I do know that Instagram is primarily about sharing hanging visuals — photographs, movies, promotions, and even appearing as a storefront for one’s enterprise. However in reality, I spend far more time reposting different folks’s content material than my very own.
Certain, Instagram is a strong social media instrument that may assist me improve my model’s attain and appeal to new enterprise.
Nevertheless, it’s additionally time-consuming and may be costly to take care of the amount of unique content material wanted to maintain engagement rising long-term — which is strictly why I realized how you can repost on Instagram.
On this put up, I’ll stroll you thru a couple of easy, free methods to repost on Instagram. However earlier than diving in, let me clarify why and the way reposting can profit your model.
Desk of Contents
Why ought to your model repost on Instagram?
Instagram is among the largest social media websites in the marketplace. With over two billion monthly active users, manufacturers that incorporate the location into their advertising and marketing technique can attain bigger audiences and achieve visibility quicker over different social media channels.
And with an viewers like that, you wish to persistently put up high-quality content material — however that may take time, effort, and assets that won’t suit your finances simply but. Since most entrepreneurs put up between 3-4 instances per week, you must have a backlog of content material to maintain up with demand.
Moreover, user-generated content material (UGC) performs exceptionally effectively. In reality, 93% of marketers who use UGC in advertising and marketing campaigns say that it performs considerably higher than conventional branded content material, in keeping with Billo’s examine. That tracks since 70% of Gen Z and 78% of Millennials discover UGC to be a really useful a part of their shopping for journey.
For example, contemplate the facility of Warby Parker reposting this humorous picture from one in all its clients, @cjronson:
Not solely does the picture possible attraction to Warby Parker clients, but it surely in the end made Warby Parker entrepreneurs’ jobs simpler — they didn’t must create that content material in-house.
Reposting to Instagram may also help you spotlight model endorsements out of your clients, model loyalists, and workers. UGC is often thought-about extra reliable since a shopper isn‘t gaining something by selling your services or products (until it’s an commercial) — they’re simply doing it to inform their audiences that they like your product.
Easy methods to Repost on Instagram
Instagram permits you to repost different customers’ Reels and posts to your personal Instagram Story utilizing its native reposting performance. Nevertheless, it has its limits: It doesn’t allow you to repost to any everlasting a part of your Instagram profile, together with your feed, Reels, or movies.
In different phrases, Instagram solely permits you to quickly share another person’s content material for twenty-four hours max. In case you do wish to hold it completely, you may add it to an Instagram Story Highlight.
In case you’re seeking to add a post to your permanent feed and credit score the unique creator, I’ll present you the way to try this within the subsequent sections. For now, let me present you the way I repost content material to my Story and add it to my highlights.
1. Navigate to the put up, Reel, or video you wish to repost.
I begin by scouring Instagram for content material that matches my model. That may very well be common posts, Reels, or movies. I do that within the following methods:
- Typically, I’ll seek for fashionable industry hashtags to seek out nice posts from different manufacturers and influencers;
- Different instances, I’ll have a look at my branded hashtags to see if any clients or followers have posted user-generated content.
- I additionally examine for posts I’ve been tagged in and repost any that align with my model.
- I control the feeds of manufacturers I love to seek out posts that align with my model.
Word: Bear in mind that you could solely repost content material from customers and types with public profiles.
You can too repost different folks’s Tales, as long as you’re tagged in them. You could find those that’ve talked about you of their Story in your Direct Messages.
In case you’d like to attach higher with individuals who tag you of their content material, Social Inbox may also help you with that.
This social media administration software program by HubSpot permits you to publish social media content material from the identical place you construct campaigns, arrange key phrase monitoring so that you get notified every time somebody mentions you (or your model), and hyperlink all of your interactions again to your CRM so you’ve got contextual conversions together with your viewers.
2. Click on the paper airplane image on the put up or Reel.
As soon as I’ve selected the put up, Reel, or video I wish to share, I click on the little paper airplane icon. For photographs and movies, it’s proper subsequent to the Like and Remark buttons.
For Reels, it’s between the Remark button and the three dots.
3. On the pop-up menu, click on “Add to story.”
A menu will pop up with a couple of sharing choices. If I’m sharing a put up, I can add it to my Story, reply to the unique poster (if they permit replies), or ship the put up through Direct Message to of us I work together with on Instagram.
Right here, I’ll scroll by means of the underside choices (the apps) until I get to Add to story.
With Reels, the choices are related.
4. Faucet to indicate and conceal the put up’s caption.
As soon as I click on on Add to story, I see a draft of my Story.
I’ve the choice to toggle the caption on or off by merely tapping the put up. This lets me resolve if I need the unique textual content seen or hidden.
5. Add textual content, stickers, hashtags, and different parts.
That is the place I get artistic. Right here, I get the choice to spruce up the Story with textual content, stickers, hashtags, or perhaps a hyperlink (or call-to-action) if it provides worth. The objective is to make the repost really feel on-brand for me and drive as a lot engagement as doable. Learn how to customize your Instagram Story here.
6. To share, click on “Your Story.”
Once I’m pleased with the way in which it seems, I faucet Your Story on the backside to share it publicly with my followers.
Alternatively, I can click on Shut Associates if I need solely a choose group to see it. There’s additionally an arrow on the right-hand facet that exhibits choices for sending the Story through DM or simply to my shut mates checklist.
7. Add the shared put up to your Highlights.
Since I can’t share reposted content material on to my everlasting feed, I’d add it to my Highlights if I wish to hold it seen longer. Highlights keep on my profile indefinitely, which is a good way to showcase the reposted content material that’s most related or visually interesting. Learn how to create Highlights here.
Right here’s one instance from the skincare model Supergoop:
With Tales, the identical finest practices must be adopted as for sharing a put up. In case you don’t know the particular person and suspect the content material you’d prefer to reshare is perhaps licensed materials, ask for permission first. Give credit score to the unique posters every time doable.
Easy methods to Repost on Instagram Utilizing a Screenshot
- Take a screenshot of the Instagram put up you wish to use.
- Faucet the brand new put up button situated on the highest proper nook, choose put up.
- Resize the photograph within the app.
- Edit and add filters of your selection.
- Add a quotation.
- Add a caption.
- Click on share on the highest proper nook.
The screenshot methodology doesn‘t require different web sites to repost on Instagram. It’s value noting that this methodology solely works for reposting photographs, not movies.
Here is how I do it.
1. Discover a photograph on Instagram you’d prefer to repost, and take a screenshot together with your telephone.
I begin by discovering a photograph on Instagram that I’d prefer to share, after which I take a screenshot with my telephone.
If I’m utilizing my iPhone, I press the House and Lock buttons on the identical time till the display screen flashes.
However on my Samsung (Android gadget), I press the Sleep/Wake and Quantity Down buttons concurrently till the display screen flashes.
Professional tip: In case you’re apprehensive about by accident capturing private information or notifications in your screenshot, swap your telephone to “Do Not Disturb” mode earlier than taking it. This retains your screenshot clutter-free.
2. Faucet the brand new put up button.
As soon as I’ve my screenshot, I head again to my Instagram account. On the center backside of the display screen, I faucet the plus signal inside a sq..
Then, I select Publish (that is the default setting, and there are different choices like Story, Reel, and Stay, however Publish is what I would like).
Professional tip: In case you’re utilizing Instagram to spice up engagement, contemplate experimenting with totally different codecs (like Reels) for reposting content material. You may uncover that sure sorts of posts get higher responses out of your viewers.
3. Resize the photograph within the app.
My telephone screenshot contains the whole lot on my display screen, not simply the photograph I wish to repost. So, I crop or resize the photo in Instagram to indicate simply the picture I wish to share. I do that by pinching or zooming the screenshot till it seems proper.
Then, I faucet Subsequent within the top-right nook.
Professional tip: Take note of Instagram’s picture orientation tips. If you would like your repost to look neatly in your grid, attempt to hold the picture in a sq. or vertical format. Additionally, preview how the put up thumbnail seems in your profile grid earlier than finalizing.
4. Edit and add filters of your selection.
Right here, I deal with it like some other Instagram put up — perhaps I add a filter, regulate the brightness, or tweak the colours. I can also resolve so as to add some music to go together with it.
Professional tip: Keep according to the modifying model you employ in your feed. This helps hold your branding cohesive. You can too use third-party modifying apps earlier than importing to make your repost really stand out.
5. Add a quotation.
The repost gained’t mechanically embrace the unique account information, so I be sure to credit score the unique poster by typing “@ + [username]” in my caption. This fashion, everybody is aware of the place the photograph got here from.
Professional tip: If you wish to strengthen your relationship with the unique creator, ship them a fast DM to allow them to know you’re reposting. Individuals normally recognize the courtesy and may even share your put up with their very own followers.
6. Add a caption.
On the prime, I see a preview of my put up and an area for a caption. I can tag folks or organizations if wanted or add a location to make the put up extra discoverable.
Professional tip: Use related hashtags to extend the probabilities of your repost showing in hashtag searches. You can too tag collaborators, companions, or mates within the put up to encourage extra interplay.
7. Click on share.
As soon as I’ve completed customizing the put up with the choices above, I faucet Share on the backside of my display screen, and my repost goes reside on my feed.
Right here’s what the completed product seems like:
Professional tip: Think about scheduling your repost for instances when your viewers is most lively. There are scheduling tools obtainable, or you may merely take note of your personal Instagram Insights to determine peak hours.
What to Know Earlier than Reposting on Instagram
Earlier than reposting content material on Instagram, right here are some things you must know:
1. It’s best to perceive utilization rights and permissions.
Earlier than you repost any photograph, Reel, or Story, you wish to be sure you have the proper to take action. Instagram’s Phrases of Use and Neighborhood Tips nonetheless apply, and the content material may need particular utilization rights hooked up. In case you’re unsure whether or not you may share it, contemplate asking the unique poster for permission.
Once I first began reposting, I usually DM’d the person on to double-check that it was okay for me to share their content material. This step gave me peace of thoughts and helped me construct optimistic relationships with different creators.
2. At all times credit score the unique supply.
I do know I’ve talked about this a couple of instances within the article already, however when reposting, you must all the time give credit score to the unique creator by tagging them within the put up or Story. Make sure to point out their deal with in your caption or Story textual content. This not solely exhibits respect for the creator’s work but additionally builds belief and goodwill.
3. Hold their context and messaging intact.
You don’t wish to twist somebody’s put up into one thing it’s not, so keep away from cropping or modifying the content material in a means that adjustments the unique message. If it’s good to tailor the put up in your viewers, you may add stickers, textual content, or different Story parts, however hold the core content material genuine.
4. Confirm the accuracy of the put up.
Earlier than you share another person’s photograph, quote, or statistic, do a fast examine to ensure the whole lot is factual and up-to-date. Reposting content material that seems to be deceptive can hurt your credibility.
I’ve had a couple of moments the place I used to be excited to share a trending put up, solely to find it wasn’t completely correct. Taking that further minute to confirm the main points protects you — and your viewers — from spreading misinformation.
5. Be conscious of privateness and sensitivity.
Take into account that the particular person you’re reposting is perhaps comfy sharing sure particulars with their viewers, however that doesn’t essentially imply they need it extensively circulated past their very own followers.
In case you discover {that a} put up incorporates delicate content material, it’s smart to double-check the privateness settings and the creator’s preferences. You don’t wish to inadvertently share private or non-public moments with out the unique poster’s full consent.
Resharing on Instagram Greatest Practices
When resharing content material on Instagram, listed here are some finest practices to bear in mind:
1. Have interaction with the unique creator and their neighborhood.
At any time when I repost another person’s photograph, I like to go away a considerate touch upon their unique put up and reply to any feedback they may have on my repost. You are able to do the identical — this open dialogue helps you construct deeper connections with different creators, which might result in future collaborations or mutual shares.
2. Be clear about sponsored content material.
In case you’re sharing user-generated content material that you just or your sponsor needs to spotlight, be sure you observe Instagram’s tips and FTC rules. For instance, I’ll embrace #sponsored or #advert within the caption if there’s any type of model deal. You don’t need your followers (or the FTC) considering you’re deceptive them.
3. Incorporate your personal angle.
Whenever you repost content material, don’t be afraid so as to add your private twist to it. For instance, I usually embrace a sentence or two in my caption explaining why this explicit put up grabbed my consideration or the way it connects to my model’s objectives.
It’s best to do one thing related: take a second to share your perspective so your followers perceive what makes the repost precious or related.
4. Time your reposts strategically.
Timing may be the whole lot on Instagram. I as soon as experimented by sharing reposts throughout totally different instances of day and seen that my posts received extra engagement after I shared them round lunchtime or early night.
You’ll wish to control your Insights or analytics to determine when your followers are most lively, then schedule your reposts accordingly.
5. Watch how usually you repost.
Reposting too usually with out posting your unique content material could make your account really feel like a patchwork of different folks’s posts. You don’t wish to make the error of reposting so steadily that your personal content material will get misplaced within the shuffle.
As an alternative, strike a stability by spacing out your reposts and mixing in loads of unique content material to maintain your Tales private (or skilled) and interesting.
P.S. In case you’re having hassle creating sufficient unique content material in your Instagram, try Breeze, an AI-powered social media agent that may generate put up strategies that align completely together with your model, audience, and model identification.
It may additionally analyze your social efficiency, model particulars, and advertising and marketing finest practices to construct a multi-channel social media technique to spice up consciousness and drive conversions.
Nevertheless, if you have already got put up concepts however wish to increase (or shorten) your copy, HubSpot’s AI social media post generator may also help with that. It may assist you overcome author’s block, create compelling captions, repurpose posts by channel, and generate a number of AI-assisted Instagram posts you may schedule to go reside at a later date.
Greatest Apps for Reposting on Instagram
1. Repost: Posts, Stories, Reels
Worth: Free with in-app purchases
For Instagram for iOS or Android. The app integrates instantly with Instagram, so you may share content material from different Instagram customers out of your cell gadget.
In case your model’s Instagram profile follows a definite model model information, Repost may also help you customise your reposts to stick to these tips. You may choose from 50+ totally different textual content types and image artwork to create eye-catching captions to seize extra consideration.
2. DownloadGram
Worth: Free
DownloadGram lets social media customers obtain high-resolution copies of content material to repost from their very own accounts on Instagram.
You don’t must obtain an app to repost utilizing this course of. As an alternative, you may copy and paste the URL to obtain movies, photographs, reels, or tales to repost through PC.
3. Snapinsta
Worth: Free
Snapinsta gives an environment friendly approach to obtain HD-quality Instagram photographs, movies, and reels, which helps hold your reposts wanting sharp and interesting. Simply copy the Instagram hyperlink, paste it into Snapinsta, and obtain the content material to share it in your feed or Story simply.
FAQs About Reposting on Instagram
1. How do you repost on Instagram?
There are two methods to repost content material on Instagram. The primary is to share the unique put up to your Story. Simply faucet the paper airplane icon underneath the put up you wish to share, then select Add to story.
In case you’d moderately repost it in your feed, you may take a screenshot or use a third-party app to obtain the picture. After that, add it like an everyday put up, and be sure you credit score the unique creator in your caption.
2. Is it okay to repost content material from a personal account?
Reposting content material from a personal account isn’t advisable. If somebody’s account is non-public, it means they’ve chosen to share their content material solely with accepted followers. It’s best to all the time respect that boundary.
Even in the event you occur to see an awesome put up behind a personal profile, it’s finest to not repost it — or, on the very least, ask the account proprietor for express permission.
3. What’s one of the simplest ways to credit score the unique creator?
Tag the creator instantly within the caption (e.g., “Photograph by @username”) and, if it’s a Story, it’s also possible to embrace a textual content sticker with their deal with. This can keep away from any confusion about who owns the put up. Not solely does correct credit score hold you on good phrases with the unique poster, but it surely additionally boosts their visibility.
4. What if the unique content material has a watermark or branding from the creator?
It’s best to hold these parts seen. Eradicating or modifying out watermarks and logos can come throughout as disrespectful to the unique creator. If you wish to add your personal branding or textual content, place it individually from the creator’s watermark so there’s no confusion about who owns the put up.
Share Your Favourite Instagram Posts
Once I first began reposting on Instagram, I assumed it was only a easy approach to educate my viewers and allow them to know I used to be nonetheless lively every time I used to be quick on unique content material.
However, as I realized extra about how you can share others’ content material the proper means, I spotted that reposting on Instagram generally is a strategic instrument for growing model consciousness and constructing relationships with different creators/entrepreneurs.
I realized that with a little bit little bit of care and respect, like sending a fast DM to the unique creator or ensuring their watermark is undamaged, you may go a great distance in constructing optimistic relationships on Instagram.
It’s additionally turn out to be clear that timing is the whole lot. Reposting on the proper second may also help me attain new eyes and provides correct publicity to the wonderful work I’m sharing.
Now that you’ve got realized how you can repost on Instagram, you may diversify your profile with content material sourced from mates, household, and types. Use the strategies above — being certain to quote the supply of the unique put up — to rapidly and simply reshare your favourite content material.
In case you’d prefer to rapidly generate your personal unique Instagram posts, try our free and customizable Instagram templates for Instagram posts and Tales.
Editor’s be aware: This put up was initially printed in April 2017 and has been up to date for comprehensiveness.
