
However, AI is exhibiting the potential for higher strategic enterprise worth. As 2025 unfolds, I imagine we’ll see a shift in instrument adoption, from ICs experimenting with ChatGPT to deeper integration into on a regular basis workflows.
The Advertising and marketing Synthetic Intelligence Institute not too long ago discovered that 36% of entrepreneurs have infused AI into their day by day workflows. Its analysis additionally confirmed a profound shift from entrepreneurs simply “experimenting” with AI to truly implementing it of their on a regular basis work.
Entrepreneurs deploying AI are seeing higher outcomes throughout their our bodies of labor. SurveyMonkey’s latest AI survey discovered that, of the entrepreneurs utilizing AI:
- 93% use it to generate content material sooner.
- 81% use it to uncover insights extra shortly.
- 90% use it for sooner decision-making.
Our analysis exhibits that four out of ten marketers are utilizing AI to jot down copy and descriptions for long-form content material. They’re additionally utilizing AI to discover ways to do issues — not simply analysis for articles however tutorials on writing higher content material or utilizing instruments extra successfully.
In 2025, I feel we’ll see AI develop into the advertising and marketing workforce’s branding copilot.
Groups are using AI for content support and customer experience personalization already. AI in content marketing helps to outline and scale model identities whereas conserving the whole lot on-brand and constant. AI’s function will develop, supplied advertising and marketing groups higher construction their inside information architectures and proceed investing in AI training and coaching.
However that copilot piece issues. You shouldn’t concede all branding selections to an AI accomplice. As an alternative, the best-performing entrepreneurs will be taught to function alongside their AI branding instruments, leaning on its strengths whereas conserving human creativity and ingenuity on the coronary heart of their model.
Professional tip: How else are entrepreneurs utilizing AI throughout their organizations? Obtain our AI Trends for Marketers report for extra.
Why use AI instruments for branding?
Whereas AI instruments for branding can deliver many advantages, AI is like every other instrument. That you must understand how, when, the place, and why to make use of it. You wouldn’t use a hammer to drive a screw right into a wall; likewise, AI used with out planning and intention can stymie and even harm your model.
Effectivity and Authenticity
Most speak round AI adoption focuses on effectivity positive aspects — get extra, sooner, together with your workforce. Rosier predictions from McKinsey present the potential for saving 60-70% of an employee’s time with AI tools. Whereas effectivity is actually a part of the profit, I don’t assume effectivity alone is adequate, particularly with branding wants.
Garin Hobbs, Martech Knowledgeable at InboxArmy, agrees. “AI pushes branding towards effectivity, however effectivity with out intent weakens identification. I can not even depend what number of firms plug AI into content material creation and label it innovation, but the output lacks depth.”
Hobbs continues by sharing how an AI instrument’s considerate software helped his firm. “In my expertise, AI works greatest analyzing buyer sentiment at scale, then feeding these insights again into model messaging,” he stated.
“Right here‘s my favourite tactic: as an alternative of letting AI write complete emails, I used it to establish particular phrases prospects responded to in earlier campaigns. Weaving these into contemporary copy led to a 19% greater conversion charge. We have been shocked — it really labored! AI shouldn’t substitute artistic instincts — it ought to reveal patterns that inform smarter human selections.”
A branding AI instrument doesn’t substitute creativity (or artistic expertise). It helps their efforts whereas shopping for again their effort and time.
Hyper-Personalization of Content material
Personalizing your advertising and marketing content material is a naked minimal. Everybody is aware of “Hello, Alex!” in your e mail is a primary title subject.
Now, we’re taking a look at hyper-personalization, which includes understanding a purchaser’s particular person behaviors and preferences and altering content material to match. These extremely personalized experiences can reduce customer acquisition costs by as a lot as 50% and enhance advertising and marketing ROI by 10-30%.
However, there’s no straightforward approach any advertising and marketing workforce might hyper-personalize at a significant scale. Enter an AI branding instrument.
Nonetheless, earlier than you flip your AI unfastened, give it the construction for personalization at scale whereas conserving issues genuine. Tristan Harris, Sr. VP of Advertising and marketing at Next Net Media, shares extra.
“For companies navigating this steadiness, conduct a model touchpoint audit figuring out moments of real differentiation versus useful interactions — this reveals the place AI implementation preserves slightly than dilutes authenticity,” he stated. “The simplest strategy I’ve seen connects genuine human experience with AI-driven personalization at scale slightly than selecting between them.”
Harris additionally factors to the significance of voice on this course of: “Create clear AI utilization pointers for customer-facing content material that specify which model components should stay human-crafted, stopping the refined voice erosion that has broken many well-intentioned automation efforts.”
Model Consistency at Scale
Harvard Enterprise Evaluation studies a well-defined model technique, with consistency throughout each touchpoint, can drive 10-20% increases in annual revenue. A branding AI instrument is mainly purpose-built to guard consistency wherever your model seems.
However, as Nirmal Gyanwali, Founder & CMO and WP Creative, notes, the buck doesn’t cease on the AI instrument.
“We‘ve needed to be intentional about how we combine AI. It’s extremely helpful for duties like producing content material outlines, analyzing buyer sentiment, serving to us spot patterns we would have missed,” he stated. “However relating to storytelling and model voice, that is all human.”
Balancing the human facet of a model whereas staying constant is a high-wire act that includes placing religion in your workforce to signify you properly.
“I‘ve realized you can’t simply set an AI instrument unfastened and anticipate it to construct genuine connections,” Gyanwali stated. “AI wants a human filter. We‘ve constructed model pointers into our AI instruments, however we additionally belief our workforce to step in and say, ‘That doesn’t sound like us.’ It is about working with AI, not letting it take over.”
Kinds of Branding Instruments with AI
“Branding” generally is a busy phrase — quite a bit goes into constructing and rising your organization’s model. And AI instruments usually solely resolve explicit branding issues. Let’s speak about the most typical branding instruments you’ll come throughout and the way AI integrates that can assist you get the job executed.
Emblem and Visible Identification Creation
A model’s look is often the very first thing a possible buyer sees. And, whenever you get it proper, the reminiscence can stick endlessly. You possibly can in all probability image the Nike Swoosh or McDonald’s Arches proper now, can’t you?
If you wish to design that form of reminiscence, you may want assist from an AI-powered brand maker. These instruments use capabilities just like textual content era to create logos based mostly in your preferences, comparable business manufacturers, and desired shade schemes.
Now, the Swoosh is legendary as a result of it’s the identical in every single place. AI brand makers additionally sometimes provide full model kits with fonts, shade palettes, and social media property. You possibly can keep a cohesive visible identification as you construct your model.
Web site and Touchdown Web page Builders
Your web site continues to be an vital a part of making your first impression on a buyer. And what an impression it must be: Research present you have got 50 milliseconds to make that first impression. That’s as quick as a gearshift on a Lamborghini. How will you probably attraction to customers that shortly?
AI-driven web site builders may help you make that highly effective first impression.
These instruments can generate copy and visuals, however their actual profit is in design options. You should utilize AI’s information repository to choose the best-performing designs, enhance layouts, and optimize your consumer expertise to nab their consideration and preserve them scrolling. Some instruments are even including built-in chatbots and dynamic personalization for even higher engagement.
Professional tip: Use HubSpot’s CMS platform to construct and handle your web site utilizing AI. Begin by producing a free AI website.
Copywriting and Model Messaging
My author’s coronary heart wanted time to get snug having AI perched on my shoulder, the stochastic parrot it could be. Nonetheless, time and follow have proven me how these AI-powered writing assistants can, properly, help.
Copywriting instruments can generate headlines, product descriptions, e mail campaigns, SMS textual content, and social media posts — anyplace you want phrases. Particularly, I’ve discovered worth in AI as a model messaging amplifier. It’s nice at repurposing long-form content material into extra digestible chunks, which may help you attain extra individuals with out writing the identical sentence dozens of occasions.
Branding Analysis and Aggressive Evaluation
Entrepreneurs must crunch information to search out higher concepts and drive stronger outcomes. However, I’d enterprise to guess many entrepreneurs didn’t select their subject to conduct deep statistical analyses. And, with a lot information popping into existence (over 400 million terabytes of data globally every single day), it’s unattainable for entrepreneurs to maintain tempo.
Branding analysis AI instruments make it easier to analyze opponents, observe model sentiment, and establish shopper tendencies to maintain your model technique sharp. These instruments overview that mess of knowledge utilizing machine studying and pure language processing, scanning on-line conversations, social media mentions, and business studies to get the good things.
The fashions then crunch that info into insights, generated in actual time and with helpful context. You will get forward of market shifts and regulate your model positioning and messaging accordingly.
Social Media and Content material Creation
I’ve heard, “Are you able to flip this right into a Fb put up?” extra occasions than I can depend. Whereas forcing brevity can elicit creativity, writing limitless posts can drain any advertising and marketing workforce. And, as social media platforms shift their audiences and greatest practices, you may use assist conserving tempo.
AI-powered social media instruments can generate posts, captions, footage, audio, and video utilizing your model type. It could possibly overview your content material’s previous efficiency, opponents’ content material, business tendencies, and viewers conduct to create the strongest posts and discover the suitable time and channel to ship your message. Sentiment analysis may even overview the feelings behind a put up and suggest sentiment-driven messaging to calm an indignant buyer or cheer on a cheerful one.
Model Consistency and Tips
Sure, I want the Oxford comma. No, most firms I’ve labored with don’t let me preserve it. These small selections add as much as create your model’s really feel, and it ought to be constant wherever your buyer sees you.
Model consistency and elegance pointers preserve content material on observe, but it surely’s quite a bit to deal with your self. AI instruments can centralize your model’s components and flag inconsistencies in your content material earlier than it hits the web (e.g., the improper heading font in a weblog put up). Your AI instrument can implement pointers, automate content material approvals, and preserve your workforce aligned with inside model messaging.
Advertising and marketing and Advert Artistic
Which message will carry out one of the best? And the way do you make it carry out even higher? These questions might encourage dread in any performance-focused marketer. However, with the suitable AI instruments, answering them might really be refreshing.
AI can generate advert creatives, however it will possibly additionally predict your marketing campaign’s efficiency and counsel methods to optimize your messaging. A/B testing can occur in actual time and at scale, with AI analyzing 1000’s of advert variations to get issues excellent.
Professional tip: HubSpot Advertising and marketing Hub has a number of AI-enhanced options to run and handle advert campaigns. Try our free AI tool for advertising to begin.
Finest AI Instruments for Branding
Now that you just’ve seen the advantages, let me suggest just a few AI branding instruments to deliver these advantages to life.
HubSpot Breeze AI
The most effective AI instruments for branding function inside your present framework. It ought to be easy to activate, use, and undertake AI. So, when you’re utilizing merchandise within the HubSpot ecosystem, it solely is sensible to make use of an AI instrument built-in together with your HubSpot suite.
HubSpot Breeze AI has plenty of choices for managing and rising your model with AI. The author in me seems to be first at content material growth. That’s extra than simply producing phrases; it’s understanding the context of your work in relation to your organization and the bigger market.
The Breeze Content material Agent brings that context and helps you ship extra focused content material with velocity and scale. And, it sits atop your HubSpot ecosystem, so you’ll be able to check, be taught, and iterate shortly.
Gamma
Entrepreneurs simply can’t escape a superb slide deck. However, I’m not a fan of tinkering endlessly to get that picture within the excellent spot. Between ideation, copy, and design, shows can burn a whole lot of priceless work time.
I’ve used Gamma for over a yr now to assist me resolve that problem. You possibly can deliver your notes to the platform, and Gamma will generate attractive shows. The platform lets me toy with the specifics, such because the voice and tone of any generated copy or what picture sorts get used (e.g., Widespread Artistic licensed or AI-generated).
After getting a presentation in hand, you’ll be able to add, take away, and alter content material at your comfort. You can too generate paperwork or touchdown pages and publish them on-line instantly. I’ve used the touchdown web page characteristic earlier than to spin up a brand new content material consulting provide, and Gamma did an excellent job.
I want Gamma had a model equipment choice like Canva does, the place I might save and reuse frequent branding property. However, it’s a powerful and well-stocked advertising and marketing presentation-building instrument at $10-20 per seat per 30 days.
Notion AI
I take advantage of Notion as a doc repository and data administration instrument, however the firm’s built-in (paid) Notion AI feature has vastly improved over the previous yr. As initiatives develop in scope and scale, I find yourself with paperwork all through my Notion database. Notion AI rounds up that info and transforms it into helpful insights and actions.
In order for you essentially the most from Notion AI, plan your inside data structure deliberately. I’ve discovered the AI author unremarkable. However after I want that stable quote I wrote eight months in the past, Notion AI delivers. It’s nice for managing model consistency throughout your workforce and discovering one of the best insights and concepts out of your information.
Get Notion AI added to your present Notion construct for $10 per seat per 30 days.
Canva Magic Studio
I’ve at all times appreciated Canva’s picture creation and manipulation instruments to get the suitable look set for my model property, social media graphics, and weblog and web site photographs. So, when the corporate debuted the Canva Magic Studio, I eagerly hopped on board.
Magic Studio presents generative AI and AI-powered enhancing instruments to organize your footage and video. You possibly can create and manipulate photographs utilizing text-based instructions and create professional-looking outcomes. It’s a robust design instrument that’s helped me shift creatively from phrases to visuals.
You should utilize Canva free of charge, however you received’t have entry to one of the best AI options till you improve to the Professional Plan at $15 per seat per 30 days.
Designs AI
For those who’re in search of an all-in-one AI branding instrument, Designs AI is a powerful candidate. The free instruments alone are attention-grabbing and useful. As an illustration, AI Chat lets me entry a number of LLMs to perform duties.
The free plan could be very restricted, so I wouldn’t combine Designs AI with out paying for it. However, the paid plan helps you to work with photographs, logos, textual content, audio — no matter your branding wants require.
Designs AI presents just a few plan decisions, however the Professional Plan (at $69 per 30 days) is probably going the only option for AI energy customers.
Copy.ai
Copy.ai is doing one thing attention-grabbing within the AI branding house. The corporate payments its service because the Go-to-Market (GTM) AI Platform. It consists of multi-platform brand-specific content material however extends throughout all the shopping for expertise.
Copy.ai can also be leaning into workflow administration and AI agenting, which I feel are promising future additions to an AI-powered advertising and marketing workforce.
I’ve tried Copy.ai’s free writing turbines — and it’s good work for a generic mannequin. When you combine the platform into your system, you may get extra particular content material higher attuned to your model.
You possibly can strive a free plan, however the $49 Starter Plan actually will get you up and operating. For those who’re able to lean into workflow assist, go for the $249 Superior Plan.
Sturdy
I’d first heard about Durable after I was constructing my consultancy’s web site. I ended up utilizing one other instrument, however I loved Sturdy’s characteristic set — which has grown since final I seemed.
Sturdy may help you construct your web sites, blogs, invoicing, and model identification on one platform. I’m sometimes cautious when a platform guarantees many choices, however Sturdy impressed me with its attain and success to this point.
At $15 per seat per 30 days, you get the whole lot it is advisable construct and launch your net merchandise. For those who want additional assist with invoicing, social media posts, or Google PPC campaigns, improve to the $25 Enterprise Plan.
AutoDraw
I’m a whiteboard fanatic. Drawing helps me talk branding concepts with others after I can’t discover the phrases. However, my creative talents cease at stick figures. That’s why I’m so drawn to AutoDraw.
AutoDraw makes use of AI to research your enter (like a stick determine individual), and it’ll choose drawings most intently resembling your paintings. It’s a sketchbook that routinely adjusts my drawings so I can talk concepts for visible design sooner with out regularly erasing my creations. For brand brainstorming or visible identification creation, it’s a surprisingly great tool.
AutoDraw is an AI experiment and is free to make use of.
Adobe Firefly
From a generative AI standpoint, Adobe Firefly does a lot of what different design instruments can do however with extra superior choices out there. As an illustration, Firefly presents a 3D generative workspace, serving to you shortly design “dimensional” model graphics, packaging, and illustrations. That’s a slick characteristic for retail or ecommerce manufacturers.
Firefly creations additionally include licenses for industrial use. With an enterprise-level focus, Adobe instruments normally replicate these sorts of enterprise concerns. And, as a part of the Adobe Suite, Firefly integrates throughout all Adobe merchandise.
You should utilize Firefly free of charge, however I wouldn’t trouble until you’re prepared to pay. Particular person licenses begin at $9.99 per 30 days (although you’ll want to learn your Adobe contract’s phrases and circumstances rigorously for cancellation charges and penalties).
10Web
I host my firm’s web site on 10Web — and that internet hosting piece is vital. I can construct, launch, and handle my website from one place, with no different internet hosting wants required. It’s an entire characteristic set that is sensible for my small enterprise wants.
I like 10Web’s AI web page creation instrument; nevertheless, I’ve discovered it takes extra hands-on tinkering than I generally need. Nonetheless, when you construct your website and provides content material to the instrument, you’ll generate extra brand-accurate outcomes.
Your prices will range relying on web site internet hosting wants, however spend within the $25-36 per 30 days vary to get smaller web sites up and operating.
Brandmark
I’m an enormous fan of upfront pricing fashions — let me make and purchase a brand and inform me how a lot it prices. Couple it with AI’s assist, and you’ve got a powerful brand creation instrument. Brandmark brings AI to logos, shade palettes, and typography to assist create a brand that screams you with a transparent and reasonably priced pricing construction.
You enter your organization title and slogan and supply just a few descriptive phrases and shade decisions. From there, Brandmark does its factor — I just like the polished {and professional} look of every brand choice.
You possibly can edit your brand utilizing an AI chat (like speaking to a designer). And whenever you’re prepared, Brandmark may give you advertising and marketing mockups so you’ll be able to see how your brand matches throughout your visible identification.
Logos begin at $25, however you should buy your brand’s industrial license and full model kits for added charges.
Backstroke
I’ve discovered higher AI branding instruments both want distinctive info out of your firm or run their operations utilizing hyper-specific fashions. Backstroke deploys a specialised AI mannequin educated on B2C ecommerce e mail advertising and marketing content material, which ends up in stronger e mail campaigns.
I’ve gotten to see it in motion by way of e mail and SMS campaigns, and it brings wonderful AI horsepower to an ecommerce program. Whereas it’s actually not essentially the most complete instrument out there, I feel it thrives in its deep focus.
You’ll must demo the product stay and kick off the gross sales cycle for pricing. However, Backstroke has a free topic line generator and development identification instrument you’ll be able to strive.
Looka
I just like the AI picture era instrument Looka gives for brand design. You possibly can design some very good logos, and also you get outcomes which can be distinctive to the market.
Looka additionally presents a model equipment choice: apply your brand to over 300 templates, from letterhead to social media profiles. It’s a straightforward solution to preserve your model’s visible identification constant throughout platforms and media.
Looka’s pricing will get somewhat difficult, which might be my largest gripe with the platform. You should buy every brand for $20, however you don’t get full possession until you purchase the premium brand bundle for $65. And your model equipment is an annual subscription that runs $96 per yr.
It’s not an enormous expense, however I don’t like feeling restricted in how I personal and use my model property. That stated, if a human model designer is just too far out of your value vary, Looka is a tremendous various.
Shopify Emblem Maker
As with most individuals, I like when “free” really means free. Some AI model asset growth instruments provides you with previews that require a subscription to edit. Not so with Shopify’s Logo Maker.
The Emblem Maker does simply that — making logos you’ll be able to obtain and use anyplace. They’re optimized for Shopify outlets, however you should use the picture on different websites or social media. You can too generate enterprise names, slogans, and domains free of charge (important elements for a Shopify presence.)
The app is free to make use of. Now, you’re not getting the fanciest logos free of charge, but when it is advisable spin up just a few model property or discover AI’s usefulness, begin right here.
ChatGPT Customized GPTs
I nonetheless assume individuals are sleeping on custom GPTs with ChatGPT, which may help you higher handle your model and create extremely particular branded content material. Inside a customized GPT, you’ll be able to write detailed directions in your mannequin’s context window and embrace PDFs of branded copy. For instance, I embrace PDFs of my consulting firm’s weblog posts to assist the GPT higher signify my voice and tone throughout content material sorts.
A customized GPT is nice for content material era and repurposing. You get a whole lot of energy at your fingertips for $20 per 30 days.
Construct the Finest Enterprise Model with AI
Not each model wants that GameCube-level memorability, however each model wants distinctiveness and consistency. You possibly can construct and nurture such a model utilizing AI and human creativity to achieve and win over your audiences.
The most effective advertising and marketing groups in 2025 received’t simply automate branding work. As an alternative, they’ll work out find out how to use AI as a strategic co-pilot whereas conserving individuals on the heart — entrepreneurs and shoppers alike. Start with these instruments and discover alternatives to place AI to be just right for you.
